Maven Marketing with Brandon Welch
Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads. Trade the marketing lies for solid growth strategies so you can reach your big dream! Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!
Episodes
If you’ve ever told yourself, “I’ll get healthy when work slows down,” this episode might change your timeline.
In this Maven Monday, Brandon sits down with Jeremiah Dalton (investor, husband, father of three, and host of Long Island Legends) to unpack how a radical health reset transformed his energy, confidence, and profitability.
We’re not handing you a fad diet or a hero montage. We’re exploring ...
Sales isn’t the problem. Focus is.
If your sales team is following the process but still missing the mark, this episode will hit home.
Brandon sits down with sales coach Ian Nix to uncover why most salespeople lose deals, and how to fix it without becoming “that” pushy salesperson.
They unpack three quiet killers of sales performance that cost businesses thousands every month and how to replace them with simple, customer...
If your ads are running, your SEO guy is paid, and your phone still isn’t ringing — this one’s for you.
Brandon and Caleb break down the five biggest reasons businesses disappear from Google and how the rules of search have quietly changed.
From AI Overviews to Local Service Ads, Google Maps, and organic SEO, this episode reveals where your marketing dollars are leaking and how to plug the holes fast. Inside t...
Are YouTube ads finally better than TV for building a local brand, or is broadcast still king when you need daily reach and real frequency? 🤔
Brandon sits down with Kyle to unpack what we’re seeing across millions in ad spend: CPMs, skip rates, watch time, and the one factor that keeps TV (often) ahead for “tomorrow marketing.”
We also cover when YouTube does win—and how to plug it into a media plan without wasting bu...
Radio advertising: dead relic of the past, or secret weapon hiding in plain sight?
We tested the hype, the hate, and the hard numbers, without picking a side.
This episode dives into what most marketers miss about audio, how to tell if your brand should even touch radio, and the one buying mistake that quietly kills campaigns.
In this episode:
- The media metric that can flip your budget math
- “Targeting” v...
Most businesses think they have a “sales process.” Spoiler: they don’t.
And it’s costing them thousands in wasted ad spend and lost customers.
In this episode, Brandon and Caleb dig into the real reason leads slip through the cracks and what you can do—without spending a single extra dollar—to plug the leaks.
What you’ll hear:
- The common mistakes almost every business makes
- Why “weak leads” aren’t really we...
Is it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube).
Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up.
The framework:
- Strategy → Message → Media (in that order, always)
- Build each for three customer types: Today, Tomorrow, Yesterday
In this episode yo...
Don’t Stop Telling Your Story (Yes, Cracker Barrel just proved it)
Scrambled or over-medium—either way, today we’re serving a simple truth most brands forget: you don’t need a new story… you need to keep telling the one that made you worth listening to in the first place.
Brandon & Caleb use the Cracker Barrel logo saga as a jumping-off point to show how repetition + relevance beats shiny “rebrands” every day of the...
CPC, CPL, CTR, CPM… confused yet? You’re not alone.
Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money.
In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable.
No fluff. No buzzwords. Just the truth.
Here’s what we cover:
- What impr...
Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail.
In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories.
From jingles that make strangers sing in the grocery line to characters so beloved they become local icons, this is a behind-the-scenes look at campaigns that spark real emotion—and r...
When the Market Feels Like It’s on Summer Vacation
It’s August. The sun’s hot, the kids are back in school, and your customers… well, they’re acting like they’ve all disappeared to the lake.
Every year, we get the same call from a business owner: “The phones are quiet. Sales feel slow. Is something wrong with my marketing?”
In this episode, we pull back the curtain on why August (and other weirdly slow months) happen—and...
You’re Not Hiring a Marketer, You’re Hiring a Mindset
You’re not just looking for someone to run your ads—you’re trusting someone to help grow your business. Big difference.
In this episode, we unpack the three things that actually matter when choosing a marketer: curiosity, empathy, and business sense.
Not who talks the loudest in the pitch meeting. Not who has the fanciest slides. Just real traits that drive results.
I...
If you’ve ever wondered whether you’re emailing your customers too much—or not enough—this episode is for you.
Brandon and Caleb break down the strategy (not just the tactics) behind email marketing that actually works.
With real benchmarks, proven ROI stats, and examples from businesses just like yours, you’ll walk away knowing exactly how often to send, what to say, and how to keep your audience engaged—not...
The Million-Dollar Growth Hiding in Your Business
Not every breakthrough requires more marketing. Sometimes, your next big revenue leap is already in your building—or your truck.
In this episode, Brandon and Caleb break down a real client case study where a small profit center became a million-dollar growth engine… with zero added ad spend. How? By asking the right questions and using curiosity as a ...
A Two-Word Trick That Fixes 80% of Bad Advertising
Nielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.
In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters to your customer.
With Caleb out and Independence Day in the air, Brandon gets personal.
In this solo episode, he shares a heartfelt encouragement to every entrepreneur who has felt the weight of leadership, the pressure of noise, or the slow drift away from joy in the business they once loved building.
Drawing from the wisdom of Viktor Frankl and Ray Dalio, and the quiet confidence of Jesus himself, this episode is ...
Every ambitious entrepreneur hits a moment where expansion seems like the next logical step—open a second location, add a new market, or chase the high of builder mode.
But before you double your overhead and divide your attention, ask yourself: is it really time?
In this episode of the Maven Marketing Podcast, Brandon and Caleb walk through the 5 essential filters every business owner must run their growth plans throu...
If your team meetings feel like a waste of time—or worse, a beatdown session—it’s not your team. It’s your format.
In this episode, Brandon and Caleb break down the exact 7-step structure they’ve used every single week for over a decade to build culture, boost morale, and create record-breaking results inside Frank & Maven.
You’ll walk away with a full playbook for meetings that actually move people—personally and p...
Yes, you can charge more. And yes—they can love you for it.
In this episode, Brandon and Caleb unpack the real reason people are willing to pay premium prices—and why it has nothing to do with fancy features, clever promotions, or better targeting.
When your brand stands for something bigger, price becomes irrelevant. This episode shows you how to get there.
Inside, you’ll learn:
• Why people don’t pay for products—they p...
The Fatal Flaw in Most Advertising (and How to Fix It)
You’ve heard it. Maybe even said it: “We just need to educate the public.”
It sounds noble. But it’s one of the most expensive myths in marketing.
In this episode, Brandon and Caleb dismantle the “educate to convert” trap—and show you what actually moves the needle in your messaging.
If your ads feel smart but still aren't converting, this is the reason why...
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