Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!

FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable 😳

Over the past two years (since the birth of my son), I’ve been working on creating and managing a flexible schedule… and, it has been a long time coming.

Since opening Plum & Parcel 10 years ago, a lot has changed. From my client base, to b...

By now, I assume you've probably heard a bit about the Bachelor franchise.

🌹

As a seasoned reality TV connoisseur, Bachelorette season 9 lead Desiree Siegfried (previously Desiree Hartsock) was one of my favorites, which is why I asked her to join me on the podcast this week. 🤗🎙

Although the Bachelorette was just the beginning of a beautiful journey that l...

Here's the reality…

If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦

Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest.  

YES, I HAVE GREAT NEWS! 🥳

Due to consu...

A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon!

Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P.

Watching Liz's platform grow from near and far over the past decade has been wildly incredible, espe...

Now we know Mondays can get a bad rap…

This past three-day weekend being an exception 🇺🇸

But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯

Trust me, this rhythm didn't happen overnight. 

It...

I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world…

But, I’m here to tell you otherwise. 

Most of us small biz owners are strapped for time and even resources. 😵‍💫

You or your small team are trying to keep up, releasing as much content as...

One of my biggest goals at P&P is making sure you're setup for success…

Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic.

While creating your website for your purpose or business is great… it’s not the place to start. 

In fact, there are seven things you should do with your marketing strategy b...

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸

'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work. 

But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy

For all you busy, supermoms out, here's an encouraging word to say keep going, e...

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. 

Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. 

Whether “systemizing your life” is a new or seasoned practice for you, the big question is: hav...

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱

As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row…

You can expect I choose marketing strategies and tactics that are not just effective, but sustainable too. ♻️

Marketing (like...

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. 

With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢

Can you relate?

Thankfully, I was able to take a few steps back without missing a beat. 🥁

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖

Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌

Polly's planners landed in the hands of the ...

Hi friend! Ever considered outsourcing your PR? 💵

I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing?

I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪

But, as a small business o...

We're kicking off Holy Week with a very special guest. 🤍

Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children.

And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇‍♀️

Culture tel...

Have you ever said to yourself…

“I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?" 

Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief? I find that the biggest hurdl...

When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list.

Creating a carefully thought through list was no easy task. 

It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable. 

But, that didn't happen overnigh...

Happy Women's History Month!

This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know. 

Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence.

I admire and respect the women featured on this week's...

Remember when I mentioned I'd be spending a lot less time on social media?

Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter 👋

Stefanie is an incredible business and podcast coach, and a friend of a friend. And now, m...

I know I'm not the only one… 

After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one. 📱

I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see…

Or, posting the perfect Instagram reel that ends up not being engaged...