Primed Income

Unique Selling Propositions can be copied. The Dodge Caravan, for example, was duplicated by Ford and Chevy just months after the Caravan release. Coors Light had a competitor the very next year after claiming they were the only Cold Filtered beer. Volvo's safety features were made mandatory and were no longer unique to them.

So, what can you say that will resonate and keep you from being copied?

The Professor, Jeff Sexton, takes y...

(Wait till you hit the 33 minute mark...)

Growing up in, Working in, Taking Over the Family Business...Meet Josh Wyatt and his dog, Larry.

Life growing up in a Mom n' Pop Business

Working Outside the Business and Getting that Perspective

Epic Christmas Party

How Larry The Dog came to be

Company Culture

Hanging your Teen brother upside down to fix a broken pipe

It's quite possible a Wyatt Brothers Reality series could be made from t...

Full of faith...loss of faith. Family from the start, Mom's Kitchen is the heart.

Andy The Plumber shares the journey and weight all business' owners bear when they over work to take care of those closest to them. After his deep personal cares for family, Andy shares what he would say if he could go back to the 70's and talk with himself.

To be in business for yourself means you need your finances squared away, and there's very f...

A Digital Marketing Company Owner telling you to do less Ads?

From small town bars in Texas, to a wrestling match with Macho Man Randy Savage on morning radio (true story), Shane Lundberg shares his journey on the road to opening and operating Social Media Omaha.

Beyond social, Shane shares the strategy for Local Business Owners to focus on what will help them most, without competing for the high dollar PPC malarkey.

Find Shane o...

You've heard them say 'Spend Two Months Salary On The Engagement Ring', but how did that well known idea spread? Who came up with it?

The Professor, Jeff Sexton, shares the story from DeBeers, the largest diamond importer in North America...and the world. Then, listen to how you can become the business that everybody else repeats...because it's what 'They' say.

For Business Owners, By Business Owners.

The guests of Primed Income Po...

When the 800 lb Gorilla is your local utilities company, you need to figure out how to establish that you're the Go-To Source for knowledge.

Meet Tom Casey.

For Business Owners, By Business Owners.

The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights, the mistakes, the successes, the dreams, the realities, what fulfills them, how they...

You've heard of Plumbing Companies offering Drain Cleaning Service...now, hear the story of how the idea originated. Meet James Thompson.

For Business Owners, By Business Owners.

The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights, the mistakes, the successes, the dreams, the realities, what fulfills them, how they set their team up ...

Your customer has Expectations. They have demands. Are they reasonable or unreasonable? Can you operate and grow a business within these requirements?

The Professor, Jeff Sexton, details how an irrational client demand can be met while still keeping your company in the black. 

The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins an...

In the second part of Primed Income 'Myths', The Professor, Jeff Sexton, clears up how to beat the Search Engines at their own game. 

You can lower your digital advertising costs by understanding how you can make a memorable connection with your future clients which will help them bypass the 'Search Near Me' function, and get your business chosen before the decision making even begins.

The purpose of Primed Income is help Local Bus...

He has been dubbed as 'The Professor', Jeff Sexton delivers the details of what your Marketing Message should contain in order for your business to be Thought Of First and Liked The Most when your customer is in need of your product or service.

The USP, or Unique Selling Proposition, is complete marketing malarkey. Anybody who asks you for your Business' USP is not qualified to help you advertise your business. Kindly send them on ...