Maven Marketing with Brandon Welch

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CPC, CPL, CTR, CPM… confused yet? You’re not alone. 

Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money.

In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. 

No fluff. No buzzwords. Just the truth.

Here’s what we cover:

•  What impr...

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Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail.

In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories. 

From jingles that make strangers sing in the grocery line to characters so beloved they become local icons, this is a behind-the-scenes look at campaigns that spark real emotion—and r...

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When the Market Feels Like It’s on Summer Vacation

It’s August. The sun’s hot, the kids are back in school, and your customers… well, they’re acting like they’ve all disappeared to the lake.

Every year, we get the same call from a business owner: “The phones are quiet. Sales feel slow. Is something wrong with my marketing?”

In this episode, we pull back the curtain on why August (and other weirdly slow months) happen—and...

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You’re Not Hiring a Marketer, You’re Hiring a Mindset

You’re not just looking for someone to run your ads—you’re trusting someone to help grow your business. Big difference.

In this episode, we unpack the three things that actually matter when choosing a marketer: curiosity, empathy, and business sense. 

Not who talks the loudest in the pitch meeting. Not who has the fanciest slides. Just real traits that drive results.

I...

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If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you.

Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works. 

With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to keep your audience engaged—not...

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The Million-Dollar Growth Hiding in Your Business

Not every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck.

In this episode, Brandon and Caleb break down a real client case study where a small profit center became a million-dollar growth engine… with zero added ad spend. How? By asking the right questions and using curiosity as a ...

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A Two-Word Trick That Fixes 80% of Bad Advertising

Nielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.

In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters to your customer.

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With Caleb out and Independence Day in the air, Brandon gets personal. 

In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building.

Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himself, this episode is ...

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Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode. 

But before you double your overhead and divide your attention, ask yourself: is it really time?

In this episode of the Maven Marketing Podcast, Brandon and Caleb walk through the 5 essential filters every business owner must run their growth plans throu...

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If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format.

In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven.

You’ll walk away with a full playbook for meetings that actually move people—personally and p...

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Yes, you can charge more. And yes—they can love you for it.

In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting.

When your brand stands for something bigger, price becomes irrelevant. This episode shows you how to get there.

Inside, you’ll learn:

• Why people don’t pay for products—they p...

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The Fatal Flaw in Most Advertising (and How to Fix It)

You’ve heard it. Maybe even said it: “We just need to educate the public.”
It sounds noble. But it’s one of the most expensive myths in marketing.

In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging.

If your ads feel smart but still aren't converting, this is the reason why...

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Should You Change Your Ad Schedule? Read This First.

You're finally running ads that work. But now what?

In this episode, Brandon and Caleb dig into one of the most common—and costly—questions growing businesses ask: “When should I switch up my TV or radio schedule?”

If you're using traditional media to build long-term brand equity, this episode will help you stay strategic and avoid the temptation to jump ship...

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100 Lessons, 2 Years, and One Very Big Thank You

After two years and 100+ episodes of answering real-life marketing questions, Brandon and Caleb reflect on the most meaningful, costly, and rewarding lessons learned along the way.

From missed hires to million-dollar wins, they pull back the curtain on what has actually worked—for clients, for themselves, and for the businesses they’ve helped scale acr...

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100 Episodes In: What We've Learned, What We're Launching, and Why We’re Still Showing Up

It’s our centennial episode. 100 weeks of eliminating waste, sharing real results, and cheering on the big dreamers.

In this special installment, Brandon and Caleb reflect on the journey so far—what's worked, what’s failed, and what’s made it worth it. 

They also pull back the curtain on the launch of the Maven Market...

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AI is changing the way people search—and trust.

If you’re still treating SEO like it’s 2015, you’re already invisible. In this episode, Brandon and Caleb break down the 9 essential moves to make now if you want your business to rank on ChatGPT, Google’s AI overviews, and wherever tomorrow’s customers are looking.

This isn’t just about code and keywords. It’s about building trust at scale. You’ll learn how to:

• Write l...

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Win the Sale Before the Sale

Everyone says you’ve got to get in front of the decision maker. But what if the real secret is winning over the person standing between you and them?

In this episode, Brandon and Caleb introduce the Inside Champion—the receptionist, the spouse, the kid, or even the family dog—who has more influence on the buying decision than you think. 

They share real-world stories, simple sales psychology,...

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CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.

In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about target...

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Thinking about rebuilding your website? Hit pause.

In this episode, Brandon and Caleb walk through the 11 critical things every business owner needs to know before hiring a developer or starting a redesign. 

With over 300 websites under their belt, they’ve seen it all—from high-dollar sites that generate no leads to developers who build beautiful platforms you can’t even edit.

They cover:

• The one question that protect...