AgWarriors

AgWarriors

Welcome to AgWarriors, where we dive into the dynamic world of agriculture, marketing, sales strategies, and the fascinating stories behind farmer-inventors from around the globe. Join us as we explore the intersection of innovation, entrepreneurship, and farming, sharing valuable insights and inspiration for agro-entrepreneurs and industry enthusiasts alike. In each episode, we bring you thought-provoking interviews with inventors, manufacturers, clients, farmers, and our dedicated staff, uncovering their remarkable journeys and the transformative impact they've made in the agricultural landscape. Hear firsthand accounts of their breakthrough products, powerful marketing strategies, and the tenacity it takes to succeed in this ever-evolving industry. Our podcast is built on a foundation of core values: honesty, respect, courage, and tenacity. We believe in fostering authentic connections, showcasing the integrity of our guests, and celebrating the resilience and grit demonstrated by farmers and inventors. From sharing practical sales tactics to discussing cutting-edge agro-marketing techniques, we provide you with actionable insights and real-world examples to propel your own agricultural ventures forward. Through our engaging conversations, we aim to empower listeners, helping them navigate the challenges and seize the opportunities that arise in the agro-business realm. Whether you're an aspiring farmer-inventor, a seasoned industry professional, or simply intrigued by the innovations shaping our agricultural future, RuralRev is your go-to resource for inspiration, education, and community. Tune in to AgWarriors and join us as we cultivate a vibrant community of agro-innovators, united by their passion for growth, their dedication to excellence, and their shared vision of transforming the agricultural landscape for the better. Let's harness the power of knowledge, forge valuable connections, and sow the seeds of success together!

Episodes

June 12, 2026 51 mins
From holding a microphone at a young age to building careers in both farm broadcasting and country music, Jesse Allen has followed a unique path in life rooted in agriculture, storytelling and family. After years of interviewing farmers, agricultural leaders and industry professionals, one constant is the eternal optimism within the agriculture community. His journey has taken him from a local radio station to a national farm netwo...
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Taking over the farm from her father, Zoe Kent now owns and rents the land while balancing life as a farmer, social media influencer and other gigs. She compares creating content online to renting farmland, highlighting the importance of community, connection and long-term relationship-building in both. As the eighth generation to farm the same family land, Kent is also the first woman to lead the operation and the first in her fam...
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Regenerative agriculture is a topic that is gaining momentum today, but for Brandon Meiners and his family, it started long before it became mainstream. Meiners shares how his father helped pioneer cover crops across the Midwest and the challenges that came with advocating for regenerative practices early on.

In this episode, Meiners discusses his journey into agriculture and how he became director of agronomy at Midwestern ...
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Farming and building solutions for farmers has always been a family affair for Doug Applegate. After learning the trade from his father, he has passed that same passion on to the next generation, while identifying a need to help growers become more efficient in spraying. That need led to the creation of Praxidyn, a family-built business with a product focused on automating chemical mixing. In this episode, Applegate shares the jour...
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In this episode, Elizabeth Omet shares the mindset that has guided her life, “the harder you work, the luckier you get.” Raised in the city in Texas, she once considered fashion school but ultimately pursued business, knowing early on she wanted to build something of her own.

She launched a home health care company before pivoting into agriculture alongside her husband, helping bring Big-Tex baler twine to the No...
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From performing at 195 rodeos across four countries in one year to battling cancer while staying committed to the career he loves, Matt Merritt’s story is one of resilience, authenticity and family.

In this episode, Merritt joins host Jeremy Matuszewski to share what it took to build a career as a rodeo clown, the behind-the-scenes logistics of working rodeos at events like Canadian Western Agribition and how he stayed...
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Fifth-generation farmer Zack Youngquist did not originally plan to return to his family’s farm. While studying business in college, he made the difficult decision to leave during his senior year when his grandfather became ill. Since then, Zack has navigated the ups and downs of farming while building a business rooted in opportunity. As the founder of Interpose Ag, he identified a need for independent fertilizer solutions, o...
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Kyle Folk did not follow a traditional route into agriculture. From aspiring filmmaker to electrician to agtech entrepreneur, his career has evolved through bold decisions and unexpected opportunities.

In this episode, Folk joins host Jeremy Matuszewski at the recent Agritechnica show to share how his Canadian farming roots eventually drew him back to agriculture, even after years spent building and operating an electrical b...
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Lorenzo Roos is a generational farmer in Brazil who is also sharing his farming story on social media to connect with farmers around the world. In this episode, Roos discusses his family’s farming history, the dynamics of family farming and his mindset of helping other farmers.

Roos and AgWarriors Podcast host Jeremy Matuszewski talk about the differences in growing seasons between Brazil and North America, while highl...
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Autonomy and artificial intelligence are transforming agriculture, and FarmWave CEO Craig Ganssle joins the conversation to share more about those innovations. In this episode, Ganssle shares the story behind launching FarmWave, a company focused on AI-driven solutions for agricultural machinery. He joins hosts Jeremy Matuszewski at the recent Agritechnica show to discuss the innovation behind FarmWave and the entrepreneurial journ...
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Marcus Holtkötter, a 12th-generation farmer from Germany, joins AgWarriors to share what it’s like to raise pigs and grow crops in Europe amid increasing government regulations. He discusses the education required to farm in Europe, lessons learned through experience, and the power of building strong networks with fellow farmers. Holtkötter also offers his perspective on the growing role of data in agriculture, the impacts of...
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As a fourth-generation farmer, Levi Scherman always felt a pull toward farming — even while selling seed across Western Canada. In this episode, host Jeremy Matuszewski talks with Levi at Agritechnica to hear his deep roots in farming, how studying crop technology in college cemented his desire to stay in agriculture, how he managed to purchase his own farmland before the age of 21 and only a few tangents about sports!
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Recorded at Agritechnica, host Jeremy Matuszewski sits down with Dmytro Kobazarenko, owner of Kobzarenko Plant, a leading agricultural machinery manufacturer in Ukraine. Dmytro shares his upbringing in Ukraine, his education and how he describes navigating life and business amid the ongoing war. He also reflects on living and working in countries such as Germany and Poland, the challenges his company faced during the COVID-19 pande...
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Jens Kremer, a lifelong enthusiast of major industry events, serves as Managing Director of DLG International, a subsidiary of the German Agricultural Society (DLG). The organization develops and coordinates international trade fairs and conferences including Agritechnica, the world’s leading agricultural trade fair.

Host Jeremy Matuszewski talks with Jens about his upbringing in Germany, his path into the events indus...
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From Germany, Jeremy Matuszewski and guest co-host Andy Castillo share their insights on the cutting-edge technology and innovation showcased at Agritechnica, the world’s leading agricultural trade fair drawing nearly 500,000 visitors from 52 countries. They also preview what’s ahead for the podcast, including future guests and conversations that highlight the human side of agriculture, even in a tech-driven world. And ...
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Andy Castillo grew up in Massachusetts without a farming background, and he believes that gives him a unique perspective when reporting on farm equipment and machinery as an editor at Farm Progress. In this episode, he shares some of the new technologies and standout stories he has covered over the years, emphasizing the opportunities in agriculture even for those who didn’t grow up in the industry.

The conversation sp...
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From broadcasting on Iowa public airwaves to now running five businesses, Delaney Howell’s grit and determination are unmatched. Growing up on a livestock and crop farm with her brothers, Delaney found joy in showing animals at fairs, a foundation that shaped her love for agriculture. That passion led her to study agricultural education in college, where she discovered her true calling behind the microphone.

She went o...
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Connecting growers and showcasing the latest agriculture technologies are a focus for one of Brazil's largest cooperatives, Coopercitrus Rural Producers'. At the latest Coopercitrus Expo —  spanning many hectares of innovation — Chairman of the Board of Directors Matheus Marino shares with Jeremy Matuszewski how the cooperative supports farmers in Brazil and the similarities to agriculture in the United States. The...
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October 2, 2025 78 mins
In 2008, Mike and Kim Burkhart’s son, Travis, was involved in a near-fatal auto accident. They share their experience and reflections from that time, along with the difficult journey that followed. Travis’s road to recovery was anything but easy, but his parents knew they wanted to help others facing similar challenges. That’s why they created the Travis Burkhart Foundation, dedicated to raising awareness about tr...
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In this episode, Jeremy Matuszewski speaks with Tim Young, of Young's Equipment. At only 18, Tim began working for Case, driving a tractor and cultivator 4,500 miles across Manitoba and Saskatchewan, demonstrating equipment to farmers. Tune in to hear the valuable life lessons he learned about human kindness, hard work, and being aware of one's surroundings. 


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