Brand Slam Podcast

The best marketers know how to read the room, and few people on earth do it better than an elite auctioneer. Brand Slam Episode 46 takes listeners inside the high-stakes world of auctions to uncover how energy, emotion and crowd psychology can drive marketing outcomes that spreadsheets can’t.

In this episode, hosts Steve Rosa and Joe Kayata sit down with Jacqueline Towers-Perkins, a London native turned New Yorker with nearly 15 ...

When passion meets purpose, branding magic happens, and Leandro Petersen knows it better than most. As Chief Commercial & Marketing Officer for the Argentine Football Association (AFA), he’s helping turn Argentina’s fútbol legacy into a global brand phenomenon. In this special bilingual episode, Petersen joins Steve Rosa and Michelle Spriegel to talk about building one of the most recognizable brands in sport — from global part...

Cuando la pasión se encuentra con el propósito, ocurre la magia del branding, y Leandro Petersen lo sabe mejor que nadie. Como Director Comercial y de Marketing de la Asociación del Fútbol Argentino (AFA), está ayudando a convertir el legado futbolístico de Argentina en un fenómeno de marca global. En este episodio especial bilingüe, Petersen se une a Steve Rosa y Michelle Spriegel para hablar sobre cómo construir una de las marcas...

This week, Brand Slam hits a milestone: our two-year anniversary! Two years of conversation, curiosity and serious mic time–44 episodes deep, packed with enough stories to fuel your commute for months, all with the people shaping how we think about brands, business and culture.

When we launched the podcast, we couldn’t have predicted the journey it would take us on. Along the way, we’ve built relationships, learned from industry le...

What happens when the brand is a person?

When your most valuable asset is a human—known as much for feeding people in crisis as for fine dining—you’re building a brand and capturing a personality.

In this episode of Brand Slam, hosts Steve Rosa and Mary Sadlier sit down with Ellen Kaplan, VP of Marketing at the José Andrés Group, to explore how a hospitality brand grows into a global media presence, without losing the voice that st...

When it comes to building a brand, the secret ingredient might just be the same one that makes an unforgettable meal: genuine hospitality.

On this episode of Brand Slam, (add)ventures founder and CEO Steve Rosa and Joe Kayata sit down with Steve DiFillippo, the culinary visionary behind Davio’s Northern Italian Steakhouse. With 10 locations from Boston to Atlanta, Davio’s has become a national name, but its commitment to making eve...

Sustainability isn’t just a buzzword, it’s becoming a brand essential. And no one understands that better than the Environmental Media Association (EMA). In this episode of Brand Slam, hosts Steve Rosa and Joe Kayata go behind the scenes of a major milestone, how our virtual production studio became the first on the East Coast to earn EMA’s Green Seal for Studios. EMA CEO Debbie Levin joins the conversation to talk about what that ...

AI is rewriting the rules of branding, media and digital strategy. In Episode 41 of the Brand Slam podcast, (add)ventures founder and CEO Steve Rosa teams up with Joe Kayata to tackle how to navigate AI's accelerating impact on the way we search and connect with audiences.

Joining them is Pete Pachal, founder of The Media Copilot, a newsletter and podcast that explores how generative AI is transforming the media landscape. Pete i...

If you want to understand one of the biggest power shifts happening in sports and branding right now, look no further than the WNBA. In this episode of Brand Slam, Steve Rosa and Joe Kayata sit down with Connecticut Sun President Jen Rizzotti to break down the rise of women’s sports, and why it’s not just a moment, but a movement transforming the industry.

Rizzotti, a trailblazer who led UConn to its first national title in 1995 an...

When people think about healthcare marketing, they often picture numbers—safety stats, product specs and clinical data. But behind every hospital decision is a person who cares. A nurse focused on keeping patients safe. A doctor working for better outcomes. An administrator trying to build a healthier, more supportive environment. Healthcare is personal—and the marketing behind it should be too.

That’s what Episode 39 of the Brand ...

Can your brand win the digital cart? In today’s grocery game, it’s not about who owns the shelf, it’s about who wins the cart. On this episode of Brand Slam, Ryan Garvey, Senior Director and Head of Midmarket, Growth, and Non-Endemic Sales at Instacart, dives into what it takes to compete in a digital-first world where convenience, personalization and timing rule.

The grocery experience has transformed, and with it, the path to pur...

From the gridiron to the vineyard, Will Blackmon is redefining what it means to build a second act rooted in authenticity and excellence. Dubbed the “NFL Wine Guy,” he’s on a mission to make wine more approachable, inclusive, and unforgettable. That philosophy drives every facet of his brand, from curated experiences through his concierge service, The Wine MVP, to the debut of his Blackmon Cellars Napa Valley Red Blend.

On this epi...

What do you get when you mix one of the most iconic sporting events in the world with a masterclass in branding and personal storytelling? Episode 36 of Brand Slam.

There are iconic brands—and then there’s The Masters. In Episode 36 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with pro golfer Billy Andrade to talk about the power of The Masters brand and how it connects to the evo...

College sports marketing isn’t just changing—it’s evolving at warp speed. As the NCAA tournament tips off, brands are rethinking their playbooks, and we have a courtside view of what’s next. In Episode 35 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Daryl Jasper, Vice President of Sports Properties at LEARFIELD, to discuss how brands are evolving their approach to collegiate ...

In Episode 34 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Mark Bohen, Chief Marketing and Communications Officer at Mass General Brigham, to discuss the strategy behind one of the most significant healthcare rebrands in recent years. This effort went beyond introducing a new logo or brand identity—it was a strategic and high-stakes initiative to unify two world-renowned hosp...

In Episode 33 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit with Brian Bonilla, Ad Age senior agency reporter, to unpack the biggest marketing trends shaping 2025. With new tools, evolving consumer behavior and rapid advancements in AI, the industry is experiencing a shift that’s redefining how brands and agencies operate. From mergers and acquisitions to the growing role of influencers, Brian breaks down what’s...

In Episode 32 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata are joined by Shelle Santana, Ph.D., assistant professor of marketing at Harvard Business School and Bentley University, to uncover the secrets behind Super Bowl commercials—just in time for the big game next weekend. Shelle shares how brands use the big game to connect with over 100 million viewers, crafting stories that tap into our emotions and resonate ...

In Episode 31 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata chat with Andy Pearson, Vice President of Creative at Liquid Death, to reveal how the brand has disrupted the beverage industry with its fearless marketing and commitment to sustainability.

Liquid Death isn’t just selling water—it’s leading a revolution. Known for its unapologetically edgy branding and viral campaigns, the company has transformed the way consu...

In Episode 30 of the Brand Slam Podcast, co-host Joe Kayata welcomes back World Series Champion and pioneering baseball development coach Kayla Baptista, joined by her mentor, legendary baseball leader Jerry Weinstein. This inspiring episode explores how mentorship transcends five generations, genders and industries, fostering growth and collaboration.

Jerry Weinstein, with a nearly 60-year career in baseball, shares how mentorship...