The Member Engagement Show

On this episode of Higher Logic’s award-winning “Member Engagement Show,” we talk with Karen Saverino, CMO at Smithbucklin. Karen has over 25 years of experience in marketing and communications, most with nonprofits and associations. She is one of the authors of Smithbucklin’s recent report on the Perceptions and Evolving Role of Associations. Listen to the episode for insights from that report and to hear ways associations can app...

Our guest this episode of the award-winning Member Engagement Show is Romeo Talento, Customer Success Advisor at Higher Logic and a career expert in SEO strategies, who talks about some of the ways associations and non-profits are approaching and should approach those SEO strategies. Prior to his role at HL, Romeo managed membership and marketing for associations like the American Bar Association and the Merchant Risk Council. Topi...

Our guest on this episode of The Member Engagement Show is Peggy Hoffman, Founder of Mariner Management. Mariner Management is an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. Peggy also works as a member community strategist, volunteer management consultant, national speaker and trainer for ...

On this episode of Higher Logic Thrive’s The Member Engagement Show, our guests are Andrea Wieters, Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly, CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks, a program focused on major trend analysis and forecasting to equip associations and their volunteer leaders for effective environmental scanni...

On this special episode of The Member Engagement Show, we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan, Director of Product Marketing Sarah Spinosa, and Strategic Advisor Bekah Weidner reveal insights gleaned from the study and add their thoughts on how you ...

In this episode of The Member Engagement Show, we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Blue Sky eLearn: Chief Revenue Officer Mark L. Jones, CAE, and VP Association Solutions Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such a...

In this episode of The Member Engagement Show, we talk with Angela Costa, TD SYNNEX Marketing Strategist, and Kendrick Johnson, TD SYNNEX Digital Marketing Specialist about how to strategize and set up your community to attract sponsors and generate content and value for members. It’s a great listen for any association interested in monetization and non-dues revenue. Topics covered on this episode include:

• Creating an environme...

In this episode of The Member Engagement Show, we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns around AI, privacy, security, and data protection. Topics covered include:

• What is ISO and SOC2, and why are they important security standards?
• The latest AI and privacy trends.
• How to approach AI at your organization with your eyes wide open.
• Considerations when approaching different...

Our guest this episode is Michael Jones, VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engagement trends to enhance member communication, engagement, and retention and improve the member experience. Results Direct is a longtime partner of Higher Logic and partnered with us to create Higher Logic Thrive Mobile 365. During this episode, we explore:

• Current tech and engagem...

In this episode of The Member Engagement Show, we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects community performance and engagement data specifically for associations and non-profits.

Not only do we discuss key metrics from the report, but expert community advisors Tiffany Moule and Kimmie Harrington share tips for improving your community performance and member engagement. Topi...

Our guests on this week’s episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Cate Sauer. Kristen and Cate are both regulars on the Higher Logic Users Group (HUG) and former association management professionals. Their work at Higher Logic revolves around helping associations succeed by sharing high-level strategies, best practices, and support.

During the episode, ...

Our guest this episode is Heather McNair, CEO of Cloud Generation. Heather has had a long career working on association communities and credentialing programs. Heather also shares how Higher Logic Thrive Credentialing can help associations administer their certification, certificate, and credential programs. In one example. Heather shares how an association more than doubled the number of new certificate participants in just one ye...

Our guest this episode is Higher Logic's Chief Technology Officer, Conor Sibley, who has spent three decades at influential companies designing and managing Internet scale platforms. He has intimate knowledge of emerging technologies and is part of the team leading the development of Higher Logic’s own AI toolset.

We talk about the ways AI applications for associations are evolving, and Conor highlights Higher Logic's new AI tools....

Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include:

• Building and maintaining special interest groups in communities.
• Nurturing volunteers as leaders.
• Tips for communities keeping long-time communities fresh a...

In this episode, we talk with Amber Worthen, CEO of Email Maven, which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores:

• How to accomplish a lot with a small email marketing team.
• How to effectively introd...

In this episode, we talk to Higher Logic’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include:

• Job Boards reinforce your association as the “professional home” for members.
• A job board’s role in member recruit...

Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook, who has 7 years’ experience working with associations and nonprofits. Devin specializes in scalable ways to engage members, and in this episode she focuses on how associations can use automation to save time and create personalized member experiences. Kelly and Devin cover:

• Trends in automation for associations
• Som...

In this episode of The Member Engagement Show, Kelly talks with Kunal Johar, Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares how anyone can help their organization digitally transform. He also walks through the transformative impacts of using the latest addition to the Higher Logic Thrive suite: Higher Logic Thrive Submissions and Review. The result of a partnership between Higher Logic and OpenWater, High...

On this episode of The Member Engagement Show, Kelly talks with Higher Logic’s Sr. Sales Engineer Emily Stamm about association volunteer and mentorship programs. The episode covers:

• How mentorship programs benefit both seasoned experts and younger members.
• Why you should establish volunteer programs in your association.
• What makes for great volunteer opportunities.
• How to spot and foster the best potential volunteers.
• How use ...