Let’s Talk PR & More!

Sherry Goldman's guest is Bill Beutler, president and founder of Beutler Ink. Sherry and Bill discuss Wikipedia, which is increasingly becoming a resource that AI is sourcing information from. Their conversation spans how Wikipedia works, the ethics of information on Wikipedia, why AI is sourcing information from this site, how to set up a Wikipedia page, and how to make a Wikipedia page more attractive to AI. 

Let’s Talk PR & ...

Sherry Goldman's guest is George Bradley, director of public relations and communications for Archer Education. Sherry and George discuss marketing and communications strategies and best practices for higher education entities and the role of marketing communications in helping higher education's recruitment of faculty and students. Their conversation also includes how SEO and GEO are changing marketing strategies, the role of thou...

Sherry Goldman's guest is Glo Janata, CEO and owner of TogoRun. Sherry and Glo discuss all facets of healthcare communications. Their conversation spans best practices for communicating complicated healthcare issues, how the changing government guidance on healthcare issues is impacting communications and public relations initiatives, the role of private sector-public sector partnerships in the healthcare arena, building and mainta...

Sherry Goldman's guest is Jess Garbarino, who leads U.S. internal and external communications for Primark. Sherry and Jess discuss how international fashion retailer Primark uses public relations to build the brand in the U.S., where it had little name recognition when it first entered this market and relies on brick-and-mortar sales instead of e-commerce. Primark's success is attributed to a strategically sound public relations ef...

Sherry Goldman's guest is Tara Goodwin, founder of Goodwin Consulting and author of Manage the Message, Change the Outcome: An Executive's Guide to Crisis Management. Sherry and Tara discuss best practices for crisis management and crisis communications. The conversation spans practical advice, including ways to create effective crisis plans affordably, the importance of a holding statement, and best practices for using AI in your ...

Sherry Goldman's guest is Ray Hennessey, chief executive officer and executive partner of Vocatus. Sherry and Ray discuss corporate/organizational social media policies. Their conversation spans how to create these policies and if they can be used and enforced as people/employees become more political or partisan publicly. They also delve into how this publicly expressed partisanship can create reputational and crisis situations fo...

Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to a more national audience. They also discuss the best practices for getting involved o...

Sherry Goldman's guest is Samantha Flynn, founder and chief strategy officer of Junipr Public Relations. Sherry and Samantha discuss the changing PR and media landscape and how to adapt PR programs and relationships to this changing landscape. Their conversation includes best practices for making your company or message be a part of the conversation and making a story stick in today's world, as well as how to effectively demonstrat...

Sherry Goldman's guest is Sam Waltz, strategic PR counselor and founder of SamWaltz.com Strategic Capital & Business Council. Timed with 2025 being the 84th anniversary of Pearl Harbor, Sherry and Sam discuss his Silver Anvil award-winning public relations campaign to vindicate two scapegoated 1941 Pearl Harbor Commanders, Adm. Husband Kimmel and Gen. Walter Short,  and restore the reputations. The effort, which was championed ...

Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University and co-author of "Raising Social Capital."  Sherry and Gregg discuss corporate social responsibility (CSR) and how it is becoming CSA (corporate social advocacy and activism). Their conversation spans what is social capital, why it's importance for brands and companies to make these campaigns centerpieces of their mission and bu...

Sherry Goldman's guest is Corey Martin, managing director of media + influence at Allison Worldwide and co-founder of @RainbowDads. Sherry and Corey discuss the growing influencer economy (now estimated at $10B) and the increasing role of influencers, who increasingly are the center of an integrated marketing campaign. Their conversation spans the key reasons to engage influencers, how influencers can drive earned media strategies ...

Sherry Goldman's guest is Philip Tate, president of Philip Tate Strategic Communications. Sherry and Philip discuss becoming an independent PR consultant. Their conversation spans considerations for launching an independent consultancy, new business development as a sole practitioner, effective tools for staying current and connected in today's environment, and the challenges and opportunities of being entrepreneurial as vs. part o...

Sherry Goldman's guest is Timothy Penning, professor in the school of communications at Grand Valley State University and author of "Public Relations Theory in Practice: Strategic Applications for Professionals." Sherry and Tim discuss how the messaging, strategies, and tactics that public relations, and all communications, professionals  do today are actually built on foundations of theory and how understanding specific theories (...

Sherry Goldman's guest is Hinda Mitchell, founder and president of Inspire PR Group. Sherry and Hinda discuss PR for food production and agricultural clients. Their conversation spans consumer and B2B PR for products, companies, and organizations involved with food production and agriculture, the growing role of influencers in PR campaigns, and the health/safety and legislation issues that impact PR campaigns for these key industry...

Sherry Goldman's guest is Kathleen Lucente, founder and CEO of Red Fan Communications. Sherry and Kathleen discuss how PR needs to adapt to be effective in today's 'no click' world, where generative AI is changing how  information is sourced and communicated. Their conversation spans how to build and promote effective brand and corporate narratives, as well as how AI is positioning PR as a key driver for marketing initiatives. 

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Sherry Goldman's guests are Linda Zebian, vice president of communications, and Matt Dzugan, senior director of data, at Muck Rack. Sherry, Linda, and Matt discuss the findings of Muck Rack's first-ever study on "What is AI Reading." The surprising study results, which they discuss, include what AI is prioritizing in its searches, the importance of earned media in what AI sources, and how PR should adapt to take advantage of AI's c...

Sherry Goldman's guest Jennifer Kaplan, founder and CEO of Evolve Public Relations and Marketing. Sherry and Jennifer discuss managing reputation in today's challenging and changing PR and media landscape. Their conversation touches on managing brand and corporate reputations, as well as personal reputations.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-d...

Sherry Goldman's guest is Donetta Allen, president of influencer and creator marketing agency Bobbie. Sherry and Donetta discuss influencer marketing and the the growing impact and reach of influencers, especially with Gen Z and Millennials, in consumer and brand public relations.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topi...

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual.  Sherry and Patrick discuss the ways AI is changing how we communicate and its impact on information, misinformation and disinformation. They also discuss the changing regulations and environment that impact AI and our use of AI.

Let’s Talk PR & More!, hosted by Sherry Goldman, presi...