Branding Beyond Business
Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset. Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business. Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.
Episodes
We’ve all heard the gurus: “Be consistent. Post more.” But here’s what people don’t say, consistency without a system is just a recipe for overwhelm and burnout. I open up about this in my own journey with health challenges and how systems, not raw willpower, are the real game changer. Spoiler: that applies to content, too.
If you’re grinding out content, frustrated by how impossible it feels to catch up with those who post non-stop...
Ever wondered what a Creative Director really does? It's way more than picking fonts and colors. In this video, I broke down what sets a true Creative Director apart and why your business or personal brand absolutely needs one in 2026.
Here are 3 key takeaways:
A Creative Director is a strategic bridge. They translate vision into execution, ensuring creative decisions align with business goals and aren’t just base...
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Make a copy and drop your position statement in the comments.
https://docs.google.com/document/d/1phpl0FSmm7Dk_lNz1kvEA-rrLzezaJ1h-wxkbYD7Mqc/copy
Have you ever visited dozens of competitor websites and felt like they all blur together? You’re not alone. In this video of Brandy Beyond Business, I share my exact process I’ve used to help influential personal brands rack up over a billion views...
The Real Difference Between Creative Directors and Art Directors Why It Matters for Your Brand
Are you confused about the difference between a Creative Director and an Art Director? You’re not alone. These roles often get mixed up, and that confusion can cost companies time, money, and momentum.
Let’s break it down:
Creative Directors own the vision. They’re the architects behind your brand’s narrative and strategy, translating busine...
Welcome back to Branding Beyond Business.
This week, John Mediana and Logan Koch get painfully honest about a question every founder dodges until it hurts: when is the right time to hire help for your brand, podcast, or content?
Here’s the truth. You do not need a massive budget to get started. You need leverage. One smart hire, like a solid editor, can easily triple your output and free your brain from busywork that’s quietly killin...
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Want to know how creatives actually land and work with high-profile clients like John Crist?
Not by cold pitching.
Not by spamming DMs.
And definitely not by “posting more.”
In this video, I break down exactly how I approach working with high-profile clients as a Creative Director, including:
• How high-profile clients actua...
In our latest episode, "Is Short Form Content Hurting Your Brand?" we delved into the evolving landscape of content creation and its implications for brand strategy. Here's a sneak peek into what we covered and why it matters:
🔍 Exploring the Rise of Short Form Content With platforms like TikTok and Instagram Reels leading the charge, everyone seems to be jumping on the short form bandwagon. But is this trend benefic...
Have you ever wondered what it takes to transition from freelancing to entrepreneurship? We have an exclusive treat for you in our latest podcast episode of John Mediana where he delves into this very topic with his Head of Operations, Chris Costilla.
In this episode, John and Chris share their insights on the significance of mentorship, discipleship, and genuine relationships in personal and professional growth. Chris shares his jo...
Welcome to the Branding Beyond Business Podcast!
In this session, Colson and I unpack the art of authentic sales and the power of offering value. We shatter the negative beliefs about sales and dive into the importance of building genuine relationships. We discuss the shift from cold calling to genuine content creation and how to effectively utilize social media for sales. Our A.I.D.I.N.C. process focuses on rapport-build...
In our latest episode of the Branding Beyond Business podcast, we sat down with none other than the dynamic Nicole Bell, an esteemed marketing consultant and the driving force behind Gallatin Lifestyle. This episode is a treasure trove of insights and strategies for anyone seeking to amplify their marketing efforts, build genuine connections, and make a lasting impact on their community.
Nicole Bell delved into how Gallatin Lifestyl...
In this episode, our host, John Mediana, engages in a powerful conversation with guest Ben Parent, diving into the transformative power of personal testimony and the journey toward spiritual fulfillment.
During the episode, Ben Parent shares his profound revelation of learning to trust in God's timing and not worrying, following a humbling experience. He emphasizes the importance of perseverance and finding purpose, even in the...
In Loving Memory of Brad Sousa.
June 1961 - November 2023
Our family is deeply heartbroken as we lost such an incredible man.
I am the man I am today because of the direct impact of my father in love Brad Sousa. I have the honor and the privilege to call him dad. He has been a rock in my life, fathered me long before I married Britt. Walked me through the hills and valley’s of life. He taught me how to be a so...
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Welcome to another exciting episode of Branding Beyond Business! In this video we had Nick Grayson as our special guest. Nick, a seasoned marketer and entrepreneur, shared valuable insights and experiences that are sure to inspire and educate young adults above 21 years old.
Here's a quick recap of what you can...
Get your tickets for OCT 27th, 2023 in Nashville, TN https://impacteffect23.com/
Speaker Lineup:
✅ TIM STOREY
✅ JANINE DRIVER
✅ CRAIG SIEGEL
✅ BRIAN GALKE
✅ TIFFANY NAPPER
✅ CODY ASKIN
✅ JIM MORRIS
✅ JAMIE MILLER
✅ BROCK ZEVAN
✅ MICHAEL BURT
& more
You ever been to a biz event or conference and thought… That was cool, but nothing changed in your business??
This is the first ti...
Unleashing Kingdom Power: How Kingdom Warriors Can Thrive in the Creator Economy
🔴 Use my Studio in Gallatin TN to record your video podcast: https://executivebrandgrowth.com/studio
Key Takeaways:
1️⃣ The Creator Economy: Did you know that the creator economy is projected to be worth a staggering $250 billion by 2023? 📈 This rapidly growing industry offers tremendous opportunities for content creators, entrepreneurs, and p...
Use Executive Brand Growth Studio to record your video podcast: https://executivebrandgrowth.com/studio
Welcome back to another episode of Branding Beyond Business with John Mediana! In today's episode, we dive deep into the world of personal branding and the power it holds in building a successful business. Whether you're torn between branding your business or launching a personal brand, we've got you covered.
Today’s...
In this episode, we dive deep into the world of content creation, YouTube success, and podcasting. Get ready for some insightful discussions and valuable takeaways!
🔑 Key Takeaways:
1️⃣ Content is King: Regardless of the production quality or your technical skills, the most important aspect of any video or podcast is the content itself. Focus on creating engaging and valuable content that resonates with your target audienc...
We have an exciting new episode for you today that we can't wait to share.
In this episode, we dive deep into the importance of personal branding and the role it plays in our lives. Our host, John Mediana, expresses how his personal brand reflects his own unique journey, and how viewers can witness the progression of his content over time. From adding elements that resonate with his life and audience to showcasing wha...
Are You Charging Enough? Uncovering the True Value of Your Creative Productions http://www.brandingbeyondbusiness.com
Welcome to the Branding Beyond Business Podcast
In this episode, I discuss the importance of discussing deliverables and expectations upfront, determining ownership of content, and the potential impact on pricing. I also share insights into how to effectively communicate timelines and avoid common challenges with clie...
In this week's episode of Branding Beyond Business with John Mediana. I dive into the process behind creativity and the importance of looking back at our old work to inspire growth.
John shares his personal experience of going through old hard drives filled with years of documented content. As a seasoned creative and business owner, he encourages us to take the time to reminisce on our own journey. Whether you're a fellow ...
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