The Copy Table

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. In this episode, we're talking about offboarding - a must-have process that will make all your projects go out with a bang. 

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• The big reason you must have an offboarding process in place, even if you don't stick to it rigidly...

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive.

In this episode, we're tackling how you can consistently get feedback from your clients.

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn how to:

• Educate your clients on giving actionable feedback, ensuring you get insights that are both constructive and specific...

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive.

One of the most challenging parts of your business might just be that time you find you just can't do it all! 

That's why we want to share our thoughts on offloading some of the work your business needs --so you can focus on what you love.  

——

Listen in to Erin, Nicole, and Grace'...

Welcome back to The Copy Table!  

In this episode, hosts Erin Pennings, Nicole Morton, and Grace dive deeper into the I ♥ Processes series.

Next Up? How to create winning briefs with your clients!

——

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• The Importance of Project Briefs. What briefs are, why...

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive.  Want to know how to get your projects started off on the right foot? Clinch it every single time with an onboarding process! (Fun fact: if processes were ice cream, Grace would pick this flavour every time!)

This is a killer chance to win over your clients from the start, and we want to sha...

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive.  One critical process that trips many copywriters up is contracts and payments! We got you covered. 

----

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• What a well-made contract will do for you and your clients (it boils down to just one word). 
• The mistakes that copywriters often make ...

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive.  So, you've got leads, and they're interested in working with you. How do you seal the deal? Enter the magic of the proposal!

----

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• The essential components of a winning proposal (as in - what you need to share so that a "yes" is as easy as p...

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive.  Most people don't think of lead generation as a process that you can develop, but that's a myth we're busting in this episode. 

----

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• Why consistent lead generation is essential for your business, even if you already have clients.
• The differ...

Welcome back to The Copy Table and the launch of our second season! We've got so much to celebrate and even more to share with you.

----

Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

• What a process is, what they can do for you, and which ones you need in your copywriting business.
• When you need to create a process for a workflow and document it (and a tool that can help make this easy).
• The proce...

Welcome to Season 2 of The Copy Table Podcast, where copywriters just like you can learn how to turn your business into a thriving empire!

Hosted by Erin Pennings, Nicole Morton, and Grace Fortune, this podcast is your go-to resource for building a copywriting business that excites you and aligns with your life and what matters to you.

In Season 2, our focus is on the processes that copywriters need in their business. You know, tho...

Welcome back to another episode of The Copy Table! 

Warning: If you don't like the idea of making a business where you're supported by other copywriters, this episode's not for you (but we think you should listen anyway -- you might just change your mind!). Listen in to Erin, Nicole and Grace's latest conversation, and you'll learn:

• What it was like to build our villages, and our best tips for building yours. 
• Our favorite par...

Welcome back to another episode of The Copy Table! 🎵 "Should I stay or should I go now?" 🎵 In this episode, your hosts Erin, Nicole, and Grace get inspired by these song lyrics and discuss an important part of running a copywriting business: how to remove yourself from a client or project (permanently or just for now) without burning it all down. 'Cause sometimes a relationship just doesn't work--but there's no need to go nucl...

Welcome back to another episode of The Copy Table!

In this episode, your hosts Erin, Nicole, and Grace discuss just one of the many things they have in common: running a copywriting business as parents. 

Listen up, and you'll learn:

• How they manage their business with very different families - young children, teens, and stepchildren.  
• How to set boundaries but still stay flexible so you can manage #allthethings and run your bu...

Welcome back to another episode of The Copy Table!

In this episode, your hosts Erin, Nicole, and Grace talk about the differences between "order taking" and "offer building" in the context of copywriting businesses.

Listen up, and you'll learn:

• The differences between order taking and offer building, and how to tell where you are on the spectrum
• How to transition from one end of the spectrum to the other
• The benefits of having ...

Welcome back to another episode of The Copy Table! "With great power comes great responsibility..." This quote (and a book that Grace could not put down) inspired this episode, in which we discuss ethical marketing and our responsibility as copywriters to avoid sleazy tactics when we weave words for our clients and our own businesses.  Listen up, and you'll learn:

• What the BITE model is (and the overlap between MLM culture a...

Welcome back to The Copy Table. Get comfy, 'cause this one's for our copywriter friends who identify as 'people pleasers'—and we know there are a lot of you. Heck, we have our moments, too! Have you ever ignored your gut and said "yes" to a project or client that should have been a pass? We get it. You need to bring in money and clients to make your business go. Still it feels lousy when a client seems great but ends up being a t...

Pull a seat up at The Copy Table (welcome back!). This time, Grace Fortune and Nicole Morton put Erin Pennings back in the hot (but still comfy) seat to discover how she uses her secret sauce in her business .  In this episode, we get into:

• How Erin discovered her superpowers and helps her clients become magnetic with her marketing framework and methodology.
• The nitty-gritty of Erin's framework: the REACH Visibility Trajector...

Pull a seat up at The Copy Table (welcome back!). This time, Erin Pennings and Grace Fortune are turning the (copy) tables back on our favorite nerd advocate, Nicole Morton, again. We interviewed her to find out how she created Nicole Morton Agency and makes that business work for her. In this episode, we get into:

• How Nicole discovered her superpowers and why it's so hard for to figure out what ours is (and a way to break th...

Pull a seat up at The Copy Table (welcome back!). Join hosts Erin Pennings and Nicole Morton as they interview co-host Grace Fortune. We've already gotten to know a little bit about Grace's story in Episode 2, but this time we went a little bit deeper and found out about how Grace built her business and developed her secret sauce. In this episode, we get into:

• The one thing Grace lives and dies by that makes her projects con...