Closing sales in the HVAC industry can be overwhelming and high pressure. Every episode we will break apart the components of a sales call and walk you through all the way to the close. We will cover everything from the basic structure of a great appointment to how to overcome all the objections that con be thrown at you. Whether you are a rookie or a seasoned expert, this show is for you!
After 25 years as a carpenter, Brian O’Boyle did something bold:
He started completely over—in HVAC sales.
In this episode, Sam Wakefield sits down with Brian to unpack the highs, lows, and lessons from his first year in the industry. From imposter syndrome to breakthrough moments, Brian shares the real, unfiltered story of what it’s like to enter HVAC sales with no background, a heavy Irish accent, and a whole lot of heart.
Whether y...
Transferring Certainty: How to Lead Buyers Without Pressure or Pushback
Energy-Driven Sales Series – Episode 4
Most reps try to close the deal by talking more, pushing harder, or justifying value.
Top closers? They move the buyer by doing something far more powerful: transferring belief.
In this episode, Sam Wakefield breaks down how to lead with calm, grounded certainty—so the buyer can finally relax and say yes. Learn how to pro...
The Letter Close: How One Ask Can Win the Deal, Build Your Brand, and Fill Your Pipeline
Guest: Christian Moore
What if one handwritten letter could close the deal, generate referrals, and turn your install into a reputation machine?
In this episode, Sam Wakefield sits down with Christian Moore—a rising sales leader who used a personal, simple, and powerfully intentional close to separate himself from the noise.
They break down the psy...
Energetic Awareness & Emotional Leadership: How to Lead the Room Without Saying a Word
Energy-Driven Sales Series – Episode 3
What if the most powerful thing you could do in a sales call… is stay calm?
In this episode, Sam Wakefield explores one of the most overlooked skills in high-performance selling: the ability to read the emotional tone of the room and lead with presence—not pressure.
You'll learn what it means to lead the buy...
Most people think sales success is about pressure, personality, or being naturally persuasive. But the truth? When the moment comes, you don’t rise to the occasion—you fall to the level of your training.
In this episode, Sam Wakefield and elite sales coach Doug Wyatt dig into what actually creates consistent results in sales: discipline, identity, and reps. This isn’t a hype conversation—it’s a real-world look at how top performers ...
What Is a Container (and Why Every Sale Needs One)
Energy-Driven Sales Series – Episode 2
If you've ever felt like the buyer ran the show, the energy was off, or the conversation fell flat… this episode is for you.
In part two of the Energy-Driven Sales series, Sam Wakefield introduces a powerful yet often overlooked skill in sales: the container. This invisible element either creates trust and flow—or chaos and resista...
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🔗 Website: https://www.closeitnow.net
📱 Instagram: https://www.instagram.com/therealcloseitnow
💼 LinkedIn: https://www.linkedin.com/in/closeitnow/
👥 Facebook Group: https://www.facebook.com/groups/closeitnow
Think Bigger, Sell Bigger: The Mindset Behind Massive Sales Growth | Jeremy Mitchell (Sales Pride)
Connect with Jeremy:
🔗 Website: https://www.salespridecoaching.com
📱 Instagram: https://www....
📲 Let’s Connect!
🔗 Website: https://www.closeitnow.net
📱 Instagram: https://www.instagram.com/therealcloseitnow
💼 LinkedIn: https://www.linkedin.com/in/closeitnow/
👥 Facebook Group: https://www.facebook.com/groups/closeitnow
Lead the Space, Lead the Sale: How to Set the Container
Most salespeople are trying to close deals without ever setting the stage for success.
This episode flips that on its head.
We’re di...
📲 Let’s Connect!
🔗 Website: https://www.closeitnow.net
📱 Instagram: https://www.instagram.com/therealcloseitnow
💼 LinkedIn: https://www.linkedin.com/in/closeitnow/
👥 Facebook Group: https://www.facebook.com/groups/closeitnow
🔥 Why People Really Buy: Sales Psychology with Wizard of Ads’ Ryan Chute
Connect with Ryan: https://www.ryanchute.com
Follow Ryan on Instagram: https://www.instagram.com/wizardryand...
Have you ever looked around and wondered, “Who let me in the room?”
You’re not alone—and you’re not an imposter.
In this vulnerable and powerful episode, Sam Wakefield tackles the all-too-common struggle of imposter syndrome. Whether you're new to leadership, stepping into a higher level of sales, or launching something bold—this message is for you.
We unpack why high achieve...
🔥 You Don’t Have a Sales Problem—You Have a Systems Problem
w/ Tim Roberts, CEO of Scale It Now
Most companies think they need more leads…
But in reality, they need stronger systems.
In this episode, I sit down with Timothy Roberts, the master integrator behind Scale It Now—the expert Fortune 500 companies turn to when they’ve plateaued, burned out, or simply outgrown their own infrastructure. From the Red Crossto ...
🔥 The Close It Now Manifesto: The 10 Codes That Will Redefine Sales Forever
Ever wonder why some sales pros dominate while others struggle?
It’s not luck—it’s how they think, act, and execute.
In this episode, we’re unveiling the 10 unbreakable codes that separate elite closers from the amateurs. These are the principles that high performers live by—the ones that create certainty, influence, and effortless sales.
If you’re tir...
Imagine being on the verge of getting fired—then, just months later, becoming the top salesperson in your company. That’s exactly what happened to Josh Baca. In this episode, we break down the critical mindset shift that took him from struggling tech to elite comfort advisor on track for $4M in sales this year.
✅ The mental barriers that hold techs back from sales success
✅ The key mindset s...
Ever wonder why you keep running into the same sales objections? It’s not a coincidence—it’s YOU. In this episode, we’re exposing the Sales Mirror Effect and breaking down how your own doubts, fears, and mindset create the very objections you dread the most. If you’re tired of hearing “I need to think about it” or “I need three bids,” it’s time to face the truth and fix the problem where it really starts.
📌 What You’ll Learn in Thi...
What if you could increase your close rate, shorten the sales cycle, and build instant trust—all before you even set foot in a homeowner’s house? Video technology is changing the sales game, and those who ignore it are leaving serious money on the table.
What You’ll Learn in This Episode:
✅ Why video communication is the #1 trust-building tool in home services sales
✅ How companies using LiveSwitch are crushing their competition with ...
What if you could close more deals without ever feeling like you're closing? In this episode, I reveal the secret behind The Invisible Close—a powerful technique that gets homeowners to sell themselves on your solutions. Say goodbye to resistance, objections, and pressure-filled closes, and start closing more effortlessly!
What You’ll Learn in This Episode:
✅ How the Permission Stack builds trust and eliminates pushback
✅ Why traditio...
🔥 The Property Manager vs. HVAC War: Why They Hate Each Other & How to Fix It
Property managers and HVAC companies are supposed to work together—but let’s be real, it’s usually a nightmare. HVAC pros think property managers are cheap, slow, and unreasonable. Property managers think HVAC companies are overpriced, unreliable, and impossible to deal with.
So what’s the truth? And more importantly—how do we fix it?
In this episod...
Price is the biggest distraction in any sales conversation. Mention it too soon, and the homeowner stops thinking about value and starts fixating on cost. Suddenly, their focus shifts from "How will this improve my home?" to "Can I get this cheaper elsewhere?"
In this episode, we break down the Price Circus Elephant—why price re...
Top performers don’t just show up—they train, think, and execute at an elite level. In Part 1 of this powerhouse conversation with Doug Wyatt, we explore the mindset and daily routines that drive massive success. Whether you’re struggling with consistency or looking to reach the next level, this episode lays out the blueprint for winning in sales and life.
We’ll cover how to build an unstoppable mindset, why morning routines dictate...
Most salespeople focus on explaining why a customer should buy, but the true masters know it’s about getting the buyer to say it themselves. This episode unlocks the power of the question “But why though?”—a simple yet game-changing technique that shifts control of the conversation and gets homeowners to vocalize their own reasons for moving forward.
We’ll cover how to eliminate sales resistance, why buyer psychology is more importa...
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