The Roots Podcast by 12 Oaks Senior Living
In The Roots Podcast by 12 Oaks Senior Living, host Greg Puklicz is joined by industry leaders to discuss and highlight the character, competency and care that is required to successfully manage senior living portfolios.
Episodes
In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz, President of 12 Oaks, is joined by Richard K. Blaylock, Chief Executive Officer, for a forward-looking conversation on the 2025 Thematic Goals guiding the organization. Together, they explore the strategic priorities shaping the year ahead—from deepening operational excellence and enhancing partner value, to aligning teams around shared purpose and delivering consi...
In this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz, President of 12 Oaks, sits down with Chief Revenue Officer Aaron Catoe to explore the evolving role of the CRO in today’s senior living landscape. Together, they dive into the strategies behind driving sustainable growth, optimizing team performance, and achieving and maintaining 90% occupancy across communities.
From the power of emotional intelligence and relatio...
In this episode of The Roots Podcast by 12 Oaks, host Melissa Labor, Chief People Officer, speaks with Marlene Garcia, Human Resources Manager on the 12 Oaks approach to strategies for recruiting and hiring in senior living communities. Discover how this conversation highlights the importance of high touch models in recruiting, building meaningful recruiters to community relationships, new employee experience and prioritizing a mea...
In this episode of The Roots Podcast by 12 Oaks, host Melissa Labor, Chief People Officer, is joined by Steve Nguyen, Learning and Development Director to explore how intentional leadership, thoughtful technology adoption, and a culture of continuous learning drive success at 12 Oaks. Steve shares insights on the importance of unlearning outdated habits and embracing change, while Melissa highlights the company’s commitment to alig...
In this episode of The Roots Podcast by 12 Oaks, host Melissa Labor, Chief People Officer, speaks with Erika Robledo, Human Resources Director, about her 25-year journey with 12 Oaks. They discuss the organization’s accomplishments in 2024, including achieving their thematic goal of being “Best in Class as Trusted Partners,” and their focus for 2025 on employee well-being, enhanced benefits, collaboration, and sustainability.
In this special year-end episode of The Roots Podcast by 12 Oaks Senior Living, CEO Dick Blaylock sits down with President Greg Puklicz to recap a remarkable 2024 and discuss what lies ahead. Together, they celebrate 40 years since the inception of 12 Oaks, highlighting milestone accomplishments, including impressive occupancy gains, advancements in high-touch management, and the rollout of a new EHR system with August Health. They...
Natalie Kunkel, Solutions Consultant, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss the Symphony of Life program, a specialized approach to care for residents with cognitive challenges. They discuss how the program was developed to improve resident engagement and independence through a holistic, community-wide strategy. Natalie explains how team members are trained through a virtual dementia experience to build...
Terese Corbin, Vice President of Care and Compliance, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss the transformative impact of value-based care in senior living. They explore how this approach emphasizes proactive wellness management, leading to better health outcomes, longer resident stays, and overall satisfaction while maintaining cost-effectiveness through coordinated services like August Health.
Paul Wang, Vice President Asset Management, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss 12 Oaks Senior Living’s rapid growth, successful management of distressed communities, and their outperformance of budget expectations. They also explore future market opportunities, with 12 Oaks poised to capitalize on increasing demand for senior housing and regional expansion.
Aaron Catoe, Senior Vice President of Operations, and David Ensor, Vice President of Sales and Marketing, join Greg Puklicz, President of 12 Oaks Senior Living, to discuss 12 Oaks’ successful sales and marketing strategies and demonstrate how these strategies have led to significant occupancy growth across their communities.
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Jennifer Braun, Executive Director of The Grove at Midtown, joins Melissa Labor, Chief People Officer of 12 Oaks Senior Living, to share her journey in senior living, the impact of 12 Oaks’ leadership and core values, and her approach to building a successful team and community through transparency, trust, and comprehensive training.
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Eilleen Aldridge, Vice President 12 Oaks Solutions, joins Lori Jones, Chief Operating Officer of 12 Oaks Senior Living, to discuss various aspects of community management, including dementia care through the Symphony of Life program.
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Aaron Catoe, Senior Vice President of Operations, joins Lori Jones, Chief Operating Officer of 12 Oaks Senior Living, to discuss challenges the senior living industry has experienced since COVID, as well as divulging into experiences, insights, and strategies which have involved adapting sales approaches and addressing evolving needs of resident and family.
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David Ensor, Vice President of Sales and Marketing, joins Lori Jones, Chief Operating Officer of 12 Oaks Senior Living, to discuss challenges the senior living industry has experienced since COVID. They divulge into experiences, insights, and strategies which have involved adapting sales approaches and addressing evolving needs of resident and family.
Aaron Catoe, Senior Vice President of Operations, and David Ensor, Vice President of Sales and Marketing, join Greg Puklicz, President of 12 Oaks Senior Living, to delve into their approach to sales and marketing. Aaron and David address how connection, mindset, and care impact their outcomes.
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Ann Bargeron, Senior Housing and Real Estate Leader, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss the importance of owner-operator alignment to create thriving senior living communities, especially those in need of CapEx investments. Learn more about 12 Oaks Senior Living
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Dick Blaylock, Founder and CEO of 12 Oaks Senior Living, shares with President Greg Puklicz, how he entered into the family business of senior living and how 12 Oaks’ core values shape the trajectory of their communities, team members, and the company’s future. Learn more about 12 Oaks Senior Living
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...Join Melissa Labor, Chief People Officer at 12 Oaks Senior Living, and President Greg Puklitz, as they discuss how they are approaching labor, fueling their team, and creating an environment where both team members and residents alike can thrive. Learn more about 12 Oaks Senior Living
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2023 has been shaped by phenomenal growth for 12 Oaks Senior Living. Listen to Greg Puklicz discuss 12 Oaks’ approach to revamping communities in the middle market with Paul Wang, Vice President of Asset Management. Learn more about 12 Oaks Senior Living
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Listen to Greg Puklicz, President of 12 Oaks, and Eilleen Aldridge, Vice President of Solutions, discuss how 12 Oaks’ communities have increased resident retention and referrals through the Symphony of Life program and how their “sit in a seat” model provides continuity in leadership roles.
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