Podcasting on a Budget

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Is podcasting expensive? Ash and Kane talk about why podcasting can be as cheap or as expensive as you like and share what is worth spending money on and what isn’t. It is 100% possible to podcast on a budget, and Ash and Kane explain exactly how you can do it!

KEY TAKEAWAYS

• You can podcast from home if you have the right set-up. You can even use existing tech such as your laptop and phone.
• Most shows are remote, it’s not necessary to interview guests in person and virtual guests keeps your costs down.
• If you are looking at interviewing a big name or someone that could elevate your podcast, it is worth spending the money to do it in person to make a personal connection.
• Editing and artwork are the key things you need to get right and potentially spend your budget on before looking at anything else.
• Think about how you spend your own time as well as your budget, you can outsource functional but essential tasks like editing whilst you focus on more high value tasks, such as guesting on other shows.
• Generally it isn’t advised to pay for guests.
• If a good guest will x5 or x10 your listens, then save this guest for when you have already built up some listenership.

BEST MOMENTS

“Your biggest cost is production and studios generally speaking”

“You can get a mic, stand and ring lights for less than £150”

“Travel costs and your shooting costs are expensive but they’re definitely worth it for that personal connection”

“The CEO doesn’t do the customer service but it doesn’t mean it’s not an important task, it’s a functional task someone else can do”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

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