April 16, 2025 • 24 mins
In this episode the listeners get to know who this homegirl is, that knows everything about everybody! Loren LoRosa sits down with unc Charlamagne Tha God for the "Latest with Loren LoRosa" press conference. During the conversation, they speak on how Loren got her start in the industry, the obstacles she had to face, and how she maintains her integrity!
Check out Loren Lorosa youtube at Loren Lorosa TV!
Twitter: @LorenLorosa
Instagram: @LorenLorosa
Producer: Taylor Hayes
See omnystudio.com/listener for privacy information.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I don't know if you don't lie about that, right,
Lauren came in hot, Ladies and gentlemen, please stand up,
make some noise and give a warm welcome to Lauren Lorosa.
Speaker 2 (00:11):
What of LL cool Baby, make some noise for LL
cool Bay.
Speaker 1 (00:13):
Y'all, don't act crazy up here.
Speaker 2 (00:16):
We're happy to have you here though, you know, happy
to have you as part of the iHeart Black Effects family.
But tell the people a little bit about your journey
to get here. What the long version.
Speaker 3 (00:26):
Too, Well, it's been a journey. I'm from Delaware. I'm
from Womanton, Delaware. I went to.
Speaker 4 (00:34):
Ain't that many people in Delaware.
Speaker 3 (00:35):
Don't be mad, y'all saw I looked at him first. Well,
I'm from Womington, Delaware. I went to Delaware State University.
After I graduated from a high school called Howard High
School Technology and all of the schools that I attended,
it was like very important for you to get out
and do something. I've always been doing a lot of
this stuff, so, you know, getting on microphones talking to people,
just trying to, you know, tell stories. I went to
(00:58):
La in La. I found away on this tour bus,
the TMZ tour bus. I was doing that for some time.
Speaker 2 (01:04):
And then how do you know you needed to be
in LA? Like what's parked in you in Delaware? That said,
you know what I need to get to LA?
Speaker 3 (01:10):
Well, first I wanted to be here in New York.
My mom and like my like, we spent a lot
of time up here. We had family up here, so
my mom was really big on like she would bring
us up here, drive us through Times Square, we would
go see our family. So I always knew that there
was like a big entertainment industry. I didn't understand how
to make it a job when I figured that New
York wasn't going to work because I wanted to model,
(01:31):
and they told me that I talked too much to
be on the runway and that my boods were too big.
Speaker 1 (01:35):
I was like, I'm going to go to LA. I
become a celebrity there because TV's in LA.
Speaker 4 (01:40):
So you just that's very important.
Speaker 2 (01:41):
So you just wanted to be a celebrity, Like what
did you want to do?
Speaker 4 (01:45):
What was the intention?
Speaker 1 (01:46):
My intention was to become a tour runway model.
Speaker 3 (01:49):
And the reason why I wanted to do that was
because I always felt like if you had influence, you
could make money doing whatever you wanted. I grew up
in a household where my mom was an entrepreneur, so
I always knew that I I wanted to be able
to do whatever it was that I loved to do.
And I'm still figuring that out. But fashion was a
part of my household for a long time. So I
was like, Okay, I'll do the fashion thing. I'll build
the influence, and once I figure out what I really
(02:10):
want to do, I'll be able to do that because
now people will know who I am. So I thought
modeling was going to do that for me. And I
just honestly like, I just really grew up liking to
tell stories.
Speaker 1 (02:20):
A lot of the people in this room from Delaware, so.
Speaker 3 (02:22):
Courtney, jayvon Ariale, we were producing fashion shows. We were
like fourteen fifteen years old, so we've always just been storytelling.
Speaker 4 (02:30):
So you wanted to tell a story through the fashion?
Speaker 1 (02:32):
Oh yeah, okay.
Speaker 3 (02:33):
I felt like designing, getting on the runway, putting together
the outfits. I was very like, like, you know how
people are like hopeless romantics and relationships. I've always been
like that about my career. So I was like, you know,
I'll get on the runway, I'll be able to influence people.
And then I've gotten the castings and they're like, no,
models don't talk. So I saw Rihanna on the cover
of w magazine with Emon, and I was like, wait,
(02:54):
she's a singer, but she's on the cover of this
really influential magazine with one of the biggest models in
the world. I have to become a celebrity and then
I can influence wherever I go and tell stories wherever
I go.
Speaker 2 (03:05):
Okay, so when did you realize you can't just be
a celebrity. You have to actually have a talent and
a skill set, Like when did you realize that?
Speaker 3 (03:12):
I think that bubble burst when I graduated from college,
and uh it was like, Okay, now you're an adult
and you gotta pay for stuff. And I was like,
there's a big gap between college graduate and celebrity with money.
So I was like, I gotta work. I gotta get
a job, and in doing that, I have really good jobs.
But I'd always told myself that I wanted to do
something that meant something because I was spending so much
(03:35):
time trying to do it, and I just felt like
for everything that I had done, for everything I worked
for even getting through college. I'm a first generation college student,
so even getting through college was such a It wasn't
a battle or a struggle, but it was I had
to strategize so much. And I'm like, yo, if I'm
taking all this time to strategize and do these things like,
I wanted to mean something like I wanted to have
(03:56):
some substance to it. So that's kind of where that
came into play. And then I started seeing things I
started being exposed to, like production and you know, news
reporting and acting and like personalities and all these things.
Speaker 4 (04:10):
And I was like, I was in college.
Speaker 3 (04:11):
That was in college toward the end of high school.
In college when you go to an AGBCU, that's the
beauty of it. My first day on campus, the first
person I met was the host for all of the events,
and I was like, this is God. This man is
just walking around hosting things. He's able to, you know,
have audiences of one hundred or audience of two thousand.
He's not doing what I want to do with the audiences,
but they're there. So when I saw that, I was like, Okay,
(04:33):
I gotta get on the microphone. I just got to
figure out what I'm gonna say, when I get.
Speaker 4 (04:36):
There, would you major in college?
Speaker 1 (04:38):
I have a business administration degree with a concentration in marketing.
Speaker 2 (04:41):
Okay, so you go to LA and your intention is
to just be a celebrity, just get on TV, and
you ended up at TMZ.
Speaker 4 (04:49):
Was that your first gig out there?
Speaker 3 (04:51):
That was not my first gig out there. I moved
there for a PR job and my mom. I remember,
like my second week, I got a tape roll through
a thrown at me and I called my mom, was like,
if I don't leave, I'm a punch this lady in
her face.
Speaker 1 (05:03):
So I gotta go. That was my first job. I
was there for ye like a roller.
Speaker 3 (05:07):
Tape Oh yeah, working in Yeah, working in fashion ain't
no joke. So you know, she got upset in the showroom.
She threw some things and I was just like, oh,
I gotta go, I gotta get out of here.
Speaker 1 (05:18):
That was my first job.
Speaker 3 (05:19):
I moved there for that, and then I became a
flight attendant and then I got to TMZ.
Speaker 4 (05:25):
See I like all of that.
Speaker 2 (05:26):
Yeah, I mean, cause you that's that's all part of
a process, right, But did you still know.
Speaker 4 (05:33):
In the back of your mind what it is you
wanted to do.
Speaker 2 (05:35):
I'm trying to find that moment when you realize, Okay,
media is what I want to do.
Speaker 4 (05:40):
Was it at TMZ?
Speaker 3 (05:41):
No, it was at TMZ. I didn't know that media
was what I wanted to do. To be honest with you,
the only media I really knew was like at that time,
it was like the girls online, so like Karen sibyl I,
of course Wendy Williams, But for me, Wendy Williams was
like she was on a radio and she was on TV,
but like radio first, I didn't really understand the first
(06:02):
step to the other with her. With Karen Sivil, it
was like, oh, she's on the internet, so she's like me.
Before that, all I knew was like the ASAP mobs
and like the people that got fly on Instagram. I
didn't know that there was like a business behind it
and that you could tell stories and report. So then
I saw Karen Sivil and then Baller Alert came around
on Instagram and I was like, oh okay. And then
when I got to TMZ and I was looking around,
(06:24):
I was realizing what was happening, and I realized how
everything that I had been doing up until that point,
it like all clicked and I was like, Okay, media
is important. This is where I'm supposed to be at.
And if I do this correctly, all of these stories
that I want to tell, it's going to start here.
But I can do that in so many different facets
because I'm watching TMZ crank out like specials, short films,
(06:49):
breaking news, daily digital content, all with like a team
of one hundred and fifty people news that's six people big.
And I'm like, oh wow, okay. But I'm also seeing
how we sitting in one place like right here, we
breaking stories right here in Africa, and all these places
are being hit by the stories, and I was like wow,
Like okay, so celebrity is a thing, but there's there's
(07:13):
like control and business behind this. That's when I realized it.
I was like, oh, this is a real like.
Speaker 4 (07:18):
This is a serious how'd you've end up at TMZ?
Speaker 3 (07:21):
I just was looking for a job in entertainment and
TMZ tour Bus was hiring. It was a Facebook group
what tm tour bus?
Speaker 4 (07:28):
Oh? I thought, you said tokofs. I like TMZ toffs.
What the hell was that?
Speaker 3 (07:32):
You wouldn't mean to be a host so bad tour
bus and so you used to be Oh, so you
was one of those people that was on the buses
like pointing at people's houses. Not point we weren't allowed
to go to people's houses, but we would go to
like Beverly Hills or Dale Drive. We would take you
past a guitar center, Hollywood, you know, Walk of Fame
all that stuff. But I would have to get off
the bus and go talk to celebrities. And that was
(07:55):
when I realized, like, I'm not just like cute and
on this bus. I really do this because all of
the like you know, they had like cute tour guys
that would get off you go grab the clips. It
might hit the website, it might hit their social media,
and they weren't TMC was never social media focused. They
were always focused on their dot com, so stuff wouldn't
make it to the website. I got on the bus
and just started doing what I naturally knew how to do.
(08:15):
They're like, okay, when you see celebrities, go and talk
to them. So I made it my business to always
know what was going on. So when I talked to them,
I knew what to talk to them about. And my
stories started like like I would get on my phone
and it'd be like, wait is this me? This is
my voice? You don't see me, and they're not saying
my name. But I'm like, oh, these interviews are being
used and circulated on the dot com to then the
TV show, to then all these other outlets.
Speaker 1 (08:37):
And I'm making fifteen dollars an hour work or two
hours a day. I'm like hold up. Like then I
started realizing.
Speaker 3 (08:43):
Like, oh, okay, this is a thing. Like it's not
just you're in front of the camera. It's like the
circulation of everything, the attributions, the like.
Speaker 1 (08:52):
It was all slowly clicking.
Speaker 4 (08:54):
So you pivoted the production side of things.
Speaker 1 (08:57):
I bullied my way into production side of things.
Speaker 3 (08:59):
I told them I was two years on the tour
bus and I was so good at it that they
didn't want me to stop doing it. They wanted me
to do the proparazzi, so they wanted me to run
down on people and I was like, i'll be outside
with these people. I'm not doing that. They wouldn't let
me into the newsroom. They told me I wasn't ready
for it, so they gave me a PA position. From
the PA position, they tried to keep me there, so
I quit. When I quit, they called me back and
(09:21):
was like, well, what do you want to do? And
I was like, I want to be on the news desk.
They was like, well, the news desk is hard. I
remember Van was like, you're going to try the news desk.
I was like, yes, that's what I want to do.
He was like, what, You're trying to not have a job,
and I was like, I promise you why, I can
do it. They gave me an associate producer role on
the news desk and I was there for like a
week and I broke a store.
Speaker 2 (09:42):
One thing I like about Laurd is Lauren always knows
when to pivot.
Speaker 4 (09:46):
When did you know it was time to pivot from.
Speaker 1 (09:47):
Tmz oh I knew for like a year. I just
felt it.
Speaker 3 (09:52):
I felt like there was no more growth and I
felt like even if I had tried something new, I
would be doing something new, but I would be I
would be going like this, which there's nothing wrong with
going like this, but I felt like all of the
skills that I had already learned and what I could
obtain in addition to what I already had, I could
do elsewhere while also going like this, so.
Speaker 1 (10:13):
I just knew.
Speaker 3 (10:13):
I don't know, I'm really in tune, Like you know,
I have a really good spirit of discernment, Like I
really just knew, Well.
Speaker 2 (10:19):
It's one thing to know when to pivot, but it's
also another to know where you need to be.
Speaker 4 (10:25):
Like that's where a discernment comes in.
Speaker 2 (10:26):
And I just saw this video recently a couple of
weeks ago, like you did a whole video basically saying
you wanted to be on Breakfast Club.
Speaker 1 (10:36):
Oh yeah.
Speaker 3 (10:37):
I had always said, if I'm not working at TMZ,
I'm gonna be at the breakfast club because who else
is going to hire somebody who dresses like me talks
like me?
Speaker 1 (10:44):
And I didn't want to change that.
Speaker 3 (10:46):
I knew that going to LA, like they tried to
get me to do local news, like everybody was like, oh,
just do local news, you'll get your reps in. I'm like,
I'm not a local news girly, Like it's not happening
for me. That that was like a cause I was
so on the breaking point of if I don't quit
this job right now, I'm going to literally be depressed.
So when that happened, I was like, maybe this is
like a sign of like things are transitioning elsewhere, so
(11:07):
they should transition for you too, because I literally the
day before the announcement was like, that seat ain't never
becoming open. They don't just hire people, and then boom
the next day y'all trend it on Twitter and I
was like, Oh, okay, but your.
Speaker 2 (11:21):
Life has changed significantly over the last few months since
you've joined us here at the Breakfast Club, and iHeart
what has that pivot been like for you?
Speaker 4 (11:30):
Man?
Speaker 3 (11:30):
That pivot has been This pivot, because I'm still in
it has been crazy because it's like normally with the
pivots is like I kind of know when it's happening
and I know how to navigate it and have some
time to sit in it and figure it out.
Speaker 1 (11:42):
With Breakfast Club and the way.
Speaker 3 (11:44):
That y'all vehicle works, you don't really have a lot
of time to sit in anything. It's like you'll sit
in something, you'll get used to it, and then boom,
something will happen, and then that will happen, and you'll
sit in it and it's a new level and it's
new people and everybody's calling you, and then boom, something
else will happen and then Boom, here's a great interview
moment and then boom, another story break. So it's been
a whirldwind, but it's definitely been like I needed the challenge,
(12:07):
like I needed the elevation. I needed the Iroy Long
gets sharper. The pivot is happening every single day.
Speaker 2 (12:12):
Like it's funny though, because you know, you started off
saying you wanted to be a celebrity, and that's what
I always find interesting about this generation. They want to
be the celebrity first, but no, the work comes before that.
That's why my first book I have a chapter called
put the weed in the bag First. Anybody in here
who's seen the movie Belly, remember when DMX was sitting
at the table with the two young boys and he
was like, y'all want to go out there, and I
(12:33):
want to get money with y'all. I want to get
money with y'all, and then like man shop and put
the weed in the bag first. That's what you gotta do.
You gotta get to work first. Then that's where everything
else falls into place.
Speaker 3 (12:42):
But I think when you grow up in an Internet era,
because like I grew up watching people again like the
London Sylos, the asap mobs, like the people that were
using digital numbers to get anything and everything they wanted,
they weren't working real jobs, so it looked like all
they're doing is showing up big and then like things
are just happen, So you know, you try to emulate that,
and like, don't get me wrong, like we've always had
(13:04):
the following and we always look good, but it wasn't
getting me to where I needed to get me to.
And when I got the TMZ one thing that that
newsroom taught me a newsroom in general, you can't play,
you can't fake in there. Nope, I had to start
from the beginning, like I had to be a PA
because they wanted me to understand the brand. I came
there with experience, with years of experience and doing different things,
and they were like, no, you don't understand our brand.
Speaker 1 (13:24):
Relax yourself.
Speaker 3 (13:26):
So that process and all that work that I put
in and having to like sacrifice, I stepped away. I
couldn't do. I wasn't allowed to do panels. I wasn't
not doing any of that. They didn't care about none
of that. You had to be good at the job
or you did not have a job. So going through that.
That was almost like I tell people, TMZ was like
the boot camp that I needed because now everything I do,
if I feel myself getting to like the brand, the brand,
(13:46):
the brand is like, let's take a step back and
what's behind the curtain?
Speaker 1 (13:49):
Are we really doing the work?
Speaker 3 (13:51):
Because the brand is cute, but it can't sustain if
you know what I mean. The engine is all messed up.
Speaker 4 (13:56):
Where did you learn to.
Speaker 2 (13:57):
Play your position at That's another thing I noticed about you, Like,
you know, I'm the type of person all I need to
do is be in the room and I'll go get
the coffee, whatever it is I need to do.
Speaker 4 (14:06):
I feel like you are that same type of person.
Speaker 2 (14:08):
You know how to play your position, you just need
to be in the room.
Speaker 3 (14:11):
I think that was from like years of internship fashion.
Fashion is really like friendly and like they pay you
for internships and all that now, But when we were
doing it, like you know, internships and like working in fashion,
I wish you would tell somebody what you're not doing.
I wish you would not go take the trash out
(14:32):
even though you're supposed to be there addressing a celebrity.
I wish you would like what you don't have a job,
you don't have enough. And if you don't have that,
not only do you not have that internship, but that
person who is had at wherever wherever it's going to
pick up a phone and say, hey, she don't know
how to do that, don't don't hire her. So I
kind of have been like hazed and worked into that
because of my work background, but also too, I think
(14:55):
in my household it is just you know, your oldest
girl child, you gotta just you play every position. You
got to figure it out for the family, you know
what I mean, for everybody. So that's just something that
I think is innate and I was raised that way
as well too.
Speaker 2 (15:06):
Hustle like an intern. That's a life lesson, never lose that.
What's the preparation process to be able to pull off
the latest with Lauren every Day not just as a
segment on Breakfast Club, but as a.
Speaker 4 (15:17):
Whole podcast at Daily Podcast.
Speaker 1 (15:19):
Now, you got to know what's happening.
Speaker 3 (15:22):
So even here, like before I came in here, I
was like, let me check what's trending on social, let
me look at you know what I mean, Just in
case I don't want nobody to like, just in case
anybody like pass away or something. If it's something big,
I gotta be like, y'all give me ten minutes. But
you got to know what's going on. You also have
to understand outside of what's going on, what people are
talking about, how they're talking about it. You also just
(15:43):
I think, really understanding you guys in the brand. So
like I watch you guys outside of the show, So
what are you doing outside of the show, What are
you interested in? How I can bring things in the
room that you know, intrigue that and trigger that. But
on the podcast side of it, one of the things
that I recently learned within the last week is just
like being well rusted and being in a very like,
(16:03):
focused and set state of mind is important because it's.
Speaker 2 (16:07):
Just me like, and you're still in your outside stage.
You still like to be outside.
Speaker 3 (16:10):
First of all, being outside at work. But I'm watching
interviews all the time, I'm watching social media all the time,
I'm reading the dot com. I'm you know, talking on
my way here. I got a phone call. I'm talking
to my friends and you know, publicists, and they'll let
me know what's happened and what's about to happen. I'm
making calendar alerts to follow back up on things, you
know what I mean. I'm doing all that, so that's
the preparation. But my outside is a little different right now.
(16:32):
So you know, give me my tense.
Speaker 2 (16:37):
In a space, you know, like like what you do
that can be messy, installationious, How.
Speaker 4 (16:43):
Do you keep like your integrity.
Speaker 3 (16:47):
I just treat people how I would want to be treated,
like I'm gonna tell the truth. And I've realized from
being at TMZ that that is my job.
Speaker 1 (16:55):
I have to.
Speaker 3 (16:57):
If I sign up for it, I can't run away
from it. But you know, I'll call you, I'll give
you the heads up. There are sometimes where I choose
not to report on things just because either I feel like,
you know, the story is unfair, or I don't have
all the information, or I don't have both sides, and
I never want things to come off one side. I'm
learning how much people now just rely on my voice
alone and not a brand. I'm used to being behind
(17:18):
a brand where it didn't really matter, but now it's me.
But the biggest thing is treating people how I will
want to be treated. So like if I do something crazy,
I'm you know, life be life and I'm a human.
If I make a mistake, if I mess up, you
got to talk about it. You got to talk about it,
but be fair. And I think that, you know, even
for the people who don't really care for me and
what I do, they can't ever say I'm not fair
about it. I'm gonna call you, We're gonna talk. I'm
(17:38):
a call the other side. I'm going to you know
what I mean. I try to keep my opinion out
of things face forward, so I always present fact and
then opinion will come in second, because I want people
to know the difference.
Speaker 1 (17:50):
And I think people appreciate that.
Speaker 3 (17:51):
That's why, you know, even when I'm talking about something
that they're client don't like or they don't like, they
still call me afterward like, hey, all right, that you know,
got through that.
Speaker 1 (17:58):
Here's the next thing.
Speaker 4 (17:59):
I think that's what was missing from the game period.
Speaker 2 (18:01):
Like you know, people we make jokes about you always
reaching out to your sources, but it is good to get.
Speaker 4 (18:06):
You know, both sides.
Speaker 2 (18:07):
How do you do that without being influenced by the
person you're talking to though, because sometimes the person will
try to influence you just to you know, push a
certain narrative.
Speaker 3 (18:15):
Yeah, that happens a lot, just because I've been doing
it for a while and I know that, you know,
if I'm influenced to push a certain narrative and that results,
the first thing I think about is if I get fired,
this person's not gonna pay my rent.
Speaker 1 (18:25):
I think about that all the time.
Speaker 3 (18:27):
I've had people offer me money not to report things
a certain way or not to report things not here
but in my TMZ days because they got, you know,
real deep into people's things.
Speaker 1 (18:36):
But I always think about that.
Speaker 3 (18:38):
But I think now it's just you know, I have
a confidence in myself of like, I know I'm not
I know my intention. My intention is not to like
ruin somebody's life, ruin someone's career. I know that I'm
careful about how I do things, and that's why I'm
so careful. That's why I cast so many people five
six o'clock in the morning, because I would want somebody
to do that for me. And I've had conversations with
(19:00):
celebrities who've been like, yo, that headline costs me forty
thousand dollars, that's how I feed my kid and when
and I'm like, but I didn't write the headline.
Speaker 1 (19:10):
Yeah, but you the only black face I know there.
Speaker 4 (19:12):
You talk about when you're working at MC Yeah.
Speaker 3 (19:14):
Not now, not now. I haven't had that happen now.
I have had people get upset about some things that
we talked about up here. But to be fair, one
of the things I try not to do now that
I have the option to with you guys, TMZ was different.
Speaker 1 (19:26):
I had to go looking for it.
Speaker 3 (19:27):
With you guys, I don't necessarily have to go looking
for things. And sometimes I'll come here and be like, yo,
what if I and y'all be like, no, we don't
got to do that here. But it's because I'm so
trained to be like like, I'm like a trained like
sniper almost sometimes and I'll be having to realize that
about myself, like woo, girl, you don't got to go
that far.
Speaker 1 (19:43):
You don't got to call the FBI about boom boom
boom boom boom.
Speaker 3 (19:47):
But because I have that ability to kind of be
more human now, I lean on it, like and I
actually do it so I know that I'm not doing
anything that purposely.
Speaker 1 (19:56):
I'm not trying to take anybody down. I'm doing my job.
Speaker 2 (19:59):
Because you know how things can be twisted and manipulated
and you can be news real quick in the space
that you're in now. For those who haven't downloaded the
Latest with Lauren yet, why should they? What makes what
you do different than other entertainment news?
Speaker 3 (20:16):
I think, first of all, no one else can be me,
Like people don't have my experience, my background, my personal
experience that I'm putting into things. But also too, I
think if you look around the market right now, like
there's no one that looks like me doing what I'm
doing the way that I'm doing it. I'm like, every
now and then tell you a story and just throw
(20:37):
my opinion on it. But if I'm telling you something
for the first time, there's no time where I'm going
to tell you and it just is like, oh shoot,
she was off And if that ever does happen, I'm
gonna come back and I'm gonna talk to you about
it so that you can trust what I'm saying. And
I don't think that like you know, you're not gonna
get that nowhere else, Like you're literally not going to
get that anywhere else.
Speaker 1 (20:55):
And a minute I realized that, I was like, oh girl,
this is gold.
Speaker 3 (20:57):
So if you don't have the podcast downloaded already, I
don't know why you went on with some gold in
your back pocket.
Speaker 4 (21:03):
Who influenced you in the media space.
Speaker 1 (21:06):
Karen Silvil, Wendy Williams, miss Info.
Speaker 4 (21:10):
Do you remind me of miss Info?
Speaker 1 (21:12):
Yeah? Miss Info?
Speaker 3 (21:13):
Uh, Harvey Harvey Levin, Raquel, you you were big.
Speaker 1 (21:19):
I read your book. I read your first book twice.
Speaker 4 (21:22):
You don't have to say that just because I'm sitting here, Lauren.
Speaker 3 (21:23):
First of all, you know, I don't even like you
enough to say that because you're sitting here.
Speaker 1 (21:27):
I really read your book twice.
Speaker 3 (21:29):
Angie Martinez, of course she was her when Angie Martinez
and Wendy Williams were like because with them those were
like probably like the two major people because they did
it so big. But it was so like like they
were just so like you know what I mean, Like
they were flying yeah, and it was just like even now,
like I remember the first day I saw Anie Martinez here,
(21:49):
I was like, oh shoot, and all the producers like,
what's wrong, what's going on? I was like, Angie Martinez
just walk by and it was like, yes, she works
right over there. I was like, y'all don't understand, because
for me, it's like these people are like not real humans,
like they're larger than life. I've watched old clips of hers,
old interviews. I've heard all of the old hip hop stories.
I've you know what I mean, read the book Why they.
Speaker 4 (22:09):
Got to be old? Classic hip hop stories.
Speaker 3 (22:11):
I'm sorry, classic vintage throwback blockbuster.
Speaker 4 (22:17):
There you go all at yes, all that DVD.
Speaker 1 (22:22):
Huh, no body do that? No word.
Speaker 2 (22:25):
What do you see for the future of Lauren Lrosa
in the Lauren Lrosa brand?
Speaker 3 (22:30):
Well, I see Brown Girl Grinding as a production company
becoming like the Nike of content and storytelling, so putting
out great things across the platforms, like you know, series,
other news platforms, whatever that develops into, because I don't
think news is going to be like how it is now.
I think with the streamers and with what I'm doing,
and once I master what I'm doing the right way,
(22:52):
everything is about to change. But we're going to be
at the KYLMN of being able to present that in
other people's and you know, on the company. But for
Laura la Rosa, I see, you know, me being like
the biggest trusted voice in the space and not just
like like hip hop, like pop culture in general, like
anything that is moving. That is important that you should know,
(23:14):
that you should be educated on that you live your
life on. You're going to be like, whoa, what does
Lauren have to say about this? And who are her constituents?
Like who is she talking to about it? Who is
she bringing into it? And whatever the platform may be,
because I don't know if it's going to be YouTube.
Speaker 1 (23:27):
I don't know if it's gonna be twitched.
Speaker 3 (23:28):
But wherever we land, you know, I'll dominate that space
in a way where you have to like you can't
get around.
Speaker 4 (23:34):
Me dominate them all.
Speaker 1 (23:36):
Yeah, I just don't.
Speaker 3 (23:37):
I'm just saying like, I don't know if like two
or three years from now, it's where it's. I don't
feel like it's going to be what it is right now.
I think things are changing so fast.
Speaker 4 (23:44):
And we will meet them where they are.
Speaker 2 (23:46):
You know, they see your time back in the day,
they say, if you build it, they will come. Nowadays,
you got to build it and then meet people where
they are. Make sure you download the latest with Lauren.
I want to thank all of y'all for coming out.
Speaker 4 (23:58):
Salute Laura. La Rosa makes no noise, ll cool bit y'all.
Mm hmm
I don't know if you don't lie about that, right,
Lauren came in hot, Ladies and gentlemen, please stand up,
make some noise and give a warm welcome to Lauren Lorosa.
Speaker 2 (00:11):
What of LL cool Baby, make some noise for LL
cool Bay.
Speaker 1 (00:13):
Y'all, don't act crazy up here.
Speaker 2 (00:16):
We're happy to have you here though, you know, happy
to have you as part of the iHeart Black Effects family.
But tell the people a little bit about your journey
to get here. What the long version.
Speaker 3 (00:26):
Too, Well, it's been a journey. I'm from Delaware. I'm
from Womanton, Delaware. I went to.
Speaker 4 (00:34):
Ain't that many people in Delaware.
Speaker 3 (00:35):
Don't be mad, y'all saw I looked at him first. Well,
I'm from Womington, Delaware. I went to Delaware State University.
After I graduated from a high school called Howard High
School Technology and all of the schools that I attended,
it was like very important for you to get out
and do something. I've always been doing a lot of
this stuff, so, you know, getting on microphones talking to people,
just trying to, you know, tell stories. I went to
(00:58):
La in La. I found away on this tour bus,
the TMZ tour bus. I was doing that for some time.
Speaker 2 (01:04):
And then how do you know you needed to be
in LA? Like what's parked in you in Delaware? That said,
you know what I need to get to LA?
Speaker 3 (01:10):
Well, first I wanted to be here in New York.
My mom and like my like, we spent a lot
of time up here. We had family up here, so
my mom was really big on like she would bring
us up here, drive us through Times Square, we would
go see our family. So I always knew that there
was like a big entertainment industry. I didn't understand how
to make it a job when I figured that New
York wasn't going to work because I wanted to model,
(01:31):
and they told me that I talked too much to
be on the runway and that my boods were too big.
Speaker 1 (01:35):
I was like, I'm going to go to LA. I
become a celebrity there because TV's in LA.
Speaker 4 (01:40):
So you just that's very important.
Speaker 2 (01:41):
So you just wanted to be a celebrity, Like what
did you want to do?
Speaker 4 (01:45):
What was the intention?
Speaker 1 (01:46):
My intention was to become a tour runway model.
Speaker 3 (01:49):
And the reason why I wanted to do that was
because I always felt like if you had influence, you
could make money doing whatever you wanted. I grew up
in a household where my mom was an entrepreneur, so
I always knew that I I wanted to be able
to do whatever it was that I loved to do.
And I'm still figuring that out. But fashion was a
part of my household for a long time. So I
was like, Okay, I'll do the fashion thing. I'll build
the influence, and once I figure out what I really
(02:10):
want to do, I'll be able to do that because
now people will know who I am. So I thought
modeling was going to do that for me. And I
just honestly like, I just really grew up liking to
tell stories.
Speaker 1 (02:20):
A lot of the people in this room from Delaware, so.
Speaker 3 (02:22):
Courtney, jayvon Ariale, we were producing fashion shows. We were
like fourteen fifteen years old, so we've always just been storytelling.
Speaker 4 (02:30):
So you wanted to tell a story through the fashion?
Speaker 1 (02:32):
Oh yeah, okay.
Speaker 3 (02:33):
I felt like designing, getting on the runway, putting together
the outfits. I was very like, like, you know how
people are like hopeless romantics and relationships. I've always been
like that about my career. So I was like, you know,
I'll get on the runway, I'll be able to influence people.
And then I've gotten the castings and they're like, no,
models don't talk. So I saw Rihanna on the cover
of w magazine with Emon, and I was like, wait,
(02:54):
she's a singer, but she's on the cover of this
really influential magazine with one of the biggest models in
the world. I have to become a celebrity and then
I can influence wherever I go and tell stories wherever
I go.
Speaker 2 (03:05):
Okay, so when did you realize you can't just be
a celebrity. You have to actually have a talent and
a skill set, Like when did you realize that?
Speaker 3 (03:12):
I think that bubble burst when I graduated from college,
and uh it was like, Okay, now you're an adult
and you gotta pay for stuff. And I was like,
there's a big gap between college graduate and celebrity with money.
So I was like, I gotta work. I gotta get
a job, and in doing that, I have really good jobs.
But I'd always told myself that I wanted to do
something that meant something because I was spending so much
(03:35):
time trying to do it, and I just felt like
for everything that I had done, for everything I worked
for even getting through college. I'm a first generation college student,
so even getting through college was such a It wasn't
a battle or a struggle, but it was I had
to strategize so much. And I'm like, yo, if I'm
taking all this time to strategize and do these things like,
I wanted to mean something like I wanted to have
(03:56):
some substance to it. So that's kind of where that
came into play. And then I started seeing things I
started being exposed to, like production and you know, news
reporting and acting and like personalities and all these things.
Speaker 4 (04:10):
And I was like, I was in college.
Speaker 3 (04:11):
That was in college toward the end of high school.
In college when you go to an AGBCU, that's the
beauty of it. My first day on campus, the first
person I met was the host for all of the events,
and I was like, this is God. This man is
just walking around hosting things. He's able to, you know,
have audiences of one hundred or audience of two thousand.
He's not doing what I want to do with the audiences,
but they're there. So when I saw that, I was like, Okay,
(04:33):
I gotta get on the microphone. I just got to
figure out what I'm gonna say, when I get.
Speaker 4 (04:36):
There, would you major in college?
Speaker 1 (04:38):
I have a business administration degree with a concentration in marketing.
Speaker 2 (04:41):
Okay, so you go to LA and your intention is
to just be a celebrity, just get on TV, and
you ended up at TMZ.
Speaker 4 (04:49):
Was that your first gig out there?
Speaker 3 (04:51):
That was not my first gig out there. I moved
there for a PR job and my mom. I remember,
like my second week, I got a tape roll through
a thrown at me and I called my mom, was like,
if I don't leave, I'm a punch this lady in
her face.
Speaker 1 (05:03):
So I gotta go. That was my first job. I
was there for ye like a roller.
Speaker 3 (05:07):
Tape Oh yeah, working in Yeah, working in fashion ain't
no joke. So you know, she got upset in the showroom.
She threw some things and I was just like, oh,
I gotta go, I gotta get out of here.
Speaker 1 (05:18):
That was my first job.
Speaker 3 (05:19):
I moved there for that, and then I became a
flight attendant and then I got to TMZ.
Speaker 4 (05:25):
See I like all of that.
Speaker 2 (05:26):
Yeah, I mean, cause you that's that's all part of
a process, right, But did you still know.
Speaker 4 (05:33):
In the back of your mind what it is you
wanted to do.
Speaker 2 (05:35):
I'm trying to find that moment when you realize, Okay,
media is what I want to do.
Speaker 4 (05:40):
Was it at TMZ?
Speaker 3 (05:41):
No, it was at TMZ. I didn't know that media
was what I wanted to do. To be honest with you,
the only media I really knew was like at that time,
it was like the girls online, so like Karen sibyl I,
of course Wendy Williams, But for me, Wendy Williams was
like she was on a radio and she was on TV,
but like radio first, I didn't really understand the first
(06:02):
step to the other with her. With Karen Sivil, it
was like, oh, she's on the internet, so she's like me.
Before that, all I knew was like the ASAP mobs
and like the people that got fly on Instagram. I
didn't know that there was like a business behind it
and that you could tell stories and report. So then
I saw Karen Sivil and then Baller Alert came around
on Instagram and I was like, oh okay. And then
when I got to TMZ and I was looking around,
(06:24):
I was realizing what was happening, and I realized how
everything that I had been doing up until that point,
it like all clicked and I was like, Okay, media
is important. This is where I'm supposed to be at.
And if I do this correctly, all of these stories
that I want to tell, it's going to start here.
But I can do that in so many different facets
because I'm watching TMZ crank out like specials, short films,
(06:49):
breaking news, daily digital content, all with like a team
of one hundred and fifty people news that's six people big.
And I'm like, oh wow, okay. But I'm also seeing
how we sitting in one place like right here, we
breaking stories right here in Africa, and all these places
are being hit by the stories, and I was like wow,
Like okay, so celebrity is a thing, but there's there's
(07:13):
like control and business behind this. That's when I realized it.
I was like, oh, this is a real like.
Speaker 4 (07:18):
This is a serious how'd you've end up at TMZ?
Speaker 3 (07:21):
I just was looking for a job in entertainment and
TMZ tour Bus was hiring. It was a Facebook group
what tm tour bus?
Speaker 4 (07:28):
Oh? I thought, you said tokofs. I like TMZ toffs.
What the hell was that?
Speaker 3 (07:32):
You wouldn't mean to be a host so bad tour
bus and so you used to be Oh, so you
was one of those people that was on the buses
like pointing at people's houses. Not point we weren't allowed
to go to people's houses, but we would go to
like Beverly Hills or Dale Drive. We would take you
past a guitar center, Hollywood, you know, Walk of Fame
all that stuff. But I would have to get off
the bus and go talk to celebrities. And that was
(07:55):
when I realized, like, I'm not just like cute and
on this bus. I really do this because all of
the like you know, they had like cute tour guys
that would get off you go grab the clips. It
might hit the website, it might hit their social media,
and they weren't TMC was never social media focused. They
were always focused on their dot com, so stuff wouldn't
make it to the website. I got on the bus
and just started doing what I naturally knew how to do.
(08:15):
They're like, okay, when you see celebrities, go and talk
to them. So I made it my business to always
know what was going on. So when I talked to them,
I knew what to talk to them about. And my
stories started like like I would get on my phone
and it'd be like, wait is this me? This is
my voice? You don't see me, and they're not saying
my name. But I'm like, oh, these interviews are being
used and circulated on the dot com to then the
TV show, to then all these other outlets.
Speaker 1 (08:37):
And I'm making fifteen dollars an hour work or two
hours a day. I'm like hold up. Like then I
started realizing.
Speaker 3 (08:43):
Like, oh, okay, this is a thing. Like it's not
just you're in front of the camera. It's like the
circulation of everything, the attributions, the like.
Speaker 1 (08:52):
It was all slowly clicking.
Speaker 4 (08:54):
So you pivoted the production side of things.
Speaker 1 (08:57):
I bullied my way into production side of things.
Speaker 3 (08:59):
I told them I was two years on the tour
bus and I was so good at it that they
didn't want me to stop doing it. They wanted me
to do the proparazzi, so they wanted me to run
down on people and I was like, i'll be outside
with these people. I'm not doing that. They wouldn't let
me into the newsroom. They told me I wasn't ready
for it, so they gave me a PA position. From
the PA position, they tried to keep me there, so
I quit. When I quit, they called me back and
(09:21):
was like, well, what do you want to do? And
I was like, I want to be on the news desk.
They was like, well, the news desk is hard. I
remember Van was like, you're going to try the news desk.
I was like, yes, that's what I want to do.
He was like, what, You're trying to not have a job,
and I was like, I promise you why, I can
do it. They gave me an associate producer role on
the news desk and I was there for like a
week and I broke a store.
Speaker 2 (09:42):
One thing I like about Laurd is Lauren always knows
when to pivot.
Speaker 4 (09:46):
When did you know it was time to pivot from.
Speaker 1 (09:47):
Tmz oh I knew for like a year. I just
felt it.
Speaker 3 (09:52):
I felt like there was no more growth and I
felt like even if I had tried something new, I
would be doing something new, but I would be I
would be going like this, which there's nothing wrong with
going like this, but I felt like all of the
skills that I had already learned and what I could
obtain in addition to what I already had, I could
do elsewhere while also going like this, so.
Speaker 1 (10:13):
I just knew.
Speaker 3 (10:13):
I don't know, I'm really in tune, Like you know,
I have a really good spirit of discernment, Like I
really just knew, Well.
Speaker 2 (10:19):
It's one thing to know when to pivot, but it's
also another to know where you need to be.
Speaker 4 (10:25):
Like that's where a discernment comes in.
Speaker 2 (10:26):
And I just saw this video recently a couple of
weeks ago, like you did a whole video basically saying
you wanted to be on Breakfast Club.
Speaker 1 (10:36):
Oh yeah.
Speaker 3 (10:37):
I had always said, if I'm not working at TMZ,
I'm gonna be at the breakfast club because who else
is going to hire somebody who dresses like me talks
like me?
Speaker 1 (10:44):
And I didn't want to change that.
Speaker 3 (10:46):
I knew that going to LA, like they tried to
get me to do local news, like everybody was like, oh,
just do local news, you'll get your reps in. I'm like,
I'm not a local news girly, Like it's not happening
for me. That that was like a cause I was
so on the breaking point of if I don't quit
this job right now, I'm going to literally be depressed.
So when that happened, I was like, maybe this is
like a sign of like things are transitioning elsewhere, so
(11:07):
they should transition for you too, because I literally the
day before the announcement was like, that seat ain't never
becoming open. They don't just hire people, and then boom
the next day y'all trend it on Twitter and I
was like, Oh, okay, but your.
Speaker 2 (11:21):
Life has changed significantly over the last few months since
you've joined us here at the Breakfast Club, and iHeart
what has that pivot been like for you?
Speaker 4 (11:30):
Man?
Speaker 3 (11:30):
That pivot has been This pivot, because I'm still in
it has been crazy because it's like normally with the
pivots is like I kind of know when it's happening
and I know how to navigate it and have some
time to sit in it and figure it out.
Speaker 1 (11:42):
With Breakfast Club and the way.
Speaker 3 (11:44):
That y'all vehicle works, you don't really have a lot
of time to sit in anything. It's like you'll sit
in something, you'll get used to it, and then boom,
something will happen, and then that will happen, and you'll
sit in it and it's a new level and it's
new people and everybody's calling you, and then boom, something
else will happen and then Boom, here's a great interview
moment and then boom, another story break. So it's been
a whirldwind, but it's definitely been like I needed the challenge,
(12:07):
like I needed the elevation. I needed the Iroy Long
gets sharper. The pivot is happening every single day.
Speaker 2 (12:12):
Like it's funny though, because you know, you started off
saying you wanted to be a celebrity, and that's what
I always find interesting about this generation. They want to
be the celebrity first, but no, the work comes before that.
That's why my first book I have a chapter called
put the weed in the bag First. Anybody in here
who's seen the movie Belly, remember when DMX was sitting
at the table with the two young boys and he
was like, y'all want to go out there, and I
(12:33):
want to get money with y'all. I want to get
money with y'all, and then like man shop and put
the weed in the bag first. That's what you gotta do.
You gotta get to work first. Then that's where everything
else falls into place.
Speaker 3 (12:42):
But I think when you grow up in an Internet era,
because like I grew up watching people again like the
London Sylos, the asap mobs, like the people that were
using digital numbers to get anything and everything they wanted,
they weren't working real jobs, so it looked like all
they're doing is showing up big and then like things
are just happen, So you know, you try to emulate that,
and like, don't get me wrong, like we've always had
(13:04):
the following and we always look good, but it wasn't
getting me to where I needed to get me to.
And when I got the TMZ one thing that that
newsroom taught me a newsroom in general, you can't play,
you can't fake in there. Nope, I had to start
from the beginning, like I had to be a PA
because they wanted me to understand the brand. I came
there with experience, with years of experience and doing different things,
and they were like, no, you don't understand our brand.
Speaker 1 (13:24):
Relax yourself.
Speaker 3 (13:26):
So that process and all that work that I put
in and having to like sacrifice, I stepped away. I
couldn't do. I wasn't allowed to do panels. I wasn't
not doing any of that. They didn't care about none
of that. You had to be good at the job
or you did not have a job. So going through that.
That was almost like I tell people, TMZ was like
the boot camp that I needed because now everything I do,
if I feel myself getting to like the brand, the brand,
(13:46):
the brand is like, let's take a step back and
what's behind the curtain?
Speaker 1 (13:49):
Are we really doing the work?
Speaker 3 (13:51):
Because the brand is cute, but it can't sustain if
you know what I mean. The engine is all messed up.
Speaker 4 (13:56):
Where did you learn to.
Speaker 2 (13:57):
Play your position at That's another thing I noticed about you, Like,
you know, I'm the type of person all I need to
do is be in the room and I'll go get
the coffee, whatever it is I need to do.
Speaker 4 (14:06):
I feel like you are that same type of person.
Speaker 2 (14:08):
You know how to play your position, you just need
to be in the room.
Speaker 3 (14:11):
I think that was from like years of internship fashion.
Fashion is really like friendly and like they pay you
for internships and all that now, But when we were
doing it, like you know, internships and like working in fashion,
I wish you would tell somebody what you're not doing.
I wish you would not go take the trash out
(14:32):
even though you're supposed to be there addressing a celebrity.
I wish you would like what you don't have a job,
you don't have enough. And if you don't have that,
not only do you not have that internship, but that
person who is had at wherever wherever it's going to
pick up a phone and say, hey, she don't know
how to do that, don't don't hire her. So I
kind of have been like hazed and worked into that
because of my work background, but also too, I think
(14:55):
in my household it is just you know, your oldest
girl child, you gotta just you play every position. You
got to figure it out for the family, you know
what I mean, for everybody. So that's just something that
I think is innate and I was raised that way
as well too.
Speaker 2 (15:06):
Hustle like an intern. That's a life lesson, never lose that.
What's the preparation process to be able to pull off
the latest with Lauren every Day not just as a
segment on Breakfast Club, but as a.
Speaker 4 (15:17):
Whole podcast at Daily Podcast.
Speaker 1 (15:19):
Now, you got to know what's happening.
Speaker 3 (15:22):
So even here, like before I came in here, I
was like, let me check what's trending on social, let
me look at you know what I mean, Just in
case I don't want nobody to like, just in case
anybody like pass away or something. If it's something big,
I gotta be like, y'all give me ten minutes. But
you got to know what's going on. You also have
to understand outside of what's going on, what people are
talking about, how they're talking about it. You also just
(15:43):
I think, really understanding you guys in the brand. So
like I watch you guys outside of the show, So
what are you doing outside of the show, What are
you interested in? How I can bring things in the
room that you know, intrigue that and trigger that. But
on the podcast side of it, one of the things
that I recently learned within the last week is just
like being well rusted and being in a very like,
(16:03):
focused and set state of mind is important because it's.
Speaker 2 (16:07):
Just me like, and you're still in your outside stage.
You still like to be outside.
Speaker 3 (16:10):
First of all, being outside at work. But I'm watching
interviews all the time, I'm watching social media all the time,
I'm reading the dot com. I'm you know, talking on
my way here. I got a phone call. I'm talking
to my friends and you know, publicists, and they'll let
me know what's happened and what's about to happen. I'm
making calendar alerts to follow back up on things, you
know what I mean. I'm doing all that, so that's
the preparation. But my outside is a little different right now.
(16:32):
So you know, give me my tense.
Speaker 2 (16:37):
In a space, you know, like like what you do
that can be messy, installationious, How.
Speaker 4 (16:43):
Do you keep like your integrity.
Speaker 3 (16:47):
I just treat people how I would want to be treated,
like I'm gonna tell the truth. And I've realized from
being at TMZ that that is my job.
Speaker 1 (16:55):
I have to.
Speaker 3 (16:57):
If I sign up for it, I can't run away
from it. But you know, I'll call you, I'll give
you the heads up. There are sometimes where I choose
not to report on things just because either I feel like,
you know, the story is unfair, or I don't have
all the information, or I don't have both sides, and
I never want things to come off one side. I'm
learning how much people now just rely on my voice
alone and not a brand. I'm used to being behind
(17:18):
a brand where it didn't really matter, but now it's me.
But the biggest thing is treating people how I will
want to be treated. So like if I do something crazy,
I'm you know, life be life and I'm a human.
If I make a mistake, if I mess up, you
got to talk about it. You got to talk about it,
but be fair. And I think that, you know, even
for the people who don't really care for me and
what I do, they can't ever say I'm not fair
about it. I'm gonna call you, We're gonna talk. I'm
(17:38):
a call the other side. I'm going to you know
what I mean. I try to keep my opinion out
of things face forward, so I always present fact and
then opinion will come in second, because I want people
to know the difference.
Speaker 1 (17:50):
And I think people appreciate that.
Speaker 3 (17:51):
That's why, you know, even when I'm talking about something
that they're client don't like or they don't like, they
still call me afterward like, hey, all right, that you know,
got through that.
Speaker 1 (17:58):
Here's the next thing.
Speaker 4 (17:59):
I think that's what was missing from the game period.
Speaker 2 (18:01):
Like you know, people we make jokes about you always
reaching out to your sources, but it is good to get.
Speaker 4 (18:06):
You know, both sides.
Speaker 2 (18:07):
How do you do that without being influenced by the
person you're talking to though, because sometimes the person will
try to influence you just to you know, push a
certain narrative.
Speaker 3 (18:15):
Yeah, that happens a lot, just because I've been doing
it for a while and I know that, you know,
if I'm influenced to push a certain narrative and that results,
the first thing I think about is if I get fired,
this person's not gonna pay my rent.
Speaker 1 (18:25):
I think about that all the time.
Speaker 3 (18:27):
I've had people offer me money not to report things
a certain way or not to report things not here
but in my TMZ days because they got, you know,
real deep into people's things.
Speaker 1 (18:36):
But I always think about that.
Speaker 3 (18:38):
But I think now it's just you know, I have
a confidence in myself of like, I know I'm not
I know my intention. My intention is not to like
ruin somebody's life, ruin someone's career. I know that I'm
careful about how I do things, and that's why I'm
so careful. That's why I cast so many people five
six o'clock in the morning, because I would want somebody
to do that for me. And I've had conversations with
(19:00):
celebrities who've been like, yo, that headline costs me forty
thousand dollars, that's how I feed my kid and when
and I'm like, but I didn't write the headline.
Speaker 1 (19:10):
Yeah, but you the only black face I know there.
Speaker 4 (19:12):
You talk about when you're working at MC Yeah.
Speaker 3 (19:14):
Not now, not now. I haven't had that happen now.
I have had people get upset about some things that
we talked about up here. But to be fair, one
of the things I try not to do now that
I have the option to with you guys, TMZ was different.
Speaker 1 (19:26):
I had to go looking for it.
Speaker 3 (19:27):
With you guys, I don't necessarily have to go looking
for things. And sometimes I'll come here and be like, yo,
what if I and y'all be like, no, we don't
got to do that here. But it's because I'm so
trained to be like like, I'm like a trained like
sniper almost sometimes and I'll be having to realize that
about myself, like woo, girl, you don't got to go
that far.
Speaker 1 (19:43):
You don't got to call the FBI about boom boom
boom boom boom.
Speaker 3 (19:47):
But because I have that ability to kind of be
more human now, I lean on it, like and I
actually do it so I know that I'm not doing
anything that purposely.
Speaker 1 (19:56):
I'm not trying to take anybody down. I'm doing my job.
Speaker 2 (19:59):
Because you know how things can be twisted and manipulated
and you can be news real quick in the space
that you're in now. For those who haven't downloaded the
Latest with Lauren yet, why should they? What makes what
you do different than other entertainment news?
Speaker 3 (20:16):
I think, first of all, no one else can be me,
Like people don't have my experience, my background, my personal
experience that I'm putting into things. But also too, I
think if you look around the market right now, like
there's no one that looks like me doing what I'm
doing the way that I'm doing it. I'm like, every
now and then tell you a story and just throw
(20:37):
my opinion on it. But if I'm telling you something
for the first time, there's no time where I'm going
to tell you and it just is like, oh shoot,
she was off And if that ever does happen, I'm
gonna come back and I'm gonna talk to you about
it so that you can trust what I'm saying. And
I don't think that like you know, you're not gonna
get that nowhere else, Like you're literally not going to
get that anywhere else.
Speaker 1 (20:55):
And a minute I realized that, I was like, oh girl,
this is gold.
Speaker 3 (20:57):
So if you don't have the podcast downloaded already, I
don't know why you went on with some gold in
your back pocket.
Speaker 4 (21:03):
Who influenced you in the media space.
Speaker 1 (21:06):
Karen Silvil, Wendy Williams, miss Info.
Speaker 4 (21:10):
Do you remind me of miss Info?
Speaker 1 (21:12):
Yeah? Miss Info?
Speaker 3 (21:13):
Uh, Harvey Harvey Levin, Raquel, you you were big.
Speaker 1 (21:19):
I read your book. I read your first book twice.
Speaker 4 (21:22):
You don't have to say that just because I'm sitting here, Lauren.
Speaker 3 (21:23):
First of all, you know, I don't even like you
enough to say that because you're sitting here.
Speaker 1 (21:27):
I really read your book twice.
Speaker 3 (21:29):
Angie Martinez, of course she was her when Angie Martinez
and Wendy Williams were like because with them those were
like probably like the two major people because they did
it so big. But it was so like like they
were just so like you know what I mean, Like
they were flying yeah, and it was just like even now,
like I remember the first day I saw Anie Martinez here,
(21:49):
I was like, oh shoot, and all the producers like,
what's wrong, what's going on? I was like, Angie Martinez
just walk by and it was like, yes, she works
right over there. I was like, y'all don't understand, because
for me, it's like these people are like not real humans,
like they're larger than life. I've watched old clips of hers,
old interviews. I've heard all of the old hip hop stories.
I've you know what I mean, read the book Why they.
Speaker 4 (22:09):
Got to be old? Classic hip hop stories.
Speaker 3 (22:11):
I'm sorry, classic vintage throwback blockbuster.
Speaker 4 (22:17):
There you go all at yes, all that DVD.
Speaker 1 (22:22):
Huh, no body do that? No word.
Speaker 2 (22:25):
What do you see for the future of Lauren Lrosa
in the Lauren Lrosa brand?
Speaker 3 (22:30):
Well, I see Brown Girl Grinding as a production company
becoming like the Nike of content and storytelling, so putting
out great things across the platforms, like you know, series,
other news platforms, whatever that develops into, because I don't
think news is going to be like how it is now.
I think with the streamers and with what I'm doing,
and once I master what I'm doing the right way,
(22:52):
everything is about to change. But we're going to be
at the KYLMN of being able to present that in
other people's and you know, on the company. But for
Laura la Rosa, I see, you know, me being like
the biggest trusted voice in the space and not just
like like hip hop, like pop culture in general, like
anything that is moving. That is important that you should know,
(23:14):
that you should be educated on that you live your
life on. You're going to be like, whoa, what does
Lauren have to say about this? And who are her constituents?
Like who is she talking to about it? Who is
she bringing into it? And whatever the platform may be,
because I don't know if it's going to be YouTube.
Speaker 1 (23:27):
I don't know if it's gonna be twitched.
Speaker 3 (23:28):
But wherever we land, you know, I'll dominate that space
in a way where you have to like you can't
get around.
Speaker 4 (23:34):
Me dominate them all.
Speaker 1 (23:36):
Yeah, I just don't.
Speaker 3 (23:37):
I'm just saying like, I don't know if like two
or three years from now, it's where it's. I don't
feel like it's going to be what it is right now.
I think things are changing so fast.
Speaker 4 (23:44):
And we will meet them where they are.
Speaker 2 (23:46):
You know, they see your time back in the day,
they say, if you build it, they will come. Nowadays,
you got to build it and then meet people where
they are. Make sure you download the latest with Lauren.
I want to thank all of y'all for coming out.
Speaker 4 (23:58):
Salute Laura. La Rosa makes no noise, ll cool bit y'all.
Mm hmm
Host
Loren LoRosa
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