Trades Talk Podcast
Trades Talk Podcast is a captivating and dynamic program that is led by Justin White. He’ll delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With his extensive network of industry connections, Justin provides an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!
Episodes
Join Disruptors: https://www.skool.com/disruptors/about Year two kicks off here. Justin debriefs the LeanScaper event in Chicago and pulls three takeaways straight from the room. The 131 rule from Dan Martell for handing problems back to your team instead of being the firefighter. Why trust is the foundation under every high performing company, with a nod to Patr...
This week on Trades Talk, Justin White brings Michael Ding back for round two. A year ago, Michael was a founder building Bobyard for landscape takeoffs. Today he's the CEO of one of the most talked about AI startups in construction, fresh off a $35 million Series A with Joe Lonsdale (Palantir co-founder) on the board.
This week on Trades Talk, Justin White sits down with Austyn Roth, founder of Lucky Landscaping in Jupiter, Florida. Austyn started mowing lawns at 11, financed a golf cart at 14 with a 10 percent loan from his dad, hired a driver at 15 because he was too young to drive, and sold the company to Landscape Workshop before he turned 23.
On this Weekly Update of Trades Talk, Justin White hits the one year mark with a wide angle State of the Industry, plus the four biggest lessons from year one and where the Friday show is headed in season two.
Multiples, margins, organic growth, AI, fuel costs, retention, ...
This week on Trades Talk, Justin White brings Kendel White back for Part 2 of the K&D origin story. If Part 1 was about building it, Part 2 is about almost losing it, betting everything on a comeback, and handing the company off to the next generation in a way most founders never get right.
On this Weekly Update of Trades Talk, Justin White breaks down the 7 day sprint K&D just kicked off to document every leadership workflow, and why that boring exercise is the real unlock for agentic AI.
Plus a look at Claude's new Opus 4.8 model, the content strategy t...
This week on Trades Talk, Justin White sits down with the K in K&D, his dad, Kendel White, co-founder of K&D Landscaping, for Part 1 of a 2-part father-son conversation that traces the origin story of one of the premier landscape companies on the Central Coast.
On this Weekly Update of Trades Talk, Justin White celebrates 50 episodes from the shoreline of Lake Nacimiento with a debrief from this week's Cal Poly tour and the biggest lessons from the Peter Lemon episode.
From applied research labs solving real industry problems to ...
This week on Trades Talk, Justin White sits down with Peter Lemon, CEO and President of Graniterock, the 126 year old vertically integrated construction and aggregates company headquartered right here in Watsonville. From the Wilson Quarry, the largest hard rock quarry this side of the Mississippi, to bridges, roads, asphalt, concrete, and logistics ac...
On this Weekly Update of Trades Talk, Justin White breaks down the newly released Lawn and Landscape Top 100 list and the 3-layered capital stack quietly powering the next wave of consolidation.
39 of the top 100 are private equity-backed. $20 billion in combined revenue. ...
This week on Trades Talk, Justin White sits down with Bob Grover, Chairman of Osprey Landscape Group and founder of Pacific Landscape Management, to break down the lessons from a four decade career building one of the premier landscape companies in the country.
From gettin...
On this Weekly Update on Trades Talk, Justin White breaks down what is shaping the landscape industry right now and why the operators who move first are pulling away from the rest.
Justin opens with a story from 1879. At the first public demo of the light bulb, Thomas Edis...
This week on Trades Talk, Justin White sits down with Anna Halstead of Halstead Media to unpack the real story behind building growth, both personally and professionally, in the landscape industry.
From immigrating with nothing to building one of the most respected marketing agencies in the trades, Anna shares a powerful journey rooted in resilience, intention, and vision. This episode blends personal story with tactical insight, s...
On this Weekly Update on Trades Talk, Justin White breaks down one of the most important levers in building a successful trades business, understanding your numbers, controlling your brand, and taking advantage of the shifting landscape happening across the industry.
Coming off a high level Q&A with the Leanscaper Community, Justin dives into financial fundamentals, brand strategy, and why owner operators have a massive opportu...
This week on Trades Talk, Justin White sits down with Kory Mitchell of Iconic Founders to break down one of the most important conversations happening in the trades right now, how to actually build a company that is worth selling.
Kory shares his journey from growing a family asbestos business into a $200M operation and exiting for nine figures, then walking away and building Iconic Founders to help other operators do the same. Thi...
This week on Trades Talk, Justin White is back on the ground and diving into one of the most important conversations for operators right now, how to turn pain into progress while building a smarter, more financially sound, and AI driven business.
From lessons inspired by Ray Dalio to real world execution inside K&D Landscaping, this episode blends mindset, finance, and technology into a clear playbook for how leaders should be ...
This week on Trades Talk, Justin White sits down with Orlando Castillo of The Sales Collective to break down one of the most overlooked drivers of growth in the trades, building a real sales process that actually scales.
After working together to refine the K&D Landscaping sales system, this conversation goes deep into what a sales process really is, why most companies don’t have one, and how documenting your approach can...
On this weekly update of Trades Talk, Justin White checks in from 4,500 feet in the air, flying back from Palo Alto after attending the Techo Bloc Hardscape Showcase, and breaks down what is really happening inside K&D Landscaping right now.
From new content initiatives to major technology investments, this episode gives a raw, real time look at how Justin is thinking about growth, innovation, and building a company that stays ...
This week on Trades Talk, Justin White sits down with Naylor Taliaferro, a well known voice in the lawn care and landscaping industry, to talk about what it really takes to build a business while staying grounded in who you are.
Naylor shares his journey from running a lawn care company to becoming a trusted leader and educator in the space, and how consistency, relationships, and authenticity have shaped both his business and his ...
On this weekly update on Trades Talk, Justin White shares a powerful reflection on purpose, impact, and what it really means to build something that lasts as K&D Landscaping comes off a major milestone moment.
After being named Large Outstanding Business of the Year in the Salinas Valley, Justin zooms out and connects the journey from early strategic planning sessions to where the company is today. This episode is less about ta...
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