Let’s Talk PR & More!

Sherry Goldman's guest is Danielle Dellilo, director of promotions, public relations, and talent relations for iHeartMedia in New York. Sherry and Danielle have an in-depth conversation about public relations, marketing, and promotions of radio and digital audio entities, which include traditional radio, online, streaming, podcasts, and more. Their conversation spans the opportunities brands have for marketing and promotion across ...

Sherry Goldman's guest is Olga Gonzalez, CEO of Pietra Communications. Sherry and Olga discuss public relations for jewelry. Their conversation covers the strategies that are most effective for high-end jewelry, best practices for engaging a fragmented consumer base, how today's economy is impacting public relations for products deemed as luxury, and the role that influencers and AI are playing in marketing and public relations ini...

Sherry Goldman's guest is Kevin Perlmutter, founder and chief strategist of Limbic Brand Evolution and author of 'Brand Desire: Spark Customer Interest Using Emotional Insights.' Sherry and Kevin discuss branding and why understanding the emotional insights of customers is key for developing effective branding and overall business success. Their conversation spans the type of insights to understand, incorporating those insights int...

Sherry Goldman's guest is Ruth Villalonga, founder and CEO of Villa Communications. Sherry and Ruth discuss multicultural public relations. Today, when multicultural consumers represent approximately 40% of the US population, 70% of US workforce growth, and  $7+ trillion in buying power, brands and organizations must understand these audiences and create strategies and programs to effectively reach and empower them. Sherry and...

Sherry Goldman's guest is Dorothy Crenshaw, founder of Crenshaw Communications and former chief public relations officer of Mod Op. Sherry and Dorothy discuss reputation management and how companies need to and can 'take a stand' in today's polarized environment. Their conversation spans what brands and companies need to consider before taking a stand, the risk-reward ratio when deciding whether or not to stand a position, dealing ...

Sherry Goldman's guest is Laura Garfield, co-founder of Idea Decanter. Sherry and Laura discuss video marketing. Their conversation spans developing strategies for successful video marketing, showcasing influence and thought leadership through video, and ways to make your video and content break through the clutter.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Grou...

Sherry Goldman's guest is Steve Turner, co-owner and principal of Solomon Turner PR. Sherry and Steve discuss the fundamentals of public relations and how developing sound strategies can drive strong results. Their conversation spans developing strong objectives and strategies, identifying audiences and appropriate communications channels for campaigns, and evaluating ROI.

Let’s Talk PR & More!, hosted by Sherry Goldman, ...

Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University, and co-author of the book Raising Social Capital.  Sherry and Gregg discuss leadership and leadership styles. Their conversation covers the 10 difference leadership styles, why understanding leadership styles matters and how this understanding can help PR pros build trust in the company and its CEO, determine the 'ris...

Sherry Goldman's guest is Linda Zebian, vice president of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 'State of AI in PR 2026 Report.' Their discussion covers the adoption of AI by PR professionals, what AI is and is not being used for, the use of agentic vs. generative AI, the growth in AI training, disclosure practices, and the ethics of AI use. 

Let’s Talk PR & More!, hosted b...

Sherry Goldman's guest is Brian Hart, founder of Flackable and AuthorPrime. Sherry and Brian discuss credibility marketing. Their conversation covers a range of best practices for turning public relations assets into marketing assets to support business development success, including developing e-books and repurposing earned media and thought leadership wins.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of t...

Sherry Goldman's guest is Annie Scranton, founder and CEO of Pace Public Relations. Sherry and Annie discuss strategies to use earned media effectively. Their conversation spans why earned media is important, especially as AI and GEO increase in use, identifying authentic stories, and strategies for generating and leveraging earned media coverage as part of comprehensive campaigns.

Let’s Talk PR & More!, hosted by Sherry ...

Sherry Goldman's guest is Bill Beutler, president and founder of Beutler Ink. Sherry and Bill discuss Wikipedia, which is increasingly becoming a resource that AI is sourcing information from. Their conversation spans how Wikipedia works, the ethics of information on Wikipedia, why AI is sourcing information from this site, how to set up a Wikipedia page, and how to make a Wikipedia page more attractive to AI. 

Let’s Tal...

Sherry Goldman's guest is George Bradley, director of public relations and communications for Archer Education. Sherry and George discuss marketing and communications strategies and best practices for higher education entities and the role of marketing communications in helping higher education's recruitment of faculty and students. Their conversation also includes how SEO and GEO are changing marketing strategies, the role of thou...

Sherry Goldman's guest is Glo Janata, CEO and owner of TogoRun. Sherry and Glo discuss all facets of healthcare communications. Their conversation spans best practices for communicating complicated healthcare issues, how the changing government guidance on healthcare issues is impacting communications and public relations initiatives, the role of private sector-public sector partnerships in the healthcare arena, building and mainta...

Sherry Goldman's guest is Jess Garbarino, who leads U.S. internal and external communications for Primark. Sherry and Jess discuss how international fashion retailer Primark uses public relations to build the brand in the U.S., where it had little name recognition when it first entered this market and relies on brick-and-mortar sales instead of e-commerce. Primark's success is attributed to a strategically sound public relations ef...

Sherry Goldman's guest is Tara Goodwin, founder of Goodwin Consulting and author of Manage the Message, Change the Outcome: An Executive's Guide to Crisis Management. Sherry and Tara discuss best practices for crisis management and crisis communications. The conversation spans practical advice, including ways to create effective crisis plans affordably, the importance of a holding statement, and best practices for using AI in your ...

Sherry Goldman's guest is Ray Hennessey, chief executive officer and executive partner of Vocatus. Sherry and Ray discuss corporate/organizational social media policies. Their conversation spans how to create these policies and if they can be used and enforced as people/employees become more political or partisan publicly. They also delve into how this publicly expressed partisanship can create reputational and crisis situations fo...

Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to a more national audience. They also discuss the best practices for getting involved o...

Sherry Goldman's guest is Samantha Flynn, founder and chief strategy officer of Junipr Public Relations. Sherry and Samantha discuss the changing PR and media landscape and how to adapt PR programs and relationships to this changing landscape. Their conversation includes best practices for making your company or message be a part of the conversation and making a story stick in today's world, as well as how to effectively demonstrat...