Spilled Salt

Spilled Salt

Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.

Episodes

April 29, 2025 48 mins

In this episode of Spilled Salt, host Maureen Ballatori sits down with biotech entrepreneur and scientist Murli Manohar to discuss his journey from farming in rural India to the cutting edge of agricultural innovation. 

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In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.

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On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.

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Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.

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In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.

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In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies. 

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In this episode of the Spilled Salt podcast, Maureen Ballatori is joined by Damian Mason, who shares his journey from growing up on a farm to blending agriculture, business, and humor today.

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In this episode of the Spilled Salt podcast, Maureen is joined by Tracey Wiedmeyer, who shares the thrills and spills of life in an agtech startup, the journey of developing Gripp’s intuitive software for farmers, and how listening to the end user has become the key to his success.

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In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.

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Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food startups.

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Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand for high-quality, flavorful apples.

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On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.

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On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentives and brand partnerships.

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On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.

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On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of legacy, succession planning, and balancing emotion with logic in family-run farms.

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When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.

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Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.

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Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a powerful content marketing tool for food, beverage, and agriculture brands.

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In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.

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Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with innovation and integrity.

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