Livabl Launch
Real estate doesn’t just shape skylines; it shapes how we live, where we live, and what our cities become next. Livabl Launch goes inside the new-home real estate industry to uncover what’s launching, what’s selling, what’s changing — and what the people on the ground are seeing before everyone else. Hosted by Matthew Slutsky, Livabl Launch features candid conversations with the developers, builders, sales leaders, marketers, architects and innovators shaping communities across North America. From pricing and incentives to buyer behaviour, marketing, design, technology and the realities of bringing new projects to market, we get beyond the headlines and into what’s actually happening. If you build, sell, market, invest in (or are simply fascinated by) new homes and the future of our cities, Livabl Launch is your inside track.
Episodes
The new-home market has changed dramatically, and according to Dan Flomen, that means builders need to rethink almost everything about how they design, market and sell homes.
In this episode of Livabl Launch, Matthew Slutsky sits down with Dan Flomen, VP of Sales at Solmar Development Corp., to discuss what he’s seeing on the ground as Solmar prepares to launch a new low-rise community. Drawing on more than 35 years in the in...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Alex Wan, Co-Founder of Periphery Digital, to break down how developers and marketers are navigating today’s complex real estate landscape. With post-COVID shifts, ongoing tariffs, and fluctuating interest rates reshaping buyer behavior, Alex shares how these forces are changing where and how ad dollars are spent.
From the decline in Google search activity ...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Miles Nadal, Founder and Executive Chairman of Peerage Capital, for a wide-ranging and inspiring conversation about entrepreneurship, real estate, leadership, and legacy.
From humble beginnings growing up in a small apartment in Toronto, to building a global network of luxury real estate firms — including Sotheby’s International Realty Canada, Chestnu...
This episode dives deep into how purpose, brand, and full-funnel strategy shape success in homebuilder marketing. Jordan Mair and Salena Halabi explain ZGM’s “humanity plus technology” philosophy and how their Full Funnel Formula, covering awareness, consideration, and conversion, drives 30–40% more leads by blending emotional storytelling with analytical precision.
They unpack how builders can differentiate...
In this episode of Livabl Launch, Matthew Slutsky sits down with Riz Dhanji, Founder and President of RAD Marketing, to talk about everything from Elton John buying at King Toronto to the state of Canada’s pre-construction market. Riz shares the fascinating story behind Elton’s purchase, underscoring the architectural significance of King Toronto and what it means for the city.
The conversation dives into today’s ...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Richard Witt, Principal at BDP Quadrangle and one of Canada’s most respected architectural voices. With a career spanning continents and a portfolio that pushes the boundaries of design, Richard offers a candid look at how architecture shapes the way we live, work, and experience our cities.
From award-winning adaptive reuse projects like 80 Atlantic to the...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Barbara Lawlor, CEO and Partner at Baker Real Estate — one of the most recognized names in new home and pre-construction sales.
Today's episode is sponsored by: - Vancouver Dealmakers, here: https://dealmakers.builderonline.com/events/vancouver; and, - Elevate, The Art of Highrise Living, here: https://elevate.livabl.com/
Together, ...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Hugh Heron, President of Heathwood Homes and a legendary figure in Canadian homebuilding. With over four decades in the industry and more than 20,000 homes built, Hugh offers candid insights on the current housing market, what’s holding it back, and how both government and industry can work together to restore balance.
Hugh explains why now is actually a gr...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Lianne McOuat, EVP of Strategy & Creative at McOuat Partnership — one of North America’s leading real estate marketing agencies. With three decades of experience launching iconic communities across Canada and the U.S., Lianne shares an insider’s perspective on what really goes into bringing a new home project to life.
We dive into:
-
Gro...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Linda Mitchell Young, a legend in real estate marketing and sales, to unpack the fundamentals of smart building design and planning.
From the often-overlooked role of demising walls to the power of emotional storytelling and unit mix strategy, Linda shares the secrets behind creating communities that actually sell. They explore common planning mistakes deve...
In this episode of Livabl Launch, Matthew Slutsky sits down with Gianpiero Pugliese, founding principal of AUDAX, to explore his bold philosophy of Human Architecture — design that serves the people who inhabit it.
Gianpiero shares his 6 Axioms of Architecture, dives into the value of flexibility, timelessness, and beauty in built form, and offers a rare peek into his own stunning live/work space. From personal stories to cit...
In this episode of Livabl Launch, Matthew sits down with Gary Switzer, the award-winning founder and CEO of MOD Developments, to talk about what it really means to build a city. We dive into his move to living in a condo, his early days in architecture and planning, his transition into development, and what inspired him to create some of Toronto’s most iconic buildings.
Gary shares how European city-building has influenced hi...
In this episode of Livabl Launch, host Matthew Slutsky sits down with Tim Ng, the visionary founder of adHOC studio and Blackline, for a wide-ranging conversation on how technology, storytelling, and bold design thinking are reshaping the built environment.
With clients across North America and a passion for pushing boundaries, Tim explains how the studio has become a go-to partner for developers looking to sell a vision, not just ...
Join Matt and Justin as they explore the future state of home building in the province, including the potential for online buying and the importance of physical sales centers. They also discuss the transformation of Calgary's economy and current trends in the luxury home segment, including the growing demand for secondary suites and changing demographics of homebuyers.
Tune in as Cara and Matt chat all things real estate investment – from Calgary’s hot market to some of the challenges facing investors and developers in Ontario.
Founded in 1984, Daniels Corporation sets itself apart by prioritizing people and sustainability in urban development. Join Matt as he chats with COO Jake Cohen about all things branding, diversification and financing in Toronto's real estate industry.
What if Torontonians saw condos as livable, sustainable long-term homes? What if the word 'end user' didn't strike fear into the hearts of developers anymore? What's the difference between selling a promise versus selling a product?
Pouyan Safapour, president and co-founder of Devron Developments wants to change Toronto's condo industry from the ground up, ensuring responsible building that strengthens communities becomes the...
Rob is an expert placemaker, so who better to ask about what the future of liveable, connected communities look like?
Join Matt and Rob as they chat all things new launches, community-building and the art of placemaking.
The latest episode of the Livabl Launch Podcast features an exclusive interview with Stephanie Lane, Vice President, Sales & Marketing at Geranium.
Stephanie’s sales and marketing experience has led to sell-out success of numerous high- and low-rise residential communities across Ontario, totalling over $2 billion in sales revenue.
Tune in to listen to Stephanie and Matt chat about everything from market trends to whether...
What's happening with those 1.5 million homes we're supposed to build by 2031? What about condo unit sizes? Are our homes getting smaller?
Matthew Slutsky asks Pauline Lierman of Zonda Urban for answers in the latest episode of the Livabl Launch podcast.
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