Creator Science

Creator Science

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.

Episodes

#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more

June 10, 2025 • 56 mins
Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership. But that’s just the beginning. This episode is a front-ro...
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#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast

June 3, 2025 • 45 mins
Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator land...
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#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]

May 27, 2025 • 53 mins
Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. ⁠Full transcript and show notes⁠ Mark's ⁠Website⁠ / ⁠Twitter⁠ ...
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#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life

May 20, 2025 • 46 mins
Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent. I open up about the challenges of juggling my main business, the demands of being a new ...
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#255: What’s going on with Substack?

May 13, 2025 • 35 mins
Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks. In this episode, I explain what’s going on, my own motives, and why you should (or shouldn’t) consider making the same move. → Read Why I Joined Substack → Subscribe to my Substack ⁠Full transcript and show notes⁠ *** RECOMMENDED NEXT EPISODE → ⁠#251: Behind the Scenes: What I’m quietly working on *** ASK CREATOR SCIENCE → ⁠Submit your question her...
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#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee

May 7, 2025 • 77 mins
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU. In this...
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#253: Mark Shust – Will AI kill our course businesses?

April 30, 2025 • 55 mins
Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. → Join Mark and me in The Lab ⁠Full transcrip...
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#252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo]

April 29, 2025 • 6 mins
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab
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#251: Behind the Scenes: What I’m quietly working on

April 22, 2025 • 46 mins
In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood. I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in...
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#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]

April 15, 2025 • 57 mins
Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here’s the best part – Jonny doesn’t have a massive audience. When he laun...
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#250: One of my favorite questions for finding clarity

April 8, 2025 • 21 mins
I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge...
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#217: Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits]

April 1, 2025 • 47 mins
Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full ci...
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#249: This is helping me make better decisions (faster) [Voice Memo]

March 29, 2025 • 4 mins
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab
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#248: Justin Moore - Lessons from hosting his first 3-day event

March 25, 2025 • 42 mins
Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals. If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was ex...
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#247: How you can plan for growth in 2025

March 18, 2025 • 58 mins
We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed. I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm takin...
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#246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]

March 11, 2025 • 81 mins
In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing. So, I thought this would be a great opportunity to do...
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#245: How to get more done [Voice Memo]

March 7, 2025 • 5 mins
→ Subscribe to the newsletter → Join The Lab
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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]

March 4, 2025 • 64 mins
Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.  Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half sc...
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#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits]

February 25, 2025 • 60 mins
Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s ...
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#244: I've been avoiding this for too long [Voice Memo]

February 21, 2025 • 6 mins
→ Subscribe to the newsletter → Join The Lab
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