Let’s Talk PR & More!

Sherry Goldman's guest is Scott Baradell, founder and CEO of Idea Grove. Sherry and Scott discuss how brands and organizations can build and maintain visibility and trust in today's environment. Their conversation covers effective ways for brands to secure total visibility with key audiences, the trust signals they should employ, and how AI is influencing trust today and brand awareness today.

Let’s Talk PR & More!, hoste...

Sherry Goldman's guest is Brett Farmiloe, founder and CEO of Featured.com.  Sherry and Brett discuss media relations and AI's impact and influence on media relations and the PR-journalist relationship. 

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or iss...

Sherry Goldman's guest is Annette Naif, founder and creative director of Naif Productions. Sherry and Annette discuss best practices for creating and implementing events, including corporate events, nonprofit fundraising galas, and industry conferences. Their conversation spans theme development, venue selection, timeline recommendations for all aspects of planning, and effective ways to collaborate with event planners.

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Sherry Goldman's guests are Shelley Spector, founder of the Museum of Public Relations, and "Ask Eddie," an AI-version of Edward Bernays, considered the founder of modern public relations. Sherry and Shelley discuss the newest edition to the PR Museum - Ask Eddie - and how AI was used to create the educational tool that enables professionals and students to learn about Edward Bernays and have him answer questions, in his own authen...

Sherry Goldman's guest is Matt Price, founder and president of Empath Insights. Sherry and Matt discuss using research and market research in public relations. Their conversation spans the types of research that can drive PR strategy, tactics, and also evaluation, ways to use various types of research in all phases of public relations, thought leadership and business development, and how to effectively use AI in research.

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Sherry Goldman's guest is Wendy Lund, global CEO of Allison Worldwide. Sherry and Wendy discuss women's leadership in PR. The PR industry is 65-70% female, but today only 30% of its executive leadership is female. Sherry and Wendy's conversation discusses the state of female leadership in public relations, key differences between male and female leaders, how companies and agencies can encourage women to enter and stay in leadership...

Sherry Goldman's guest is Terry Coniglio, vice president for marketing and communications for Hofstra University. Sherry and Terry discuss marketing and communications for higher education. Their conversation spans how strategies are set, best practices for marketing and PR, use of faculty in marketing and PR efforts, and a in-depth case study of Hofstra's recent brand refresh. 

Let’s Talk PR & More!, hosted by Sherr...

Sherry Goldman's guest is Danielle Dellilo, director of promotions, public relations, and talent relations for iHeartMedia in New York. Sherry and Danielle have an in-depth conversation about public relations, marketing, and promotions of radio and digital audio entities, which include traditional radio, online, streaming, podcasts, and more. Their conversation spans the opportunities brands have for marketing and promotion across ...

Sherry Goldman's guest is Olga Gonzalez, CEO of Pietra Communications. Sherry and Olga discuss public relations for jewelry. Their conversation covers the strategies that are most effective for high-end jewelry, best practices for engaging a fragmented consumer base, how today's economy is impacting public relations for products deemed as luxury, and the role that influencers and AI are playing in marketing and public relations ini...

Sherry Goldman's guest is Kevin Perlmutter, founder and chief strategist of Limbic Brand Evolution and author of 'Brand Desire: Spark Customer Interest Using Emotional Insights.' Sherry and Kevin discuss branding and why understanding the emotional insights of customers is key for developing effective branding and overall business success. Their conversation spans the type of insights to understand, incorporating those insights int...

Sherry Goldman's guest is Ruth Villalonga, founder and CEO of Villa Communications. Sherry and Ruth discuss multicultural public relations. Today, when multicultural consumers represent approximately 40% of the US population, 70% of US workforce growth, and  $7+ trillion in buying power, brands and organizations must understand these audiences and create strategies and programs to effectively reach and empower them. Sherry and...

Sherry Goldman's guest is Dorothy Crenshaw, founder of Crenshaw Communications and former chief public relations officer of Mod Op. Sherry and Dorothy discuss reputation management and how companies need to and can 'take a stand' in today's polarized environment. Their conversation spans what brands and companies need to consider before taking a stand, the risk-reward ratio when deciding whether or not to stand a position, dealing ...

Sherry Goldman's guest is Laura Garfield, co-founder of Idea Decanter. Sherry and Laura discuss video marketing. Their conversation spans developing strategies for successful video marketing, showcasing influence and thought leadership through video, and ways to make your video and content break through the clutter.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Grou...

Sherry Goldman's guest is Steve Turner, co-owner and principal of Solomon Turner PR. Sherry and Steve discuss the fundamentals of public relations and how developing sound strategies can drive strong results. Their conversation spans developing strong objectives and strategies, identifying audiences and appropriate communications channels for campaigns, and evaluating ROI.

Let’s Talk PR & More!, hosted by Sherry Goldman, ...

Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University, and co-author of the book Raising Social Capital.  Sherry and Gregg discuss leadership and leadership styles. Their conversation covers the 10 difference leadership styles, why understanding leadership styles matters and how this understanding can help PR pros build trust in the company and its CEO, determine the 'ris...

Sherry Goldman's guest is Linda Zebian, vice president of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 'State of AI in PR 2026 Report.' Their discussion covers the adoption of AI by PR professionals, what AI is and is not being used for, the use of agentic vs. generative AI, the growth in AI training, disclosure practices, and the ethics of AI use. 

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Sherry Goldman's guest is Brian Hart, founder of Flackable and AuthorPrime. Sherry and Brian discuss credibility marketing. Their conversation covers a range of best practices for turning public relations assets into marketing assets to support business development success, including developing e-books and repurposing earned media and thought leadership wins.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of t...

Sherry Goldman's guest is Annie Scranton, founder and CEO of Pace Public Relations. Sherry and Annie discuss strategies to use earned media effectively. Their conversation spans why earned media is important, especially as AI and GEO increase in use, identifying authentic stories, and strategies for generating and leveraging earned media coverage as part of comprehensive campaigns.

Let’s Talk PR & More!, hosted by Sherry ...

Sherry Goldman's guest is Bill Beutler, president and founder of Beutler Ink. Sherry and Bill discuss Wikipedia, which is increasingly becoming a resource that AI is sourcing information from. Their conversation spans how Wikipedia works, the ethics of information on Wikipedia, why AI is sourcing information from this site, how to set up a Wikipedia page, and how to make a Wikipedia page more attractive to AI. 

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