Trades Talk Podcast
Trades Talk Podcast is a captivating and dynamic program that is led by Justin White. He’ll delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With his extensive network of industry connections, Justin provides an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!
Episodes
This week on Trades Talk, Justin White sits down with David Meltzer, legendary entrepreneur, speaker, and former CEO of the most notable sports agency in the world. David lost more than one hundred million dollars and went bankrupt, then built it all back with two coaches, a set of non-negotiables, and a mission to help over one billion people be happy.
On this Weekly Update of Trades Talk, Justin White runs the show like a newsroom, rapid firing the biggest headlines hitting the trades and the wildest month yet in artificial intelligence. From a two billion dollar garage door exit to an Anthropic researcher sounding the alarm, there is a lot to unpack.
It is part industry briefing, part gut check on where the smartest operators are placing their bets hea...
This week on Trades Talk, Justin White sits down with Jack Jostes, founder and CEO of Ramblin Jackson, the snow and landscape exclusive marketing agency, host of The Landscaper's Guide podcast, and author of the new book The Landscaper's Guide to Direct Response Sales and Marketing. After 17 years building marketing systems inside the green industry, Jack ...
On this Weekly Update of Trades Talk, Justin White is back after a week off, recording with his newborn daughter asleep right beside him. He opens up on what stepping away from K&D for 60 days has actually felt like, then turns to the forces about to reshape the trades: humanoid robots, AI adoption, and owning your own intelligence.
It is part personal, part strategy session, and a real look at where t...
This week on Trades Talk, Justin White sits down with Fitz Owen from Garnet Captive Insurance. Fitz runs business development for one of the most respected group captive programs in the country, working with trades operators who are done watching their insurance premiums balloon 20 to 30 percent year over year despite running safe, well-managed companies.
Nathan Dirksen: 38 Years From Crewman to CEO, and the Non-Family Leader of a 70 Year Family Business
This week on Trades Talk, Justin White sits down with Nathan Dirksen, CEO of 7 Dees, the Portland-area landscape company celebrating its 70th year in business. Nathan started in a pair of cowboy boots and a white t-shirt as employee number 30 in 1988, worked his way up through operations, and stepped into the CEO seat as the first non-family leader of the third gene...
On this Weekly Update of Trades Talk, Justin White pulls back the curtain on the landscape M&A boom. Fresh off a week of nonstop calls with buyers, brokers, and private equity firms, he breaks down who is actually reaching out to you and what they really want.
He also gets into connecting your software to AI the right way, then closes with the one question every owner should sit with this weekend.
This week on Trades Talk, Justin White sits down with Cameron Herold, founder of the COO Alliance and one of the most respected voices in operational scaling. Cameron spent 6.5 years as COO of 1-800-GOT-JUNK, scaling the company from $2 million to $106 million alongside his best friend Brian Scudamore. He has since built the COO Alliance to 175 members, wr...
On this Weekly Update of Trades Talk, Justin White is flying solo and going deep on four things: the custom Claude MCP that is unlocking K&D's Aspire data, the 30 year story behind autonomous mowing, why AI might be your biggest distraction, and the quiet power of consistency.
This week on Trades Talk, Justin White sits down with Peter Murphy Lewis, founder of Strategic Pete and one of the most creative storytellers working in marketing today. Peter went from Kansas to Boston, then to Chile on a diplomatic scholarship, built a travel company that hosted Beyonce and Paul McCartney, and eventually landed his own Chilean ...
On this Weekly Update of Trades Talk, Justin White is back solo with the podcast board loading up fast. Fresh off interviews with David Meltzer, Ryan Hawk, Ellen Rohr, Al Levi, Robert Underwood of AAA Landscape, and Nathan Dirksen of 7Ds, Justin digs into a pattern he keeps seeing: incredible companies built by founders and by second, third, and fourth gen...
This week on Trades Talk, Justin White sits down with Al Levi, founder of The 7-Power Contractor and one of the most respected voices in trades operations. Al ran his family's third generation plumbing, heating, and cooling business in Queens (serving all of Long Island), scaled it to 70 team members and 25 techs across one main hub and three satellite shops, then w...
On this Weekly Update of Trades Talk, Justin White is joined again by Sean Laux, K&D's leader of innovation and technology, fresh off Sean's headline talk at the Lawn and Landscape Technology Conference in Phoenix that Andrew Kraft (Site Landscape) publicly called "worth the trip on its own."
This week on Trades Talk, Justin White sits down with Josh McMillan, CEO of Roebuck Landscaping out of upstate South Carolina. Josh joined the company as employee number five back in 1995, worked his way up to COO, survived a two year private equity due diligence process (including a deal that fell apart on funding day), and stepped into the CEO seat in December 202...
This is a bonus episode of Trades Talk, and it is unlike anything we have published before. The entire show, both hosts, all of the analysis, and every synthesis of the source material, was generated by AI. No humans on the mic.
The AI hosts are unpacking The Disruptor's Guide to Artificial Intellige...
On this Weekly Update of Trades Talk, Justin White unpacks the Lawn and Landscape Technology Conference in Phoenix, the two levels of AI every operator needs to know where they sit, and the deepest public look yet at the K&D Operating System.
Justin also shares the strategic d...
This week on Trades Talk, Justin White sits down with Jerry Schill, CEO of The Landscape Collective. Jerry has built a maintenance driven organization at roughly $200M in revenue, 2,000 team members, 36 locations across 8 states and Canada, 93 percent recurring revenue, and 21 acquisitions since partnering with private equity.
On this Weekly Update of Trades Talk, Justin White unpacks the 300 percent year over year jump in K&D maintenance sales, the Service Titan State of AI Survey that every trades operator should have on their desk, and why quality of AI output now matters more than quantity.
Justin also digs into th...
This week on Trades Talk, Justin White sits down with Steve Wheatcroft, founder of ULS (now Urban Life Solutions), the largest landscape company in Canada. Steve scaled ULS from a 1989 college business plan that earned a B minus to nearly 400 trucks across Canada and a private equity sale, then ran the platform up to roughly $100 million before stepping out.
On this Weekly Update of Trades Talk, Justin White unpacks Q3 planning at K&D, teases the K&D Operating System for the first time publicly, and announces he is stepping back from day to day so he can lead the next chapter as a true CEO.
Justin walks through the 90 day planning cadence that ha...
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