Spilled Salt
Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes
In this episode, Paul Mabray explains how Pour Now helps alcohol beverage brands measure sales attribution, improve beverage ecommerce, and create a better path from marketing to purchase.
In this episode of the Spilled Salt podcast, Steve Turner of Turner’s Dairy explains how limited releases, partnerships, and creative marketing helped their fourth generation brand stay relevant and grow.
In this episode of the Spilled Salt podcast, Truth Collective founder Bob Bailey explores how his agency is using AI to reshape brand strategy and creative workflows.
Season 8 of Spilled Salt kicks off with Maureen Ballatori and Dr. Jennifer Han, co-Founder and co-CEO of Seen Nutrition as they discuss building a real food calcium brand and driving evidence-based innovation in the bone health and functional food market.
Learn more about Agency 29 at www.agency29.com.
Learn more about Seen Nutrition at www.seennutrition.com.
In a special recording for the Spilled Salt podcast at the 2025 Community Development Society Conference, five leaders in the Finger Lakes wine and agritourism industry shared strategies for workforce development, inclusive leadership, economic sustainability, and authentic storytelling.
In this episode of the Spilled Salt podcast, AgTech Alchemy co-founders discuss how their grassroots community is reshaping the ag tech landscape through in-person events, open dialogue, and collaborative problem-solving.
Mike Kreher of Kreher Family Farms, New York’s largest regenerative farm, discusses redefining soil health and sustainability through outcome-based practices and advanced agtech tools on the Spilled Salt podcast.
In this episode of Spilled Salt, Maureen is joined by Julia Taylor of Rosemary and Pine, a goatscaping business focused on regenerative land management. From career burnout to building a purpose-driven farm, Julia’s story highlights ag entrepreneurship, ecological innovation, and the power of community.
Founder and former brewer Jennifer Newman joins host Maureen Ballatori to share hard-won lessons on scaling startups, navigating market shifts, and why data-driven decisions matter in both tech and the beverage industry.
Scott Meyer of Chipp.ai joins host Maureen Ballatori on the Spilled Salt podcast to share how food, beverage, and agriculture businesses can use AI tools to save time, boost efficiency, and protect data.
Matias Figliozzi joins Maureen Ballatori on the Spilled Salt podcast to share how he turned his passion for economic development into an award-winning agri-tech startup, using UNIBAIO’s biotechnology to make agrochemicals more sustainable and efficient.
Cybersecurity expert Kristin Demoranville joins Maureen Ballatori on the Spilled Salt podcast, sharing her mission to simplify cybersecurity and prepare farm and agricultural organizations to respond quickly.
In this episode of the Spilled Salt podcast, John Eaton of UltraPhil joins Maureen Ballatori to discuss how startups can avoid costly mistakes through early validation, cross-functional collaboration, and expert guidance in beverage manufacturing.
Welcome back to season 7 of the Spilled Salt podcast!
In this episode, host Maureen Ballatori is joined by a panel of experts at Cultivate 2025 to discuss soil health challenges, including profitability, soil testing metrics, carbon credits, and ag tech adoption.
In this episode of Spilled Salt, host Maureen Ballatori sits down with biotech entrepreneur and scientist Murli Manohar to discuss his journey from farming in rural India to the cutting edge of agricultural innovation.
In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.
On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.
Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.
In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.
In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies.
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