The Diggintravel Podcast
Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
Episodes
In the fourth and final episode of the How Airlines Become Data Driven series, we move from analysing relationships to one of the most difficult questions in airline marketing: does marketing actually generate additional demand and bookings?
Traditional attribution can show which marketing channel received credit for a conversion. But it cannot necessarily tell us whether that booking happened because of the campaign or whether the...
In the third episode of the How Airlines Become Data Driven series, we move from measurement to analysis and explore one of the most valuable habits I've developed during five years of consulting with airline ecommerce and digital marketing teams.
Rather than starting with individual reports, campaigns, or marketing channels, I explain why airline teams should first consolidate their data,...
In the second episode of the How Airlines Become Data Driven series, we move from the big picture to the first practical step of building a more data-driven airline ecommerce and digital marketing team.
In my experience, every airline analytics project starts in the same place: understanding how accurate your digital data really is.
Before optimizing campaigns, running experiments, evaluating the impact of digital spend, or making ...
After a six-month break, the Diggintravel Podcast is back with the start of a new series: How Airlines Become Data Driven.
Over the last five years, alongside hosting more than 70 conversations with airline leaders, digital executives, UX experts, and industry practitioners, I have also spent much of my time working directly with airline ecommerce and digital marketing teams.
This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO).
After a year of interviews with airline CMOs, CDOs, and digital leaders in partnership with 815Labs, we wanted to switch gears and dig into a very specific subject that sits high on many airline agendas and that many of you asked u...
This is the fifth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Jason Ward, Vice President of Marketing and People at Azul Airlines.
In this episode, we talk about:
-
How Jason’s journey across Morris Air, Southwest, JetBlue, TAP Portugal, and Azul shaped his people-first leadership style
-
Why...
This is the fourth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Juliana Ramirez, Chief Digital Officer at Flair Airlines.
I...
This is the third episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Lisbon to meet with Sara Walter de Freitas, Head of Digital & eCommerce at TAP Air Portugal.
In this episode, w...
This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Management & e-Commerce at Pegasus Airli...
This is the kickoff episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
We’re starting strong with Ismael Monzón, Head of Digital Growth at Air Europa—a longtime friend of the Diggintravel Podcast and one o...
This is the latest episode in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This time, we explore airline digital platforms, product teams, and the build vs. buy dilemma with insights from Remus Moraru, an ecommerce leader who spent seven years building digital products, UX teams, ...
This is the fifth podcast in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team recently implemented a sophisti...
This is the fourth podcast in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This episode is a special one, recorded on the road in Belgrade with Srdjan Prokić, Head of E-Commerce at Air Serbia. Srdjan shares his journey of building Air Serbia’s mobile app from scratch and off...
This is the third podcast in our Airline UX Series in partnership with 815Labs!
In this series we're speaking with top airline and travel UX leaders to uncover what it takes to build outstanding digital experiences.
This time, our guest is Martyn Reding—former Head of Digital Experience for an airline at Virgin Atlantic and now Director of User Experience Design at Expedia. He also developed his own platform where he is mento...
This is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines.
Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes...
Earlier this year, we launched the Airline Leader Interview Series, where we spoke with industry leaders about high-level trends and strategies. But now, we’ve decided to dig deeper into one key topic: how to build a great digital experience and user experience (UX) for airlines. Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that...
Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines.
In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world.
Ricard's talk goes beyond the usual digital transformation buzzwords and narrative...
Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal.
Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge. Key podcast highlights:
- Flyadeal's unique organizational model
- How flyadeal is running consolidated, end-to-end digital marketing campaigns utilizing...
For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.
Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.
Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital ...
To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career!
This episode is all about how to find and land your ideal airline digital job.
As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has n...
Popular Podcasts
In this intensely divided moment, one of the few things everyone still seems to agree on is Dolly Parton—but why? That simple question leads to a deeply personal, historical, and musical rethinking of one of America’s great icons. Join us for a 9-episode journey into the Dollyverse. Hosted by Jad Abumrad. Produced and reported by Shima Oliaee. Dolly Parton’s America is a production from OSM Audio and WNYC Studios.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.
The official podcast of comedian Joe Rogan.