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Ash and Kane talk about what you can pay for in podcasting to help you succeed. From software to studios, they discuss the pros of paying to win in podcasting.
KEY TAKEAWAYS
- Pay for high-quality production, this will give you better opportunities and make others want to work with you.
- Pay for guests, the content you get from a good guest can give you a great return.
- Hire an editor to make each episode perfect but also repurpose your content for other platforms and short form content.
- Paid marketing, such as paying to sponsor other podcasts. Sponsor the podcasts your audience is already listening to.
BEST MOMENTS
"In your first year, you could have 10 great guests and if you’re good on YouTube and TikTok you could blow up”
“Having really good production is one thing, but having really good post-production is really important as well”
“I know somebody who spent a lot of money with a guest booker so that they can’t work with other people”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk
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