La Crosse Talk PM WIZM

Terry Bauer in the WIZM studio, telling us about the Moon Tunes tribute party Thursday at the Rivoli Theatre in downtown La Crosse, ahead of the 15th year of this concert series at Riverside Park. The event is free but it's already half full. Tickets can be found on the Rivoli website here. Doors open at 4:30 p.m. and the tribute video begins at 6:30 p.m. There will be raffles drawn throughout the night, which Bauer goes over. Afte...

Lt. Gov. Sara Rodriguez stopped in studio to discuss her campaign to become Wisconsin's next governor hitting on everything from housing to childcare to minimum wage and marijuana — plus how weird her current job is.

After getting to know the former healthcare executive and public health expert, we dove into her "nurse-first" approach to policy, including a bold childcare plan that caps family costs at 7% of income and her pu...

Stadium food prices are getting out of hand, and Wisconsin state Sen. Brad Pfaff was in studio to discuss how legislative action could bring costs down for fans.

Pfaff (D-Onalaska) broke down his “Stop the Squeeze” bill, which would cap concession prices at state-funded stadiums at 20% profit margins.

We also compared what must be the best and worst concession deals in baseball — a St. Louis Cardinals ticket-food ...

Mac Kiel in studio previewing committee week for the city of La Crosse, which includes potentially spending thousands of dollars in TID money like it’s an expiring gift card, that includes some big projects.

Kiel helps explain—with the help of TID expert John Kovari from UW-L speaking with us before the show—some of the potential avenues for spending the money, which includes moving up the timetable on $450,000 in...

Holocaust survivor Irene Miller stopped in studio to tell her story, ahead of Thursday’s event at Viterbo University. 

Miller tells her tale of resilience that defies imagination, beginning when she was 6 years old, her family fleeing the Germans to Warsaw for the "safety" of the Soviet Union. What they found instead was a frozen exile in Siberian labor camps and a desperate fight against starvation in Uzbekistan.

This i...

Wisconsin Assembly Rep. Tara Johnson (D-Shelby) stopped in studio to help recap the work the state Legislature got done and what still needs to be accomplished — but won't.

We began the show discussing how the Legislature is done working for the rest of 2026, despite the need for property tax relief, education and childcare funding, along with Democratic priorities like raisin...

If he's going to run for president, his slogan might be, "Washington needs a good powerwashing."

Rahm Emanuel, Barack Obama's former Chief of Staff, stopped in the WIZM studio ahead of a town hall at UW-La Crosse to discuss some issues with D.C.

That included his 75-year-old mandatory retirement age, banning prediction market betting for federal employees and their families, and how to help secondary education institutions, like We...

UW-La Crosse political science professor, Dr. Anthony Chergosky in studio, discussing the end of the Wisconsin state Legislature's work for the year that essentially got the second-highest ranking Republican to quit — but it wasn't over banning milkshakes from legislation.

Before we got into that though, WIZM's Brad Williams joined to discuss how the farmers market is coming back to Cameron Park — just on a different da...

La Crosse Mayor Shaundel Washington-Spivey in the WIZM studio discussing the Kmart lot and development in La Crosse, advocating for the city in Madison — as well as other stakeholders here — plus the city-school relationship with elementary buildings coming offline and the idea of creating an indoor pool facility.

We also discussed how Washington-Spivey has changed strategic planning sessions and where a city administra...

The Wisconsin Badgers are pushing for a state funding bill that would take $14.6 million in taxpayer money to essentially help pay its players.

The funding would help pay down facility debt and free up funding Wisconsin could use to pay NIL money to athletes.

We tried to solve that dilemma with University of Wisconsin Athletic Director Chris McIntosh by joking that the beer sales should have been enough, but perhaps they need to mo...

Giving UW-Madison $14.6 million in taxpayer money to pay players, will sports gambling become legal and gas prices going up were the big topics we covered Friday with economist, Dr. Adam Hoffer.

Hofffer is the director of excise tax policy at the Tax Foundation and began by explaining what excise tax is — or sin taxes, like gambling, alcohol, marijuana. Another one of those excise taxes is gas, and Hoffer explained how Wi...

It's the world's shortest race, but it's been going on for a long time. Saturday is 95.7 the Rock's 21st annual St. Paddy's Day .01K down Pearl Street in La Crosse. Bags from the Rock stopped by to help preview the event and tell some stories of past races. This is the type of race anyone can do, and brag about getting a coveted shirt that proves you're a runner. Registration happens online here or beginning at 3 p.m. at Brothers. ...

He has more receptions in college football history than anyone, he tried out for the Green Bay Packers, he won a European football championship playing both ways, and he might drive his Hall of Fame coach dad crazy with what he wants to do with the UW-La Crosse football team.

Michael Zweifel just took over the UW-L program and he joined Thursday as we relived some of his glory days ...