Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
Episodes
May 7, 2024 • 26 mins
We would all love to use discounts to improve retention, but sometimes its about getting the right people on the subscription. Even better is getting someone to use the product more right away to increase retention down the road. In this week's dose, Matt walks through some key strategies to reduce churn and improve retention.
0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption
0:36 - Partner Recognition: Jordan Sa...
0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption
0:36 - Partner Recognition: Jordan Sa...
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April 30, 2024 • 46 mins
Whether you're new to content or crank out a blog article each week, growing organically is the dream for any ecommerce business. Josh Piepmeier is an SEO expert specializing in ecommerce and in this week's dose, he share the do's and don'ts of great SEO, plus how you can find better content opportunities for your brand within your niche.
0:00 Interview with Josh Piepmeier
0:23 Upzelo Loyalty, Referrals and Rewards Platform
1:44 Intro...
0:00 Interview with Josh Piepmeier
0:23 Upzelo Loyalty, Referrals and Rewards Platform
1:44 Intro...
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April 23, 2024 • 22 mins
We've all had subscribers cancel because of too much product, but how do you craft an experience that lets customers order what they want, when they want it? In this week's dose, Matt dives into some of the ins and outs of getting subscribers on to the right frequency. Also, what that unlocks for LTV and other ways to sell products to capture better value up front.
0:00 How to Help Subscribers Find the Right Frequency
0:33 A New Solu...
0:00 How to Help Subscribers Find the Right Frequency
0:33 A New Solu...
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April 16, 2024 • 54 mins
Join us for a special interview: a live audit of the Terraseed subscription program. Maria Cebrian is the founder and CEO of Terraseed, a vegan vitamin brand for adults and children. She peels back the curtain to have Matt dive into what is working and what could be better with her subscription program.
0:00:00 Guest Maria Cebrian, Founder of Terraseed
0:02:25 Introduction to Maria Cebrian and Terraseed Vegan Supplements
0:03:52 The T...
0:00:00 Guest Maria Cebrian, Founder of Terraseed
0:02:25 Introduction to Maria Cebrian and Terraseed Vegan Supplements
0:03:52 The T...
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Retention may be the focus for most subscriptions, but you can't keep what you don't acquire in the first place. In this week's dose, Matt sits down with Jordan West, the Founder of Upgrowth Commerce. As the owner of his own brands and agency, Jordan has some great insights on utilizing content and TikTok shops to get more customers.
00:00 - Scale creative and acquire more subscribers
02:15 - Jordan owns and works with a variety of b...
00:00 - Scale creative and acquire more subscribers
02:15 - Jordan owns and works with a variety of b...
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April 2, 2024 • 27 mins
Most ecommerce brands take the same approach for subscriptions as they do one-time purchases, but that doesn't work. In this week's dose, Matt explains how subscriptions are different and what you need to know to be successful in them. This starts with looking at the end of subscriptions to better understand how to acquire subscribers.
00:00 How you can do better at subscriptions
01:20 The typical e-commerce tactic: facebook ads and ...
00:00 How you can do better at subscriptions
01:20 The typical e-commerce tactic: facebook ads and ...
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March 26, 2024 • 33 mins
Email and SMS are your primary means of communicating with customers. Do you know what they're trying to tell you? In this week's dose, Matt sits down with the founder of Sendlane, Jimmy Kim, to talk all things email and sms communication. If you've been looking for strategies for better marketing and upsells, this is one you can't miss!
00:00 - Jimmy Kim, marketing message pro and founder of Sendlane
01:51 - How Jimmy started out in...
00:00 - Jimmy Kim, marketing message pro and founder of Sendlane
01:51 - How Jimmy started out in...
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March 19, 2024 • 22 mins
Knowing how to grow subscriptions comes down to science as much as art. In the second part of this two part dose, Matt explains what to test and how to test it within your program to see improvements on revenue and retention.
00:00 – The Science of Subscriptions
01:50 – What to test as part of the buying experience
02:50 – When to test upsells during the subscription purchase experience
03:25 – Pay attention to what products are alread...
00:00 – The Science of Subscriptions
01:50 – What to test as part of the buying experience
02:50 – When to test upsells during the subscription purchase experience
03:25 – Pay attention to what products are alread...
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March 12, 2024 • 31 mins
Knowing what to focus on when building a subscription brand can feel both confusing and overwhelming. In this week's dose, part 1 of 2, he explains the difference between the art and science that goes into a subscription offering. This includes what you should be focusing on building, like the product, offer, and experience.
00:00 - The Art & Science of Subscriptions
01:38 - Why art is important for crafting subscription experien...
00:00 - The Art & Science of Subscriptions
01:38 - Why art is important for crafting subscription experien...
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Thor Kellin is the CFO of XEndurance, a performance supplement used by our host Matthew Holman! In this week's dose, Thor shares the story of XEndurance's growth, the offers they use to convert subscribers and members, and how testing value offers drives so much growth for their brand.
00:00 - What is XEndurance
00:15 - Add another 10-15% to AOV with OneClickUpsell
01:30 - How their core product - extreme endurance - came to be
02:40 -...
00:00 - What is XEndurance
00:15 - Add another 10-15% to AOV with OneClickUpsell
01:30 - How their core product - extreme endurance - came to be
02:40 -...
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February 27, 2024 • 39 mins
We're joined this week by Lisa Mastela, the CEO and Founder of Bumpin' Blends. As a dietician and health advocate, Bumpin was started to make smoothies more accessible, and their growth is a testament to the quality of their product. In fact, keeping product quality top of mind is what leads their efforts to improve acquisition, retention, and the subscription experience.
00:00 - Introduction to Bumpin' Blends and Lisa Mastela
01:50 ...
00:00 - Introduction to Bumpin' Blends and Lisa Mastela
01:50 ...
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February 20, 2024 • 30 mins
Jai Dolwani is the former CMO of WINC, the #1 Wine Subscription Box, and founder of The Starters. In this dose Jai shares how he helped turnaround WINC, the data he pays attention to, and how you can hire fractional ecommerce talent through The Starters.
00:00 - Introduction to Jai Dolwani
02:55 - His time at WINC
04:30 - Building teams fractionally
07:58 - How Jai evaluates product companies to see growth opportunities
10:10 - What was...
00:00 - Introduction to Jai Dolwani
02:55 - His time at WINC
04:30 - Building teams fractionally
07:58 - How Jai evaluates product companies to see growth opportunities
10:10 - What was...
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February 13, 2024 • 18 mins
A few key touchpoints in a subscription experience are where you can learn what customers are doing with the product. Knowing this lets you build a better experience, create immediate engagement, and increase retention.
00:00 - Understand product usage
01:02 - Why "Too Much Product" Happens on Subscriptions
02:20 - What iHeartDogs did when they found people had too much product
03:35 - Start explaining to people how much they should bu...
00:00 - Understand product usage
01:02 - Why "Too Much Product" Happens on Subscriptions
02:20 - What iHeartDogs did when they found people had too much product
03:35 - Start explaining to people how much they should bu...
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February 6, 2024 • 42 mins
Vijay Menon ran retention at XBox Live, DropBox, and Scribd and found one big problem at all three: involuntary churn. They didn't know how much revenue they were losing - and why. In this dose, Matt interviews him to learn more about how payment providers operate, how you can protect yourself, and a great new option on the market: Butter Payments.
00:00 - Accidental Churn
01:38 - Vijay's background - didn't start out thinking he'd s...
00:00 - Accidental Churn
01:38 - Vijay's background - didn't start out thinking he'd s...
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January 30, 2024 • 16 mins
In this dose Matt dives deep into the world of B2B subscriptions. The way we purchase and manage relationships is changing rapidly, and B2B companies are innovating repeat purchases - or autoship programs - to match.
01:41 - What is a business to business (B2B) subscription
03:20 - How B2B purchasing experiences are different than D2C
04:31 - Issues specific to B2B purchases, like wholesale and custom pricing
07:35 - Better terms to us...
01:41 - What is a business to business (B2B) subscription
03:20 - How B2B purchasing experiences are different than D2C
04:31 - Issues specific to B2B purchases, like wholesale and custom pricing
07:35 - Better terms to us...
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January 23, 2024 • 34 mins
Join Matt as he interviews Mark Ritz, the CEO and Co-founder of Carnivore Snax. Mark has always loved the membership model, and his experience with email marketing makes this interview a case study in how to unlock value from your best customers.
03:15 - How Carnivore Snax came into existence
04:00 - Building an Audience - the Right Way to Launch a Product
07:00 - How Product is the Most Important Thing
08:15 - How Subscriptions Starte...
03:15 - How Carnivore Snax came into existence
04:00 - Building an Audience - the Right Way to Launch a Product
07:00 - How Product is the Most Important Thing
08:15 - How Subscriptions Starte...
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January 16, 2024 • 18 mins
In this dose Matt dives into the psychology of having potential subscribers opt-into or out of subscriptions. More than a CRO tactic, this method can boost revenue but carries some risks.
01:10 - Why we need help getting people to subscribe
02:23 - Example of opt-in versus opt-out psychology
04:00 - Why is it compelling to default to the subscribe and save option
05:25 - Some of the downsides with defaulting to the subscribe and save ...
01:10 - Why we need help getting people to subscribe
02:23 - Example of opt-in versus opt-out psychology
04:00 - Why is it compelling to default to the subscribe and save option
05:25 - Some of the downsides with defaulting to the subscribe and save ...
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January 9, 2024 • 37 mins
Want to become a retention pro? Fighting churn requires a shift in mindset. In this weekly dose, Matt walks through his approach for shoring up retention. Namely, identifying leaks you can stop, but also finding what's working and doubling down on that.
02:45 - Different mindsets on churn
07:21 - Why cancelations happen
10:09 - How acquisition and retention feed into each other
12:24 - What you can learn from different cohorts
18:33 - H...
02:45 - Different mindsets on churn
07:21 - Why cancelations happen
10:09 - How acquisition and retention feed into each other
12:24 - What you can learn from different cohorts
18:33 - H...
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January 2, 2024 • 41 mins
Join Matt as he interviews Chelsie Arvizu from Ripple Foods on this episode. Ripple recently launched a D2C subscription offering after seeing success with their Amazon subscription program. Chelsie shares some of what has worked, and what Ripple is working on, as they improve the lives of their subscribers.
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Subscribe to my newsletter: thesubscriptiondoc.c...
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December 19, 2023 • 31 mins
Every brand is different, and depending on the industry you sell in, there are different needs for you too. In this episode Matt dives into some of the things you should consider based on the industry you sell in, like supplements, pets, CBD, and cosmetics. While many things overlap, there are specific use cases that can help you sell subscriptions more effectively.
- Supplements 2:58
- Pet brands 11:00
- Cosmetics 14:23
- CBD 16:06
- Autoshi...
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