Marketing Madhouse
There's a fine line between genius and insanity, and we're walking it. Here we talk to movers and shakers in the world of marketing and business. Host Moira Vetter looks at how the world is changing marketing — and how sometimes marketing changes the world. Step inside the Marketing Madhouse.
Episodes
Join host Moira Vetter in conversation with Alex Gonzalez, Innovation and Marketing Officer at the Metro Atlanta Chamber and longtime friend. Alex shares his path from marketing and customer experience for brands such as GE and Equifax to the world of civic marketing and what it means to champion a city’s brand.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
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In this episode of the Marketing Madhouse, Moira is joined by Torarie Durden, former GM and Head of Marketing at Walmart Business, and executive at leading brands like Russell Athletic, ADP, NASA and McKinsey. Torarie shares how his education in advanced engineering shaped his approach to business and marketing and how to fuel innovation in organizations large and small.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.c...
In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing ha...
Andy Clement joins the Marketing Madhouse to discuss a deep career in marketing and sales—and moving from the corporate world with Kimberly-Clark into the analyst space with Gartner. Andy and Moira discuss Revenue Councils, alignment, shared sales and marketing KPIs, maturity models and human/digital engagement.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information...
In this episode, Moira sits down with Sharon Harris, founder of The Sharon Harris Collective and former CMO of Ascential and Jellyfish, and marketing executive with experience at Deloitte Consulting, Sirius XM, AOL and Microsoft. They dive into digital transformation, generative AI, data overload, why CMOs are under attack and generational shifts that are redefining brands. Join us for a thought-provoking conversation.
In this episode, Russell Herring, Director of People and Growth at Modo Modo Agency, discusses the evolution of recruiting and his 20-year career as a national executive recruiter and entrepreneur. Russell talks about the challenges of finding candidates with the right combination of ever-expanding skills needed by digital and data-driven employers. He also offers expert advice on acing an interview for job seekers. Tune in!
Moira sits down with Jason Anthoine, a seasoned consultant and communications leader in workplace culture and employee engagement. They dive into the complexities of change management and why understanding employees—the people that are your brand—is as important as relationships with customers. Tune in for a thought-provoking conversation on driving positive change through meaningful employee connections and empowerment...
Moira Vetter catches up with Ishita Nagpal, a marketing PhD program participant at Georgia State University and an active networker. Ishita shares the story of her journey from a post-secondary education in India all the way to Atlanta, Georgia thanks to the example and active mentorship of Dr. Denish Shah.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
In this episode, meet Fintech & SaaS Marketing Executive Jennifer Lemming. Hear about taking a principled approach to marketing and how a disciplined alignment of strategy with core values benefits organizations as well as product integrity.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
Description: Join us with guest Todd Brown, Vice President, Marketing Strategy & Enablement at Fiserv. We talk about the journey to being your full self and how that honesty can translate to success in business and in life.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
Join host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
Moira sits down with guest Cesar Wurm, VP of Commercial Premium Brands at IHG Hotels. Moira and Cesar share a heartfelt conversation about rebirth and rebranding, both professionally and personally, and how adversity often brings opportunity.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
In this episode, Moira is joined by fellow Modo Modo Agency Creative Team Member, Kirk Wells. They talk about getting into a creative career, the curse of the White Bull, Edward Tufte and what it means to “raise no chicken.”
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
It’s old home week for Moira as she catches up with former Modoer Jennifer Close, Marketing Director for LexisNexis Risk Solutions. Listen in as they talk about building a career, both agency and client-side. They cover product marketing, the surprising value of being a generalist, and cultivating mentor relationships and professional networks.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
Explore the wide-ranging world of corporate marketing with host Moira Vetter and Jo Ann Herold, member of the Fast Company Executive Board and former CMO of Honeybaked Ham. Uncover what it takes to maintain your own happiness and sense of self in a corporate landscape, plus the must-know “Ps of marketing” for a new generation — all from a best-selling author and Georgia State University executive in residence.
Episode Guest: Jo A...
Join Moira Vetter and her guest Larry McHugh, whose career has spanned advertising innovators like P&G to the Weather Channel. Now an Entrepreneurial Mentor he shares some of what he’s learned and loved about startups and the creativity of business.
Episode Guest: Larry McHugh, on the board of almost every startup accelerator group in Atlanta
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
Guest Amy Parrish is the CMO & Managing Partner at PR firm Rhythm Communications. Join Amy and host, Moira Vetter, for ramblings about Public Relations, the media and some eccentric and infamous PR & Advertising people.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
Join host Moira Vetter and Michael McCathren, Senior Principal of Enterprise Innovation at Chick-fil-A, for a dynamic exploration of innovation. Uncover actionable insights, from innovation mindsets, observational awareness and the role of experimentation. Rethink how you are activating innovation in your business.
Episode Guest Michael McCathren, Senior Principal of Enterprise Innovation, Chick-fil-A
Moira Vetter sits down with Kacee Huguely, VP of Marketing at Mölnlycke US, to discuss the ins and outs of healthcare marketing. From the challenges of marketing post-pandemic to diversity in leadership, and finding your voice to take calculated marketing risks, they cover it all.
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener for privacy information.
Moira Vetter and Melissa Nordin, Director of Media at Modo Modo Agency, discuss the transformation of media, how digital has revolutionized targeting and measurement. Tune in rethink what you know about media and stay up to date on trends like Connected TV, ABM and more.
Episode guest: Melissa Nordin, Director of Media at Modo Modo Agency
patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/
See omnystudio.com/listener fo...
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