Legal Marketing 101

Narrow Down to Scale Up: Maximizing Law Firm Profitability

Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices.

This method isn’t merely theoretical; it’s a practical blueprint for those who want to lead, not ...

Building the Ultimate Drip Email Sequence

Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes.

It's not just about sending emails – it's about sending the right o...

What should I look for in my email marketing software?

Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless.

Embracing the future doesn't have to ...

What should I look for in my email marketing software?

Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack.

We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal...

Strategies for Compliance with Google Ads Policies

Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clients. Avoid the pitfalls of prohibited content and discover how layout, d...

Navigating Google Ads Editorial Policies

Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards.

This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I'll guide you through the nuances of aligning your m...

Navigating Google Ads Policies

Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, all aimed at ensuring your legal services ads are not only complia...

Introduction to Google Ads Policies

Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law firms. In our journey, we'll also lay the bricks for creating ad campaigns...

Stop Sending Users to Your Home Page

Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process.

We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion powerhouse you need for PPC success. I’ll share insights on craft...

Your 2024 Marketing Plan

Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn't stop there: we're talking about AI, and paid advertising l...

What's up with Google's new Sensitive Events policy?

Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis.

It's not just about staying compliant. Discover how Google's policy could alt...

How Do I Drive Traffic to Lead Magnets?

Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage with your lead nurturing system.

Visit: Legal Marketing 101 Yo...

How to Make Better First Impressions Online

Join our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impression with potential clients.

From the ep...

3 Ways to Use AI in Your Marketing Right Now

Join our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation.

From the episode:

Can AI Make Me a Marketing Plan? S2E39

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How can I make my own podcast?

Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it happen. There's no definitive 'right' way to podca...

PPC Settings Google Doesn't Want You to Know About

Join our host, Toby Rosen, as we dive into some of the settings Google doesn't want you to know about when it comes to PPC and Google Ads. We'll talk about how to subvert the system, bypass Google's filters, and achieve lower click prices than Google wants you to get. If you want to save money on Google Ads, don't miss this episode.

Get t...