B2B Marketing Mindset

Let’s talk about driving referrals through business networking feature networking master Artie Berne.

Don’t sit around and wait for the phone to ring. Personal interaction is back in vogue and in today’s episode we share the most effective ways to drive more referrals and position yourself and your business as the “go to” for whatever it is that you do.

The post Networking Tips – Driving Referrals Through Relationships...

There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.

On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.

The post The Future of Marketing: Inspired or Expi...

Performance marketing is all the rage but why do clients and agencies end up hating it?

You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?

Wrong, my poor, summer child. That’s not how it works.

Today we discuss performance marketing – upsides and downsides. We’ll share how it can work – but most cl...

I don’t know about you but when I buy expertise, I don’t want to be appeased – I want that expert focused on results and outcomes.

Yet so often marketers, digital agencies, consultants, et. al. are “yes men” – their primary goal is getting your money, not solving your problem.

This issue is seldom discussed but it’s huge because it’s very bad for clients who expect outcomes to end up with an agency or consultant th...

RFPs or “Request For Proposals” are project announcements put out by companies outlining the “what” and “how” of a project they are looking to bring outside help on, with the expectation that firms looking to take up the project will “bid” on it, effectively making it a competition for who can get the job done for the lowest possible price. 

In this week’s episode, we talk about the good, bad and ugly of the RFP process...

Some people love trade shows and some hate them. Few people actually leverage the unique opportunity in-person trade events deliver. In the Age Of Hand Sanitizer, we’ll share some ways you can leverage in person and virtual events to get the maximum return on your investment, with special guest Anna Bahr

1. Trade Shows: Still Relevant in Digital Age?

2. Key Elements to Trade & Event Success

3. How are indus...

Today’s guest is Tim Hayden from Brain+Trust and he’s schooling us on the real A.I. you need to be worried about (and it’s not ChatGPT or anything on the market – yet.)

Artificial Intelligence: what was once a plot point in many a science fiction story, is now shaping up to be the next biggest technological leap forward since the advent of the internet. So what does this mean for us “Organic Intelligences” and how we do...

Today’s special guest is Steve Harper, author, speaker, entrepreneur and networking master.

Steve is sharing his secrets and methods to drive more referrals and word of mouth for your business. We’ll talk about leveraging your professional network to build social capital and go from waiting for the phone to ring to deliberately driving opportunities.

1 Why build a professional network?2 What is social currency?3 Brin...

It blows my mind that so many companies don’t know these two fundamental operational pieces that virtually ensure growth – or they do know, but execute them terribly. Bill and I talk about two Silver Bullets that make B2B companies grow. We’ll break each down so you understand how they work and share what we’ve learned from running our own B2B firms and working with hundreds of B2B clients to help them grow. Get these two ...

Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers.

These advertisements depict using their tools effectively as so easy, a child (or room of dancing interns) can do it. We’re going to watch the ads on air and take Photoshop’s generative AI feature for a spin to see if it does what it say...

Today we discuss the advantages of bringing in outsiders to your company to move decision making faster while making better decisions.

The concept is widely used by big companies but far fewer SMBs are familiar with the practice so they never think it’s an option.

You can bring in someone, with or without domain expertise in your industry to facilitate faster, better decision making.

Consultants can be facilitator...

Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press.

Do you find yourself wondering “Why do my competitors get press coverage – why not us?” Join us with Master Marketer of the Week Lisa O’Neil and find out what’s up with that.

1. Is “free press a thing?”
2. DIY or PR Partner?
3. What is the most important factor in getting coverage?
4. Why do press relations? (What t...

Today we are joined by the Master Marketer of the week Scott Thomas to talk about how to get the sales team to work with the marketing team like one big, happy family.

We’re breaking down five reasons things go south plus our final thoughts at the end where we bring it all together.

• Different perspectives and incentives
• Leadership sees sales as more important
• No agreement on goals, definitions and data
...

This week we are giving the the five DON’Ts – there are probably a lot more than five but it’s a start. It’s 2024 – last week I talked about the five things you MUST do in 2024 to thrive in the post COVID market landscape where everything has changed – except how you do marketing. Since COVID the market for every product and service has changed dramatically. If you aren’t satisfied with the results of your GTM strategy in ...

If you are still going to market essentially the same way you did in 2019 or earlier this year’s theme is “adapt or die”. I’m going to show you five “must do” marketing initiatives for 2024. Since COVID the market has changed dramatically – impacting every industry, every size company – at least those that survived. If you aren’t satisfied with the results of your GTM strategy in this episode I’ll give you a roadmap to tune up your...

Leads, people, LEADS! Today, we’re discussing the right way to go about business to business lead generation. 

First things first: what is a lead? 

Traditionally, when we’re talking about “leads” we’re referring to someone who has shown interest in your offering, and taken some type of action towards it. 

This definition has sort of fallen out of vogue because “taking action” has become increasingly easy in the d...

Today we are talking about focus groups. What they are, why and how to use them. Stay tuned as we share focus groups gone wrong and much more.

What is a Focus Group?

Fundamentally, a focus group is a group interview. Get a bunch of people together, show/tell them what you need feedback on, and document their responses. A facilitator guides the interview, asking questions and keeping things on topic, while allowing pa...