Truth Revealed
Sharing our thinking and pulling back the curtain on our ways of working at Truth.
Episodes
In the last episode of Series 1 of the Working Well Together Podcast, our host Mark Thorpe talks to Bethan Blakeley from Simplisafe, who recently moved from insight agency to a clientside role: - Great relationships lead to better results, because it makes the most of the different perspectives - Explaining to agency partners how you as a client like to work can be a great place to start - Being honest if you need a sounding board,...
Simon Horton and Dr Mark Thorpe in conversation with Dr Matilda Andersson explore how rage shapes our world, what Al could do to help, and what all this means for brands and businesses.
Our second podcast recorded live at Disruptive Futures at SXSW London is now out for you to watch and/or listen to. In the session, Mark Thorpe (Head of Thought Leadership at Truth) and Laura Barber (Founder of The Ripple Impact and who has held leadership roles in a range of blue-chip organisations) discussed how brands need to show up in a world rippling with 'nervous systems' and radical uncertainty. Our current situation is mu...
Our first podcast recorded live at Disruptive Futures at SXSW is now out in the world. This episode asks: how do we innovate in Nervous Systems – in a state of constant crisis - human, organisational, societal – when the world feels like a rolling state of change?
Our own Tom Morgan is joined by Emily Dent and Joe Spence, two innovation and organisational change gurus, for a wide-ranging conversation on innovation, systems thinking...
In the latest episode of the Working Well Together Podcast, our host Mark Thorpe talks to Nick Bonney from Deep Blue Thinking about his varied experience client side, agency side and as an independent:
- Organisations make political and emotional decisions, not just rational decisions, so trust and relationships are key;
- The need to be intentional and explicit, to compensate for remote working and transactional, scheduled relati...
In the latest episode of the Working Well Together Podcast, our host Mark Thorpe hears how Ciaran Acford from Ooni and Andy Haylett and Alice Langthorne from Boxclever built a great research partnership: - Why starting with 'no' led to greater trust - The importance of understanding why the research has come about, to inform better choices - How following the WWT Charter ensures research has more impact, by enabling the agency to d...
In this episode, Dr Mark Thorpe discusses ‘the problem of age’ with the pioneering Liz Norman, owner of the eponymous recruitment consultancy, and advocate for greater awareness of age-related discrimination and the commercial value of older people in the workforce.
In this episode, our host Mark Thorpe discusses with experienced insight leader Nick Rich of Growth Constructors and volunteer for the Working Well Together Team, the power of conversations: - Why insights is perhaps the most collaborative profession of all; - The responsibility on clients to make room for sometimes difficult conversations; - How informal chats can be preferable to formal feedback processes
In this episode of "Truth Revealed," Tom Morgan and Bridget Dalton discuss the intersection of semiotics and behavioural science. Tom, a senior director at Truth, and Bridget, head of Truth Futures, explore the similarities and differences between their respective fields. They delve into how semiotics and behavioural science can be blended to create powerful insights and actionable strategies for understanding and influencing human...
In this episode, our host Mark Thorpe discusses with clientside researcher and longstanding AURA supporter Suzanne Lugthart, the origin of why and how the Working Well Together Charter was developed through consultation - plus: - Why it’s a mistake for clientside researchers to let themselves be held back by hierarchy - The risk of confusing speed and agility with urgency, by overlooking the importance of forward planning - How W...
Truth X Changemaking IWD discussion on the overlap between leadership, sport, insight and storytelling and how all of these things can drive changemaking. With Kelly Davies, Co Founder of Sport for Changemaking and Asoka UK Director & Matilda Andersson Managing Director of Truth Consulting.
To learn more visit www.truth.ms
In this first episode, our host Mark Thorpe discusses with Ruth Hinton from Vue and AURA what the Working Well Together campaign is all about: - why AURA is campaigning for better client-agency relationships; - what are the 6 principles and why were they chosen; - how both agencies and clients can get involved and join the movement
In this episode of Truth Revealed, we interview Mayra Munguia, Insight Manager at BT Group and winner of the AURA Award for Best Client-side Impact. Myra shares her journey in customer experience insights and how she's transformed the way research influences business decisions at BT.
What's Revealed:
In this episode of Truth Revealed, we interview Jamie Lawrence, Insight and Analytics Manager at the Football Association (FA). Jamie shares his journey from psychology studies to his dream job at the FA, where he combines his passion for football with expertise in data and research.
What's Revealed:- The P...
Client Insight Manager, Rachel Parry was nominated by her colleague at Irwin Mitchell, Harry Mirpuri for the AURA Individual Insight Clientside Award. Rachel tells us about the insight initiatives she has spearheaded to make an impact in the organisation and that have led her to be shortlisted.
She talks about always bri...
Bradley Bain, Qualitative Research Analyst at Barclays, is our next finalist for the Individual Insight Clientside Award.
In Episode 3 he is represented by David Woodley, Head of Qualitative Research. David tells us why he nominated Bradley and the difference it can make to the team and the business as a whole to have someone like him on board.
In Episode 2, Leanne catches up with our second AURA Awards finalist, Angharad Edwards, Insights and Analysis Manager at the Midcounties Co-operative, who was nominated by her colleague, Helen James, Head of Member Trade and Communications.
We find out what Angharad has done in her role to be chosen as an Individual Insi...
In Episode 1, Leanne catches up with our first finalist, Naomi Plummer of the John Lewis Partnership, and Rhiannon Griffiths who nominated her, who tell us what Naomi has done in her role as Customer Insights Manager and what it takes to make a real impact in the insights industry.
This is one of four opening episodes...
Sarah Christie, Deputy Managing Director at Truth is joined by Lee Webb, Head of Vulnerability at Barclays, to explore the pressing issue of digital exclusion in the UK. In this episode, Lee discusses the multifaceted challenges and potential solutions for bridging the digital divide, particularly for vulnerable populations.
What’s Revealed?
Understanding Digital Exclusion: Learn about the factors contributing to digital exclusion.
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