Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
Episodes
July 15, 2025 • 18 mins
In this episode of Subscription Prescription, I sit down live at SubSummit with Lina Tonk, CMO of Recurly, to unpack what’s changing in the subscription economy and why retention is taking center stage.
We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personal...
We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personal...
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July 8, 2025 • 17 mins
Most brands overlook frequency. That’s a huge mistake.
In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.
You’ll learn:
How to choose the right frequency based on produ...
In this episode of Subscription Prescription, I’m breaking down the unsexy—but massively important—topic of subscription frequency. We cover how to align deliveries with consumption, how to handle products with variable usage (like protein or pet food), and why sometimes a subscription isn’t even the best model at all.
You’ll learn:
How to choose the right frequency based on produ...
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July 1, 2025 • 32 mins
Most brands treat subscriptions like a checkout option. The ones that win treat it like a lifestyle.
In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. I...
In this episode, I sit down with Cameron Gawley—fractional CMO, venture studio founder, and DTC veteran—to talk about the strategy behind building truly sticky subscriptions. We break down why most churn is caused by bad acquisition, how trial-size offers unlock long-term customers, and why retention really comes down to belonging. I...
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June 24, 2025 • 17 mins
I hit the floor at SubSummit to ask the smartest operators in the subscription space one question:
What tactic is underleveraged—or completely overlooked—by brands today?
In this episode, you’ll hear rapid-fire answers from founders, retention pros, and tech leaders who are deep in the day-to-day of subscription.
We cover everything from:
What tactic is underleveraged—or completely overlooked—by brands today?
In this episode, you’ll hear rapid-fire answers from founders, retention pros, and tech leaders who are deep in the day-to-day of subscription.
We cover everything from:
- Fixing failed payments and churn spikes
- Boosting retention with loyalty and billing reminders
- Th...
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June 17, 2025 • 25 mins
Subscriber retention has a soft side… and a sharp edge.
In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.
We cover:
– The retention levers DIME actually uses (and skips)
– Why retention isn’t just CX—it’s brand, ops, marketing, and more
– How DIME turns one-time beauty buyers into long-term subscribers
– Lessons learned scali...
In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.
We cover:
– The retention levers DIME actually uses (and skips)
– Why retention isn’t just CX—it’s brand, ops, marketing, and more
– How DIME turns one-time beauty buyers into long-term subscribers
– Lessons learned scali...
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June 10, 2025 • 19 mins
In this episode of Subscription Prescription, we're breaking down the tech stack we actually recommend for DTC subscription brands—no fluff, no affiliate links.
From Shopify vs. WooCommerce to subscription platforms like Recharge, Skio, Stay, and Loop, we're sharing what tools we use with clients, what features actually matter, and how to avoid the most common mistakes brands make when choosing tech.
Whether you’re re-evaluating your...
From Shopify vs. WooCommerce to subscription platforms like Recharge, Skio, Stay, and Loop, we're sharing what tools we use with clients, what features actually matter, and how to avoid the most common mistakes brands make when choosing tech.
Whether you’re re-evaluating your...
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June 3, 2025 • 30 mins
Joe Siegel has done retention for some of the biggest names in CPG—including MrBeast’s Feastables—and this week, he’s on the pod.
We brought him on to talk about what’s changing in retention, what still works, and what most brands get totally wrong.
Joe’s not just a pro—he’s building tools, advising brands, and helping shape the future of how subscription and ecom teams keep customers around.
You’ll want to take notes.
Learn more at ht...
We brought him on to talk about what’s changing in retention, what still works, and what most brands get totally wrong.
Joe’s not just a pro—he’s building tools, advising brands, and helping shape the future of how subscription and ecom teams keep customers around.
You’ll want to take notes.
Learn more at ht...
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May 27, 2025 • 20 mins
Understanding the financial metrics behind your subscription business is crucial for sustainable growth. In this episode of Subscription Prescription, we delve into the core numbers that drive profitability: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).
We'll explore:
How to accurately calculate CAC and LTV
The significance of the LTV:CAC ratio and what it reveals about your business health
Common pitfalls in inter...
We'll explore:
How to accurately calculate CAC and LTV
The significance of the LTV:CAC ratio and what it reveals about your business health
Common pitfalls in inter...
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May 20, 2025 • 20 mins
Popups are a staple in e-commerce, but are they truly effective?
In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.
We delve into:
The origin st...
In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.
We delve into:
The origin st...
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May 13, 2025 • 14 mins
The best subscription programs don’t feel like add-ons—they’re part of the product itself.
In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.
If you’ve ever struggled to make subscrip...
In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.
If you’ve ever struggled to make subscrip...
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May 8, 2025 • 9 mins
Chris George is the CEO and co-founder of SubSummit, the biggest conference in the world for subscription-focused brands. Join us in Dallas from May 28th - 30th!
If you're looking for a free way to attend, you can use the hosted buyer program.
Grab that ticket or any other here: https://subsummit25-registration.personatech.com/
If you're looking for a free way to attend, you can use the hosted buyer program.
Grab that ticket or any other here: https://subsummit25-registration.personatech.com/
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May 6, 2025 • 29 mins
In this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space.
We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.
Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp,...
We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.
Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp,...
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April 29, 2025 • 20 mins
This week's dose is all about stopping churn. The three most impactful and effective tactics come down to how people buy your product, their first experience with your product, and making sure they have the right purchase frequency for their needs.
If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you!
📩 Subscribe to the newsletter for weekly ins...
If you're trying to start a new product subscription or wondering how to improve what you're already doing, then this dose is the one for you!
📩 Subscribe to the newsletter for weekly ins...
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April 22, 2025 • 57 mins
At ChargeX this year, our host Matthew Holman was lucky to team up with three other incredible subscription experts to talk tactics, trends, and what's overrated in subscriptions.
Be sure to hear each experts' top tip that's working on subscriptions right now:
Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option
Bryan Starck from 100 Celsius - lowering the recurring discount you offer subscribers
Jordan N...
Be sure to hear each experts' top tip that's working on subscriptions right now:
Andriy Rudnik from Good Subscription Agency - defaulting to the subscription option
Bryan Starck from 100 Celsius - lowering the recurring discount you offer subscribers
Jordan N...
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April 15, 2025 • 10 mins
In this special episode, I’m pulling back the curtain on Subscription Prescription.
Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution.
I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care about growing the right way.
If you’ve e...
Who I am, how this all started, and why I believe subscription businesses deserve better strategy, better data, and better execution.
I’ll share the journey—from working in shipping, to QPilot, and the early consulting days to building a platform, community, and voice for subscription operators who actually care about growing the right way.
If you’ve e...
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April 8, 2025 • 26 mins
Most brands follow the same playbook—but Drink Wholesome isn’t most brands.
In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different pat...
In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different pat...
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April 1, 2025 • 13 mins
Bundles sound simple—until you try to scale them in a subscription business. From fulfillment challenges to poor customer experience, bundles can quietly kill retention if handled incorrectly.
In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them.
Whether you’re trying to increase AOV, improve flexibility, or reduce churn, th...
In this episode of Subscription Prescription, I’m breaking down why bundles are more complicated than they seem—and the proper methods you can use to simplify them.
Whether you’re trying to increase AOV, improve flexibility, or reduce churn, th...
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March 25, 2025 • 42 mins
Brand loyalty isn’t built on aesthetics—it’s built on meaning. If your brand lacks purpose, your customers will feel it.
In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about what it really takes to build a brand that connects. Wes has spent years helping brands move from transactional to transformational, and in this dose, he shares how purpose, design, and s...
In this dose of Subscription Prescription, I sat down with Wes Buckwalter, CEO and Founder of SeaMonster Studios, to talk about what it really takes to build a brand that connects. Wes has spent years helping brands move from transactional to transformational, and in this dose, he shares how purpose, design, and s...
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March 18, 2025 • 18 mins
The way you acquire subscribers in 2025 will make or break your business. It’s not just about getting sign-ups—it’s about getting the right subscribers who actually stick around.
In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acquisition strategy will dominate—whil...
In this episode of Subscription Prescription, I’m breaking down why HOW you acquire customers is the most important lever in your business right now. From smarter targeting to better onboarding, the brands that master acquisition strategy will dominate—whil...
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March 11, 2025 • 28 mins
Clear, effective communication is the backbone of a strong subscription business. Whether it's onboarding emails, retention messaging, or customer engagement, how you communicate determines whether subscribers stick around—or leave.
In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and...
In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and...
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