Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
Episodes
We’ll talk about:
✔ Why product-market fit still isn’t enough
✔ How your offer and creative are dragging down conversions
✔ What most founders get wrong about cash flow and LTV
Whether you’re just starting out or scaling pa...
We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personal...
In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.
You’ll learn:
How to choose the right frequency based on produ...
In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. I...
What tactic is underleveraged—or completely overlooked—by brands today?
In this episode, you’ll hear rapid-fire answers from founders, retention pros, and tech leaders who are deep in the day-to-day of subscription.
We cover everything from:
- Fixing failed payments and churn spikes
- Boosting retention with loyalty and billing reminders
- Th...
In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.
We cover:
– The retention levers DIME actually uses (and skips)
– Why retention isn’t just CX—it’s brand, ops, marketing, and more
– How DIME turns one-time beauty buyers into long-term subscribers
– Lessons learned scali...
From Shopify vs. WooCommerce to subscription platforms like Recharge, Skio, Stay, and Loop, we're sharing what tools we use with clients, what features actually matter, and how to avoid the most common mistakes brands make when choosing tech.
Whether you’re re-evaluating your...
We brought him on to talk about what’s changing in retention, what still works, and what most brands get totally wrong.
Joe’s not just a pro—he’s building tools, advising brands, and helping shape the future of how subscription and ecom teams keep customers around.
You’ll want to take notes.
Learn more at ht...
We'll explore:
How to accurately calculate CAC and LTV
The significance of the LTV:CAC ratio and what it reveals about your business health
Common pitfalls in inter...
In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.
We delve into:
The origin st...
In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.
If you’ve ever struggled to make subscrip...
If you're looking for a free way to attend, you can use the hosted buyer program.
Grab that ticket or any other here: https://subsummit25-registration.personatech.com/
We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.
Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp,...
If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you!
📩 Subscribe to the newsletter for weekly ins...
Be sure to hear each experts' top tip that's working on subscriptions right now:
Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option
Bryan Starck from 100 Celsius - lowering the recurring discount you offer subscribers
Jordan N...
Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution.
I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care about growing the right way.
If you’ve e...
In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different pat...
In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them.
Whether you’re trying to increase AOV, improve flexibility, or reduce churn, th...
In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about what it really takes to build a brand that connects. Wes has spent years helping brands move from transactional to transformational, and in this dose, he shares how purpose, design, and s...
In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acquisition strategy will dominate—whil...
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