Spark of Ages

Spark of Ages

The Spark of Ages podcast is about the rapid development of Artificial Intelligence through a marketing lens. We are living in the middle of the most important "spark for the ages". Our episodes are either about looking back to teach us what we can learn for this moment, or looking forward for where the next spark might be. We highlight the stories from business leaders at the intersection of marketing, technology and innovation.

Episodes

September 5, 2026 • 61 mins

We sit down with Yair Nativ to separate AI hype from measurable business impact, especially inside traditional companies where the biggest wins hide in plain sight. We dig into executive fear, frontline resistance, and the practical discipline it takes to turn agentic workflows into real P&L results without sacrificing original thinking.


• Why confident AI output can trick smart leaders into accepting errors
• The...

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We sit down with Nimrod Kramer of Daily.dev to unpack how an accidental internal tool became a daily homepage for millions of software engineers by treating trust as the product. We dig into open source, community-powered curation, and why marketing to developers only works when it respects their intent and intelligence.

• the Product Hunt spike that revealed real demand
• open sourcing as a way to scale building and deep...

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Rajiv Parikh talks with Andrew D’Souza about building Boardy, an AI superconnector that scales warm introductions while protecting its own reputation and the network’s goodwill. We dig into why Boardy rejects SaaS norms, how the team trains an autonomous AI to say no, and what it takes to hire imaginative builders for an AI-native company.

Boardy.ai: https://www.boardy.ai/

• why reputation-weighted introdu...

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Cheap drones and bounded autonomy are rewriting the economics of warfare and forcing the US military and DefenseTech startups to rethink how we buy, build, and field capability at speed.  Our host, Rajiv Parikh, is joined by Jason Hansberger and John Alora, the director and co-director at the Department of the Air Force Stanford AI Studio, who talk through what they're learning by bridging operators, academics, and founders, a...

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Rajiv Parikh talks with four-time founder Geoff McQueen about how AI is inverting the business pyramid and forcing everyone, not just executives, to act more entrepreneurially. We dig into why demos are easier than trust, how revealed preference drives better pivots than surveys, and what AI-first operations look like when context beats dashboards.

• AI flipping high-cognitive work and raising the bar for every role
• Why...

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Rajiv Parikh talks with Dr. Christophe Morin about why AI can be deceptively convincing, how to use custom GPT guardrails to make it safer, and what synthetic consciousness might actually mean. We also explore neurospirituality and neuroplasticity as practical tools for founders who want to scale without letting stress, anxiety, or savior patterns run their lives.

• AI as a persuasive mirror that can hallucinate and mislead<...

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We sit down with Bridget Winston to unpack what separates a real Chief Revenue Officer from a bookings-focused sales leader, and why the org chart tells you the truth faster than the job title. We get practical about SaaS metrics, AI-driven go-to-market, and the leadership habits that keep teams performing as the playbook keeps changing.

• Evaluating a CRO remit by reporting lines and revenue accountability
• Using GRR an...

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We sit down with Eric Ries, author of "The Lean Startup" to discuss his new book "Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great" (which launches later this week on May 26) to name the force that pulls great companies off mission and to map concrete ways to build businesses that stay great as they scale. We also get into AI agents, vibe coding risks, and why trust, empathy, and stories can outperform...

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Rajiv talks with Mike Ni (Constellation Research) about why AI makes old go-to-market playbooks less useful and why experience, judgment, and outcome thinking become the real edge. We break down enterprise-grade context, closed-loop learning, and what changes when humans start managing both people and AI agents.

• LLMs commoditizing expertise while elevating experience and question quality
• Aligning go-to-market work to ...

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Rajiv sits down with Neil Sheperd (formerly Cohere, Scale AI, BCG, McKinsey) and Amit Malhotra (formerly buybuy Baby, 1-800-Contacts) to get brutally specific about how humans and Agentic AI will coexist in the future workplace.  They discuss how AI changes tasks first and why the shock may hit high-skill jobs sooner than most people expect. We debate agent guardrails, attention economics in B2B marketing, and the leadership s...

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We break down what great B2B marketing looks like when creative storytelling meets revenue discipline and tighter sales alignment. Randi Barshack (CMO at Dusty Robotics)and Nicole Fuselier (VP of Demand and Growth at SambNova Systems) share how they measure what matters, build trust across teams, and use AI without giving up human judgment.

• creativity plus process as the core of great marketing
• “vitamin vs paink...

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Rajiv talks with Oren Michels about why enterprise AI ROI stalls when tools live in chat and stay stuck in read-only mode. We break down how a control plane for AI agents enables safe write access across SaaS and internal systems while keeping governance tight.

• chat interfaces working for developers but not for most business roles
• connectivity and trust as the core blockers to enterprise AI adoption
• one control p...

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We unpack why the “SaaS-Pocalypse” is less about software dying and more about buyers finally right sizing cloud and marketplace deals with better data. We dig into AI unit economics, token driven cost volatility, and how procurement, FinOps, and venture capital are being rewritten in real time.

• Flywl as a cloud meta marketplace across AWS, Azure, and Google Cloud
• Buyer pain and buyer empathy as the prod...

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We chart how AI leapt from chat to code, why product is now the leverage point, and how startups can market to algorithms without losing trust. David Yakobovitch shares hard-won views on moats, data, defense tech, and the immigrant energy powering American dynamism.

• leaders and market share across Google, OpenAI, Anthropic
• vibe coding benefits, code quality risks, review loops
• prompt libraries, agent swarms, PRD ...

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We explore how real decisions start in the primal brain and how neuromarketing turns that insight into practical steps to capture, convince, and close. Patrick Rénvoisé shares the six stimuli, the Neuromap method, and how to sell with contrast, proof, and story in a world shaped by AI and deepfakes.

• defining neuromarketing and the brain’s buy button
• six stimuli that drive attention and action
• the four steps...

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We explore how intelligent gifting breaks through AI-filtered inboxes, using psychology, data, and timing to earn real conversations and long-term loyalty. Kris Rudeegraap of Sendoso shares playbooks for stage-based sends, retention strategies, and staying human in an agentic future.

• reciprocity, curiosity and tangible novelty driving attention
• AI-assisted personalization for interests, timing and delivery channel
...

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Why are management layers thinning?  How does AI change hiring signals? And how can senior leaders break into the hidden market for unposted executive roles? Andy Mowat shares practical playbooks for proof-of-work interviews, CEO diligence, and building a data-first GTM engine that actually ships.

• management ranks thinning and the rise of builders
• proof-of-work interviews and AI used well
• unposted VP and C-l...

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We explore how removing immigration friction and backing immigrant founders at day zero can produce outsized innovation, through the lens of a VC platform and a biotech founder reprogramming tumors with mRNA and AI. The conversation blends policy, venture economics, and a bold oncology thesis with practical advice and personal stories.

• immigrant advantage as resilience, clarity, and risk appetite
• Unshackled’s Da...

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We confront the collision between AI’s soaring compute needs and a grid unready for 50% peak expansions, then map a practical path to build clean, firm power fast without losing sight of affordability. Dan shares candid insights on markets, permitting, contracts, and how 3Degrees tackles Scope 3 at scale.

• AI demand growth outpacing efficiency gains
• Wartime mobilization mindset for energy buildout
• All-the-ab...

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