Health Impressions: Authority, Acquisition, Retention
Hosted by Bryan Cush, MS, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. He is accompanied by Jay Parkinson, MD, Chief Medical Officer of Sana, a health plan that delivers high-quality healthcare while keeping costs down. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care and enhancing patient experience and retention through cutting-edge technologies. They’ll be speaking with like-minded industry leaders who will be sharing their learnings and spill some secrets as well. We would greatly appreciate your feedback or if you have an interested guest, please don’t hesitate to reach out to us via email at: media@tidalhealthgroup.com
Episodes
Show notes:
In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. H...
Show notes:
Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes ce...
Show Notes: Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the valu...
Show notes:
In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potentia...
Show Notes: In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagn...
Show notes: Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses ...
Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retent...
Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the ...
In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users d...
In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance of understanding consumer loyalty in healthcare. Matt explains his passion for healthcare and his desire to make...
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