Digital Horizons

Prepare to unlock the next level of your content creation game as Jasmine Howkins, joins us to unravel the magic of AI in revolutionizing your digital canvas. Her wisdom sheds light on how generative AI is a game-changer in Photoshop, slashing hours of meticulous work with features like generative fill that redefine the bounds of product photography. Imagine automatically perfected images, tailored captions for social media, and th...

Discover the transformative power of social media in real estate with our latest Digital Horizons podcast, as trailblazer Andrew Cumming lays out his blueprint for success. Journey with us through Andrew's evolution from a junior agent experimenting with green screens to a digital sensation, captivating audiences with over 50 million views on his luxurious property tours. As he shares the pivotal role of innovation and adaptat...

Unlock the secrets to selecting the perfect digital marketing platforms for your brand with WHD Partnerships Director Lana Hill and me, James Walker. Together, we dissect the nuances of online advertising, focusing on the unique challenges and opportunities presented by Google Ads. We delve into how search volume, competition intensity, and search intent can influence the success of your campaigns and highlight the often-overlooked...

Discover the transformative power of branding as I engage with Brian Hastings, Managing Director of one of Australia's leading brand agencies, on how top-notch branding strategies can fill your sales funnel and future-proof your business. 

We tackle the often underestimated long game of brand investment and its critical potency for sustainable market visibility. Brian, with his vast expertise at Nous, shares valuable ...

Unlock the secrets to optimising your Google Ads campaigns with the sage advice of Brent Neale. 

From the overlooked default settings that could be siphoning your budget to the sly automated features that promise much but deliver questionable value, our latest Digital Horizons podcast episode is your guide through the maze of Google Ads optimisation. 

Brent and I dissect the critical importance of location targeti...

Ready to take a deep dive into the future of digital marketing? We're pulling back the curtain on the upcoming 2024 strategies with our guests, Brent Neale, Steph McGrath & Lauren MacDougall from Walker Hill Digital.

We unpack the latest developments in Google Ads, including the exciting rise of AI and machine learning, the introduction of Demand Gen campaigns, and the intricate use of different engagement metrics...

Imagine accelerating your brand's growth with a strategic marketing plan that fits into your comfortable budget. That's exactly what you'll learn from this episode of Digital Horizons, where my co-host, Lana Hill, and I chart the course for a successful marketing year in 2024.

We'll address one of the most significant challenges businesses face - scaling. We examine the importance of measuring conversi...

Ever dreamt about creating your own personal brand on TikTok? Steph McGrath, our guest for this episode, walks us through her path to building her personal brand from zero. We tackle the real-world challenges, the importance of consistency, and how to juggle tasks such as finding the right editor. Steph's experiences are a gold mine for anyone looking to understand how to manage time, carry out content research, and navigate t...

Ever wondered how to navigate the often convoluted world of digital marketing agencies? Look no further! My long-time friend and business partner, Lana Hill, lends her expertise on this crucial subject. With her wealth of experience, we delve into the dark corners and shed light on the red flags that businesses should be aware of when choosing a digital marketing agency.

Lana and I pull back the curtain on the hidden costs...

Are you curious about the power of short-form content and its ability to drive organic growth for your business? Let us take you through an enlightening conversation with Jasmine, a content creator behind some successful short-form content strategies. Her journey from her creative roots to being an expert in short-form content is as inspiring as it is educational. She highlights TikTok, Instagram Reels, and YouTube Shorts as revolu...

Are you looking to generate more revenue while your business operates on autopilot? Then you'll want to join me and digital marketing expert Lauren as we unpack the game-changing benefits of automation. Utilizing platforms like Klaviyo, we dive into how to maximize your marketing strategy through A/B testing for email campaigns.

Switching gears, we focus on how your business can optimize automated email flows for a di...

Have you ever wondered how a simple idea could become a million-dollar e-commerce empire? Meet our guest for today's episode, Jez Hedger, an industry trailblazer and successful entrepreneur behind Bedzy and River City House & Home Co. Our fascinating conversation traces Jez's incredible journey from selling desks during the COVID pandemic to creating Bedzy, a niche-down store and hearing the exciting Shopify Cha-ching...

Ready to unlock the raw potential of TikTok as an advertising platform? Join us as we crack the code with Holly Wilson, a lead generation maestro who's been making waves on TikTok. We navigate the uncharted waters of TikTok ads, highlight the power of the TikTok pixel, and reveal how small businesses can leverage this platform to reach new audiences in innovative ways. 

Get ready to be inspired by Holly’s journey, as ...

We're thrilled to welcome Steph McGrath, a mastermind in social strategy and currently reigning at Walker Hill Digital, to share her wealth of knowledge on optimizing your digital marketing for Black Friday. Listen in as Steph takes us along on her inspirational journey from a humble start as a personal assistant to now leading a team of social strategists. She offers a treasure trove of advice on how to maximize your ROI this...