Confident Content with Rachel Klaver

Shifting from LinkedIn to Substack: Why I’m Making the MoveI’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it’s been great for visibility and engagement. But over time, I’ve started to feel like it’s not the best fit for the kind of content I really want to create.I love deep, thoughtful writing. I love exp...

Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it.

That might be because your message isn’t landing in a way they understand. This episode is all about audience schemas—how people naturally process information, what makes content feel familiar and relevant, and why trying to change...

We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing matter, the elements of a strong welcome sequence, and how to create lasting connections with your audience through thoughtful email design.

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Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you don’t need perfect content—you just need to start.

In this episode, we tackle the fear of starting and share simple, actionable strategies to unlock your creativity. Whether you’re over...

Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create it.

In this episode, I dive into the fascinating psychology of the IKEA effect and how you can harness it in your small business. Whether you're a product or service-based business, integrating this con...

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing efforts not just with your business goals, but with the very life you want to live.

Hi, I’m Rachel Klaver, and today we’re diving deep into how your marketing choices shape your daily routine, influence your we...

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads. 

Are you tired of the relentless content creation treadmill? Ever wonder if there’s a better way to keep your marketing engine running without chaining yourself to your desk? Enter my not so secret weapon:: evergreen c...

Storytelling in  business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience. 

This means being selective with what you talk about, and why. The wrong stories can attract the wrong clients!

I’m Rachel Klaver, a content marketing coach who loves telling stories to help people understand and lead. I’ve told stories...

I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts. 

I love a pretend good story, but I especially love a enticing real story with real people doing real things. 

Storytelling is such an overused term in marketing, and it’s become almost meaningless in marketing speak. But stories are powerful. 

I’m Rachel Klaver, a content marketing coac...

Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now. 

But what happens if you don’t have a list? Or if it’s tiny? How do you grow it?

In this episode we walk through the steps you need to get your email marketing started up and sorted. 

My name is Rachel Klaver, and I care about your market...

One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do. 

Yes, some of it is not the best. Yes I’ll always rewrite the content it produces. 

But getting it to generate ideas using an in depth profile helps you target your audience in fresh ways you may not have thought of

My name is Rachel Klaver, and ...

Having a super robust psychographic profile of your ideal customer (you may need one per offer, or a few for your business over all) can help you better create content, decide where to spend your marketing time and energy, and develop further products and services that you know they will love (making your business easier to grow)

When I look at one of mine, it immediately helps me think of content that best fits their needs and is ...

What are the common personality traits of your ideal customer? And what values do they hold that make buying from you such a great fit?

This is part two of a series on using Psychographics to determine your ideal audience. We’re going to talk about how to choose the right ones in part three, but today we’re digging deep on what areas you can look like, with real examples you can note down and look at

This episode before this focuse...

This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok.

I’ve been creating some content around thriving during the recession as a small business owner and this person made the comment that “all anyone needs to do is focus on selling to Boomers”

Well if only marketing was that simple! 

Yes, it’s true that some people in the Boomer generation are well placed to spend money. But there’s ...

If you’re a business owner with big dreams, at some point you’re going to need more help than just you to reach them. 

Using outsourced help can feel scary initially as it’s all about investing in something and someone else who will have control over areas you’ve always run

But this gives you more time, capacity and energy to not only focus on what you do best, but to get more of your time for other things you love.

In today’s Conf...

What’s the next steps in growing a small business where some of your work is products, and some of it is one of pieces?

This is the question I helped Benadette Ballantyne answer for her art business in today’s live coaching session

Bernadette Ballantyne is  mother of two residing in Waikato. After a career as a teacher, she  managed to turn my passion for art, into a full-time gig and resigned from teaching in 2022. In her commissi...

One of the worst things you can waste your money on as a small business owner is outsourced marketing. And the two biggest sucks of money are often SEO and social media marketing. 

Before all those offering those services come at me, I do often recommend outsourced help to small business owners. I’m not opposed to people getting help at the right stage.

But what makes my nose crinkle up in distaste and I let out a deep  sigh of fru...

I adore content marketing because it makes getting hot leads coming in at scale, with  low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you can attract, build a relationship with, and convert completely from your marketing.

If you’re a service based business you may also need to have a one on one meeting to talk details, dates and get them over the ...

There’s nothing worse than creating content that just attracts the sound of crickets.

And look - it’s going to happen to all of us in some capacity at some stage, and that’s normal. What’s not normal or good is if it happens nearly every time you post.

We need to get engagement on our posts to build out a community. And there’s lots of ways you can do that! 

My name is Rachel Klaver and I am a content marketing coach. I work with s...