Beauty Business Breakthroughs

Feeling stuck on what to post—and who you're even posting for? In this minisode of Beauty Business Breakthroughs, Shara breaks down the real secret to social media growth that actually gets you bookings (not just likes). Spoiler: it’s not about going viral.

Whether you're brand new or feeling burned out trying to "grow fast," this episode will shift your perspective on how to build a beauty business that lasts by attracting the rig...

🎧 Episode Description: In this powerful minisode of Beauty Business Breakthroughs, Shara sits down with LUTS Academy alum Iysha Selby—a licensed esthetician whose journey from overwhelmed and underpaid to confident and in-demand will light a fire in anyone sitting on the fence. Iysha shares how she went from working a full-time day job and hustling nights in a makeshift suite to running her own 5-room beauty studio, mentoring othe...

Welcome to another powerful minisode of Beauty Business Breakthroughs, pulled straight from a live hot seat coaching session inside the Scale to 6 Figures Academy.

In this episode, we’re getting clear on something that confuses a lot of beauty pros: 💼 Do you actually need to file an LLC? 📛 Should you trademark your business name or logo? 💸 What business structures are worth the investment—and which ones to hold off on?

Here’s wh...

In this heartfelt minisode of Beauty Business Breakthroughs, Shara sits down with Ariel, a determined entrepreneur from Mississippi who went from managing shifts at Amazon to managing her own med spa—and building a booming six-figure business in the process.

Ariel shares:

• How she self-funded and launched Glitz & Beauty Spa LLC

• The mindset shift that helped her go from feeling stuck to unstoppable

• Why adding one new se...

In this minisode of Beauty Business Breakthroughs, we’re walking through a real-time coaching session with a beauty pro who's ready to rebrand, expand her services, and finally run the ads she’s been putting off.

Whether you're changing your business name, launching new services like lashes, or just need a push to get back into marketing—this episode is packed with tactical advice and mindset shifts to help you act with intention.

...

What happens when success comes at the cost of your well-being? In this heartfelt and powerful episode of Beauty Business Breakthroughs, we sit down with business strategist and coach Kelly from Walk Like Warriors—a woman who walked away from corporate promotions and burnout to help women entrepreneurs build profitable businesses without sacrificing their personal lives.

Together, we explore:

💡 The real reason so many beauty pros ...

In this powerful minisode, Shara sits down with Diana, a Luxe Beauty student from a tiny town in Oklahoma who's turning heads—and scalps—with her new head spa services. What started as a dream to bring luxury to her small-town salon has transformed into a booming business that added over $4,000/month in revenue and helped her reclaim her weekends and family time.

Diana opens up about:

• The burnout and hustle of being a full-ti...

In this episode of Beauty Business Breakthroughs, Shara breaks down the exact steps to build a fully booked beauty business—whether you're brand new or ready to expand your clientele. From leveraging social media without paid ads, to mastering your booking links, getting real reviews, and building word-of-mouth momentum, she shares the proven strategies that built her business from scratch.

You'll also learn how to: ✨ Maximize Inst...

If you’re adding new services and wondering if it’s time to rebrand or split your pages, this episode will save you time, energy, and confusion. Shara coaches Luxe student Carly Rose through a real-life decision many beauty pros face: how to evolve your brand without starting from scratch.

In this minisode, you’ll learn:

• Why managing multiple IG pages can stall your growth

• How to choose a brand name that allows for expansio...

In this heartfelt episode of Beauty Business Breakthroughs, Shara sits down with Kimberly, a mother of five and a soon-to-be spa owner in Mississippi who’s turning personal pain into powerful purpose. After losing her mother and husband in the same year, Kimberly made a bold decision: to build a healing-centered med spa that serves everyone—from children to cancer patients—with love, light, and luxury.

🌿 Inside this minisode:

...

In this Luxe minisode, Shara sits down with advertising expert Robert Brill, founder of Brill Media, to demystify the world of paid ads. If you’ve ever felt lost in the world of Facebook, Meta, or Google ads — or unsure if they even work — this episode breaks it all down with clarity and strategy.

You’ll learn:

• What “media buying” really is (and why most beauty pros skip it)

• Why clicks and likes don’t pay the bills — conver...

Struggling to turn Instagram interest into consistent bookings? In this episode, Shara coaches a beauty pro through building a real system behind the scenes—so clients don’t just follow, they actually book (and keep coming back).

You’ll learn:

🎯 Why segmenting your email list is crucial for growth

🎯 The difference between campaigns and automated flows (and how to use both)

🎯 Easy tools to get started with email + text marketing

...

In this Beauty Business Breakthroughs minisode, you’re getting an inside look at a powerful coaching moment inside the Scale to Six Figures Academy. Shara coaches a seasoned massage therapist who's ready to expand into body sculpting—but feeling overwhelmed trying to balance business, certifications, and mom life.

If you’ve ever felt stuck between your big goals and your real-life responsibilities, this episode is your permission...

In this Beauty Business Breakthroughs minisode, Shara breaks down one of the most confusing parts of building a beauty business: pricing your services and packaging them with clarity.

If you’ve ever second-guessed what to charge—or felt overwhelmed trying to price each service individually—this episode is for you.

Shara shares the simple strategy she used to grow a booked-out beauty business:

✅ Price based on time, not complexity ✅...

In this episode of Beauty Business Breakthroughs, We unlock the secrets of what it takes to leave a secure corporate job and leap into the world of entrepreneurship.

Our guest Jojo Streubing, recounts her incredible journey from a high-flying career in tech sales to launching a successful wellness business. Unfulfilled by the corporate grind, Jojo's passion for wellness led her to start a CBD franchise, which quickly grew into Alt...

In this episode of Beauty Business Breakthroughs, We unlock the secrets of skyrocketing your beauty business revenue with insights of our guest Emanuel Rose, a sales and marketing maestro with an unexpected background in massage therapy. Learn the indispensable tactics of building and utilizing customer lists, starting with simple tools like Excel or Google Sheets, and graduate to sophisticated email and SMS campaigns that truly nu...

In this episode of Beauty Business Breakthroughs, We unlock the secrets to boosting your beauty business's online presence with our guest Brandon Leibowitz, a SEO expert. Brandon joins Shara and takes us through his journey from juggling a full-time job to becoming a digital marketing powerhouse. Brandon shares invaluable insights on the evolution of digital marketing, diving into the essentials of social media, email marketing, an...

In this episode of Beauty Business Breakthroughs, We unlock the secrets to transforming your beauty expertise into a thriving online business with business coach, our guest Cailen Ascher, on creating lucrative online programs and passive income streams tailored for beauty professionals. Cailen joins Shara and offers invaluable insights on leveraging your skills to craft online courses that generate income without demanding more of ...

In this episode of Beauty Business Breakthroughs, We unlock the secrets of transitions from corporate America to a flourishing entrepreneurial career with our guest, Kelly Leardon. Kelly joins Shara to share her compelling journey, shedding light on her early days with Mary Kay Cosmetics and the hurdles she faced in network marketing before social media was a thing. We discover how her frequent moves, courtesy of her husband's care...