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Ash and Kane talk about Spotify’s first year of profit, how they are paying podcasters and the new features they are bringing to podcasters including ‘smartlinks’ which allows you to track clicks and listenership. They also discuss the impact of Netflix launching video podcasts on their platform!
KEY TAKEAWAYS
- For the first time, Spotify made 1.14billion dollars.
- Spotify is trying to promote itself as creator friendly.
- Netflix is going to be launching video podcasts to stream soon, but it’s not clear how monetisation will work.
- Smartlinks is a new feature Spotify is rolling out that can track how many clicks the link has had and how many listeners have come from that link.
BEST MOMENTS
“Spotify has just hit its first year of profitability”
“Clubhouse came, dominated and went in six months because they didn’t pay their creators”
“Video podcasting is adapting across all platforms”
“You can track how many clicks it’s had and how many listeners that have come from that specific link which is a very useful tool especially when it comes to marketing”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk
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