What the Biz?!

Are you wasting time on leads that never close? In this episode, Dan Proczko and Brigitte Vegter solve the frustrating Sales vs. Marketing War by giving you a clear, shared definition of a good lead. They expose the "Busy Trap" that fills your calendar with non-buyers and introduce the crucial MQL vs. SQL Framework. Learn to automate your Profit Filter using the 4-point BANT (Budget, Authority, Need, Timing) qualification...

In this highly personal episode, Dan Proczko and Brigitte Vegter dive into the unspoken truth of entrepreneurship: the guilt tax that comes with growth. They discuss the constant tension between building a business and being present for family, acknowledging the feeling of being "on a treadmill that never shuts off." This episode provides the 5-Point Guilt Detox Plan, a clear action strategy to regain control, set boundar...

In this breakthrough episode, Dan Proczko reveals the social media strategy that led to a 400% increase in page visits and a 600% increase in reach in just two weeks. He argues that low engagement isn't because your content is boring; it's because your strategy is wrong. 

This episode introduces a simple, 1-hour-a-day framework built around a core truth: social media platforms hate links and love comments. 

Learn the four-p...

 We made it! For our 100th episode, Dan Proczko and Brigitte Vegter are getting completely candid, sharing the 5 absolute truths that have shaped their businesses over the past three years. They confess to over-functioning for clients, the misery of burnout, and the mistake of thinking revenue solves all problems. They remind every tired, but determined business owner that it's okay that things are messy, and that growth comes...

In Episode 99 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter expose the urgent crisis facing small business marketing. Dan reveals the "Great Decoupling"—how AI Overviews are stealing up to 70% of organic clicks, while new privacy laws are making paid ads legally risky (up to $7,500 per violation ) and ineffective. This episode provides the strategic blueprint for moving off "rented land" a...

Is your email list collecting dust? Do you have great clients, but haven't emailed them in months? In this episode of "What the Biz?!," Dan Proczko and Brigitte Vegter get candid about the power of email. Dan explains why "silence is probably worse than a bad email," and Brigitte confesses that she, too, struggled with the mental block of "overthinking" what to say. They share the exact 5-day plan...

In Episode 97 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter provide a crucial guide for any business looking to hire a marketing agency. Flipping the script from last week's financial focus, they present nine essential questions to ask before making this "high-stakes hire." This episode helps listeners vet a potential partner based on their commitment to growth metrics and overall business succ...

In Episode 96 of "What the Biz?!," hosts Brigitte Vegter and Dan Proczko tackle a topic nobody tells you about until it's too late: what to ask before hiring a bookkeeper. Moving beyond a simple conversation about price, they provide a list of ten essential questions that will save you time, money, and regret. This episode is a guide to finding a strategic financial partner, not just a data-entry person, who can help...

Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "leaks" in your leadership and provide a clear, four-step plan to fix them. You'll learn how to transform your leadership from one that creates chaos and confusion ...

You found your rockstar employee—the reliable, high-achiever who's great at their job. So you promoted them to a manager… and now they’re awful. In this candid episode of "What the Biz?!," Bridget Vector and Dan Prochko get honest about the pain of promoting the wrong person. Based on a post from a small business owner, they break down the reasons this happens and reveal a 3-step solution to fix it without losing a v...

Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode will reframe your understanding of what's important, moving you from tracking vanity metrics to focusing on a handful of numbers that drive real growth and profit. Learn t...

Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three most important financial numbers that go beyond profit and sales, along with two powerful bonus metrics. Learn to transform your company from a reactive entity to a data-drive...

You’ve built a great business, and now you have a new idea. It's exciting, but also terrifying. You ask yourself, "What if I try to grow and I fail, am I going to hurt the business I already have?" In this episode of "What the Biz?!," Daniel Proczko and Brigitte Vegter get candid about the fear of expansion. They share personal client stories of both success and failure, and they reveal a strategic plan tha...

You’ve been there: you buy the shiny new software, the fancy gadget, or the expensive subscription, believing it will solve all your problems. But it doesn't. In this episode of "What the Biz?!," Daniel Proczko and Brigitte Vegter confess to their own mistakes and share a powerful lesson they've learned: a tool won't fix a broken process. They share a story of a client who almost made a huge mistake and rev...

In Episode 89 of "What the Biz?!," hosts Daniel Proczko and Brigitte Vegter dive into the monumental shift happening in Google search and advertising due to the rise of AI. They reveal how AI-powered answers are impacting organic search traffic and what small business owners need to do to adapt. This episode provides a strategic roadmap for creating content that still wins, leveraging other platforms, and building your ow...

In Episode 88 of "What the Biz?!," hosts Brigitte Vegter and Daniel Proczko tackle a topic that every business owner faces: how to raise prices. Using a listener's question about being new and underpricing, they provide a strategic roadmap for approaching this conversation with confidence. This episode covers essential mindset shifts, proactive strategies for future price increases, and practical communication tips—i...

Stop letting seasonal fluctuations control your business! Episode 87 of "What the Biz?!" delivers a strategic roadmap to not just survive, but to thrive during the unavoidable slow seasons. Shift your mindset from reactive panic to proactive planning, using a three-pronged approach to manage your business's financial, marketing, and leadership dynamics. Conquer the "feast or famine" cycle and build a busine...

Stop gambling on event ROI! In Episode 86 of "What the Biz?!," Daniel Prockzo and Brigitte Vegter deliver a strategic blueprint for mastering event attendance. Transform your approach from a passive attendee to a proactive architect of your company’s growth. Whether you're a networking powerhouse or focused on team development, this episode empowers you to make intentional decisions, maximize every dollar spent, and ...

Are you trying to reach new clients but feel stuck, desperate, or even "gross" about cold outreach? You're not alone! In this candid episode of "What the Biz?!", Dan Prochko and Brigitte Vegter confess why most cold outreach fails (and how 

not to fall into those traps). They reveal their exact 3-part formula to connect with new leads authentically, show you how to track the numbers so you stop guessing, and...