Maven Marketing with Brandon Welch
Each year, business owners spend one trillion dollars on advertising with very little to show for it. In fact, eight out of ten say they are not confident they are getting their money’s worth. Without throwing money at advertising, how do you grow your business? Maven Marketing with Brandon Welch is a workshop-style podcast answering real growth questions from today’s business leaders. Each episode will introduce you to the Maven Method, our straight-forward, proven approach for growing a business without wasting money on ineffective ads. Trade the marketing lies for solid growth strategies so you can reach your big dream! Join Brandon Welch and co-host, Caleb Agee, each week for Maven Monday and Frankly Friday!
Episodes
When things are running smooth, you assume your marketing is doing its job.
But as soon as leads and sales get tougher, you suddenly wonder if you’ve been giving credit to the right things… and now every penny you’ve been spending is suspect.
Are you facing lackluster results with your advertising?
Are you wondering if your marketing people have been fluffing all along?
Would you like to know ho...
You have natural abilities.
Those natural abilities gave you an advantage over most people.
They got you to a reasonable level of success.
People applauded you.
It felt weird to be celebrated for something that was reasonably easy.
You, not wanting to be a braggart, struggle to push yourself out in front anymore.
You think the “attention” is braggadocios.
So you sett...
00:00 Teaser
00:41 Intro
01:40 What's happening with my organic traffic?
02:45 A giant update from Google
08:50 What you can do to stay on top
15:20 Another way Google's making things tougher
21:10 A new chance to prove credibility
26:50 What's your local listing authority?
28:50 How Google checks if you're 'legit'
32:00 Oh yeah, it's an election year too.
3...
If you asked the average person why they haven’t conquered their goals, there is a significant chance they’d provide one of four excuses:
- Not enough time
- Not enough money
- Not enough energy
- Not enough knowledge
There is also a significant chance they would be… wrong.
Consider that the average person:
- Spends 2.2 hours a day on social media
- Spends 2.9 hours a day watching meaningless TV
- Works out less than 20 minutes a day
- Over eat...
00:00 Intro
01:04 Today's Episode
02:10 Consumer Habits and Stats
06:17 Are You Confident Enough to Sell?
08:34 #1 Ask Better Questions
12:24 #2 Communicate Your Values Better
16:26 #3 Get In Front of More People Who Aren't Brand Aware
21:26 #4 Provide A Trade-Down Option
24:20 #5 Choose to Grow
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
A...
I’d like to find the writers of the iPhone software who automated this video title yesterday, and I’d like to punch them.
Notice I didn’t just say “this video.”
I said “this video title.”
“Early Adventures with Jude”
It was one of the many auto-generated slide shows served up to me each week on my home screen. Like most, this video was a blessing of past memories.
But it was that “early” word that got me.
The “*Early* Adventures” implie...
00:00 Intro
01:20 Today's Topic
02:36 Conversion Rate
06:39 Website Load Speed
09:23 Website Technology
13:18 Bounce Rate
17:57 Content Out of Whack
21:16 Design
25:14 Search Engine Ranking
26:46 Recap
27:09 The Price Is Right
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our We...
When I was 17, I wanted to be a music producer.
The path presented to me was an $80,000 program at a music school.
It seemed logical: pay to learn the skills, then get a job that pays you for those skills.
Lucky for me, I met a guy who had gone to that school, paid the money, learned the skills, and had a blast. There was only one problem: he was broke.
I took a closer look at my options.
Also, lucky for me, I had a job at a music st...
00:00 Intro/New Guest
02:08 These Trends are Affecting All Companies
03:10 Google is Charging you MORE for the Same Results
11:23 The Solution that Most Business Owners Won't Commit To
16:14 Short Form Videos Are Leading To More Sales
21:40 Stop Targeting People on Social Ads
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a c...
We are indebted for today’s Frankly Friday to my friend Bill Perkin.
With so much banter in the air, so many opinions, and so many people looking for an opportunity to be offended, Bill offered a four-word solution that I’m convinced could save humanity.
“Whenever I get in those situations, I write the word WAIT at the top of my notepad,” he said.
Why
Am
I
Talking?
“WAIT.”
It reminds me of what we all know to be true…
...
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Do you have a marketing prob...
- Confuses you
- Frustrates you
- Makes you jealous
- Suggests you’re inadequate
- Keeps you stuck
You got what was in their tank.
They may have filled their own tank with poison, or someone else may have done it for them.
Fake news, toxic media, or a mental illness may have filled it without them even being aware.
00:00 Intro
00:43 Today's Episode
02:39 What are the 3 Types of Customers?
05:09 The Today Customer
07:11 The Tomorrow Customer
20:45 The Yesterday Customer
22:44 Recap
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/...
I was a B student.
Not because getting an A was hard. But because getting a B… was easy.
Until 3rd quarter in 4th grade when my dad sat me down at the dining room table with my report card in his hand.
He wasn’t mad, but he had something to say.
He looked at my list of not bad, not great marks, held up his thumb and index finger 1-inch apart, peered his eye through the gap and said,
“It only takes a little bit to be better than aver...
Host: Caleb Agee
Co-Host: Megan Ellis
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Do you have a marketing proble...
Bought and Freed
One day in 1791, a man showed up to a Virginia courthouse, proclaimed “I will pay the highest price for their freedom,” and then proceeded to emancipate every slave he had inherited.
His name was Robert Carter III, and he was a remarkable human.
In the face of uproar and disgust from his southern peers, he would go on to set over 500 people free in his lifetime at astounding expense to his wealth and reputation. He n...
00:00 Intro
00:52 A Note About the Big Dream
02:42 You are about to learn from a legendary company
03:35 Collegiate Golfer, Professional Musician, 3rd Generation Leader
06:19 Doubling Sales in An Extremely Competitive Environment
10:42 When The Mission Drives the Money
12:49 How To Keep Vision Alive Through 3 Generations
17:49 When Everyone Doubts You
20:10 How to Take Brick and Mortar to E-Commerce...
My friend Bill is an incredible husband, business leader, mentor, Jesus follower, aviator, and friend.
I cherish his advice as much as anyone I’ve ever known…
Except for when it comes to painting. He is certifiably awful.
(Sorry, Bill. But you know it’s true.)
Similarly:
- I don’t ask my fluffy friends how to get skinny.
- I don’t ask my broke friends how to get rich.
- I don’t ask my single friends...
00:00 Intro
01:36 Today's Topic
02:50 If You Catch Yourself Doing This, Stop.
04:04 How To Make Your Company Famous
07:37 The One Word Swap That Will Double Your Results
09:24 An Ad That Sold the Most Boring Product... for Double the Asking Price
14:29 You've Hooked Them... Now Don't Screw it Up!
17:34 A Targeting Secret (Enter the Side Door)
23:27 A Secret to Conquer Facebook's ...
Ridiculous Wishes.
I felt all one-thousand, eight hundred seconds tick down on the face of that flimsy clock, on that manilla brick wall, in that dreadful classroom, on every school day from March 17th, 2004 until May 12th, 2007.
The final thirty minutes of the day were the only thing keeping me from my best friend and the entire hope of my teenage existence.
We didn’t go to the same sch...
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