Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Episodes
Beacons is an all-in-one platform that helps creators manage their businesses—from link-in-bio storefronts and audience monetization to brand partnerships and creator tools. The company was built for creators first, and now focuses on connecting brands with creators who drive measurable impact.
Ceci chats with Sabrina Haschak, Head of Partnerships at Beacons, to hear her perspective on three critical issues: why brands still struggl...
Net Influencer is a trade publication and intelligence platform covering the creator economy, publishing daily content and roundtable research drawn from hundreds of industry professionals and executives. Its roundtable series aggregates frontline perspectives on the strategies, tools, and challenges shaping influencer marketing.
Ceci Carloni sits down with Nii Ahene, founder of Net Influencer, to hear his perspective on three criti...
In our fourth guest episode, host Ceci Carloni sits down with Greg Glenday, CEO of Acast, for an in-depth conversation about why 2026 is the year podcasting finally becomes mainstream—and what brands are still getting wrong about discovery, measurement, and showing up authentically in audio.
🎙️ The Meritocracy of Podcasting: Unlike traditional media where gatekeepers decide what content reaches audiences, or social platforms where ...
In this infrastructure-focused episode, hosts Ceci Carloni and Nii Ahene unpack three stories built from original Net Influencer research and platform updates that reveal where the creator economy's operational foundations need to evolve:
🏗️ What 2026 Needs: Build Things That Last: Net Influencer surveyed 92 industry professionals asking what the creator economy needs more of this year. The overwhelming consensus? Long-term pa...
In our third guest episode, host Ceci Carloni sits down with David Abbey, co-founder and CEO of Endlss, to explore what happens when you actually listen to what brands need—and rebuild your entire platform around those insights.
🔄 The Pivot That Changed Everything: David shares the story of building Trend, a social marketplace designed to solve multi-brand checkout friction, only to discover creators wouldn't adopt it. Instead...
In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy:
🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interact...
In our second guest episode, host Ceci Carloni sits down with George Mani, Chief Growth Officer at ehko.ai, for a provocative conversation about how creators are becoming the new media companies—and why traditional media's resistance to change is creating the opportunity of a generation.
📺 The Death of Traditional Media: George shares his journey from finance to media, witnessing firsthand how zero-click search, walled gardens...
In this year-end episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how brands are fundamentally restructuring around creator-first strategies:
🧼 Unilever Admits Defeat (And Wins): The CPG giant's home care division transformed Cleanipedia—a 20-year-old cleaning tips website—into a global creator platform working with 2,000 creators across multiple countries. Their new CEO strategy includes "Said ...
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of influencer marketing from a founder's perspective who's been in the trenches since 2013.
🚀 From Clothing Line to Agency Pioneer: Alex shares how selling out his own products through early Instagram promoters led to founding Open Influence at 19—before "influencer market...
In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new economies:
✂️ The Rise of Clipping Agencies: Meet Evan Stanfield, a 19-year-old college dropout who built Clipping Culture—an agency generating billions of views by turning long-form content into viral short clips. We explore why clipping has become the new entry point into the crea...
In this Q4 episode, hosts Ceci Carloni and Nii Ahene tackle three stories that expose both the maturation and vulnerabilities of the creator economy:
💰 Slow Ventures' Creator Thesis: VCs are evolving how they invest in creators, with firms like Slow Ventures treating creators themselves as the asset—not just their businesses. The thesis? Brand equity lives with the creator and their community, not on a balance sheet. We explor...
In this industry-shifting episode, hosts Ceci Carloni and Nii Ahene unpack three stories that show how traditional business is reshaping the creator landscape:
💼 Accenture Makes Its Move: One of the world's biggest consulting firms acquires Super Digital, the influencer agency behind campaigns for Amazon, Apple, and Pinterest. This isn't just another agency deal—it's a signal that influencer marketing has officially ...
In this culture-defining episode, hosts Ceci Carloni and Nii Ahene explore three stories that capture the creator economy's mainstream breakthrough moment:
⏰ TIME Finally Gets It: The iconic magazine drops its first-ever TIME 100 Creators list, featuring Dylan Mulvaney, Keith Lee, and MrBeast. But this isn't just about follower counts—TIME's editor-in-chief calls creators "entrepreneurs who shape our culture.&quo...
In this power-packed episode, hosts Ceci Carloni and Nii Ahene dive into three stories that showcase how creators are reshaping business, culture, and career opportunities:
💰 The $850 Million Creator List: Forbes drops its 2025 top creators earnings, revealing a 20% year-over-year jump with MrBeast leading at $82 million. But it's not just about the money—we explore how creators like Alex Cooper and Matt Rife are diversifying ...
In this explosive episode, hosts Ceci Carloni and Nii Ahene tackle three industry-shaking developments that have everyone talking:
💸 The $150 Million Wake-Up Call: Alo Yoga faces a massive class-action lawsuit for allegedly hiding paid influencer partnerships, featuring A-list creators like Summer Rae and the West twins. We dive deep into why disclosure violations are still happening in 2025, who's really to blame, and whether...
In this episode, hosts Ceci Carloni and Nii Ahene dive into three game-changing stories reshaping the creator economy:
🏈 NFL's Creator Revolution: The league is going all-in on creator marketing with a new VP position dedicated to influencer strategy. Discover why even this traditional sports giant realizes that "some of our top-performing posts ever involve creators and influencers" and what this signals for the fut...
Welcome to Influence Weekly, the podcast that keeps you plugged into the pulse of the influencer and creator economy. I'm Kailani, and in today’s milestone 50th episode, we're celebrating the movers and shakers of 2024 with a rundown of the 25 most influential creators—from TikTok celebrities to YouTube legends. We'll also explore an exciting development in academia as Texas University launches the first-ever degree ...
Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today's packed episode, we're unraveling the secrets behind MrBeast's 36-page guide to YouTube success and the controversies it's stirring up. We'll also discuss how TikTok has edged out YouTube, becoming the preferred platform for nearly 70% of brands in video ma...
Welcome to Influence Weekly, the podcast that keeps you at the forefront of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're dissecting the strategic moves by TikTok and Snap as they aim to outpace Meta's stronghold on influencer agencies. We'll also dive into the highlights from President Biden's first-ever Creator Economy Conference, where influencers gathered ...
Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're unpacking the ongoing controversy surrounding 'trad wives' and the backlash faced by TikTok star Nara Smith. We'll also explore how influencers are revolutionizing the travel industry, inspiring a new wave of adventurous travelers. Plus, we d...
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