Let’s Talk PR & More!

Sherry Goldman's guest is Jaci Clement, CEO and executive director of the Fair Media Council. Sherry and Jaci discuss the Council's efforts on its key issues of media accountability and media literacy. Their conversation highlights the importance of local media, how it is changing to meet today's economic realities and changing audience engagement, and why local news matters more than ever. 

Let’s Talk PR & More!, hosted by She...

Sherry Goldman's guest is Jennifer Avril, senior account manager of Warner Communications. Sherry and Jennifer discuss public relations and messaging for environmental and climate tech companies and issues. Their conversation addresses the benefits and challenges of public relations efforts for environmental and climate tech companies and sustainability issues, especially in today's world of rapidly changing regulations and policie...

Sherry Goldman's guest is Jeff Blumenfeld, founder of Blumenfeld & Associates. Jeff shares how he used his PR and marketing expertise in a most important effort - to save his life! And, now he's using PR to help save others' lives. Sherry and Jeff discuss how Jeff used public relations and marketing to help him find the kidney he needed when he found he needed a kidney transplant. His effort was successful and now he's sharing ...

Sherry Goldman's guest is Fay Shapiro, founding publisher of CommPRO.biz. Sherry and Fay discuss the changing public relations industry, including the evolution of tools and resources that PR pros rely on daily and how technology and AI are driving the industry and partners to new areas and opportunities.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth...

Sherry Goldman's guest is David Fuscus, CEO of Xenophon Strategies and founder and CEO of Precis AI. Sherry and David discuss the growing role of generative AI in public relations, as well as in agency management. Their conversation spans how AI is changing the skill sets of writers and PR pros, best practices for using AI and how it can impact agency profitability, and specific AI tools, such as Precis AI, which are being develope...

Sherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Hunter: Influence in America Study on Gen Z, which analyzes their purchasing patterns, decisions, and interactions with media and influencers.

Let’s Talk PR &am...

Sherry Goldman's guest is Laura Borgstede, CEO of Calysto Communications. Sherry and Laura discuss doing PR for AI clients, as well as best practices for using AI in PR and media relations in B2B campaigns. Their conversation also covers how media views AI-generated content sent to them, as well as specific AI tools that can help PR pros in their work.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winn...

Sherry Goldman's guest is Kourtney Jason, president and co-founder of Pacific & Court. Sherry and Kourtney discuss public relations for books and authors. Their conversation spans developing effective media relations outreach strategies, pitching stories, and using social media to support the media outreach effort and book sales.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communi...

Sherry Goldman's guest is Frank D'Agostino, a brand and media partnership executive. Sherry and Frank discuss brand partnerships with media and entertainment entities. Their conversation spans how to enter into brand-media partnerships, strategic planning and timelines, creating creative & impactful content, and evaluating their effectiveness.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning G...

Sherry Goldman's guest is Alexandra Zendrian, founder of AtoZ Communications. Sherry and Alexandra discuss best practices for creating stories that will make news. Drawing on their earlier careers as journalists before becoming PR pros, Sherry and Alexandra  identify the stories and issues that can help companies generate earned media coverage and also effectively engage audiences on social media and in owned tactics.

Let’s Talk P...

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss Google analytics - how it works, what it tells us, ways to use the data to improve all aspects of business, and how AI is impacting analytics. The conversation will also offer helpful tips for understanding all search engine and website analytics, not just those provided by the Google.

Let’s Talk PR & More!, hosted by Sherry Gol...

Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are very different between the U.S. and Europe, and Sherry and Natacha discuss how to ...

Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism.  Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all aspects of marketing, branding, and communications.

Let’s Talk PR & More!, hosted...

Sherry Goldman's guest is Peter Freedman, founder and director of thinking of Think Inc.  Sherry and Peter discuss Peter's 10 Golden Rules of PR and Guerilla Marketing and how taking risks can help start-ups, many of which are apps, create buzz and awareness for their ventures. Peter also discusses his 'silly PR' for client Calm, which helped the relatively unknown app become a worldwide media sensation.

Let’s Talk PR & M...

Sherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can help ensure the media will always serve us.

Let’s Talk PR & More!, hosted by Sherry...

Sherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Grou...

Sherry Goldman's guest is Gabrielle Kessler, creative and strategic leader of We Are Social. Sherry and Gabrielle discuss experiential marketing - best practices, how to incorporate it in public relations campaigns, and how to create an experiential experience that could go viral. 

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic...

Sherry Goldman's guest is Brian Bohl, specialist in the corporate communications department of Canon USA. Sherry and Brian discuss best practices for media relations. Their conversation covers B2B media relations, as well as handling media outreach for sports entities. (Brian handled media relations while for local sports associations and the New York Racing Association.)

Let’s Talk PR & More!, hosted by Sherry Goldman, preside...

Sherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, marketing, communications, and related fields. Their conversation covers finding and ma...