Maven Marketing with Brandon Welch
Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads. Trade the marketing lies for solid growth strategies so you can reach your big dream! Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!
Episodes
Most TV ads fail before the customer ever hears the message.
Not because the business is bad. Not because TV “doesn’t work.” But because modern audiences are distracted, multitasking, scrolling, cooking dinner, or barely paying attention at all.
In this episode, Brandon breaks down two simple tests that can completely change the effectiveness of your broadcast advertising and help your commercials ...
Big results rarely happen in a single moment. They’re earned long before anyone notices.
In this episode, Brandon and Caleb unpack a story that sounds almost unbelievable at first: a local business generating massive demand in just one day. But instead of pointing to a shortcut or a lucky break, they walk through what was happening behind the scenes long before that moment ever arrived.
This conver...
Most business owners are looking for the wrong signals.
They watch for obvious wins… wait for clear feedback… and assume silence means nothing is happening.
But what if that’s exactly backwards?
In this episode, Brandon and Caleb challenge one of the biggest misconceptions in advertising, and share a perspective that might make you rethink what “working” actually looks like.
If yo...
If you’ve ever looked at your calendar and thought, “I don’t want to deal with that client today…” this conversation is for you.
Not all growth feels the same.
Some customers energize your team, strengthen your culture, and make the work better. Others… just aren’t quite the right fit.
In this episode, Brandon and Caleb explore a simple but powerful idea: who you work with shapes everythin...
If your ads feel stale… It’s easy to assume people are just ignoring you.
So you switch it up. New creative. New message. New campaign.
But what if the problem isn’t your ad… it’s when you’re changing it?
In this Maven Monday episode, Brandon and Caleb break down one of the most misunderstood questions in marketing: how often should you actually change your ads? And more importantly, what ...
What if you asked your kids how you’re doing… and actually listened?
In this special Maven Monday episode, Brandon sits down with his most honest critic (and most important audience) for a conversation that has nothing to do with marketing and everything to do with what actually matters.
Because behind every growing business, every late night, and every big goal… there are people at home experienci...
You post the job. The applications come in. But the people raising their hands just don’t feel like the right fit.
If you’ve ever wondered why the talent you’re attracting doesn’t match the company you’re trying to build, this episode will challenge the way you think about recruiting.
In this Maven Monday conversation, Caleb looks at hiring through a different lens—one that most businesses overlook...
They rarely show up looking like distractions. They don’t wave a red flag or present themselves as a problem. Instead, they show up looking sharp (like a new opportunity, a new platform, a new strategy, or a new partnership).
And the truth is… most of them aren’t bad ideas.
They’re just not the thing that actually moves your business forward.
In this Maven Monday episode, Caleb Agee explor...
AI is here. It’s embedded in your workflow. But it might be sabotaging your voice.
In today’s fast-paced digital landscape, authenticity isn’t optional — it’s everything. Whether you're a business owner navigating rapid growth or a leader communicating in moments that matter, the words you use directly impact your credibility, influence, and trust.
On this episode of the Maven Marketing Podcas...
If you’ve ever looked at your revenue and wondered how much slipped through the cracks after that first call, this episode is for you.
In this Maven Monday conversation, Brandon tackles one of the most expensive blind spots in small business: inconsistent follow-up. Because most salespeople don’t struggle with skill, they struggle with identity, confidence, and clarity.
Why does follow-up feel awkw...
When did your work stop feeling like play?
In this solo Maven Monday episode, Brandon revisits a quote that has shaped the way he thinks about business, leadership, and life. This one's about remembering why you started, and what the big dream actually is.
In seasons of stress, growth, and uncertainty, it’s easy to slip into maintenance mode. To become reactive. To grind without joy. But what ...
You’ve been giving the best of you away all day. To clients, problems, deadlines, and the grind of building something meaningful.
But what happens when you walk through the front door?
In this short Maven Monday episode, Brandon shares a simple habit called “Drive Around the Block” A practical reset that helps small business owners create work-life balance, separate stress from home, and show up wi...
Most businesses are shouting at the wrong people.
In this solo Maven Monday episode, Brandon breaks down the most overlooked customer in your entire market. The one who isn’t ready yet… but absolutely will be. If your industry has a long buying cycle (think home services, healthcare, legal, or high-ticket purchases), this episode will challenge how you think about advertising, timing, and growth.
Y...
If advertising has started to feel frustrating, expensive, or harder than it should be, this episode is your reset.
In this Maven Monday conversation, Brandon Welch takes marketing back to the basics that actually drive growth: becoming known, liked, and trusted in your market. Not trends. Not hacks. Not chasing the next platform. Just the fundamentals that make people think of you first when it’s time to b...
Most businesses think branding is vague, expensive, and impossible to measure.
It’s not.
In this Maven Monday episode, Brandon and Caleb break down what brand strength actually looks like in the real world, and how to see it clearly inside your own data.
They walk through the three Google Analytics metrics that reveal whether your business is becoming the one people think of first… or just ano...
If your ads feel stale, you’re probably tempted to blow everything up.
New year. New platforms. New formats. New creative. New… something.
But in this Maven Monday episode, Brandon and Caleb push back on the most expensive marketing instinct there is: changing just to feel like you’re doing
They unpack how action bias tricks business owners into bad switches, and why the best advertisers ...
Every January starts the same way.
Motivation is high, everyone’s announcing goals and convinced they’ve cracked it this time.
And then… real life shows up.
In this Maven Monday episode, Caleb Agee breaks down why most New Year’s resolutions fail, and shares a simple framework that actually survives February, March, and the chaos of everyday life.
This isn't some "new year, new me" mot...
What if the most powerful marketing tactic you’ll use this year has nothing to do with ads, funnels, or budgets?
In this Maven Monday, Brandon Welch and Caleb revisit a 90-year-old insight from Dale Carnegie that still outperforms most modern marketing tactics... and almost everyone overlooks it.
This episode isn’t about scripts, hacks, or manipulation. It’s about attention, respect, and the small human moments that q...
Most businesses will waste money in 2026. Here’s how not to be one of them.
In this Maven Monday, Brandon Welch and Caleb strip marketing back to what actually works after years of chaos and shiny objects.
This episode isn’t about trends, hacks, or predictions. It’s about the foundational decisions that separate businesses that grow steadily from those that constantly feel behind.
This con...
2026 is shaping up to be the year things finally settle, but that doesn’t mean marketing gets easier.
In this Maven Monday episode, Brandon and Caleb break down what they’re seeing on the front lines of annual planning season and why the way you build your 2026 marketing plan matters more than ever.
Costs are higher, customers are more selective, and attention is harder to earn—but the businesses t...
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