L V Plummer Jr.

We are "Asking the Expert" our Certified Financial Planner Practitioner/LPL Wealth Strategist Laurence Plummer Jr., Staying the Course with your Money on The Bev Johnson Show on WDIA Radio.

Episode Transcript

Speaker 1 (00:03):
Memphis probably presents the BEV Johnson Show.

Speaker 2 (00:08):
Let me say bathe.

Speaker 3 (00:14):
First, let me you say.

Speaker 4 (00:21):
She's gone Memphis off game.

Speaker 3 (00:28):
No matter of the problem.

Speaker 5 (00:30):
She can have so a phone and a normans of mine.

Speaker 2 (00:38):
Shrejiy d in the hair by telling you to just keep.

Speaker 5 (00:45):
The fair.

Speaker 3 (00:48):
Went around pegging out the Chopin show.

Speaker 5 (00:52):
Got this outing game.

Speaker 1 (00:56):
Ha.

Speaker 3 (00:57):
You can hear every day at me this time.

Speaker 5 (01:28):
Good morning, good morning, good morning, and welcome into w
d i A The BEV Johnson Show. It is in
a deed a pleasure to have you with us once
again on this Tuesday, April fifteenth, Tax Day, twenty twenty five.
Joy this fabulous day to day. It's a beautiful day

(01:50):
in Memphis, Tennessee. Get ready to put your ears on
as we I like to say, spread the good news.
We'll be talking our certified financial Planner practitioner lpl Wealth
Strategist Lawrence Plumber Junior, better known as LV. We'll be

(02:12):
talking to see what our money is about. Pushing your
politics aside, I don't know it's staying the course. We're
going to talk about that with LV. When it's your
turn to talk, you know you can nine zero one
five three five nine three four two eight hundred five
zero three nine three four two eight three three five

(02:33):
three five nine three four to two will get you
in to me. And if this day, this day, Tuesday,
April fifteenth, twenty twenty five, is your birthday. Happy birthday,
each and every one of y'all out there who may

(02:55):
be celebrating a birthday on this day, we say God,
y'all go out and celebrate your life. Yeah better, you better, Yeah,
you better. When we come back, we'll talk with our
Certified Financial Planner practitioner LPL Wealth Strategists, Lawrence Palmer Junior,

(03:17):
better known as l V.

Speaker 6 (03:19):
To us.

Speaker 5 (03:20):
Next with me Bev Johnson on the Bev Johnson Show
on w d IA and welcome back to w d

(04:49):
I a The Bev Johnson Show. I am Bev. It
is again a beauty. It's a beautiful day outside in Memphis, Tennessee. Tuesday,
April fifteenth, twenty five. It's tax day. Have you done
your taxes?

Speaker 4 (05:05):
Have you?

Speaker 5 (05:06):
Yeah? I just got mine in of it anyway, But
talk well, welcome in. We're getting ready to share the
good news. We will be talking with our Certified Financial
Planner practitioner lp L Wealth Strategists, Lawrence Plumber Junior, better
known as LV and securities and advisory services offered through
LPL Financial, a Registered Investment Advisor member of finn RAW

(05:32):
and sip C. The opinions express are those of Lawrence
Plumber Junior, Certified Financial Planner Practitioner and LPL Wealth Strategist
LV and Plumber Wealth Strategist. We'll be offering a complementary
consultation to the first five only five. Y'all first five
callers who call in at nine zero one seven four

(05:54):
to eight zero zero five zero nine zero one seven
four eight zero zero five zero, or you can book
an appointment online. Just go to p w S Planning
dot com send LV at email by clicking the contact
us button to schedule your complimentary consultation with l V

(06:20):
and his email LV at Pwsplanning dot com, or go
to service at PWS Planning dot com and navigate to
the website p WS Planning dot com. And as always,
let me say good morning to our certified financial Planner
practitioner lp Ldwell Strategist LB Plummer Junior.

Speaker 1 (06:43):
Good morning LV, Good morning BEV.

Speaker 5 (06:47):
How are you I'm doing well today, LV, How are you.

Speaker 1 (06:53):
You don't have time for me to go over that answer. Okay,
I'll say I'll say this time. We spoke on the
last show last month, I think I was thirty four
years old. Yeah, I feel like I'm going on fifty
four years old. Okay, that's that's how crazy it's been.
So I feel like I am aging every single day
considering the stress of the markets and how crazy it's
been out there. So it's been a ride. A lot

(07:15):
of people are all over the place. That's why I'm
so glad we can stop for a second and talk
about this before anyone else does anything. So really big
show today as far as just what's happening we should
be doing. I'm really really have a lot of good
stuff today for people hopefully to listen to and digest
so we can make some progress here with all this
craziness happening in the world. So thank you again, Bev
for having me, and I'm always excited to keep working

(07:37):
with you.

Speaker 5 (07:38):
I'm excited to have you in LB. Don't stress yourself out.
I knows you know what. I know how you're feeling.
Because yesterday I decided to go downtown. I had to
get my my my tag, my license, played Oh Lord,
the stress is just trying to find somewhere to part.

Speaker 4 (07:57):
I'm going like, OHLB.

Speaker 5 (08:00):
When I got home yesterday. I was so stressed out
yesterday from oh.

Speaker 1 (08:04):
God, oh God, you hit the nail, you hit the
nail on the head earlier bed what what I've been
telling people in addition to the stress of daily stresses
like that, it is it has been. Even though it's
been a stressful year for situations like this and the
world of money and the markets. It is beautiful weather
out there. Everybody get out there and enjoy it. Enjoy
the day is enjoy the clean air. This is a
time where you stop thinking so much about getting licenses

(08:26):
and tags. Weren't about sotock, God blesses us. There was this.
There was a saying in my college every day when
we got up for training, whether it's for track or
for football, whatever I was doing in college. And our
college is Mantra earlm College, where I went my alma mater,
we always said every single morning on our wall, it's
a great day to be alive. That was our saying.
It didn't matter what was going on, and we were

(08:48):
coming off a loss, coming off a wind, coming off
of pr on the track, so we it was it's
always a great day to simply have breath in our lungs.
So I lived by that. I'm believing that it's always
a great day to be alive.

Speaker 5 (09:00):
And you know what, and you saying that, LV, I
was thinking about my daily motivation today, says the devil
is trying to frustrate you because he knows God's going
to help you win this battle.

Speaker 1 (09:09):
Just keep going.

Speaker 5 (09:11):
No, we're gonna keep.

Speaker 1 (09:12):
Going out that, keep on going, keep on swimming, right.
I know we can do it.

Speaker 5 (09:17):
That's all we can do. But LV, I love you. Know,
as you said, it's been stressful, and we want to
talk today and our title, pushing your politics to the
side and staying the course. And I can imagine, LV,
you're getting so many questions. Yeah, I have questions about
these tariffs. What in the heck is going on? And

(09:37):
what should people understand about them? LB?

Speaker 1 (09:41):
Yes, yes, great way to start, BEV. So here here's
what woman to say. I want to stop real quick
and talk about my title because I know that title
probably ruffles some feathers some people listening across the country.
Now what I mean by this when I when I
say pushing politics to the side. Bev. I'm gonna say this.
I've been an advisor now going on fourteen to fifteen, right,
and I've been through you know, We've been through two

(10:02):
thousand and eight, We've been through COVID, We've been through
a lot of stuff. We'll go over this in a
little bit, but the one thing I can tell you
this is the probably the hottest political temperature I've been
through as an advisor. I think what I'm seeing a
lot of, which is why that's the title of today's show.
I'm seeing a confluence or really an intersection of people
basing their political beliefs and opinions no matter which side

(10:22):
of the alale you're on. I see it on both
sides right now, and really letting their you know, whether
they're democratic or Republican, whatever they are, people are really
making that and letting that steep over into their investment
and their financial decisions. That's a huge no no in
our world. And I want to make sure again when
I say putting politics to the side, what I mean
is when I meet with the client, which we'll go
into in a minute, we stop all of that noise,

(10:45):
We look at the facts, We look at the data.
We look at your life, we look at what you've built,
we look at your investment assets. We have to look
at everything with an objective lens and say, Okay, what
is the reality of what we're seeing? Not what we're
hearing on TV now, we're seeing at social media, now,
we're hearing at the we're hearing at the water cool
or what is objectively and factually what are we staring
down the barrel of right now? So I'm going to

(11:07):
get into that because the one word I am so
tired of saying, BEV, that I never realized would be
the same of this year is the word tariff. I
know you've heard of a million. Yeah, I know everyone's
seeing it every single day, every second of every day.
So I'm going to talk about that today. And that's
really the biggest question I'm getting right now, BEV, is LV.
You know, whether it's a new client or an existing client, LV,

(11:27):
what in the world is happening out there? What in
the world is a tariff? Because I'll be honest, BEV,
I would say about seventy percent of people before this
year probably have never even like cared about the word
or heard about the words, right number one thing dominating
our dominating our culture, and dominating our media and everything
like that. So you know, this is a year where
I am trying to really break down the stigma of

(11:48):
what is happening and really making sure people look, as
I said, putting their politics to the side, looking objectively
at what is actually truly impacting your money, what's impacting
the economy, and what's happening up there, you know, a
Capitol Hill which everyone's keeping tracked of. So here's what
I'll say for everybody listening, just remember this what we
just experienced the last we'll say, what two to three weeks.

(12:09):
As far as what Trump has beamed his Liberation Day
in April second, this was I will say, probably the
top three most valuable two week periods that Wall Street
has ever seen. Some people on Wall Street may even
argue that this was the most valid the last couple
of weeks that we've ever experienced in the history of
the markets. Did I say that was this is the
worst we've seen. No, I just said it's the most

(12:31):
valuable and the most aggressively unpredictable that we've seen the
last couple This was such a This was such a
crazy situation BEV where literally between a tweet, between a sentence,
between just one little press line hitting the Wall Street
on CNBC and letting investors see what's going to happen
next anything was you know, we had so much torque

(12:52):
on the market to where it literally would take one
sentence for the markets to skyrocket or the markets to plummet. Right,
So it was that's exactly what we experience, was a
situation back on April second, whereas everyone knows in the
Rose Garden, of course, you know, Donald Trump did mention
Liberation Day, which was something that we all expected. I
won't say we expected in the severity and the degree

(13:14):
that he delivered in but in April second, he announced
not just tariffs, but we'll say universal tariffs at an
average ten percent increased rate, which far exceeded our expectations
because it applied to every nation around the world, not
just a few industries in a few countries that he
was targeting as far as his administration, So that universal
we call a blanket tariff caught us by surprise. And

(13:35):
one thing I can tell you, Bet Wall Street is resilient,
which we'll talk about in a minute. But the one
thing that caught everyone a Wall Street off guard. Was
again not only the severity the terriffs, but the way
it was communicated to investors, and of course again just
how aggressive the policy stands was so. And one thing
I tell people, it's the reason everyone listening saw their
investments go down about twenty to thirty percent in the

(13:57):
matter of a week on April began in April second,
is really because it wasn't because of the tariffs in
and of itself. It was really because of there's two
big things that we don't like BeTV and if we're
old of investing. Number one thing is uncertainty.

Speaker 5 (14:09):
Right.

Speaker 1 (14:09):
We had no clue was gonna happen after that announcement.
We didn't know if anything good was gonna happen, if
there's going to be positive developments and positive discussions with
other nations across the world as far as foreign trade relations.
We just really were left in the dark on April second.
And whenever we're left in the dark, the markets come crashing.
If we don't know what's going to happen with policy.
The next day, we don't know what's going to happen
with corporate earnings. If it's how it's going to impact jobs, right,

(14:32):
that it was just a pure week of what in
the world is going to happen and what is going
to be said by either a press secretary or a
Treasury secretary or Donald Trump himself. We just didn't know.
And Number one, uncertainty is the theme of Wall Street.
No one wins. That's when everything hits the floor. And
that's what we experience from April second roughly to April
will say seventh or race. Now what I'll say real

(14:54):
quick on that bed. The second thing that happened, It
wasn't the fact that tariffs happened. For everyone listening, It
wasn't necessarily the terriffs, because we have seen terifts before,
not dis aggressive, but as far as the policy stands,
it was really the fact that it was what we
would consider the byproduct of those arraffs to be. So
it wasn't the fact that the market's dropped because we
heard the word tariffs. It was because of a recession,

(15:15):
or we call recessionary fears. Right. So the one thing
we don't want is higher prices, lower economic growth, right
or stagnation, and we also don't want that to be
accompanied by, of course rising prices across the globe. While well,
of course unemployment spiking and that causing what we call stagflation,
right we don't want people to lose jobs and also
have higher prices at the grocery store. So that was

(15:37):
really what Wall Street feared. It was really going into
that recessionary kind of trigger that we feared that the
terriffs would put us into. And is it too soon
to tell if that's going to happen or not. Absolutely,
we actually don't know if this is going to be
a recession year or not. It's still something where personally,
when people ask me if that's where we're going, I
would agree with a lot of pundits on Wall Street
that I don't. Right now, we're not seeing signals flashing recession,

(16:00):
and because right now consumer spending BEV is still strong,
right Unemployment is still very manageable and stable, and right
now wage growth is still looking good. The economic indicators
across the country are still looking like it's not going
to a recession. But that very well could change tomorrow,
as I always say, But right now, what we're not
seeing is we're not seeing the tariff impacts just yet
because they're still being debated and negotiated, which we'll talk about.

(16:23):
But right now, what I'm trying to tell people right
now is the bottom line, Bev. Everyone needs to calm down. Okay,
because this is long range policy. I know everyone has
these fears of what's going to happen tomorrow as far
as the depression of recession. But the main thing right
now is that we are playing a wait and see game.
This is not the time to go to your advisor
and make broad, sweeping changes based on speculation. It's time
to stop, look at your portfolio, see what's working, see

(16:46):
what's not working, make adjustments. We'll talk about that in
a minute, but this is just not the time, in
my opinion, to act because we still have uncertainty on
the horizon. Now, I'm gonna say one thing, Bev, and
this is a quote I never will not say on
this show. Right we why I aged twenty years since
we last spoke. You cannot imagine the battle. You cannot
imagine the battle I had after April second. I had

(17:07):
everybody and my team can attest to this. Everybody was
calling asking about LV. Should I sell everything in my
four to one case? So get out of these investments?
Are the markets gonna go to Zero's Trump gonna put
this into a depression. I heard so many outlandish theories.
Some things I think were very you know, concerning I'm
not saying that everything is all, you know, sunshine and rainbows.
They were very concerning things happening in early April. But

(17:27):
my main thing is people I had to coach easily
over four hundred to five hundred people off the ledge
in early April because what we saw is we saw
one of the worst drops on the market. As everyone
probably knows without me telling them, we had that horrible
April second, in April fourth drop where the market's corrected
by over twenty percent. That's called a bear market. We
never ever loved bear markets. So when that bear market

(17:49):
condition happened and then I have six, you know, I
try to tell people, I am not a fortune teller.
I don't know what's gonna happen, but I can say this,
the people that listen to our advice that did not
reach act and emotionally and irrationally and sold everything. People
probably realized on April ninth, if you turn on the news,
you saw that we had one of the best days
literally since the World War II era. On Wall Street

(18:10):
when Trump and his administration announced the ninety day pause
on tariffs across the globe. So when that pause was announced,
the markets ripped up ahead. And I didn't say, I'm
not going to say we recovered everything, but I would
say about sixty percent is ish of what we had
lost the previous week was all recovered in a single day.
And when that happened, we had clients that listened to
us that did say, Okay, lv I know you're saying

(18:32):
we're not out of the woods yet, which we're not,
but thank you for not letting me sell before that
market rip that we saw in April ninth and April tenth.
And I hate to say that, but the client set,
and not just my clients, but I've heard people across
the country that actually were so fearful before that market
jump on April ninth and April tenth that they sold
at the bottom. And now what say this, When you
sell at the bottom, that's what You don't lose any

(18:54):
money until you realize the losses. When you go to
your advisor or you go to your portfolio Fidelity or
your four one and you're saying, man, I'm down twenty percent.
Let me get out before the markets hit zero. That's
the number one most wealth destructive thing you can do.
Just please everyone listening, do not sell at times like this.
The markets are resilient. We'll get into that in a minute,
but if you you know, just don't be because I've

(19:14):
heard about four or five stories a couple of clients
of mine and a couple of non clients of mind
that actually were so fearful in April eighth and they
sold everything right before the market rip, and then of
course you know they missed out that on that rally.
And again I'm not saying that, you know, is the
time to be optimistic and to be you know, to
walk around with gross ten and glasses. We still have
a long way to go before you figure out where

(19:35):
this teraror situation goes. Right now, everyone is not the
time to be emotional. It's the time to be with
your advisor, look at your strategies, and we'll get into
that in a minute. But just again, it's not the
time to act. Let's see how this thing plays out,
because tariffs are not short run policies. They're long run policies,
and we still have to see how the negotiations go
between our administration and the other nations, especially China, which

(19:55):
we'll get into later as well. So I just wanted
to start with that.

Speaker 5 (19:58):
Wow, I know, I know, so, I know, folks crazy.
I'm glad you told said just be calm, be calm,
as they always said. So, LV, let's jump into some
money strategies right now. How have you been advising clients
doing these uncertain times?

Speaker 1 (20:21):
Yeah, so so here here's the thing right now, beib.
I really wanted to make sure that I didn't go
too deep into specific strategy because we have clients with
our firm that have a little bit of everything.

Speaker 7 (20:31):
Right.

Speaker 1 (20:31):
We manage individual stocks, we manage bombs, we manage real estate,
we manage private equity. We have a lot of things
that we recommend based on the client's needs and based
on their goals, and based on their tolerance for all
the craziness happening in the world. Right. So, my thing
is this, if you are if you're one of those
clients that is actively investing. I'm talking to those people
that have, for one case, they have advisors, excuse me,

(20:52):
they have professional portfolios that are being managed by third
party firms. So if you're one of those and you
have assets actively invested in capital actually deployed in the markets.
The one thing that I'm telling people to do right
now is take a stress test of how your money
did over the last couple of weeks. It's actually the
perfect barometer right now to see, Okay, you know, what
is the worst thing that can happen to my money?

(21:13):
If Wall Street gets shaky, or we go into a
recession or god forget a depression. Right, So, if you're
one of those clients that has assets in the market,
your capital is out there, and you saw that you
were down twenty to twenty five percent, I'm not saying
that's the worst thing, because I have clients that are
around my age that are younger and building, and you know,
athletes and entertainers that are in their twenties and thirties,

(21:34):
and even just young clients that are kind of starting
their growth journey. You know, we all were down twenty
five to thirty percent this last couple of weeks. This
was one of the worst. Again, many flash crashes we've
seen as younger investors. So what I'm saying is that
if that frightened you, right, it may make time not
to sell right now, but once the dust is settled
and Wall Street gets back to stable territory, which, in
my opinion, I think we're getting there. Not there yet,

(21:56):
but we're getting there. It may be time to step
set up on the meeting with your advisor if you
have one, call here or her say Okay, hey, advisor,
just scared the Jesus out of me. How do we
make adjustments now that we're back to normal. How do
we make adjustments to that way if this happens again,
I'm not going to be caught panicking and feeling uneasy
about my wealth. Right So, it's a really good time.
Once we get back to where the DOW and NASDAC
and SMP kind of recover where we started before a

(22:18):
liberation day, I think it's a good time to really
come back to the table and just assess and evaluate
all your holdings and make sure that you're properly diversified
right now. If you're in the other school of thought,
let's say that you look at your accounts and you
just were like, Hey, you know whatever, I'm gonna go
outside and have a picnic. I don't care if I'm
down twenty percent. I know I'm in it for the
long haul. Honestly, in my opinion, Bev, I don't think
you need to do anything. I think this is the

(22:39):
time to really keep your strategies going. Our clients hate
that advice I give them when because it's the easiest advice,
but it's also the advice that our clients don't like
hearing during panicky times is you know, zoom out, look
at the big picture and do not fret about the
short term drops that we see, like we saw in
early April, hold the course and make sure overall that
you again keep a big picture and as the focal point.

(23:02):
So the one thing I've been telling people about, and
this is one move that we've been talking about for
clients that are a little bit more aggressive. I hate
to say it, but this is a time where if
you are younger, or not even younger, but if you
are a more aggressive minded client or an aggressive minded investor.
In my opinion, bed of there's a lot of stocks
and a lot of investments that we call value investments

(23:22):
that in other words, they were over sold, and all
the tariff tantrums that we just went through, right in
other words, you know, not to recommend any companies, but
you know, Apple, Amazon, Google, Netflix. There might be some
big companies out there that have strong balance sheets, good
business reputations, you know, really great long term growth prospects
that may have gotten a little too much of the

(23:43):
shlack from that drop, that may be down well below
the value that they're actually worth. So we call that
value investing in other words, like Warren Buffett sets buying
things while they're in the discount. Then right over sold
stocks they can buy quote unquote on the dip and
if you're okay for a bit of a rocky ride
in the short run by buying whenever everyone else is
selling is one of the best things to do if you, again,

(24:04):
are built for that type of strategy. So if you
are younger and you want to learn more about it,
call us. But it's one of those things where if
you're micromanaging your own portfolio and you haven't bought in
the last couple of weeks, I think you're missing on
with some opportunities because there was a lot of fear
and a lot of irrational selling going on in my
personal opinion the last couple of weeks due to all
the politics. So just remember, if you know it's a
good time to make those strategy changes such as buying

(24:27):
in the market. If you are again, if you have
the gut forward, then if you're younger, so so. And
now if you're older and you're not one of those
that's looking to buy and you're not really trying to
get risk and let's say that you were in that
mindset where you were very fearful the last couple of weeks,
this is a good time to look into assets again.
When the dust clears and things you're okay to start
moving around. As far as your values, this is a
great time to look at things. And I don't talk

(24:49):
about it enough, but I'm a big fan of real estate.
I love real estate investment trusts where maybe not all
of your money is quote unquote in the stock markets.
A lot of our clients that are more affluent and
have at least half a millionaire up with us, we
usually do include things like private equity and real estate
to where you're investing in condos and hotel chains right
in residential complexes and sports complexes right and commercial warehousing

(25:13):
across the globe. So there's a lot of ways to
invest your money to where it's not all quote unquote
in the stock markets. But to where you have other
investments like hard real estate, you know, managed by a
portfolio manager, that no matter what's happening in the stock markets,
you have some good stable investments to help kind of
buffer your overall wealth picture.

Speaker 7 (25:30):
Right.

Speaker 1 (25:30):
You don't want all your money going up and down wildly,
especially if you're getting older and closer to retirement. I
think some of the more stable assets really did shine
this last couple of weeks to where you know, our
clients that had fixed income municipal bonds and real estate
and private equity, those investments, you know, clients don't tend
to panic sell, so no matter what happens, you're still
getting interest, you're still getting income. You have a nice

(25:51):
kind of side portfolio while your stocks are kind of
taking a break. Want to make sure you're creating income
and dividends and interests from the other areas of your
wealth picture. So that's why I can really preach it
diversification to the death. Got to make sure you have
a little bit of everything, because the more diversified you are,
the less risk you take and the less you'll panic
during times like we experienced in early April. I'm so

(26:11):
I'm a big fan of that and my theory also
be before we move on, the vast, vast, vast majority
of clients that I meet and managed when I meet
them for the first time, are truly underdiversified. They might
have all their money in their four one ks and
like one or two funds. They might have all their
money in the bank. I've seen that a lot as well.
They might have all their money and a couple stocks
they like. Like you don't want to just have stocks

(26:32):
and bonds. There's a whole universe, a broad universe of
other things you can invest in to not only help
make sure you have a good, stable investment journey, but
also make sure that you have income and dividends and
just things to where you can help make sure, no
matter what's happening in the world, getting some kind of
economic return in value. So again, for those that want
to kind of learn more about those diversified options like
private equity and real estate and municipal bonds, those things

(26:55):
that I love, that's what our client consultations are for.
So just make sure to call our email us and
we'll talk more to see if it's going to be
right for your situation.

Speaker 5 (27:02):
Sounds good, boy, LV, You off to a good start today.
Hold on LV, I love it. If you've just tuned in,
we are talking with our certified financial Planner practitioner LV,
Plumber Junior, LPL Wealth Strategists. We're talking LV saying we're
pushing your politics to the side and staying the courts.

(27:24):
We're talking about money. If you do have a question
or two four LV, we do invite you to call
nine zero one five three, five, nine three four two
eight hundred five zero three nine three four two eight
three three five three five nine three four two and

(27:45):
don't forget y'all. LV is taking the first five callers,
only five. He's busy, y'all to book an appointment on
Book with him. Consultation will be free. Called nine zero
one four eight zero zero five zero nine zero one
seven four eight zero zero five zero. You can't call

(28:08):
book online taking five. Go to Pwsplanning dot com send
LV an email by clicking the contact us button to
schedule your complementary consultation. We're talking with our certified financial
Planner practitioner LP, l wel Strategist, LB Plumber Junior, and

(28:31):
me Bev Johnson on the Bev Johnson Show on w.

Speaker 8 (28:37):
D I a.

Speaker 4 (28:39):
The Bev Joon Show, Don't Go Away.

Speaker 6 (28:53):
The Bev Johnson Show returns after these messages.

Speaker 2 (29:21):
The Working Hard to bring you outa days now say,

(29:48):
welcome back to w d i A.

Speaker 5 (29:51):
We are talking with our certified financial Planner, practitioner and
l p L Wealth Strategist LB Plumber Junior L. I'm
going to the phone line. Some folks have questions for you.
How Shorty, matt.

Speaker 9 (30:06):
Hey, Bob, how you doing?

Speaker 5 (30:08):
I'm doing well today, Shorty? How are you?

Speaker 9 (30:11):
I'm hanging in there. I got a birthday this week,
bib about I'm nineteenth. That'll be Saturdays, all right. I'm
gonna be looking for you to take care. How you doing,
mister LV?

Speaker 5 (30:21):
He said, he's okay, he's listening to you. What's your question, shorty?

Speaker 9 (30:24):
Okay, I got a quick question. I'm being a little nose,
if you know. I got a little small account with
a few stocks, but I ain't got nothing like what
these big guys got.

Speaker 1 (30:34):
LV.

Speaker 9 (30:34):
I want to know. And a quick question, how do
forty seven? My president? They said? Last week? Do you
do you know the amount of money they said he
made when he did that thing with the tariff?

Speaker 5 (30:49):
Oh? Okay, you want to know if he made some money.

Speaker 9 (30:53):
I've said that. They said he made like nine hundred million.
They said Elon Musk made four hundred something. You know,
they making a count of money when they messed with
the market like that. Okay, okay, and my last my
last one is okay, how do they how do they
get that profit when they make it? Do they leave

(31:14):
it in their account or they can go in there
and take those Now they said, they said, uh, Trump
made nine hundred some median and one night does it
go like there? They just exaggerating. That's my question.

Speaker 10 (31:25):
Have a Google.

Speaker 5 (31:26):
Okay you too, Shorty Mac, I don't know, l V.
Can you answer that question? I don't know?

Speaker 1 (31:33):
Am I am? I back?

Speaker 8 (31:34):
Now?

Speaker 5 (31:34):
Yeah, I'm right exactly all right.

Speaker 1 (31:37):
That is Shorty Mack. You're gonna give me some trouble, sir.
Here's what I'm saying. Okay, So here here's here. Here's
my take. So I can I cannot tell you exactly
the strategies that obviously the Commander in chief employed with
him and anyone else in Congress of the Senate. I
think there's two things I want you to know, mister Mac.

(32:00):
Number one, you know the two violations I'm hearing right.
Number one is what we call insider trading, right, and
as advisors, we're heavily trained on insider trading. So what
that definition is that you should know or anyone thinking
about this, because that is something I've gotten a lot
of questions about. That doesn't obviously pertain to my client's money,
but it's just something that people have questions about, right,
and they're you know, they have some concerns. So insider trading, right,

(32:21):
that's trading from an inside position, right, if you're a
corporate executive, if you have inside knowledge, and really it's
trading on insider or material non public information. That's what
you need to think about, material non public information. Now,
if I'm going to give you my take, let's say
I'm an SEC investigator and I say, hey, mister president,

(32:43):
And again not me getting political, I'm just sticking with
the facts.

Speaker 7 (32:46):
You know.

Speaker 1 (32:47):
There it depends on really what assets are being purchased
by that person, number one, whether it's publicly traded where
it's a private investment. But let's just say that he
dumped all his money in stocks and bought the dip
after the crash in April. Second, and and you know,
recycled all his money and then benefited from that boom
that we saw in April eighth and ninth. So my
thing is this, you know, Fortune five hundred executive to

(33:10):
where it's like, hey, I'm I'm an executive of a
big pharmaceutical company and I'm going you know, I know
this drug is going to get passed by the FDA,
so I'm going to go ahead and buy this. I'm
gonna buy some some shares because I know once I
announced that this drug is going to get passed by
the FDA, our stock's going to skyrocket. Right. So that's
called what we call front running, and that's also again
insider trading. You're not really allowed to buy ahead of

(33:31):
everyone else before they have a chance to really digest
the new information that's going to cause the markets to
go up or go down. So from a standpoint of
insider trading again on material non public information, I personally
don't think that's the case because he kind of made
it public. I know, it sounds weird and this is
almost like a weird episode of the Tiley Zone to
even talking about this, but remember he tweeted out before

(33:51):
and said, hey, everyone be cool, it's a great day
to make money. I think he you know, we can
always theorize that maybe he knew what the market reaction
was going to be and maybe he didn't make a trade.
I think you mentioned nine hundred million dollars. I obviously
can't certify that, and know I don't have the sources
to be able to certify that, but I will say that,
you know, at the end of the day, whenever someone
buys that, let's say that he's in the green and

(34:11):
it was not a violation, which right now the SEC
has ruled and it's not. You know, usually you would
get in if I was his advisor and someone made
nine hundred million dollars off of a v shape recovery
or any kind of crazy whipsaw market like that. A
lot of times, you know, it does take into account
maybe selling and realizing some of those games in the
short run, if that's part of their plan, buying whatever

(34:32):
funds they bought on the dip, and then hopefully either
selling or trimming some of those earnings and probably leaving
the remainder in the portfolio to let it grow over
the next ten twenty thirty years. So again I can't
say what they did. I know that's all theory and
nor has it been disclosed. But if that were my client, yeah,
I'm definitely definitely cashing out some of those earnings because
you know, that's a massive, massive, V shape recovery we

(34:53):
saw that week. Now he has the part too, BEV
and I'll say this is a part two. I think
what you're better off saying on this and mister Mack
is going to be market manipulation.

Speaker 5 (35:03):
Right.

Speaker 1 (35:03):
I think that was the other thing that we that
we heard a lot of the last couple of weeks
was you know, has this been manipulation of the market?
And if I'm gonna throw my hat in the ring
and say, hey, you know, our president and of course
not just our president, but our leaders who actually have
been on record disclosing their holdings, yeah, you know, are
they involved in, you know, in market manipulation and saying, hey,
you know, even though we're not Fortune five hundred executives

(35:26):
and we don't know what's going to happen based on
companies reporting certain things to investors, one could theorize that
you know, at the end of the day buying that
you know, anyone with the brain knew that Once that
Trump announced that ninety day pause that the markets were
going to rip up. We everybody knew that, even me.
I was waiting to hear that news that some kind
of relief or some kind of impast was reached with

(35:46):
other countries, or any little bit of news that would
help us release the markets. And that's why we saw
again that slingshot effect that last couple of days. So
you know, I would say this legal insider trading, probably not,
And plus the SEC is really ruled it is not,
but market manipul which is very gray area. I can
say this one could theorize and I think I'll stop

(36:06):
right there so I'll get me more trouble. But at
the end of the day, though, what I tell clients
one last thing that what I tell clients is, you know,
this is a situation where if you do have moral
issues with anything that's happening, I know there's a lot
going on right now, a little too much for everyone
to keep up with. This is a situation where you
control what you can control. Because I'll be honest, BEV,
I had a lot of clients and again obviously nothing

(36:27):
was insider information. I'm an advisor and infiduciary, but I
had clients where obviously we never traded on material, non
public information, but we had clients in twenty twenty where
not because I saw something coming or because I was
some kind of you know, fortune teller, but you know,
just like whoever was trading on Congress and if there's
politicians were making money off this, you know, when you

(36:48):
have someone that looks at this stuff every single day,
that lives and breezes Wall Street and does this for
a living, there's no way, like I said, down with
my clients in twenty twenty when the pandemic was happening,
and I saw, you know, I saw everyone panicking and
remember that turn bead, remember the new normal. And that
annoyed me every single time I heard it, because I
kept hearing the words new normal and I'm gonna I'm

(37:08):
gonna pound my chest for a second. I knew for
a fact, not because I knew what was happening. Only
got himself knew that knew when we were gonna get
out of the out of COVID, But I knew for
a fact, and a lot of advisors, good ones knew
for a fact that we were not going to stay
at home the rest of our lives watching Netflix, watch
on zooms, like never going to movie theaters again, never
going to sporting events. We knew for a fact that

(37:29):
was not our new normal, and I preached that a
lot in spring of twenty twenty. I'll say it took
me about six months for us to really, for me
to get confidence say hey, clients, listen, this is not
gonna last forever. Let's buy, you know, let's buy and
try to make sure that we position our portfolios for
that inevitable recovery for us getting back to our old normal. Right,
And that's where we are now, Like we don't have
masks on, you know, don't look at zoomstock right, look

(37:53):
at you know, look at what's happening. And you know
tech is still going crazy, of course, but you know,
movie theaters are still open. We're back with the NBA
and NFL professional sports, theme parts, restaurants, hotels, we're back
in action. And I think that's the thing when you
work with someone that's looking at those factors, not saying
that we can be fortune tellers, but you always want
to take a look and say, okay, is this really

(38:13):
where we you know, how do we invest based on
not just where we are today, but where we think
things are going in the future. So you know, you know,
and that's something I tell people. The stock market is
really not it's really a barometer of sentiment, right, It's
a it's a forward pricing mechanism. You don't buy a
stock right now because you think that it's worth something today, No,
you buy it for what you think it's going to

(38:34):
be in the future. So or any investment, not just stocks.
So that's what you know. If you work with someone,
I guess I'm looping this all the way back to
Chorty Max question. You know, when you work with professionals
that know this stuff, you know it's not impossible to
make a call like that, and you know, of course
hindsight's twenty twenty. But you always want to make sure
you have another voice in your head to say, hey,
I know we can't time the market. It's impossible to

(38:55):
predict the future. But what are you thinking, right, like,
how long has this got this crash last? What should
we be buying, what should wed be selling, what should
we be doing? Should we hold tight? It's just good
to have that person in your corner, like I would
imagine that Donald Trump, a lot of politicians have about
twenty of me in their circle, so giving them advice
on things like that. So I'll stop there, but just
remember control what you can control. And I'm sorry, Surety

(39:16):
mac if I couldn't confirm what you mentioned, but that's
about all I got on that. So a great question.

Speaker 5 (39:22):
Okay, hold on, LV. Let me get Frank in here. Hi, Frank, Hey,
how you doing. I'm doing fine? Your question for LV?

Speaker 10 (39:34):
Yes, so you're only gonna take what five people? I
mean if the people listening, So you're only.

Speaker 5 (39:41):
Gonna he's only gonna take five. The reason why, Frank,
is because LV is so booked up. He is really
booked up, and he's trying to catch up. So that's
why he's only taking five today free if call in
the first five or you book online the first five.

Speaker 10 (39:59):
Okay, Well, he have someone that if they called in
that he can give him to someone else. Because this
is a beautiful thing. And let me tell you why,
and and and people that really don't understand please go
to his office or talk to him one on one.
It's real easy, but you need that guidaness. And and

(40:22):
he's very professional, you know, he's just shooting straight to
the point back and forth. Back and forth. So you
might not get it now, but if you call him
one on one, it's worth it. I should be saying
this on the airway because my wife might be listening,
and she but I back in the day, I could

(40:45):
have been a treasion. Now when Doug dog So came out,
I think it's like two cents three cents, and I
had about three thousand dollars worth to throw away. You know,
I was gambling at that time. Uh, but I I
had to win ahead and invest that three thousand dollars.
And that's so man, this world couldn't tell me, but

(41:08):
I didn't. So young people, please don't listen to him.
I mean, it's just worth It's wrong. You got a
little money to stay away. That's a good set away
money because it can bring your song back.

Speaker 9 (41:23):
That's right.

Speaker 5 (41:24):
So Frank and LV will tell you. Just call his office,
his staff. They'll take care of y'all. Just just be
patient and wait and lv'll get with you all. Thank
you Frank for listening. Appreciate it. I don't l V
Frank want.

Speaker 4 (41:39):
No, you couldn't take you bet.

Speaker 5 (41:41):
They just tell Frank that you you are so busy.

Speaker 1 (41:45):
LV. Yeah, heyan first and foremost of BEV. Frank, thank
you so much for your words, your kind words, that
that makes my day to hear that. I you know,
we were a firm and I really just do me
a favorite call if you have somebody wants to come in, Frank,
if it's someone you're referring, I don't know if you're
a client or not, but if you are a client,
just call and say, hey, listen, I'm referring one of

(42:05):
my friends or one of my family members. So US
we always do try to work around because we're booked
up about two to three months in advance right now.
But if you call and it's a referral, we will.
My team is trained, they're going to work with you
to see because I got a few gaps here and
there that I don't mind sacrificing. So if it's someone
that has urgent needs or you really want to talk
soon based on all the stuff going on, I have
what's called soos clients BEV where it's like, you know,

(42:27):
they call from the show or from a referral and
they're panicking right now and they're like, hey, can I
know you're booked up three months? Can we just talked
to thirty minutes, right, So I have those a lot too.
Just tell my team what's going on, and if you're
not willing or able to wait that two to three
months and then just call what I promise you my
team will work with you. They're not gatekeepers. It will
be flexible if we need especially if it's something urgent.

(42:48):
And Frank, thank you again so much for those kind words. Again,
Like you know, I try to tell people I love.
I work a lot with the mass affluent market. I
work with the affluent market. I have clients that have
fifteen million with us, and I have some clients that
have fifteen dollars with us. So we have a lot
of people we serve. And my thing is this, you know,
he hit the nail on the head. I think I'm

(43:09):
not some wonder boy that's going to have all the answers.
I'm not going to be able to tell you what's
stock to buy. It's gonna ten x tomorrow. But I
am going to give my absolute best anybody that comes
to give them good solid advice to look at their situation,
to help you look into the future. Run projections, plan
for your goals, make sure you're making good decisions and
kind of act as a consultant. So I'm glad you

(43:31):
mentioned that because it's I love our massiffluent clients that
are getting ready for retirement. And that's probably the bulk
of our of our firm, is that we handle clients
that you know, build up their assets and they're ready
to kind of start planning for the future and living
off with their wealth and spending time with family. So
that's kind of a core market of ours. But I
will say this, what he just mentioned young clients that
may not have had the time to build up their

(43:52):
money yet you know, we still work with them. And
I love working with young clients because he's right, if
you just start soon, it doesn't even have to be
with me, Like, just start something when you're in your twenties,
even early thirties, when you have twenty thirty plus years
bet to like find those opportunities to learn to educate yourself.
You don't even you don't need to have some crazy
financial plan if you start sooner in life. You really

(44:13):
could just dark cost average and I you know, index
funds every single month and keep your debt low and
have a good plan. Like you can do a lot
of this by just building in good habits and then
of course bringing in an advisor to help give you
a second opinion and kind of do with you along
the journey. But if you're young, he's right, I'm not
I think you said the word trillionaire. I'm not sure
about that, right. I'm not sure if there was any

(44:35):
stock out there like that. But I get his point.
But that's a you know, but that's a good point
for those listening that are younger that just think they
know they don't have enough or they never will have enough.
You don't have to have millions to be happy in
life and to have enough wealth to last to you know,
to be able to retire and to spend time with family.
You just have to have enough, right, That's all. I
try to train our clients on what is your enough
and make sure that every time we're meeting, we're getting there.

(44:57):
And it's much easier to get enough to get to
that enough number if we start much sooner in life
than much later in life. So those that are again
waiting to call email us, call us. My team will
work with you. If you're younger, just hold tight and
we'll make sure we get you in asap. And if
you're one of those that really really has a lot
of urgent needs. Just calling and what'll make sure we
take care of you?

Speaker 5 (45:15):
Okay, sounds good. LV. Hold on second. When I come back,
I want to talk about some money strategies. But just
hold on, y'all. I'm talking with our Certified Financial Planner
practitioner LV Plumber Junior. And as LV said, just work
with him. But he's taking those first five calls nine
zero one seven four eight zero zero five zero. You

(45:39):
can get in book with LV a free complementary consultation,
or if you can't call, just go online PWS Planning
dot com send LV in email by clicking the contact
us button. We're talking money, Hey, stay in the course
with LV Plumber Junior, our sort of five final achial

(46:00):
planner practitioner n L p L Welth Strategies, and me
Bev Johnson right here.

Speaker 4 (46:08):
On w d i A The Bev Johnson Show.

Speaker 7 (46:24):
Got something to say? Say it next with Tennessee Radio
Hall of Famer Bev Johnson on w d I AM.

(46:54):
I'm telling you to just.

Speaker 3 (47:00):
Around win a right checking out, behoving joke, and.

Speaker 5 (47:12):
We're back talking with our Certified Financial Planner practitioner LP
l Walth strategist LV. Plumber Junior LV. I'm going to
the phone lines to talk to Carl. He has a question.

Speaker 8 (47:24):
Hey Carl, good afternoon everyone. How are both are you
doing today?

Speaker 5 (47:30):
Doing well? Carl? How about you?

Speaker 1 (47:34):
I am hanging in there.

Speaker 8 (47:36):
Uh, before I get started, I have never been so
insulted personally by Don Trump Senior. We started talking about
terrists and all the things that happen. I mean, I
understand to a certain degree what's going on, but the
way he said it and the way he went about

(47:56):
it bothers me. So since I had you in a lit, sir,
could you explain to the audience the difference between bonds
and stock and how this can a fit the stock market?

Speaker 5 (48:10):
All right, okay, go on, Carl.

Speaker 8 (48:12):
I'm sorry, I'm sorry and I would listen. Thank you, sir,
and thank you Bill.

Speaker 5 (48:18):
All right, thank you Carl. Wow, good LV. Between what's
the difference between bond?

Speaker 1 (48:27):
Hey? Yeah, he there was most that's that was loaded
there because he started off with a very good topic
about the terrorists, and then he and and I and
I say, he wants me to make the connection, so
I'm more than happy to do that. But let me
say one comment to what you mentioned here, and I'm
sorry I didn't catch his name that Carl. Okay, sorry
I got cut off a little bit. So okay, So yeah, Carl,

(48:48):
So this you know, I always just so you know
a bit about LV. My clients know this about me.
I not only just based on who LV Plumber is,
but also who I am as a professional. I never
ever ever mixed my politics with my money management. I
actually I'm a legal fiduciar, which means that it doesn't
matter what LV feels like about Joe Biden, about Donald Trump,

(49:10):
about Barack Obama. It doesn't matter. I focus on what
I can only focus on and what we can really measure,
and really what is more quantitative, which is the markets. Right,
So I've got to stay in that neutral zone. But
I will say this though, you're not alone in that thinking.
I think one thing. I know, I spoke about it
enough as far as the tariffs. I know everyone's tired
of hearing about it, but that's a great observation how

(49:30):
it was the way that it was done, And that's
what I try to get people understand. You know, we've
seen terrists before, We've seen policy changes before, we've seen
aggressive stances before, but I think Wall Street actually agrees
with you on that. I think this caught everyone off guard.
Like I mentioned earlier, and we've seen the policy, but
the package that it was in was one that is
still being hotly debated today. And again not just the package,

(49:54):
but the mass that was used and the way it
was disseminated to the world was also a thing that
we're still questioning. So again I'm not taking a side.
I'm just saying that you're not the only one in
that line of thinking. Okay, So I just wanted you
to know that now number two, you mentioned the stocks
and bonds. For those that weren't with me in the
early days, I think it's been years, Bev. I've broken
down like a stock in a bond. And I won't
spend all day today because now we're out of time.

(50:15):
But the one thing I can say is this, if
you're one of those that did not hear me in
the early days, and I know we were way past
one oh one with us on your show bed, but
if you're one of those that maybe is just tuning
in and you're like LVY, I hear you saying all
this about stocks, and I heard things about bonds. What
in the world is it? So I'll give you a
ten second definition, so real quick. A stock is an
ownership stake in a company that you can buy either

(50:38):
as an investor or as a shareholder. Right, you're buying
a fractional share, a small, tiny piece of a bigger
company that trades on in exchange, right, whether it's the
New York Stock Exchange, whether it's in the Nick overseas
in Japan and China. So basically you're buying a small
part of a big company. Right. And then of course,
when you're a shareholder of those companies, as a stockholder,
you share in the games and you share in the law.

(51:00):
Your value is tied intrinsically to the performance of that company.
So member between stocks and bond. Stocks are more aggressive
and bonds are more conservative. Member. As an investor, if
your goal is to grow your money over time, in
my opinion, the best investment in the world is stocks,
right to grow your money by an average of nine
to ten percent per year. So just a member stock,

(51:22):
you own a piece of that company. You're a fractional shareholder,
small piece of a big company. Now, a bond, as
you mentioned, is a it's a debt instrument. Right. So
whenever companies come out and they want to raise capital
to open up their businesses and operations and become a
bigger and bigger company, they can either issue out shares
of stock to investors that want to be a part
of their company and give off a piece of ownership.

(51:43):
Or you can become a lender and you can lend
capital to those companies and to those cities and stakes.
So basically, when you're a bondholder, you are lending. You're
like a bank, and just like a bank makes money
off of us bev what do you charge on what
do they charge us for our mortgages and car notes?
It charges interest? Yeah, so a lot of the multi
trillion dollar industry. So yeah, So when you're a bondholder,

(52:05):
you don't own a piece of the company like a stock,
but you actually get interest from lending money to corporations,
to cities, to governments, municipalities. So it's a good conservative
way in my opinion, to invest. That's why you want
to diversify because remember when you lend to a corporation,
Let's say you lend five grand to GM Motors company
for them to use for whatever operations they need. You know,

(52:27):
you can charge them what we'll say, four to five
percent interest. They have a contractual obligation to pay you back. Right,
there's always the risk what we call default risk, where
a company could go bankrupt and they can't afford to
pay you back. But the good thing about a bond
is that if you invest in a good company that
has good measurements and good cash flows and good metrics,
there's a very very very very high probability they're going
to pay your interest back and then you collect that interest.

(52:49):
And what I love doing for my clients there we
take that interest payment and we reinvest in and buy
more stuff with it. So so just remember bonds are
very safe for the most part. Stocks are more aggressive,
but you can make a lot more money. Use the
average ros nine to ten percent on the stock if
you have a good one or a good portfolio, and
you'll average, you know, lower risk, lower returns about three
to five three to six percent on bond interest. So

(53:10):
that's why you want to make sure you have a
little bit of both. And last thing, so what I
was saying is that what mister carl I believe had
mentioned the interaction between you know, the tariffs and the
stock world, and the tariffs and the bond world. What
I was saying is that the one thing we fear
is a tariff induced recession, right. We don't want to
have the tariffs cause us to go into a recession
to where jobs and unemployments go unemployment rates go up,

(53:32):
interest rates and inflation goes high, and then of course
people don't have the jobs necessary to obviously keep consumer
spending going. So the one thing we don't want is
that the interaction between tariff's causing a recession or triggering
a recession, and of course the economy suffering as a result.
And remember when we cannot afford to pay for iPhones
and Nike shoes and going on vacations of Disney World
things like that, that tends to harm the bottom line

(53:54):
of corporations. And when the bottom line of corporations is harmed,
gets what happens to the stocks? They come down. That's
really the big interaction between the stock the terriff world,
and the stock world. And what I was saying earlier
was that the bond rule is a little more complicated.
But the one thing I like people to remember whenever
they meet me, they a lot of my clients know
I'm big on this. So the most powerful man in
the world, I think people have a misconception that it's

(54:14):
our president or it's you know, someone in Congress. No,
the most powerful man in my world that I would
say that's always debatable is the chair of our Federal Reserve,
which is mister Jerome Powell. So for those who don't
know who Jerome Powell is, he is the Chair of
our Fed Reserve, our central banking system in the United States.
So the main thing about our bank is that they
control probably the most impactful but understated and under discussed

(54:38):
a factor in our economy, and that's interest rates. Right,
So the thing is this Jerome Powell. Remember they interest
rates are a mechanism of cooling and heating. Whenever they
want to increase the economic activity and grow the economy,
they lower the cost of the dollar. They lower interest rates.
That way people can get loans for cars and mortgages
and student loans. So member interest rates go down and

(54:58):
the economy heats up. When interest rates go up, the
economy cools down, right, because it's more expensive and restrictive
to get things done and to buy products and things
like that. Because interest rates and debt is really expensive.
So what's happening right now is that there's a there's
a kind of a tip for tach game going right
now between the President and Jerome Palace because well, you know,
tariffs right now are expected to slow the economy, and

(55:21):
if we slow the economy with these tariffs, then we
go into a recession. The last thing that Jerome Power
wants to do is going to be to raise interest
rates to be higher, right because they've been really high
since COVID, So now you know, and that's the thing
that we're trying to focus on right now is having
interest rates come down to the world can get back
to spending and making sure that we can buy mortgages
at a lower rate, things like that. So the tariff,

(55:41):
it is complex how it interacts with the bond market,
but just remember bond interest is usually dictated by the
Federal Reserve and the prevailing interest rates that they set.
So that's the last thing we want to see. If
the markets stock markets are down, we hopefully and we
typically do, see the bond markets go up because bonds,
you know, do pretty well because everyone their investments that
are aggressive and buying things. They think are safe. So

(56:03):
that's why the boonds, you know, it's good to have
in your portfolio during times of you know, uncertainty like
we're seeing right now with the tariffs. But just remember
it's good to have both. That's why diversification is important.
And remember that's something I do with our clients. We
always educate our clients and what's happening. Where's Jerome Powell
and the Fed? Where interest rates, where's our Fed policy going,
where's our monetary policy going, as far as our money

(56:23):
supply and things like that. So you know, it's good
to know these factors. You don't have to be an
expert or an economists on this stuff because that's what
we exist for. But it's always good to know, Hey,
what do we think is coming down the pipeline. Do
we think rates are going up? Do we think tariffs
are going to cause a recession? And how do we
manage our money throughout those landscapes and just making sure
that we're all you have an advisor kind of make
those adjustments for you as we see policy come through

(56:43):
the pipeline. So just remember, at the end of the day, Carl,
still don't conflate the two. Make sure you separate the
politics from the investments. But that's probably the best explanation
I can give about what we're seeing now and how
it's impacting both stocks and bonds. But fantastic question.

Speaker 5 (56:58):
Good, Good. I wanted to ask you to jump into
some money strategies that you've probably been advising your clients
doing these at certain times.

Speaker 1 (57:09):
Yeah. Yeah, we went over a lot of them, and
you know, one last nugget I'll definitely leave BEV because
I know there's one thing that I tell people a lot,
and I think I mentioned it a couple times in
this call. I got a couple of texts about real
estate and a couple of texts about like private equity.
Those are those off the beaten path investments that you know.
I think that's a sin that a lot of people commit.
I think they tend to stick to just the normal

(57:30):
things like you know, stocks and bonds and ETFs and
mutual funds. Those are all fantastic things that no one
that we managed does not have. But I do love
I will say this. I'm starting over the last few years,
I have really grown to love again. We'll again We'll
say alternative investments. Those are things that are off the
beaten path that really help bolster your portfolio and your

(57:52):
well picture. I mentioned earlier real estate investment trusts, and
I got a text from someone that want to clarity
on that. So when I say real estate, everyone, I'm
not don't go don't hang up the or close the
radio today and then go buy you know, a property
downtown in Memphis, and that's apartment you know, for two
hundred thousand. What I'm not saying be a landlord, even
though that's a good area to make money as well.

(58:13):
But what I'm talking about is reets, right, and some
people detect me wanting me to explain that. So that's
our EI T, that's real estate investment trust. That's what
I'm talking about. These are portfolio professional managed real estate
strategies to where you take your money, you join it
with other investors across the globe. Right, some of the
funds I work with, and some of the managers in
Wall Street I work with manage ten fifteen, twenty billion

(58:36):
dollars in assets. So you take that your money, you
put into a pot with other investors. Our asset managers
take that pot, right, they're real estate managers, and they
take that nine ten whatever billion dollars that they manage.
Then they buy apartments. With that nine billion, they buy
real estate properties in Czech Republic, in Hungary and Germany.
Warehouses in California that you know that are rented out
by Amazon right and rented out by Walmart. So when

(58:57):
all those tenants pay their rent right, whether it's domestic
or national real estate, you make money in two ways. Right,
you make money in the income because you get to
share in proportion of that rental income it produces. But also,
just like you know any other real estate, real estate
tends to go up in value, right, it tends to appreciate,
so you make money like a stock and the appreciation
of the investment itself. That's why I'm a big fan

(59:18):
of real estate because when stocks are gyrating up and down,
usually real estate is typically very very stable. Again I
say that usually not all the time, but usually it's
very stable. So that's why it's good to have, you,
you know, a good diversified exposure to things like real estate.
I'll also throw my hat in the ring with like
oil and gas investments, agricultural commodities, things that no matter
what's happening, the like, we're going to need these things, right, gold, silver,

(59:41):
all that stuff you know again, agriculture, corn wheat, barley, futures,
so things that have inelastic demand again like real estate,
and things that are not easily sold like real estate,
and you know, things like that. So I just want
to make sure everyone knows that there's ways to get
into those and again you get it's usually good to
speak to an advisor. It doesn't have to be us
if you're curious about things like commodities like agriculture, like

(01:00:04):
real estate, investment trust I mentioned earlier. Private equity, Right,
that's a good thing to talk to your advisor about.
That's an investment where you actually partner with a Wall
Street firm. One of my favorite things in the world
that is becoming because you take your money instead of
buying stocks that are on the exchange, you actually become
a limited partner in smaller businesses.

Speaker 7 (01:00:22):
Right.

Speaker 1 (01:00:23):
Not business is worth twenty thirty fifty one hundred billion,
but business is worth about one to five billion dollars
that may not be traded yet on an exchange. And
the good thing about that bev they're usually very stable
performing investments. You buy companies that may not be household names,
but they're mature enough to be very stable, reliable investments.
And typically what we see, no matter what's happening in

(01:00:44):
traditional stock markets, when everyone's panic buying and panic selling,
it usually tends to be nice, cool waters in private
equity because they're private investments now everybody can get into them.
So the good thing about is that there's much less
panic selling. It's a much more smooth journey. And I'll
be honest, the returns depending on who you choose to
manage it. Usually you're pretty nice between ten and twenty
percent a year. Even when the stock markets are down,

(01:01:05):
they tend to usually be up and overperform the market.
So that's not a promise. I'm just saying that based
on the history and trend of companies I worked with
in private equity, it's a great overlooked area that I
try to educate our clients about. The only caveat that
I must say on the phone here is that you
got to be an accredited investor to get into that
private equity space, because again, that is a very it's

(01:01:26):
not really accessible to everyone. Typically you have to have
annual income of two hundred thousand dollars are up per year,
or you have to have a net worth of a
million dollars excluding your residence. So if you meet one
of those two criteria. Usually private equity is a fantastic area.
Not for everybody, but again it's something that we would
usually talk to with our clients to see if it'd
be a good fit for their portfolio. So for those

(01:01:47):
that want to learn more, that is definitely a call
me and we'll discuss situation. Because I get a lot
of emails and calls about it. But real estate, private equity,
you know, commodities, all that stuff you heard of. Usually
I like to have a little bit of all that
so that way, no matter what's happening in the world,
you know you have something that's winning for you. So
it's all about maximizing and optimizing your probability of earning
some good value over the years and building your wealth.

Speaker 5 (01:02:08):
Before I get to my next question, LB, when when
when I lost you, a caller called in and said,
could you please ask LV is it wise now to
invest in Amazon?

Speaker 1 (01:02:20):
Oh God, no, give me in trouble again.

Speaker 5 (01:02:21):
I know, I know all these questions for you.

Speaker 1 (01:02:24):
L No, No, those are these are all good questions.
That's actually but here's the thing. This is where I
turn off the forts and tell her brain. You know,
here's what I'll say. I I don't like speaking on
specific companies because, as you know, I could very well
make a call and say, hey, go invest in Amazon,
and then something bad happens tomorrow. I don't like making
calls on public airwaves. So I will say this. I
do love blue chip stocks like Amazon because Amazon. You know,

(01:02:46):
I'm not recommending any of these companies directly, but what
I would consider a blue chip company would be the
companies that are household names, right, Amazon, Disney, under Armored, Netflix, Microsoft.
Though I'll say that those companies are the vast majority
of the companies that we usually recommend to our clients,
mainly because of their financial strengths, mainly because of their reputations,

(01:03:08):
because they're strong balance sheets, and because they're led by
really good talent. And again, these are companies that are
kind of floating our entire economy.

Speaker 5 (01:03:15):
Right.

Speaker 1 (01:03:15):
If Amazon went bankrupt tomorrow, we're in trouble. The same
thing with the Apple and Microsoft. So you know, these
companies tend to control a vast portion of our economies,
and that's why I usually consider I don't consider them
quote unquote safe investments. But I will say this, I
do like buying those companies when they're down, because if
I were to ask a client today that, or let's
say two weeks ago, when everyone was panicking with their
hair on fire, if I usually pulled up their portfolio

(01:03:38):
and I said, hey, client, these are your top holdings.
So I know you're scared, but let me ask you
a few questions. Right, do you your top stop is Microsoft?
Do you think Microsoft is going to go out of
business due to tariffs? What do you think? Their response
was no. I would say, hey, what what about what
about Apple? Do you think Apple is going to go
out of business? They would say no No. I would say, Okay,
next up Berkshire, Hathaway, going down Netflix, la, uh, you know,

(01:04:01):
Hewlett Packard. I would go down the whole top ten
list of their names, and they would answer, no, lv
I don't think these companies are going out of business,
are going to zero? And then I would say, then
why are you panicking?

Speaker 2 (01:04:10):
Right?

Speaker 1 (01:04:10):
That's why whenever it comes down to that, if you're
really if you have a good team that's doing this
for you, and you believe what I just said, where
you say HEYLV. I'm gonna take the bet that Amazon
is not going to go out of business due to
this stuff we're seeing and being fearful of today. Then
I would say logically it is a goodbye, you know,
but I can't say that for you because I have
to know your situation. But the main thing is usually
blue chip, large, gargantuan companies like that I'm gonna I

(01:04:34):
usually do say it's a it's a good recommendation for
most investors if they're you know, if they're willing to take,
you know, go for the ride. But again I always
say that anything can happen. Even the biggest, baddest companies
can take a hit and you could be down ten
twenty percent. But good large companies usually it's a good
safe bet to make that they're gonna they're gonna weather
the storm and remain solvent no matter what happens, you know,
as far as short term kind of ups and downs,

(01:04:55):
we're seeing so soft yes, not a hard yes, A
soft yes, just because Amazon.

Speaker 5 (01:05:01):
Is okay, LV, I think it's LB's phone, l l B.
That's lv's phone. LB is doing something. Okay, I'm gonna
wait a few minutes now, what's going on with LB's phone? Yeah,

(01:05:30):
l V all these good points in it. Okay, LB,
you're back, I said, I said, LV is talking all
this good stuff and now he his phone wants to
make it be a clown.

Speaker 1 (01:05:46):
I heard, I heard the dials on that time. I
see what's happening. I think we had some outages here. Okay,
so I do apologize to that. It's going to be
flickering on and off, so I apologize.

Speaker 5 (01:05:54):
Okay, Well, LV, you okay, you okay. I just want
to get to this last little question. And I know that, yeah,
of course, okay in LV. I know people hear you
all the time. You're on the show every month you're talking.
But truly, LV, are people fearful of what's going.

Speaker 1 (01:06:12):
On this year?

Speaker 9 (01:06:14):
You know what.

Speaker 1 (01:06:15):
I've spoken enough about the fear BEV, and I think
it's one thing that I really it's one of my
favorite times as an advisor. I know it is weird.
I've told other advisors and they think I'm absolutely crazy,
but I think the big thing when we're in fearful
times like right now. You know I had so many
thank yous in twenty twenty one, Right twenty twenty this
was this, you know, I won't say it was, nearest bag.

(01:06:36):
I want everyone to remember, this is not twenty twenty,
This is not the two thousand and eight. This is
an event driven sell off that we just experienced. But
I think what I love about this, in a weird,
kind of twisted way better is that I know for
a fact, the clients that take our advice and listen,
I can't promise them anything. I can't promise that we're
never gonna, you know, go in a bear market or
never go into a recession, and you're not going to
be unhappy about your investments, because it's going to happen

(01:06:56):
at some points. But I think what I love about
times like now is that I think the best advisors
actually get loud instead of quiet. And the hard but
really fruitful part of our job is keeping everybody cool.
It's very unspoken part of our job, because the more
cool and the more and the least the less emotional
people are, the better they value their relationship with their advisor.
Because there was not a single client that I managed
during the COVID crash of twenty twenty where they did

(01:07:20):
not call a year later saying, man, oh vie, I
really appreciate you keeping me cool. Then when we thought
the world was going to end with COVID, you know,
we had all of our clients were just you know,
really grateful. I was really happy to see that our
clients take our advice and that they didn't panic and
sell everything. Because you when you are left to your
own devices better than you make your own decisions. Sometimes
that emotion, if you don't have another voice to kind
of you know, balance your out, sometimes you make irrational

(01:07:41):
decisions and it's good to have that extra voice in
your circle saying, hey, maybe we should go this route,
and maybe you should do this, or maybe you should
not do this. And that's why again, I love times
like this in a weird way because I know for
a fact the thank he's a coming. I know that
everyone's gonna look back and say, you know what. I
know you didn't promise me anything up or down, but
you know he did promise me that my emotions are
you know, do not need to get the best of me.

(01:08:02):
And I'm better off because of it. So, you know,
so this is the time where I think that people
really do value having a good advisor. And you know,
it's one of those things where it's a kind of
again the weird best part of my job where we
make a high impact. I think anybody can be a
hero when the markets are up and everyone's making money
left and right, like back in the nineties and then
dot com era, right, But when things get tough out
there and you need someone to help you navigate these waters,

(01:08:25):
talk you through situations, restrategize, you know, making sure that
they you know, consult with you during during tough times,
we're making big decisions I could impact the next thirty
years of your life. This is I think where we
make the most impact. It's in those dark days where
I think the best advisors are made. And I'm not
saying this is a dark day, but I'm just saying,
like during the dark times like we just experienced, where
there's a lot of uncertainty and fear, this is where

(01:08:47):
I try to get as loud as possible. So and
one more thing I'll say, but you know, if you
don't work with the advisor, and I want to say
one more thing, We'll be done for today.

Speaker 5 (01:08:54):
Okay.

Speaker 1 (01:08:55):
I tell my clients that are I have a lot
of clients that wait to call me like two or
three years after they hear me in the show there
really funny, So they wait and just they want to
hear me out for a few more sessions. But if
you're one of those that may never call and you
are going to self manage and you are very scared
and you just kind of take some bits from what
I say and make your own decisions, that's fine. But
here's what I'm telling my clients to do. I give

(01:09:15):
them what I call mirror questions. My clients and what
that means is a mirror question. So if you're managing
on your own, just ask yourself this, right, if you're
really on the cusp of making those crazy decisions like
selling everything, just add a few things. Ask yourself, did
we make it through the Great Depression? The answer is yes, right, yeah?
Ask yourself next, did we make it through World War
one and two? Yes?

Speaker 5 (01:09:34):
Yes?

Speaker 1 (01:09:35):
Do we make it through the nineties Dot com bubble crisis? Yes?
Did we make it through nine to eleven? Yes we did.
Did we make it the Great Recession of two thousand
and eight? Yes we did? And did we make it
through COVID all? Barely? But we did?

Speaker 5 (01:09:46):
We did?

Speaker 9 (01:09:47):
Right?

Speaker 1 (01:09:48):
But just those are the worst, what we call black
swan events where it's like, Okay, this is once in
a lifetime thing that we're going through. And I'm telling
my clients in the recent contemporary era, if you were
with me in twenty twenty, and you and even I'll
be honest with even, I was scared for a second
of twenty twenty. It was that was the craziest thing
we've ever seen. We genuinely didn't know what's gonna happen.
If you remember in April or spring of that year

(01:10:08):
when we first hit our shores. So so you know,
I'm not saying that I'm you know, just impervious to emotion.
I get emotional too, But the main thing is, you know,
you always have to look at history and say, Okay,
have I been through worse? And there is nothing at
all right now happening on that TV for those listening
that we have not seen before and that we were
not going to prevail against. I can tell you that
right now. I know people were very steeped in their

(01:10:30):
opinions between Republicans Democrats. I get it, and I hear
that all the time, Bev, and I say this all
the time. People are that the way they're combating Melv. Well,
you know, we've never seen this before. We've never had
a crazy president do this, we never had this that
I'm hearing a whole bunch of rhetoric, and I'm like, guys,
you know what, I've heard this every single time I've
gone through a crisis with my clients. There's always a

(01:10:51):
couple people that say, no, trust me, OOV, this is different.
And I hate to say that it's not different.

Speaker 5 (01:10:56):
Okay, we have seen this before.

Speaker 1 (01:10:58):
We yes, I know this is you know, we'll get
into politics, yes, that may be a different package. But
the policies, even if we go into a worst case scenario,
we're going to a recession. We've been through recessions, We've
been through depressions, and guess what, the markets are resilient.
It's always one hundred percent, not ninety, not eighty, one
hundred percent of the time, the markets have always made
it through. So that's why the bet, that's the bet.
I try to implore our clients to make bet that

(01:11:20):
we're going to go up and not that we're going
to go to zero and you're gonna lose all your money.
So just again, working with a good advisor will help
kind of, you know, reinforce that idea, but just make
sure you ask yourself those questions and make sure that
you again, if you don't work with an advisor and
you need one, always call us or you can call
someone in your area. Just make sure you get a
second opinion if you're having second thoughts.

Speaker 5 (01:11:38):
And I guess the last thing LB again is you
said at the beginning, don't fear, stay the course, don't
don't do anything rash like sell all yourself.

Speaker 1 (01:11:50):
No, yep, yep, and that and that's the best advice
I will ever give that. I would love for people
to get aggressive with me if it's right for this situation,
and buy when things are down. But if you're one
of those that doesn't want to take risk because of fear,
just do me a favorite. No matter what you do,
whether you work with a professional or not, just just
you said it the best bed when we first got
on this call. Go outside, yea, turn off, Go outside

(01:12:11):
and enjoy the beautiful weather. This is today's the mid
seventies in Memphis. Yeah, turn off, Like I don't know,
this is the best probably non financial thought in my
head right now. Turn off the TV, get off your phone,
because honestly, the media is not helping. There's a lot
of doom and gloom. Media outlets get paid by fear.
Everybody gets paid the scared. Scared isn't a word. The
more scared you are, the more companies profit. So that's

(01:12:35):
why I tell my clients, you know, just it's okay
to be in the know. It's okay to stay up
on current events. Everyone should be in knowledge, knowledgeable what
what's happening. But I'm seeing a lot of people getting
over consumed and over encumbered with information, and they're getting
even bad information about what's happening, and they're making decisions
based on that. So this is a great time to
count your blessings, to look and say, Okay, even though

(01:12:57):
things are uncertain, I'm gonna trust my advisors and my
wealth team and they're going to do this stuff for me.
So I can go and frolic in the sunset, you know,
with my family and have You know, what's really truly
important right now is not terris bed, you know, it
really is the time that we spend with the people
we love and just enjoying the days that we have here.
We don't have a lot of days here, so I
want to, you know, I try to calm people down
and say, Okay, what is really important? And if your

(01:13:18):
advisor is saying, hey, don't worry about this, we got
this and go enjoy your day. Don't don't sit on
your phone. We call it doom scrolling. Don't doom scroll
looking for what's happening in different biased opinions and things
that make you fearful and shaky. Cause again, I will
always say it, one hundred percent of the time, we've
made it through worse. We have made it through vastly worse.
I want everyone to go look up the nineteen twenty

(01:13:38):
nine Great Depression and see what happened back then. I
wanted you to compare that to now. And I don't
say that lightly. I'm saying like, like that plus the
two thousand and eight Great Recession were the two worst
things economically that could ever happen to the American economy.
None of that stuff is happening right now. And guess what,
we made it back then. We weren't alive. But you know,
you know, yes, right, but you know the US economy

(01:13:59):
may it. We made it, so you know, I just
tell people, no matter how bad you think our president
is or how good you think our president is because
there's good and bad to every presidency. Just calm down,
enjoy the sun, enjoy your family. That's what I love
doing most. I let me worry about this stuff for you.
Let my team like that's we have teams to do
this stuff for a living. Have a good advisory team,

(01:14:20):
manage your wealth, make sure you're in the loop, and
then meet every quarter and just make sure you can
enjoy your life or the time God's blessed you with.
Don't stress out about this stuff because at the end
of the day, you know, if your advisor is not panicking,
you shouldn't be panicking. So but that's my That wasn't
my final words. I know we gotta go, but I
just wanted to make sure I am. I put that
out there for today.

Speaker 5 (01:14:36):
Sounds good LV. Thank you, LV. You gave us good
information today, so we're not gonna panic. We're gonna be okay.

Speaker 8 (01:14:42):
Thank you.

Speaker 1 (01:14:43):
Thank you everyone for be impatient and at.

Speaker 5 (01:14:46):
LV, don't you be stressing out either.

Speaker 1 (01:14:49):
Hey, Hey, I'm used to this by now, but it's
all good. I got a nice vacation coming up this summer,
so I'm gonna work hard until then and then and.

Speaker 5 (01:14:54):
Then I'm out of here, so I hear LV and
me too.

Speaker 9 (01:14:58):
There you go.

Speaker 1 (01:15:00):
I'll see you in the beach.

Speaker 5 (01:15:01):
All right, thank you, LV.

Speaker 1 (01:15:04):
You next month?

Speaker 5 (01:15:05):
All right, see you next month. LV. Plumber Junior are
certified financial planner practitioner. Don't forget if y'all didn't call in.
He was taking the first call, so I don't know.
Call nine zero one seven four eight zero zero five zero.
He's gonna give you a free consultation if you didn't
call in. And I don't know if he's booked, we'll

(01:15:26):
go book online. Go to p w S Planning dot com.
Send LV an email by clicking the contact us button
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(01:15:48):
number again nine zero one seven four eight zero zero
five zero. Get ready as we go to the other
side of the bed Johnson and show. I'm opening up
our lines just for you little open conversation.

Speaker 10 (01:16:05):
In the news.

Speaker 5 (01:16:05):
And I got a question I want to ask y'all
next right here on dou w d IA.

Speaker 4 (01:16:12):
The BEVJ justs Show.

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Whether you're in Arkansas, Tennessee, or Mississippi. On Facebook, Twitter
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Show on dou W d I A Memphis.

Speaker 5 (01:16:56):
Don't no. I want to thank you callers. I want
to thank you listeners for joining me this day on
the Bev Johnson Show. We do, we really do appreciate you.
So until tomorrow, please be safe, keep a cool head, y'all,

(01:17:20):
don't let anyone steal your joy. Until tomorrow, I'm BEB Johnson,
and y'all keep the faith.

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