The Takeover with Tim and Cindy

We’re back. Season 2 of The Takeover kicks off with a conversation that’s been years in the making.

Ever looked back at your own beliefs and thought, “How did I even believe that?” That’s the power of growth. In this episode, we take you behind the curtain on the philosophies we once held onto tightly… but no longer believe.

From offers vs. sales skills, to when and how to niche, to the role of technology in every business today, we ...

Growth doesn’t always look like what you think. Sometimes, it’s not about pushing harder but getting radically honest about what’s working, what’s not, and what needs to shift.

In this episode, we’re pulling back the curtain on some major moves happening inside PEMA, from how AI is reshaping our daily operations to launching a brand-new lead gen platform, and the internal shifts we’ve made to scale smarter and serve better.

If you&ap...

What if your entire go-to-market strategy had to change overnight?

In this episode, you’ll hear how Ryan Davis, co-founder of People First, pivoted from political influencer marketing to public health campaigns at the height of the pandemic—and used that momentum to scale a thriving agency.

Ryan breaks down how they won high-budget clients, built strong referral pipelines through white-label partnerships, and used newsletters and cas...

What if the secret to scaling a startup wasn’t raising millions, but creating an ecosystem that lets everyone win?

In this episode of The Takeover, Jake Schoenberger, the Head of Strategy and Operations for Ads at Beehive reveals how he scaled a newsletter platform into a powerhouse with unicorn potential. From his journey at Facebook partnerships to launching and selling Swapstack, Jake breaks down the strategies he used to build a...

Ever had a prospect say, “No real problems here…just curious what you do”?

That’s where most sales calls fall apart.

In this final episode of the 5-part B2B Sales Training Series, we walk you through Full Circle Questioning—a 4-step framework designed to turn vague, surface-level responses into real, actionable problems and clear goals you can actually sell to.

You’ll learn how to navigate conversations when prospects are unclear, res...

No Problem = No Sale. 

In part 4 of the B2B Sales series, we’ll discuss how to get to the REAL pain and problem your prospect is facing. The reality is people don't get on sales calls just for fun, and as a salesperson if you don't uncover the real problem or challenge your prospect is facing, you won't get the close.

This is an easy, step-by-step way to uncover your prospect’s true pain and challenge (not just what th...

Yes, you’re using AI, but are you using it ethically and in a way that builds trust?

In this episode, you get a masterclass on ethical technology from James French, the founder of Ludulluu, a pioneering AI governance platform. 

James shares his fascinating journey from leading high-stakes finance deals in West Africa, to transforming a U.S. museum's board through stakeholder-led governance, to now building the trust layer missin...

Your most asked Sales, Scaling and AI questions answered in our 100th episode special!

In this special edition, we go rapid-fire on the most common (and critical) questions we’ve been asked over the years about sales, lead generation, operations, team building, and AI.

If you’re a founder, sales leader, BDR, or just someone scaling a business in 2025, this one’s packed with insights from the front lines of high-growth leadership. You...

What’s the one thing elite salespeople do differently that average reps miss completely?

In this part 3 of the 5-part B2B Sales Training Series, we break down the entire sales process from start to close. Whether you're selling $50K deals or multi-million dollar contracts, this episode outlines the exact 5-step playbook top B2B sales pros use to warm up prospects, uncover objections early, and keep momentum strong until the dea...

Ever feel like you nailed the sales call... but still got ghosted?

In this part 2 of the 5-part B2B Sales Training Series, we dissect the critical middle of every winning sales process. Whether you’re closing $50K contracts or $5M enterprise deals, these frameworks will show you how to lead powerful sales conversations, uncover what really matters to your prospects, and keep deals moving forward with confidence and clarity.

Key Point...

Are you showing up like a boss, a buddy, or a beggar? The way you speak determines your perceived status in every sales interaction.

Welcome to the first part of our special B2B Sales Training Series! Whether you’re a founder, a sales leader, or a quota-carrying rep, this five-part sprint will sharpen your pitch, shorten your sales cycles, and boost your win rate. In this kickoff, Tim breaks down the three most POWERFUL SALES TECHNI...

Struggling to scale your lead flow? Here’s the repeatable process we use to consistently generate sales appointments.

After working with over 1,000 businesses and training thousands of entrepreneurs, we know exactly what it takes to build a lead generation system that actually works. This episode is packed with tactical steps you can apply immediately. You'll learn the step-by-step framework to build a scalable lead generation ...

Ever feel like your message just isn’t landing, no matter how great your offer is? The problem might not be your product... it might be your messaging mismatch.

In this episode, we break down Eugene Schwartz’s legendary 5 Levels of Awareness Framework and show you exactly how to align your marketing and sales messages with where your prospects actually are in their buying journey. 

Whether you're selling via ads, direct outreach...

Are AI SDRs just another overhyped tech trend that’s failing businesses?

Companies poured thousands into AI-powered SDRs, hoping to automate cold outreach, book more meetings, and skyrocket sales. But now, 75% of them are ditching their contracts because the results just aren’t there. In this episode, we break down why these AI-powered sales reps are failing and what strategies actually work in 2025 for successful cold email campaig...

Are You Using the Right Growth Strategies, or Are You Holding Your Business Back?

What if the secret to scaling your business wasn’t just about working harder, but working smarter with proven tactics from top entrepreneurs who have built multi-million dollar companies?

In today’s episode, we bring you the winning strategies from top entrepreneurs, business leaders, and industry experts. In this special guest compilation episode, we’v...

Are you scaling your business the right way? Many entrepreneurs focus on top-line revenue but neglect profitability.

In this episode, Jessica Marx, founder of Tailored Premier and host of Millions Were Made podcast, shares how to scale your business effectively while keeping profits high and building a motivated sales team. Jessica has led sales teams of over 500 individuals with a $150 million budget and brings a wealth of knowledg...

Are you struggling to close deals despite having great leads? It might not be the leads—it could be your sales process.

In this episode, we reveal the 5 critical sales mistakes that are secretly sabotaging your team’s success. 

These are the common pitfalls that most salespeople fall into, preventing them from converting high-quality prospects into paying clients.

Fix these and watch your team get more deals through the finish line. F...

Do you know your company's Client Acquisition Cost (CAC)? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data.

In this episode, we’re breaking down step-by-step how to calculate CAC, debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably.

By the end of this episode, you’ll have a clear step-by-step guide to determin...

Do you have the right key players and partners in your corner to supercharge your sales & revenue? Find out whether a Business Development Rep (BDR), Sales Development Rep (SDR), or outsourced lead gen is the best move for your sales growth!

In this episode, we break down the key differences between these roles, the pros and cons of each approach, and how to determine the best sales strategy for your company. Whether you're...