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Ash and Kane discuss the steps you can take to revive your podcast. They start by asking you to evaluate your why and consider its strength. They then discuss how you can use guests and utilise simple things like titles to revive your podcast and get it performing again. They also share why relaunching is essential to reviving a podcast and how to do this successfully.
KEY TAKEAWAYS
- What is your why? Do you still want to do the podcast and are you doing it for the right reasons?
- Evaluate your production, are your titles and thumbnails good and what are the first 30 seconds like?
- Click through rate and attention should be your focus. How many people are clicking on your content and how long are they staying?
- Your first 30 seconds are for people who don’t know you yet, as are titles and thumbnails. These are to grab attention and make people want to listen.
- SEO is very important for the audio side of your podcast, think about your show notes and titles and if these can be improved.
- If you are an audio only podcast then outside promotion is essential, like being interviewed on other podcasts.
- Anyone who is struggling should do a relaunch!
- Go back to basics, make your content better through research and tools to see what questions your audience wants answered in your niche.
BEST MOMENTS
“Go back to your why, make sure that it’s strong”
“Click through and retention, that’s all you should care about”
“Everything you do should be for someone who doesn’t know you yet, doesn’t like you yet, doesn’t have much of an attention span”
“There is a lot of outside promotion when it comes to audio”
“Put effort into campaigns and launches, don’t just go through the motions”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
How to Launch a Number 1 Podcast Part 1 & 2:
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Email: podcast@progr
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