Practical Rebels
Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts. From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world. Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you. The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.
Episodes
Many marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy.
The episode begins with a breakdown of what deep research mode actuall...
Staring at a blank content calendar?
In this episode of Practical Rebels, Veronique sits down with Savannah, HatchMark Studio’s own social media manager, to talk about what really causes burnout and how to get your creativity flowing again.
From leaning on your team for ideas to using AI the right way, they share practical tips that help brands come up with social media content ideas that actually connect.
Listen now o...
Some logos stick in your mind for decades. Others fade from your memory in just a few years.
In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stands for:
✏️ Simple – Clear and easy to recognize.
🎯 Memorable – Sticks in your audience’s mind after one glance.
⏳ Ageless – Avoids trends so it stays relevant f...
Your marketing team is probably already using AI. The real question is: are you getting content that truly sounds like your brand?
In this episode of Practical Rebels, Logan and Veronique unpack how to train AI the right way. From giving better prompts to refining outputs in rounds, they share how to turn AI into a creative partner instead of a quick shortcut.
🎙️ The episode is now live. Listen today on your favorite...
What do a lot of brands get wrong?
They build for themselves, not for their audience.
In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real audience research can completely change the game.
We break down:
✅ How to identify your actual audience
✅ What goes into a strong brand persona
✅ Why the best brands are built on insight, not instinc...
Email marketing doesn’t have to feel like automation overload.
In this episode of Practical Rebels, Gavin Hewitson, founder of In-box, shares why the future of email is all about genuine connection.
We explore the difference between sales-driven emails and plain-text messages that feel like they’re coming directly from a founder. Gavin explains why small human touches like adding a thoughtful delay to post-purchase e...
Google is evolving fast, and your content strategy needs to keep up.
In Episode 47 of Practical Rebels, Logan and Ramsey discuss the two AI-powered search features every marketer and business owner needs to understand.
🔍 Google AI Overviews: Quick answers at the top of search results
💬 Google AI Mode: An immersive, ChatGPT-like experience built for deeper queries
These tools are changing how people search and h...
Big update: Google is now indexing Instagram posts from professional and creator accounts.
That means your Reels, photos, and carousels can show up in Google Search results.
In the first episode of our new format on Practical Rebels, Logan and Ramsey break down what this means, why it matters, and what you should be doing about it.
✅ Why Instagram posts are now part of your SEO
✅ What kinds of posts are most...
Why do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂
On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year industry veteran. During our conversation, she explained how social listening–especially paying attention to critics–is a way to turn tough feedback into powerful content and forge strong...
Discover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing.
Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her journey from diverse backgrounds to building a successful brand through storytelling rooted in truth and purpose. On this episode of Practical Rebels, Miranda spoke to us about how ...
Great business ideas are often born from personal frustration. @snapsoccerofficial is a great example of that.
Founder John Guidroz started it after facing chaos at youth soccer tournaments—unorganized fields, missing refs. What began as a side project turned into a company managing 50+ events annually, with a dedicated team and regional collaborations. Despite challenges like COVID-19, John’s resilience and focus o...
Imagine getting paid every day you work instead of every two weeks.
That's the idea behind @instant_financial. CEO Tal Clark joined the Practical Rebels podcast to share how this approach is transforming financial wellness for hourly workers across America, helping them avoid risky borrowing and payday loans.
From its start in 2017 to partnering with major companies like Papa John’s, Instant Financial is innovat...
Unlock the hidden power of email marketing!
Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!)
Our team collaborates with Gavin on a regular basis to help take our clients’ email strategies and execution to the next level.
“With email marketing, you can get to about 80% on your own,” says Gavin. “It’s that ...
What happens when a former yoga instructor turns into a hospitality powerhouse?
Jessie Radcliffe is the CMO of @perdidobeachresort. Like many people in the hospitality industry, she started her professional journey as a server, slowly working her way through the ranks, eventually finding her home in marketing.
For Jessie, “If it’s heart work, I’m in.” She has a deep passion for hospitality and believes that making dee...
Friend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels!
Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its kind, Daniela and @pensacolamayor D.C. Reeves are working together to transform urban spaces through thoughtful public art and embedding creative professionals within city government.
“Art ...
What happens when you blend craft, community, and Belgian traditions? 🇧🇪
@brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe haven for beer lovers, a place both old and new friends could gather for storytelling and a community third place that is thoughtfully, beautifully designed.
Since then, the couple ...
Here, have a bonus episode! 🙌
In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks to Ramsey about how this 12-week, pa...
Simple steps to get your business’ social media profile reignited 🔥
We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and like it’s going to take forever and a day to accomplish step one.
That’s why we wanted to focus on some of the low-hanging fruit that can make a big difference. This latest episode of ...
Zero click marketing is here to stay 🙅
Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website.
Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are get...
Do you know how to launch a marketing campaign?
On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking and analytics.
Whether you’re a small ...
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