How to Sell an Agency
Ever wondered what it takes to build then sell an Agency? Been curious to learn what was behind the sales you’ve read about in press releases? I’ve got some good news for you! How to Sell an Agency is a podcast looking at the reality of building and selling agency businesses. Host Mat Bennett, who sold his own agency in 2021, interviews other agency founders who have built, grown and sold their businesses. Together they uncover lessons and share their hindsight for anyone else with an interest in agency leadership. The series deliberately seeks out to reflect the breadth of sale stories. From ”instant millionaire” to ”I just need out”, Mat’s keen interest in agency businesses leads frank conversations about the realities of founding, building and selling agency businesses.
Episodes
In this episode I talk to Will Anderson, Head of Corporate & Commercial at Clarke & Sons - the law firm who assisted me in my agency sale and who has supported dozens of others in the same. I invited Will on to answer some of the trickier questions I have received from listeners since starting this process and to share lessons he's learned from his mergers and acquisition work. Will steps us through what happens from whe...
In this episode I talk to Trenton Moss, who shares his journey with Webcredible, a UX specialist business he founded and sold in 2018. Trenton delves into the challenges and strategies of building and selling a niche agency, emphasizing the importance of resilience and strategic focus. His story offers practical insights for agency owners on growing and preparing their businesses for sale. This discussion is packed with valuable le...
In this episode I am joined by Jonathan Smith who built Catch; a 30+ person platform agency that operated from the heart of Soho for 15 years, which he sold in a private equity backed deal.
Connect with Jonathan here:
- Draft Partners - Agency Growth & M&A Advisors
- Jonathan on LinkedIn
Or with me here:
Andrew joined me to discuss the sale of his video production agency just a few weeks after the sale completed. Together we discuss he achieved a sale when others had told him that couldn't be done, and also how that deal has helped him start building a new start with better life balance.
How to connect with Andrew
Or with me here:
Success takes different forms. Damian had co-founded a successful, growing agency that was delivering great work to an enviable list of clients, but opted to walk away. Damian's story covers a many facets, from being a cautionary one about building the wrong business, through actionable advice when the tables were turned and he was tasked with finding other agencies to acquire.
How to connect with Damian
A sale is big part of the plan for many who start an agency, so the idea of a "reluctant sale" might raise a few eyebrows, but that was definitely the case with Steve Parks. Steve kindly joined me to share that story, together with the lessons learned from building more than one agency and then shifting to an advisory roll for others.
How to connect with Steve
For many agencies the sale is driven my the founders desire to exit, but Kelly's is a different story. Kelly's story takes us through founding, nicheing down and, success through troubled times then finally selling and choosing to stay on the agency she sold her stake in.
How to connect with Kelly
How to connect with Mat
I often ask sold-up founders if they'd ever start another agency, but Jamie Riddell has already done just that. Jamie shares his story not only of how he built and sold, but the lessons he took to do things differently second time around.
How to connect with Jamie
How to connect with Mat
https://www.linkedin.com/in/jamieriddell/
I spoke with Nick Boyce about his sale of Pollenary whilst the dust was still barely settled on the sale. Nick describes his own sale as a modest one and it was never about an exit. This type of sale is quite common, but so often dressed up as something else by the time it comes to a press release. It was so refreshing to have Nick on the podcast talking in a far more authentic way about the realities of his sale.
How to connect...
If you are thinking of selling your own agency one day, then the story of Karl's sale of Cognito Integrated Marketing is a must listen. Karl managed to achieve a deal seemingly without the burdens and downsides that come along with many sales. Karl now works with other agencies on similar journeys, and shares his experience not just of his successful sale, but a number of sales he has supported
How to connect with Karl
- <...
What to expect from this new podcast
Popular Podcasts
The latest news in 4 minutes updated every hour, every day.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.