The Purpose-Led Leadership Podcast

In this powerhouse episode of the Purpose-Led Leadership Podcast, I sit down with Roheel Ahmad, co-founder of Forsyth Barnes and the visionary behind Imagine AI - a cutting-edge recruitment technology built to disrupt the traditional CRM/ATS space.

From humble beginnings and being sacked from his first job, to scaling a bootstrapped global recruitment business with £100M+ in total turnover, Roheel opens up about the grit, growth, a...

The Power of Control in Recruitment with Jeremy Snell

Is recruitment broken—or just in desperate need of a mindset shift?

In this episode, we dive into the evolving world of recruitment with Jeremy Snell, creator of the 4D Recruitment Method, who’s redefining how we approach candidates, communication, and culture in the industry.

Jeremy shares his unique framework for human-centric hiring, highlighting the urgent need to treat cand...

What if your job isn’t the problem—but your mindset is?

In a world where unfulfilling careers are the norm, Andrew MacAskill is on a mission to end career-based misery—and reshape how we think about leadership, recruitment, and purpose at work.

In this episode, Andrew joins me to tackle the real challenges facing today’s recruitment professionals and job seekers. From the fear of failure to the flaws in traditional hiring models, t...

Is your sales approach costing you deals? Are you too soft on prospects when you should be closing?

In this episode, I sit down with Benjamin Dennehy—dubbed the UK’s Most Hated Salesperson—to strip away the fluff and expose what truly works in sales and recruitment. Love him or hate him, Benjamin’s approach is bold, direct, and brutally effective.

We dive into Benjamin’s past and how he became the character he is today. He shares i...

What does it take to build and scale a thriving recruitment business?

Emotional intelligence, effective communication and a singular vision all play a key role.

In this episode, I am joined by Alex Elliott, founder of Liquid Personnel, to uncover the key principles that drive high-performing recruitment teams. From hiring standards and team dynamics to navigating the emotional challenges of selling a business, Alex shares his journ...

Do you suffer from imposter syndrome?

That feeling that you are not good enough.

To overcome it requires self-reflection and self-acceptance. But it is possible, especially with the help of my guest in this episode, Sarah Farmer.

Sarah helps those with reduced self-confidence and self-belief stop sabotaging their success and unleashing their potential. But she has also had to overcome her own challenges in life, such as deali...

How well do you really know yourself?

Taking time to understand who you are, without listening to other people’s bullshit ideas of what you should be is the most powerful thing you can do.

That is exactly what my guest, Amy Polly, has done to live her life by her rules.

Amy is a Chief Mindfulness Rebel, TEDx Speaker and ADHD Advocate. We delve into what led her to embrace the world of mindfulness and now want to reinvent it a...

This episode is my guest appearance on the Across The Table Podcast with Target Recruit.

Chris (Base Mindset) is an ex-global top biller at SThree and a £25M Recruitment business owner turned purpose-driven NED and coach.

He believes that almost all business problems are people problems. Because people without a purpose have no centralised reason driving them to perform.

“Lots of companies want to get back to the old school w...

What is your biggest fear in life?

For my guest in this episode, Lewis Ellis, it’s not achieving or even trying.

This ethos has led Lewis to do great things but to also find himself in troubled waters. From creating successful marketing startups, synonymous with guerilla tactics, to washing up in a war zone as a holiday rep.

Lewis shares his fears but also why he wants to live a life by his rules. Whether that’s through the r...

You are more powerful than you think.

With the right attitude and mindset, you can achieve anything in life. This is the belief of my guest in this episode, Ani Filipova.

Ani grew up with humble beginnings in Bulgaria, a socialist country, where she was always told “be quiet” and “don’t speak up”. But she knew she wanted more out of life, and she has never let those voices stop her.

Going on to become COO of Citbank that has ...

What is life like with ADHD?

It is one of the most common neurodevelopmental disorders and many will judge those who have it before they get to know them, or even understand what it means to have ADHD.

In this episode I am joined by Thomas Woodhams, who, as well as having ADHD supports others with the condition through his content on LinkedIn.

Thomas is hilarious, honest, and unfiltered about how the condition has impacted hi...

Imagine your mother leaves a note to say she is going for jam but doesn’t return for 6 months.

This was what happened to my guest Zsike Peter.

Zsike had the hardest of childhoods. Born in Transylvania under the Romanian dictator Nicolae Ceaușescu. After the separation of her parents her stepmother performed cruel acts on her and her sisters that led to her birth mother kidnapping them to flee the country and rescue them.

Late...

Is being vulnerable a strength?

For many showing vulnerability is not something they are willing to do. They see it as a form of weakness. It isn’t, it’s what the world needs more of.

In this episode I am joined by Seth Prezant, who I first met climbing Kilimanjaro. Seth isn’t afraid of vulnerability and shares in depth about his relationships, including his divorce from his wife, and how this had a huge impact on his mental he...

You have the power to create your own story.

No matter what anyone else says or believes, you can achieve the life you want.

My guest in this episode, Meena Adnani, grew up in Indonesia and always knew she needed to break from the traditional role women played in her life experience.

Little did she know that this journey would take her to professional and financial success only to lose it all. Despite that loss, which she sha...

Nothing works unless you do.

Your family, your relationships, your business.

That’s why you need to look after yourself first to be able to best serve those around you.

In this episode I am joined by Nat Berman, who has lived by this rule in all areas of his life. He shares his views on the LinkedIn landscape after having built a successful personal brand from the platform.

He also discusses why finding the right people is ...

Construction is a man’s game, right?.....Wrong

There are still industries that have preconceptions about whether men or women are best suited to work in them. And construction is one of them.

But it doesn’t have to be this way.

My guest in this episode is Kelly Cartwright, the company owner of Core Recruiter, showing the world that women can not only work in construction but be award winning leaders.

Kelly shares her experi...

One life event can change everything for better or worse.

It took my guest, Rob Sharp, 18 years to begin to face being sexually assaulted. In that time he turned to drugs, which took over his life. The relationships with his family broke down and have never recovered.

This is a story of pain but also of owning your life choices and facing your past.

You’ll hear Rob share the hardest of things from his childhood through to the...

3 generations of recruiters come together and delve into what it takes to be successful in the recruitment industry.

In this episode I am joined by Harry Portch, one of the UK’s youngest recruitment agency owners and Dominic Joyce with over 10 years experience working in recruitment, talent acquisition across agency, RPO and in-house.

We get into the nitty gritty of what recruitment consultants get wrong, right and everything i...

Eating disorders take over your whole life.

It affects everything from relationships, to who you are and how you show up in the world.

This was life as a young adult for my guest, Melissa Matson. She was always counting calories and believed that waking up in pain was a good thing. Now she’s through the other side and in a place where she uses this experience to ensure she lives a life full of self-kindness.

In this episode s...