Brand Slam Podcast

Gen Z is forcing brands to rethink how they earn attention, build trust and stay relevant with a generation that has never known a world without smartphones, social media and unlimited access to information. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with members of...

WWE has built one of the most powerful entertainment brands in the world by turning characters, stories and live moments into lasting connections with generations of fans. Behind that success is a relentless focus on storytelling, audience experience and personalities who help bring the brand to life every week. On this episode of Brand S...

Boston Duck Tours has built a brand that has become part of Boston's identity. For millions of visitors, it's their introduction to the city. For locals, it's part of the celebrations that define it. What began as a small local business grew into a city icon, forever tied to the championship parades that have defined Boston’s sports over the last quarter century.

On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata s...

Boxing may be the ultimate test of a personal brand. Every time the bell rings, reputation, preparation and performance are all on the line..

On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Providence native, Demetrius “Boo Boo” Andrade, a 2008 U.S. Olympian and former two-division world champion, just days before his July 24 return to the ring at Mohegan Sun Arena. 

With humor and hone...

The World Cup is more than a soccer tournament. It is a global brand experience shaped by fandom, culture, hospitality and the shared moments that bring people together.

On this special episode of Brand Slam, (add)ventures founder and CEO Steve Rosa and (add)ventures President Mary Sadlier examine World Cup 2026 through a brand and marketing lens, exploring the players building global influence, the media shaping the tournament nar...

Basketball is no longer just an American game. It is a global business, a cultural force and a powerful case study in how leadership, talent development and brand growth can move across borders.

On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata chat with Ryan Richman live from Tokyo. Richman is head coach of Alvark Tokyo, assistant coach for the Japan Men’s National Team and a former assistant coach with the Wash...

College athletics is no longer just about winning games. It is about building brands powerful enough to compete in a rapidly changing market.

On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Jason Butikofer, Deputy Director of Athletics/Chief Operating Officer at the University of Connecticut, to talk about how one of the country’s most recognized college athletics brands is navigating the NIL era.

The world’s biggest superheroes are built on more than spectacle. They’re built on identity, emotion and fandom.

In this episode of Brand Slam, hosts Steve Rosa and Joe Kayata go inside Hasbro’s Marvel universe with Mike Pullano, Senior Director of Global Brand Strategy & Marketing leading the Disney Marvel portfolio. From Spider-Man and Black Panther to X-Men, Deadpool and The Avengers, Mike shares how one of...

Culture travels when people believe in it. In this special episode of Brand Slam, hosts Steve Rosa and Mary Sadlier take listeners inside the International Portuguese Music Awards (IPMA) in Providence, Rhode Island, where music, storytelling and identity come together on a global stage.

From red carpet conversations with actress Daniela Ruah from NCIS fame, to performances and interviews with artists like D.A.M.A., Nelson Sobral an...

Culture is not a marketing tactic. It is the brand. And winning brands know how to activate it. 

In this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Michael Benevides, President and CEO of Portugalia Marketplace and Portugalia Imports Inc., to explore how a family business rooted in Portuguese heritage became a nationally recognized brand experience. What began more than 30 years ago in a garage has gr...

The Boston Marathon is one of the most iconic and enduring brands in sports. On this episode of Brand Slam, presented by (add)victory, the sports marketing division of (add)global, hosts Steve Rosa and Joe Kayata sit down with Scott Stover, Chief Marketing Officer of the Boston Athletic Association (B.A.A.), to explore how the Boston Marathon has evolved into a global brand while staying true to its Boston roots.

With “Marath...

The strongest brands know when it’s time to reinvent themselves. And right now, baseball is in the middle of exactly that kind of transformation. Once challenged by shifting attention spans, the game is finding new life through global talent, a faster pace and a more connected, energized fanbase. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with longtime MLB executive Dan Duquette to explore how bas...

The best brands don’t just sell products. They give people something to say about themselves. ISlide built an entire company on that idea by taking a simple utility item, the slide sandal, and turning it into a platform for self-expression. Today, ISlide shows up on the feet of professional athletes, high school teams and fans across nearly every major sport. What started as a locker room staple has become a recognizable badg...

Our 50th episode marks an exciting milestone for Brand Slam, and to celebrate it we welcome back one of our favorite guests, Kathryn Tappen of NBC Sports. 

This episode takes listeners inside one of the most powerful storytelling stages in sports: the Olympic Games. When the world tunes in to watch history unfold, broadcasters play a critical role in shaping how those moments are experienced, remembered and shared. Few underst...

Episode 49 takes listeners inside one of the fastest-growing and most competitive arenas in sports: betting. With Super Bowl LX approaching, the biggest game of the year has become about far more than the final score. It’s a national ritual and now it’s a multi-billion-dollar marketplace of wagers, odds and real-time emotion. Today’s fan experience is shaped by data, prediction and participation, and few brands si...

Episode 48 takes listeners inside one of the most dominant franchises in modern sports: the Los Angeles Dodgers. Fresh off back-to-back World Series championships, the Dodgers are rewriting the blueprint for what a modern sports dynasty looks like. Great dynasties do not happen by accident. They are built with intention, culture and a relentless commitment to winning, much like great brands. In sports, that formula shows up on the ...

Great brands don’t just promise value; they prove it where it matters most. In healthcare, that moment happens at the pharmacy counter, where millions of Americans face a confusing and often emotional question: What is this medication going to cost me today? Episode 47 explores how GoodRx is transforming that moment from anxiety into confidence. The company has built a brand on trust, clarity and humanity, showing that when p...

The best marketers know how to read the room, and few people on earth do it better than an elite auctioneer. Brand Slam Episode 46 takes listeners inside the high-stakes world of auctions to uncover how energy, emotion and crowd psychology can drive marketing outcomes that spreadsheets can’t.

In this episode, hosts Steve Rosa and Joe Kayata sit down with Jacqueline Towers-Perkins, a London native turned New Yorker with near...

Cuando la pasión se encuentra con el propósito, ocurre la magia del branding, y Leandro Petersen lo sabe mejor que nadie. Como Director Comercial y de Marketing de la Asociación del Fútbol Argentino (AFA), está ayudando a convertir el legado futbolístico de Argentina en un fenómeno de marca global. En este episodio especial bilingüe, Petersen se une a Steve Rosa y Michelle Spriegel para hablar sobre cómo construir una de las marcas...