Today's Growth Classics, Growing Business Today, Marketing your business for growth and success

Today's Growth Classics, Growing Business Today, Marketing your business for growth and success

Welcome to Todays Growth: Growing Business Today “Classics” edition. Here you’ll find the “Best Of” and most downloaded podcasts from Ken & Kerri Courtright. Ken & Kerri founded TGC/Income Store, a four time Inc.5000 company. Both best-selling authors in multiple categories, Ken & Kerri share growth tips and nuggets describing how they have grown, and currently grow, their 25 year-old 100+ employee company. Their growth tips are all case-study based and rooted in their real world experience running their eight figure company. With offices throughout the U.S. and Europe, you can catch the Courtright’s teaching their business growth principles throughout North America and as far away as Europe, Columbia and Dubai. Enjoy.

Episodes

January 12, 2016 20 mins

Welcome to the genesis of the Today’s Growth: Growing Business Today podcast. Ken brings you the guide and the guide maps needed for you to get your business up and to the right. Growing business today is a challenge, follow Ken along on his journey to teach and entertain.

 
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Mark as Played

Hey, everyone, Ken Courtright here. Welcome back to Today’s Growth/Growing Business Today. I am Ken Courtright, your tour guide. This episode we are going to be handing out and explaining guide maps that can be used to grow any business at any time.
 Last episode we were talking about reading the customer’s mind. How would you know what new product to come out with? How do you know when it’s time to even shift ind...

Mark as Played

It Can Be Tough To Read Your Customers Mind
Hey everyone, welcome back. Welcome to Today’s Growth: Growing Business Today. The word today is a key part of that title, because growing business today is definitely not the same as 5 years ago, 10 years ago, even 15 years ago. Although the principles and some of the fundamental modalities are the same, it is definitely not possible to say growing a business today is the same as 2...

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We are going to take the roof off of credibility in this episode. This episode is called Trust Trumps Everything. I spent almost all of 2014 doing a talk titled, Trust Trumps Everything. About a year, a year and a half ago, maybe as far back as 2 years ago, we were analyzing at that point our 400 website portfolio. We noticed some of the sites were drastically out earning some of the other sites with the same exact amount of traffi...

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For most people listening to this podcast, the fastest way to grow what you’re currently doing would not be to get on national TV, would definitely not be on radio, although radio still works. It wouldn’t be any type of large advertisement. I would say, for 98% of people listening to this, the fastest way to very large growth would come from some form of an endorsement. Some form of large endorsement. Some large organiz...

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This technique we’re going to cover can be used in pretty much any company, any industry, and time. There’s no question if it’s applied, it can physically guarantee the growth of a company. It could stabilize a company. The best way to explain this, again as I do most of the time, is strictly through a case study. This happened to us in, I think 1999, matter of fact, it happened November, ’99, and it finishe...

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Some Science Behind How Google Ranks a Site. I’m going to give you the no-holds barred, here’s what works today. Here’s what Google’s looking for. I’m actually not going to give you the marketing techniques to grow stuff. I’m going to tell you how does Google work. The title of this podcast is, “How Google Works.” It really should be, and maybe I’ll change it. It should be, R...

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Why will this episode be liberating? If your business is not growing or your division isn’t growing it is 100% your fault. Paradigm Shift I’m stealing it directly from Steven Covey. Dr. Steven Covey famous for the 7 Habits book. Ken relates a story of a father taking his kids to the train and they are completely crazy. It’s morning rush hour and the kids are not cooperating. Finally a woman who has had enough walk...

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So this episode is titled, Stories and Anchors Sell. I’m gonna repeat that. Stories and Anchors Sell. And even though the actual material I’m gonna talk about is not from Psychology of Selling, itself. This is definitely psychology of selling, psychology buying type of episode, no question. So, some of you hearing this know a little bit about our 23 year background in business.

 
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  • Mark as Played

    We’re gonna stay on the theme of why exactly do people buy from other people? So if I was to say, does everybody listening to this podcast consider themselves a sales person. Usually when I do this from stage, I’ll get 10, 20% of people raise their hand. And then I go onto a little monologue that says, no, everybody raise your hand right now, because I think you have sold or are still selling on someone on dating you or...

    Mark as Played

    This podcast is going to cover some of the nuggets that we used to both acquire clients. Regular, traditional growth consulting clients as well as some website partners that wanted to partner up with us on some web projects. Most importantly, how do we grow their business? How do we grow the websites? What exactly are we doing? I started strategizing what would I say if I were put on a stage, are the key components or nuggets in th...

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    Pretty excited about today’s topic actually. This is a topic I can pretty comfortably say I know fairly well as this is the centerpiece of why our 700 different revenue generating sites consistently grow. This episode, episode 12 is going to be centered around content, and how exactly can we make content make us money? How can we write it? How can we display it? How can we use it and why is content so important?
 Honestly I&#...

    Mark as Played

    I wanted to pick up right where we left off, episode 12. This is episode 13. This episode, we’re going to title with something about just consistent growth, but I’m going to pick up literally right where we left off. Episode 12 was centered around consistent great content. I went so far as to say that content is literal currency. There’s no question that it is. I know there’s people out there that have found...

    Mark as Played

    Welcome back to “Today’s Growth Growing Business Today.” This is Ken Courtright, hosting a podcast that covers a few different dynamics of growing business today. I actually want to dig into the tagline of the podcast, growing business today, and talk for a minute about those three words. Growing, if you’ve heard any of our podcasts so far, you’ll know that we are all about growth. Company name is R...

    Mark as Played

    This week we’re dedicated to case studies. I explained on Monday’s podcast. I broke apart Growing Business Today, talked a little bit about growing, how when you’re talking strictly business you’ve got to grow some revenues. Our last dozen or so podcasts were strictly dedicated to growth.
 Then I talked a little bit about the word business, about it centers around the 4 M’s and how that’s switching to,...

    Mark as Played

    This week is case study week, we have covered, on Monday, we covered a product based case study. This past Wednesday we covered a service based case study, and then today I’m going to kind of do a hybrid, if you will, and that is I’m going to do more of a generalization of two case studies that can overlap so many different areas. I’m going to kind of keep this one loose and free flowing. We’re going to do t...

    Mark as Played

    I have been looking forward to this podcast for some time. I was going to do it early on in the podcast, one of my first few episodes, but I’ve been adding to it and I wanted to save it until I thought it was just right on the money. I’m going to jump right in. This is titled Copy Creates Cash and I’m speaking of copywriting. Another reason that I wanted to save this podcast until about episode 15 to 20, somewhere in there, was thi...

    Mark as Played

    Hey everyone, Ken Courtright here from Today’s Growth Growing Business Today, this is Episode 18. We are calling this one Model Success Leverage Google. Once again, Episode 18, Model Success Leverage Google. This is our first request podcast. The point of this episode is to model success, and the reason I came up with this episode is on some of the podcasts, I’ll leave my email, which is ken@incomestore.com if anyone ha...

    Mark as Played

    Here’s the thing, both prepaid advertising and post pay are excellent methods of advertising. There is a difference, and it sounds somewhat sarcastic is one of them you prepay into a platform, a system, if you will, and then you hope and pray it works. If you hit the right vein in certain prepaid advertising, whether it be radio, billboards, magazine ad, paper, click, some of them are just truly explosive. Again, we used to d...

    Mark as Played

    This whole week is dedicated to one of my favorite subjects, the subject of competition. We have podcasts roll out on Mondays, Wednesdays, and Fridays, and I am splitting up my take on competition into three pieces because there are three different types of competition. I am going to shed some light on two areas of competition that a lot of people who I have bumped into don’t give any thought to, don’t spend any time on, and yet on...

    Mark as Played

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