Time to Market
Actionable insights, principles, and rules of thumb for B2B entrepreneurs.
Episodes
In the last episode of the season, Sean and Étienne look back at some of the key themes that emerged from the first season.
They talk about how entrepreneurship can be viewed more as a career than a one-time experience (02:56), the importance of having conversations in your market (08:34), how founders can evaluate if they’re making real progress (14:24), and why survival is the key (18:53). At the end of the discussion, t...
In this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos.
They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to present the company (19:02). They end the discussion with a series of tips to help...
In this week's episode, Sean and Étienne talk about strategic networking. They discuss whether networking can still be an effective strategy in 2023 (1:01), the types of relationships founders should try to build (5:03), when networking is the right tool for the job (13:06), how to make sure you're getting results from networking (14:14), why follow-ups matter (20:36), how to prioritize your networking efforts (23:15), and...
In this episode, Sean and Étienne discuss how founders should think about making tough decisions. They start by defining why some decisions are difficult to make (01:11), they then discuss the importance of creating a decision-making framework for the company (04:53), share frameworks for making tough calls (11:13), give tips to help solicit feedback from the team (13:35), and end the episode by sharing ideas on evaluating...
In this week's episode, Sean and Étienne take a stab at answering a listener's question: how can technical (and other non-commercial) founders learn sales on the job? They talk about how to get started selling (07:04), how to build the confidence to sell early on (13:53), how to evaluate your progress (20:13), how to build consensus inside organizations (22:25), how to stay in the game (22:58), and how to avoid being taken...
In this week's episode, Sean and Étienne discuss how co-founders can keep each other honest and accountable (05:00), how to work around personality types (10:05), how to come to a working consensus (14:50), and when disagreements become harmful (18:38). They also share three key strategies to improve co-founder collaboration (27:00).
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In this week's episode, Sean and Étienne discuss strategies to extend a startup's runway (3:30). They share ideas on when startups should start thinking about their runway (21:14), the downsides and upsides of different funding strategies (10:32), and what to do when a startup's runway is running out (25:28).
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Resources mentioned:
14 Ways B2B Entrepreneurs Can Extend Their Startup Runway to Go the Distance
PACE (Communi...
In this week's episode, Sean and Étienne review four startup posters, discussing where they make sense, what's good about them, and potential drawbacks:
- Fake it till you make it (01:09)
- Move fast and break things (06:43)
- Skate to where the puck is going to be, not where it is now (12:41)
- If I had asked people what they wanted, they would have said faster horses (16:33)
Each quote contains a kernel of practical startup ...
In the fourth episode, Sean and Étienne officially name the podcast Time to Market (0:38). They discuss three key strategies to help founders play a fast game (2:47). They talk about how B2B founders can evaluate if they’re making real progress (6:33), how to create more proximity with organizations (15:25), and how big (or small) the initial opportunity should be (21:46).
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Resources mentioned:
In the third episode of "Time to Market," Sean and Étienne discuss their early experiments with AIs and ChatGPT (0:57). They talk about whether ChatGPT is the destination or just a step along the way (13:54) and ask whether the platform is a B2B product masquerading as a B2C product or truly B2C (15:50). Then, they wonder about the impact of AI on entrepreneurship (20:42) and discuss how they see AI and LLMs being most val...
In the second episode of "Time to Market", Sean and Étienne discuss why founders shouldn’t leave their jobs too quickly (0:54), how founders can view entrepreneurship more as a career (13:29), how to transition into entrepreneurship strategically (13:47), what it’s like to startup in 2023 (22:15), and how entrepreneurship seems to be evolving (23:22).
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Resources mentioned:
Welcome to "Time to Market," a brand new podcast by LeanB2B and SKMurphy.
In this first episode, Sean and Étienne discuss how they got into B2B (1:35), why they stayed in B2B (5:34), and why the idea that organizations are always rational is not always a reality (13:50). Then, they discuss what has changed in B2B (17:27), and what they expect will be changing in B2B moving forward (21:59).
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