The Digital Success For Business Podcast
Welcome to Digital Success for Business the #1 place for entrepreneurs to learn proven marketing strategies to help grow your business online. My name is Leanne Cohens and I am The Digital Success Coach & owner of the Marketing Agency Marketing Leap. As a marketer my focus is to help YOU Lose The Marketing Overwhelm. In these podcasts I give you tools and strategies to Springboard your business to success with your marketing by sharing what I’ve learned after 25+ years as a Marketer and over 30 years as a Business Owner (yes I started young!). Constantly applying what WORKS over 10 years of successfully running my Digital Agency by offering Business Marketing Services, I believe marketing is the single most important element to business success and that’s what this podcast is all about! Helping you grow your business using proven, effective, and modern marketing strategies, so you can help more people, and make a lot more money doing it. 👉Work With Me: https://bookme.name/marketingleap
Episodes
In an age where AI can generate thousands of posts in seconds, the brands breaking through aren’t the ones posting the most — they’re the ones telling the most human stories.
In this episode of the Digital Success for Business Podcast, we explore why emotional connection is still the number one driver of buying behaviour, and why storytelling outperforms even the smartest AI-generated content. Drawing on more than 30 years in busin...
In a world obsessed with 3-second scrolls, fleeting Reels, and AI-generated everything, podcasting has become one of the most reliable ways to build visibility and trust that actually compounds over time. In this episode, I break down why podcasting still matters in 2025 and into 2026 and how to use it as the central pillar of your marketing strategy to grow your authority, nurture leads, and move people towards your offers with co...
The countdown to Christmas isn’t just about decorations and deadlines — it’s about strategy.
In this episode of Digital Success for Business, Leanne Cohens, Founder of Marketing Leap, shares how changing buyer behaviour across generations is reshaping holiday marketing. From Gen Z discovering products on TikTok to Gen X relying on Facebook, Leanne explains how to meet your audience where they are and plan your most profitable Chris...
AI can start the conversation — but only you can keep it human. In this episode, Leanne Cohens shares how to use conversational AI tools like ManyChat and Meta Messaging to enhance connection instead of replacing it. Learn how to design trust-led funnels that sound like you, build genuine relationships, and automate with empathy and intention.
What You’ll Learn• The right way to use conversational AI tools like ManyChat & Meta...
Overnight success is a myth. In this episode, Leanne Cohens, Founder of Marketing Leap, shares the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, Leanne reflects on the timeless principles that have stood the test of time: consistency, clarity, and human connection.
You’ll hear personal lessons, client stories, and practic...
Funnels fail not at the start but between steps — this episode shows you how to fix funnel leaks and convert more leads.
Most business owners don’t have a lead generation problem — they have a follow-up, nurture, or conversion problem. If your marketing stops at the click, you don’t have a funnel… you’ve got a leaky pipe.
In this episode, I share how to fix the gaps that are costing you clients. You’ll learn how to follow up faster...
With AI content flooding every platform, standing out is no longer about visibility—it’s about credibility. In this episode, Leanne uncovers how to build lasting trust and influence in a world saturated with machine-made marketing.
You'll learn why human-first content matters more than ever, how to close the trust gap created by AI, and the exact strategies that help real businesses grow their influence by being real.
✅ What You’ll...Tired of being the best-kept secret in your industry? You know your stuff, you've got the results — but somehow, you're still overlooked while others get the spotlight.
In this episode, we unpack exactly how to build authority and become the go-to expert in your space — without shouting louder or posting non-stop. You’ll learn how to craft a clear personal brand, create content that builds trust, and strategically show up where it ...
Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?
This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience's buyer journey.
Whether you’re DIYi...
In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock.
Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and yo...
In this episode of the Digital Success for Business Podcast, host Leanne Cohens addresses one of the biggest productivity killers in small business marketing: tech overload. If you're using too many disconnected tools—or paying for software that adds more confusion than clarity—this episode is for you.
Leanne breaks down how SMEs fall into the trap of adding more tools than they need, shares real-life examples (like Jeff’s overwhel...
In this episode of the Digital Success for Business Podcast, host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, shares the essential digital marketing foundations every SME needs to build a credible and visible online presence.
If you feel like your business is invisible online—even though you're posting content, running ads, or updating your website—this episode is your blueprint for clari...
Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed.
Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-house hires, and why more Australian ...
In this episode of the Digital Success for Business Podcast, host Leanne Cohens breaks down the seismic shift in digital marketing triggered by Google’s latest AI-powered updates, revealed at the Google IO 2025 event. From AI Overviews and multi-step queries to sponsored answers and shopping partners, these new features are changing how consumers search, shop, and interact with brands online.
This episode revea...
In this episode of the Digital Success for Business Podcast, host Leanne Cohens shares practical insights from 11+ years of running her digital marketing agency, Marketing Leap. Learn how to build a strong, consistent, and trustworthy online brand across all platforms—and why this is essential in today’s fast-moving digital world.
Leanne shares a real-world client case study, explains the pillars of effective brand identity and vis...
In this episode of the Digital Success for Business Podcast, your host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, breaks down the core services of a digital marketing agency and how each one can transform your online presence. From strategy and content creation to SEO, paid advertising, and website optimisation — this episode is a practical guide for business owners looking to understand the real value of p...
In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down one of the most misunderstood areas in marketing: Return on Investment (ROI). If you’ve ever wondered what’s actually working in your digital marketing strategy—or worse, felt like you’re throwing money at ads without results—this episode is your roadmap to clarity.
From understanding what ROI truly means in the digital space, to the tools, formu...
In this episode of the Digital Success for Business podcast, host Leanne Cohens—Digital Success Coach and founder of Marketing Leap—breaks down the power of social selling and how small business owners across Australia can use it to build genuine relationships, generate leads, and grow their brand online.
Unlike traditional sales tactics, social selling is about creating conversations, not pushing offers. Leanne explains why it's o...
Welcome to the 'Digital Success for Business' podcast! If you run a small business and feel like you’re constantly up against big brands with seemingly endless budgets, this episode is for you.
Yes large corporations have the advantage of scale, bigger marketing teams, and bigger marketing budgets. But small businesses have something even more powerful - agility, personalisation, and ability to develop community engagement. Discove...
In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, you'll have actionable insights to en...
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