Pitch to Pro

This Stoppage Time edition of the Pitch to Pro podcast features a focused look at the role of vision in entrepreneurship, regional development, and professional sports ownership, all through the lens of Northwest Arkansas’ rapid transformation. In this short segment from Episode 45, we revisit a conversation with Ross Cully that highlights how NWA’s explosive growth has forced local leaders to recalibrate their benchmarks, no longe...

Ever wonder what happens when entrepreneurial vision meets professional sports? Join us for an engaging conversation with Ross Cully, founder and CEO of Harvest Group and investor in Ozark United FC, as he shares his two-decade journey in Northwest Arkansas.

Ross takes us back to his first encounter with NWA at Nolan Richardson's basketball camp, through his arrival with Procter & Gamble, to his decision to plant ...

As the FIFA Club World Cup captivates soccer fans around the globe, it feels like the perfect time to take a step back and revisit one of the most confusing—and often misunderstood—aspects of the beautiful game: how soccer is structured here in the United States. In this Stoppage Time episode of Pitch to Pro, we’ve pulled together highlights from Episode 10 that shed light on the U.S. soccer pyramid, including how Major League Socc...

Welcome to this week’s Stoppage Time edition of the Pitch to Pro podcast, where we feature a powerful five-minute excerpt from one of our previous full-length conversations. In this episode, we take you deep into the economic transformation of Northwest Arkansas — a region whose growth story is often reduced to headlines about big-name companies. But there’s more to the evolution than just corporate giants, and this clip brings out...

This Stoppage Time Episode pulls a powerful snippet from one of our earliest Pitch to Pro conversations - Ep. 16 - From Local Chambers to Soccer Fields: Pioneering Progress in Northwest Arkansas.

Soccer isn't just a sport; it's an engine for economic growth and a force for community connection. In this archival highlight, we revisit a moment that explored how professional soccer is helping transform Northwest Ark...

Welcome to this Stoppage Time edition of the Pitch to Pro Podcast — a fast-paced highlight from last week’s full episode. In this five-minute segment, we explore how professional sports have transformed into one of the most lucrative investment landscapes in modern business.

From Jerry Jones’ once-controversial $250 million purchase of the Dallas Cowboys — now valued in the billions — to the $500 million MLS expansion in San Diego, ...

Ever wonder how waste management and professional soccer intersect? Andy McNeil, a successful Arkansas entrepreneur who built multi-million dollar environmental service companies, takes us on an unexpected journey through both worlds in this captivating conversation.

McNeil's business savvy shines as he explains how he transformed small waste management operations into industry leaders, including Denali—the largest fo...

In this special Stoppage Time edition of The Pitch to Pro Podcast, we revisit one of the most heartfelt and powerful moments from a past episode—an honest reflection on the indescribable magic of Northwest Arkansas and the unifying spirit of soccer.

You’ll hear a behind-the-scenes glimpse from Mayor Greg Hines into the intentional process of building a professional club that’s not just about wins and business metrics, but about peop...

Ever wondered what truly separates exceptional soccer players from the rest? The answer might surprise you. 

In this Stoppage Time edition of the Pitch to Pro podcast, we dive deep into player development, purpose, and the exciting soccer landscape emerging in Northwest Arkansas. The conversation explores how finding meaning beyond your career creates a foundation for success, not just in soccer, but in life. When you&apos...

Kevin Tello is coming home to Northwest Arkansas with a mission. The newly appointed Director of Ozark United FC's MLS Next Academy joins us to share his journey from LA transplant to rising Division I coach, and why he's passionate about building a professional pathway for soccer players in the region he once called home.

"When I was a player, and I've talked to other coaches that had grown up in the a...

Money makes the beautiful game possible, but what happens behind the scenes to fund a professional soccer franchise? This revealing Stoppage Time edition of Pitch to Pro pulls back the curtain on the complex investment structures that can make or break a soccer club.

We dive deep into the critical role of the primary investor in professional soccer, exploring US Soccer's strict requirements and the valuable lessons le...

The seed for Ozark United FC was planted as "a crazy thought" in co-founder Chris Martinovic's mind years ago, and today, that seedling has grown into a full-fledged plan to bring professional soccer to Northwest Arkansas. In this candid conversation with Managing Director Wes Harris, Martinovic gives listeners unprecedented access to the behind-the-scenes journey of building a professional sports franchise from scra...

Check out this Stoppage Time Special from Ep. 18: What Makes a Good Soccer Crest?

What's the difference between a forgettable logo and an iconic football crest that fans proudly tattoo on their bodies? Our latest Stoppage Time segment dives deep into the art and science behind the badges that represent the world's most beloved clubs.

A truly great crest tells a compelling story that resonates with supporters on a ...

Check out this Stoppage Time special from Ep. 41 - Her Game Too: Fighting for Equality in Soccer - Part 2!

Gender equality in soccer remains an uphill battle, especially in communities where women's participation is still considered unusual. "I don't know many women my age who watch soccer... it's me and my dad, that's all I know about soccer fans," shares Jenn Ramczyk, one of the co-founders of Her Gam...

When Jenn Ramczyk was questioned about her soccer knowledge in a Chicago pub, she didn't just walk away – she challenged the skeptics loudly enough for others to hear. This moment exemplifies the mission behind Her Game Too USA, an initiative she co-founded with Natasha Brand and Amy Kate Sokoll to create safe spaces for women in soccer.

The grassroots movement, which began in the UK in 2021 before launching stateside...

Warren Smith has been watching Northwest Arkansas evolve for decades. What started as family visits in the 1990s has transformed into a mission to bring professional soccer to a region he describes as having "come into its own." As co-founder of Ozark United FC, Smith brings the experience of five successful sports franchise launches to a community he believes is perfectly positioned for soccer's growth.

In ...

Soccer's ascent in America has been remarkable – once considered a foreign oddity, it now captivates millions across the country. This Stoppage Time edition of the Pitch to Pro podcast explores this transformation through the eyes of passionate supporters who've witnessed the sport's incredible growth firsthand.

We dive deep into what makes supporting a national team different from club allegiance. While clu...

Soccer has a unique power to unite people across boundaries, but two significant challenges threaten this unity: the pressure adults put on young players and the barriers women face as fans. This special Stoppage Time edition of Pitch to Pro explores these crucial conversations through highlights from Part 1 of our conversation with Her Game Too.

When it comes to youth soccer, Jenn and Natasha share a critical insight: we&...

Natasha Brand and Jenn Ramczyk never had the opportunity to play organized soccer as young girls. Now, they're transforming the landscape for women across America as co-founders of Her Game Too USA.

Growing up in England, Natasha recalls how soccer simply "wasn't for girls" - schools divided sports strictly by gender, leaving girls to play informal street games without proper pathways into the sport. Me...