The MadMen Pod
Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick. Each episode, we chat about the latest brand sensations, their bold moves, calculated risks and the magic that happens when they step out of the box. Whether you’re a marketing maven, an aspiring entrepreneur, or just a curious soul, MadMen is your backstage pass to the world of brand building. We’re serving up tantalizing insights, thought-provoking stories, and a truckload of inspiration for those who dare to dream big. Get ready to discover the trailblazer brands who are turning heads, raising eyebrows, and leaving an indelible mark on the world.
Episodes
Check out Jeff Mack on LinkedIn: https://www.linkedin.com/in/jeffreymack/
Summary
In this conversation, Salim Gheewalla and Jeff Mack discuss the importance of creativity in marketing and how it can lead to sales revenue. They emphasize the need for marketers to find their unique selling proposition and differentiate themselves from competitors. They also highlight the significance of understanding the target audience and creatin...
This week's episodes double clicks on consumerism and introduce new products and or rebound trends that have large opportunities. We talk about:
- Virality of a nose job
- Powerpoint parties!
- Amazon turns into Temu
- Starbucks gets into the energy drink business
- Plaud Note AI
Episode 53 ROS
Baby Boomers: The Lost Generation
We talk so much about TikTok, Gen Z, young audiences, cool hip trends. This week, we are going to flip the script a bit and talk about Baby Boomers, the lost generation. They don’t always get the love we give, and we tend to only spray ad champagne on brands who do a kickass job at winning young people. But let’s not underestimate old folks.
Sameer - a deep dive into the profile of ...
Summary
In this conversation, Salim and Sameer discuss various topics including Kamala Harris's marketing campaign, brands' involvement in the Olympics, Southwest Airlines' seating policy change, and Google's decision to backtrack on removing third-party cookies. They highlight the success of Kamala Harris's campaign in resonating with Gen Z and the power of storytelling in political marketing. They also discuss the branding effort...
Adeel and Salim do some quick hits to discuss the following:
- Golden Goose Cancels IPO
- Influencers are Broke
- Apple Intelligence
- TikTok AI Avatar Influencers
- United Airlines' New Advertising Strategy
- Gen Z Choosing Collectables over Traditional Portfolios for Investments
Dive into an expansive discussion in this week's episode of Mad Men Podcast, where the panel explores a multitude of pivotal trends shaping the worlds of sports, technology, travel, and marketing. From the excitement of the NBA playoffs to the nuances of AI voice technology, we cover the intersection of technology and cultural shifts, examining how these elements influence everything from consumer behavior to marketing strategies.
...
Sameer welcomes special guest Varun Jindal, a seasoned marketer who has seen all sides of social marketing - from community management to brand partnerships - formerly at Dentsu, PepsiCo and TikTok. Varun and Sameer dive in on how far influencer marketing has come, and share some predictions of the future.
This week on the podcast, we delve into "Rebrands Due to Social Pressures," highlighting significant changes organizations have made in response to evolving societal values. The episode focuses on the recent rebrand of Boy Scouts to Scouting America, aiming for greater inclusivity. We discuss other impactful rebrands, including Aunt Jennie's, Eskimo Pie's transition to a more culturally sensitive brand identity, and L’Oréal's decis...
Navigating New Horizons: Brand Movements and Refreshes
In this week's episode, we explore the dynamic shifts in the marketing landscape and the rejuvenation of brand identities. Our discussions are segmented into three insightful parts:
Segment 1 - Brands on the Move: Dive into what's currently trending in the marketing world. From the intriguing Umax app to ...
Pioneers of Innovation: Crafting Markets from Scratch
In this compelling episode dive into the fascinating world of 'Category Creation.' Join our hosts as they unravel stories of brands that didn't just enter the market—they created it! From Lululemon's yoga pants revolutionizing fitness wear to Tesla's charge into electric vehicles, discover how these companies shaped consumer culture and established thriving markets where none ex...
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