Should you start with a free community and convert people to paid later? Or charge from the beginning?

If you're asking this question, you're probably hoping free is the safer choice. The easier choice. The one that won't scare people away.

But here's what I need to tell you: starting with a free community and trying to convert it to paid later almost never works.

In this episode, I'm breaking down why free communities fail, why paid ...

You've been researching community platforms for weeks. One person swears by Circle. Another says Kajabi does it all. Someone else told you to just use a WhatsApp group because it's free.

And you're stuck wondering: which platform is actually right for my business?

Here's the truth nobody tells you—the platform you choose shapes everything. It shapes your member experience, your retention, how sustainable your community is to run, and...

Brittni Schroeder is a business coach and marketing strategist who's built her business on automation, sales funnels, and helping entrepreneurs scale without burning out. But what caught my attention wasn't her impressive background—working with clients featured in The Wall Street Journal and Good Morning America, running a magazine, founding a nonprofit—it was the fact that she's in her third year of hosting the Fusion Collective ...

I'm doing a podcast episode about why I'm using a challenge to launch my next intensive... while actively running that challenge.

Yeah, it's meta. But here's why I wanted to talk about it:

Challenges are one of the most misunderstood tools in online business. People either think they're gimmicky and salesy, or they think they're this huge, complicated thing that requires a massive audience and a million-dollar tech stack.

Neither of t...

You just spent three months building an offer. You mapped out every detail. You created all the materials. You wrote the perfect sales page.

And then you launched and... crickets.

Or worse—a couple people signed up out of obligation and never engaged.

Here's the thing: there were warning signs. Red flags that showed up before you invested all that time and energy.

In this episode, we're breaking down the five signs you're about to buil...

You just got off a call with a potential client and something feels off.

They asked if they could "just buy one part" of your package. Or if you could have it done by next week. Or they compared your offer to something completely different.

And you answered. You clarified. You explained.

But you didn't stop to ask: why are they confused in the first place?

In this episode, we're breaking down the five client questions that sho...

You’ve worked hard.

You’ve invested.

You’ve tried to do all the “right” things.

And yet… your business still feels heavier than it should.

If you’re heading into a new year tired, stuck, or quietly wondering if this is just how entrepreneurship feels—you’re not alone. And more importantly, you’re not broken.

In this episode, we’re having an honest conversation about something most creative entrepreneurs don’t talk about enough: the co...

You’re skilled. Experienced. Getting real results for your clients.

And yet… you’re still charging the same rates you set when you were just trying to get someone—anyone—to say yes.

Sound familiar?

In this episode, we’re having the honest conversation so many service providers avoid: you’re probably undercharging—and fear is the reason why. From worrying about losing clients to questioning your own worth, we’re unpacking why pricing ...

You've set goals before. New planner, fresh vision board, this is the year.

And by February? Those goals are collecting dust in a notebook you stopped opening.

It's not because you're lazy. It's not because you lack discipline.

It's because you're doing it alone.

Last year I set a goal that I tried to quit on multiple times. It felt too big, too overwhelming, too unclear. But someone in my planning group wouldn't let me drop it. And th...

It's Thanksgiving. Your inbox is quiet. You're with your people, eating the food, playing the games.

But tomorrow? Tomorrow your inbox becomes a war zone.

Every business you've ever interacted with will email you. Multiple times. "24 Hours Only!" "Last Chance!" "This Will Never Happen Again!"

Countdown timers. Fake scarcity. Manufactured urgency.

And somewhere in the back of your mind, you're thinking: "Should I be doing something for ...

You've been planning for weeks. The tablescape, the menu, the whole production. But somewhere in the back of your mind, there's this nagging voice: "Should I really unplug next week? What if clients need me? What if I miss something important?"

Sound familiar?

Here's the truth: if the thought of being offline for four days makes your stomach drop, that's not dedication. That's a sign something's broken.

In this episode, we're talking ...

You’re talented. Strategic. Capable. You’ve done the work, built the thing, and yet… it still feels like you’re running uphill in a windstorm with a laptop strapped to your back.

Sound familiar?

In this episode, we’re pulling back the curtain on the real reason your business feels harder than it should—because you’ve been building it alone. From decision fatigue to creative burnout, we’re unpacking the invisible costs of the solo gr...

Your offers sound good—but they’re not selling. Here’s why.

You know your client’s problem. You’ve done the work. You’ve mapped the pain points. But somehow, when it comes time to sell your offer, people hesitate. They say, “Let me think about it…” and vanish into inbox purgatory. Sound familiar?

In this episode, I’m sharing the 3-part framework that transformed my own flopped launches into fully booked offers—the Problem, Promise, a...

Your service packages aren't selling—but it's probably not what you think.

This week, I'm sharing the story of an incredibly talented OBM who had beautiful, professional-looking packages that nobody was buying. Not because she wasn't good at what she did. Not because her pricing was off. But because she was solving Problem A when her clients desperately needed help with Problem Z.

If you've ever had people say "that sounds g...

Your service packages aren't selling—but it's probably not what you think.

This week, I'm sharing the story of an incredibly talented OBM who had beautiful, professional-looking packages that nobody was buying. Not because she wasn't good at what she did. Not because her pricing was off. But because she was solving Problem A when her clients desperately needed help with Problem Z.

If you've ever had people say "that sounds great!" an...

Is your course secretly setting your students up to fail? In this episode of Your Community Strategist, I unpack why most courses are still designed for 2020—and how that’s leaving 85% of your students feeling overwhelmed, guilty, and disconnected.

🎯 The reality check: binge-worthy content might work for Netflix, but it’s silently killing your course completion rates. What your students really need is a shift from content del...

Is your community losing members before they even get started? In this episode of Community @ Heart, I share the jaw-dropping onboarding story from John Deere that completely changed how I think about first impressions in community building.

🎯 The reality check: Most new members are mentally checking out within their first 72 hours—not because your content isn't good, but because their first experience feels like wandering in...

Let’s be real—Pinterest might still have a reputation for wedding inspo and midlife kitchen renos, but if that’s all you think it’s good for, you’re missing out on a seriously powerful marketing machine.

To help us dust off the glitter glue and turn Pinterest into a traffic-driving, lead-generating engine, I’m joined by Megan Williamson, founder of Pin Potential Inc. and Pinterest’s unofficial (but very official) queen bee. Wi...

Let's be real—hosting a summit is a ton of work, but the real magic (and money) happens after it's over. Yet this is exactly when most hosts drop the ball, feeling relieved it's done instead of capitalizing on all the momentum they've built.

To help us unlock the post-summit goldmine, I'm joined by Julie C. Butler, known as the Summit Queen. Julie is a virtual summit coach who specializes in helping coaches confidently host their fi...