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In this episode, Ash and Kane reveal the secret behind 7-figure podcasts! They share why licensing can be lucrative and why passive income from podcasting is absolutely possible if you put the right work in first.
KEY TAKEAWAYS
- Passive income from podcasting exists, you just have to put the work in initially.
- Licensing isn’t something you can do right away but after you have spent time building your podcast and audience.
- It’s essential for you to have high production value if you want to be able to license your episodes, if this is something you will consider then future proof your episodes by investing in high quality production.
- You still keep all monetisation from other sources, licensing is just an extra revenue stream.
BEST MOMENTS
“Some people say passive income doesn’t exist, bollocks I say”
“Someone will pay you the rights to play your podcast on their platform”
“These are podcast episodes you’ve already recorded, it’s completely passive and it’s marketing you at the same time, that is very cool”
“It’s a one time expense for a lifetime of paydays”
“Everybody who says passive income doesn’t exist hasn’t heard of Mariah Carey”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk
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