Partners In Possibility
In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.This…is Partners in Possibility.From the Plus Company
Episodes
December 4, 2024 • 31 mins
According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of the power that AI can bring to the marketing table. Sadly, the result is that more than half of today’s marketers are not using AI to its fullest potential. Today we’re demystifying how mark...
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November 13, 2024 • 26 mins
Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand get if they made a short film instead of an ad? Join Brett as he invites Gah-Yee Won, Head of Marketing at Intuit, and Josh Budd, Chief Creative Officer at Citizen Relations, as they discuss ...
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October 30, 2024 • 28 mins
Over 50% of the world will experience menopause at some point in their lives, so why is it such a taboo to have an honest conversation about it? One brand is aiming to completely de-stigmatize this normal stage of life and create a space where both customers and companies can thrive together. Today, on Partner’s in Possibility we’re joined by Katie Jensen, the Group Creative Director at Mekanism, and Lauren Redfern the Executive Di...
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October 15, 2024 • 36 mins
Imagine you’re planning a trip to Japan, Argentina, or France, and you’re building your itinerary. Where do you go? TripAdvisor. For years it has been the go-to brand for restaurants, hotels, experiences, and so much more. Today on Partners in Possibility, we’re sitting down with the Vice President of Global Marketing for TripAdvisor Matt Dacey, and Erin Georgieff, Managing Partner at Citizen Relations. Together we will better unde...
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September 26, 2024 • 26 mins
AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from generative AI like ChatGPT and Dall-E to the more niche sectors of predictive AI. Now, we’re seeing marketers start to experiment and ideate as they start building out new campaigns. In this episode, Brett is joined by Oliver von Wersch, a Partner at Statista, and Crystalyn...
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October 11, 2023 • 26 mins
What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innovation in AI on Partners In Possibility, hosted by CEO of Plus Company Brett Marchand. Join us for the second part of our captivating insider series on the digital economy. We're thrilled to bring you Avi Goldfarb, a distinguished AI expert with unparalleled insights.Brett an...
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October 9, 2023 • 26 mins
Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted by CEO of Plus Company Brett Marchand as he’s joined by renowned digital economy expert and bestselling author, Avi Goldfarb!We're at a crucial phase in AI's development, and Avi takes us through it in a special two part series. Avi and Brett discuss what we’ve witnessed in...
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September 27, 2023 • 30 mins
Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings explore how AI is revolutionizing marketing, accelerating content creation, and allowing marketers to focus on what truly matters - quantifying and measuring brand impact. Plus, get an exclusive sneak peek into Plus Company's game-changing inno...
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August 30, 2023 • 20 mins
Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought leaders of innovative, award-winning campaigns and catch a glimpse of the future with invaluable insights on AI technology advancements and improvements to our daily lives. Enjoy this Season 1 Spotlight on our best and brightest moments from our episodes so far. Stay tuned f...
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August 2, 2023 • 26 mins
One simple idea forever changed the face of charity: Sickness doesn’t mean weakness.To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Children, creative agency Cossette decided to stop talking like a charity brand and start acting like a performance brand. It showed the world what it looks like when sick fights back.Launched in 2016, SickKids’ VS brand had the ambitious target of raising $1.5 billion – making ...
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July 19, 2023 • 26 mins
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers. Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Ch...
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July 12, 2023 • 24 mins
This week we return for the second part of our conversation centered around Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.Welcome to Part 2 of exploration of the role of AI in marketing on Partners in Possibility featuring special guests Jeff McDonald and Jason Harris. Jason is the Co-Founder and CEO of t...
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July 5, 2023 • 26 secs
Hope you had a great 4th of July! We’ll be back next week with Part 2 of our conversation about AI in the marketing landscape with Jason Harris and Jeff MacDonald!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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June 28, 2023 • 24 mins
This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.In Part 1 of our two-part exploration of the role of AI in marketing, To help us dive into and explore the new role of AI in marketing, Brett Marshond! speaks with Jeff McDonald and Jason Harris. Helping us dive into and exp...
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June 21, 2023 • 23 mins
Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle in Cheadle campaign, Jess Spaulding, CMO at PepsiCo Foods Canada and Josh Budd, Chief Creative Officer at Citizen Relations.In this conversation, Josh and Jess give us a peek behind the curt...
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June 14, 2023 • 25 mins
This episode of Partners in Possibility is a conversation with Dor Skuler and Qin Li. Dor is the CEO and co-founder of Intuition Robotics. With decades of experience in tech and angel investing, Dor is on the cutting edge of several AI-powered breakthroughs. Qin is the VP of Design at fuseproject, a design and innovation firm that brings “firsts” and category leading products to market. She and her team have delivered products for ...
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June 7, 2023 • 32 mins
In this episode of Partners in Possibility I speak with Frans Johansson, a prominent DEI thought leader, author of The Medici Effect and The Click Moment, and founder of The Medici Group and Via Renaissance.He has inspired several companies and teams through his live speaking engagements and has successfully scaled companies and startups through change management and integrating DEI initiatives and policies.Learn more about Frans J...
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June 6, 2023 • 27 mins
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Mannin...
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