The Sterling Family Law Show
The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices. Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys. Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies. Together, they share the playbook for building the law firm of your dreams. If you're looking to grow exponentially, generate revenue, and get good at business, this podcast is for you.
Episodes
Your law firm job descriptions attract everyone and fit no one. Here's the 6-component system that filters before interviews. This legal job description template shows exactly what good looks like.
Most law firm job descriptions try to please everyone, which means they attract no one worth hiring. The reality: you want to attract the right candidates AND repel the wrong ones before they waste your interview t...
Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do?
In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality.Â
You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews ...
Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover.
Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's filtering them systematically before bad fits waste months and frustrate your team.Â
This hiring funnel legal industry approach tackles employee turnover reduction through ca...
Law firm employee benefits that turn your team into millionaires—Dana Palmer's 25% SEP system solves retention for good.
Family law firms lose great people because they compete on base salary instead of law firm compensation strategy—Dana Palmer flips this by offering a 25% SEP retirement contribution that makes every team member, even receptionists earning six figures, into millionaires within 20 years.
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Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak.
Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, even bad leads is important because it teaches your system’s AI what to avoid. This systematic tracking framework cuts wasted spend and optimizes for revenue, not just clicks.
Discover why Bob Tharp's firm was stuck for 10 years doing multiple practice areas—and how going divorce-only doubled their revenue within 2 years.
This law firm specialization story reveals the multi-practice area challenges that keep firms stuck at revenue plateaus and unable to build scalable systems. Bob Tharp shares the exact divorce-only law firm strategy that unlocked explosive growth after a decade of stru...
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.
Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases.
Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service prof...
Non-attorney law firm leadership grew us $3M in less than 2 years. Here's how we hired a manufacturing exec to run Sterling Lawyers.
Jeff Kerlin's journey from manufacturing leader to law firm president proves non-attorney firm management works when you prioritize leadership ability over legal credentials. His approach to law firm culture building strategies and one-on-one leadership development transfor...
Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework.
Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggregate review quality across platforms. Keyword-stuffed lawyer pages vanish from AI search optimization—conversational, intent-based content wins. Most family law SEO strategies are 3-4 ye...
Law firm annual planning is how we scaled Sterling Lawyers to 27+ attorneys. Here's our exact process for planning growth.
Our law firm financial planning process starts with data - understanding your client acquisition waterfall, qualified lead cost calculation, and law firm close rates optimization to reverse engineer revenue targets.Â
Leadership team planning meetings bring your entire team together to...
Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data.
Family law firms waste budget on research intent when purchasing keywords convert 3X better. The constraint isn't spend—it's intent precision. This framework reveals which keywords fund cases versus which bleed your Google Ads budget on tire-kickers who aren't rea...
Law firm systems transform chaos into predictable growth. Stop treating your practice like it's special—run it like a business.
This episode reveals how law firm operations management drives sustainable growth through predictive capacity planning and metrics tracking. You'll learn the legal practice management systems that enable delegation strategies and workflow automation.Â
Family law practice str...
Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.
You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix S...
Law firm metrics made simple: Track your waterfall from calls to clients. Tom's 12-month journey shows exactly what to measure.
Family law firms struggle without proper client acquisition tracking and legal practice benchmarking. This law firm waterfall analysis breaks down every metric from call answer rates to attorney close rate optimization.
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Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales.
The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competitor, and non-brand campaigns. We break down the exact Google Ads setup that allocates spend to highest-intent keywords first.Â
Stop treating paid search best practices as opti...
Merging law practices might be your best move. Kathy closed her solo firm after 'wearing every hat.'
Here's the brutal truth about solo practice: you can't actually practice law when you're doing everything else. Kathy had a case involving the Smith and Gadow firm and evaluated their professionalism firsthand before joining. The collaborative law firm structure, mentorship benefits, and family ...
Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.
Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click preven...
AI for law firms isn't theory anymore. Three family law firm owners share what's working right now—and what isn't.Â
Here's the brutal truth: firms using AI for law firms will replace those who don't. This panel reveals legal practice automation that's happening today—ChatGPT chatbots for AI standard operating procedures, attorney productivity AI that eliminates "I forgot" client ...
Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.
This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutt...
Solo law practice owners hit a ceiling fast - but Christina cracked the code to 50% yearly growth. Here's her system.
Most solo attorneys think they need partners to scale, but Christina proves that wrong. She went from lacking confidence to building small law firm systems that generated consistent family law firm growth without sacrificing her attorney work life balance.Â
The legal practice management strategies s...
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