🎙 In this episode of Systemize Your Success, I had the pleasure of speaking with Brandon Leibowitz, the founder of SEO Optimizers, who shared his extensive knowledge on search engine optimisation (SEO).
With over 18 years of experience, Brandon provided invaluable insights into how small business owners can increase their online visibility without spending a dime on ads. We delved into the importance of keyword research, the critical role of backlinks, and how to create content that not only attracts traffic but also converts visitors into clients.
I learned so much about the nuances of SEO, and I believe you will, too. If you're looking to enhance your online presence and drive more organic traffic to your business, this episode is a must-listen!
KEY TAKEAWAYS
💡 Importance of Keyword Research: Before creating content, it's crucial to conduct keyword research to identify which terms will drive the most traffic. Small changes in keywords can significantly impact search volume and visibility.
💡 Backlinks are Essential: Building quality backlinks is vital for SEO success. In fact, Google uses backlinks as a trust signal, and without them, a website is unlikely to rank well. Quality is more important than quantity when it comes to backlinks.
💡 SEO Takes Time: SEO is a long-term strategy that requires patience. Results may take several months to materialise, especially for new websites or those without existing backlinks. For this reason, consistency and ongoing effort are key to achieving and maintaining good rankings.
💡 Holistic Approach to SEO: Effective SEO involves optimising not just the website but also other platforms like YouTube and social media. Additionally, a comprehensive strategy aims to secure multiple listings on the first page of search results to increase visibility.
💡 Focus on Conversion: While increasing traffic is essential, the ultimate goal is to convert that traffic into leads or sales. Therefore, a well-optimized website should have clear calls to action and trust signals to encourage visitors to take the next step.
BEST MOMENTS
00:01 - 💬 “What would it feel like to have an ever-increasing amount of people coming towards your business without paying for a single ad?” — Steve Day
01:44 - 💬 “SEO is one of those subjects which, as a small business owner, we all know we should be doing it.” — Steve Day
04:07 - 💬 “SEO stands for Search Engine Optimization. And that means ranking websites on search engines.” — Brandon Leibowitz
10:55 - 💬 “Biggest mistake is backlinks. Not building backlinks, not knowing what backlinks are, or building the wrong type of backlinks. Because without backlinks, it's not possible to rank on Google. Google's whole algorithm is based on backlinks.” — Brandon Leibowitz
18:43 - 💬 “If your website's new or doesn't have much authority, Google's not gonna really rank you. Even if you do the best keyword research and make the best article, you have to kind of give it that nudge to get Google to rank you.” — Brandon Leibowitz
38:02 - 💬 “Success just means being able to do things that you want and helping people out.” — Brandon Leibowitz
TIMESTAMPED OVERVIEW
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